GOBOULT announced its foray into the premium-value smartwatch segment with the launch of Saber, Alora, Tuff Hawk, and Tuff Rivet. This marks the company’s most significant expansion after its brand refresh earlier this year, furthering its strategy to build a stronger presence in India’s “affordable luxury” tech segment.
India’s smartwatch market is slowing down, but GOBOULT, with its smartwatch segment growing 49.6% YoY, is expanding its commitment to the category. Smartwatches are expected to contribute approximately 30% of GOBOULTs revenue over the next 12–18 months, with the company targeting 20–25% market share by FY26, supported by an expected 10% uplift in ASP from its new portfolio.
This conviction comes from analysing evolutions in the market and consumer expectations. The broader category decline is driven almost entirely by low-end, low-innovation products in the sub-₹2,000 band. Consumers are simply moving away from poorly built devices that no longer meet their expectations.
At the same time, demand in the ₹3,000–₹6,000 premium-value segment continues to strengthen. Users are upgrading to products that offer stronger design, reliable performance, and a quality aesthetic.
Varun Gupta, Co-founder of GOBOULT, said, “Smartwatches are not slowing down, low-end smartwatches are. What we’re seeing is a decisive shift in consumer expectations. Users want better design, premium materials, accuracy, stability, and products that feel crafted instead of cluttered.
GOBOULT is betting big on meaningful innovation, pairing advanced tech with a premium experience. This is how we see the natural progression of this category, and we want to help drive that evolution. And as consumer expectations rise, we are committed to further expanding our premium footprint and elevating our portfolio to meet that demand”
GOBOULT views this as an opportunity to lead, as the market shifts toward higher-quality design and better everyday experience. GOBOULT’s new smartwatch lineup is built specifically around this shift.
Saber: For Those Who Like to Stay in Command
Market Operating Price (MOP): ₹2,499- ₹2,799 | MRP: ₹8,999
Saber leads GOBOULT’s premium-value expansion with a commanding metal build, a refined design language, and a rotating bezel that gives the watch a crafted, mechanical feel. It is designed for users seeking a balance of elegance and control.
Colours: Blue (silicone priced at ₹2,499)) Metal Black (metal priced at ₹2,499), Titanium (metal: priced at ₹2,799)
Key Specifications:
1.43’’ AMOLED display, 700 nits brightness, Always-On Display
Rotating functional bezel for intuitive navigation
100-minute fast charging
Complete health suite including HR, SpO₂, BP, sleep, stress & menstrual tracking
200+ watch faces and 120+ sports modes
Alora: GOBOULT First Dedicated Smartwatch Designed for Women
Special launch Price: ₹2,499 | MRP: ₹7,999
Alora is GOBOULT’s first luxury smartwatch crafted specifically for women, introducing a premium design language built around elegance, detail, and comfort. With its diamond-cut bezel and polished stainless-steel finish, Alora marks a dedicated entry into the women’s premium smartwatch space.
Colours: Silver (stainless steel), Rose Gold (stainless steel), Red Wine (stainless steel)
Key Specifications:
1.19’’ AMOLED display, 800 nits brightness, Always-On Display
Diamond-cut metal bezel and working crown
135-minute fast charging
150+ cloud-based watch faces with customization
Tuff Series — Hawk & Rivet
Launch Price: ₹1,299 | MRP (Hawk): ₹6,999 | MRP (Rivet): ₹5,999
GOBOULT’s Tuff Series brings together rugged durability and everyday versatility. Built for users who move constantly, while working, exercising, commuting and travelling.Both Hawk and Rivet are designed to endure active routines without compromising on style.
Tuff Hawk — Built For Your Every Move:
Colours: Black, Saffron, Sandstone, Green Forest Green
Sporty, rugged build
Working crown and Quick Access Torch
Complete health suite
120+ sports modes
Up to 7-day battery life
IP68 water resistance
Tuff Rivet — Performance in Motion:
Colours: Jet Black, Rock Beige, Forest Green
1.9’’ display with working crown
300+ watch faces and 120+ sports modes
Quick Access Torch
Complete health tracking suite
Up to 7-day battery life
IP67 water resistance
