Infinix India strengthened its NOTE series portfolio with the announcement of NOTE Edge, launching tomorrow, unveiling a high-impact brand film that reflects the company’s core philosophy - performance over noise. Featuring young cricketer Yashasvi Jaiswal, the campaign #WorldTakeNote underscores Infinix’s belief in backing calibre before it becomes consensus.
The narrative mirrors Infinix’s own challenger journey - building powerful technology consistently, without distraction, and letting product performance define perception. Each advancement is shaped by a clear emphasis on all-round power, design and user experience, allowing the product itself to define its identity. At its core, Infinix prioritises consistent innovation and meaningful technology, much like the philosophy reflected in the film. By staying committed to its fundamentals and evolving with purpose, the brand allows performance to lead the conversation, reinforcing its confidence in technology that delivers when it matters most.
The 77-second film draws a parallel between Jaiswal’s journey from being doubted to being discussed and Infinix’s belief system as a challenger tech brand that backs raw, uncompromising performance. It is not about hype or visibility, but about real performance and lasting value.
Jaiswal who recently became the youngest Indian cricketer to score 1000 Test runs in a calendar year before turning 23 and the joint fastest Indian to reach 2000 Test runs in his 40th innings said, “I am excited to partner with Infinix for the NOTE series. I have always believed that hard work, preparation, and self belief matter more than noise around you. Together, we are launching the NOTE Edge, which stands for performance, innovation and delivering real value to users. This collaboration reflects the same spirit that drives me on the field and that inspires me off it.”
Anupama Ramaswamy, MD & Chief Creative Officer, Havas Creative India said, “Gen Z doesn’t wait for the world to take note. They make sure it does. For them, technology isn’t a device. It’s identity. It’s amplification. It’s how they show up and show off who they are. They don’t consume culture. They co-create it. Remix it. Meme it. Push it forward. That is exactly why Infinix’s belief that the world takes note feels so real. Because when this generation steps out with confidence and clarity, attention follows. Yashasvi Jaiswal represents that spirit. A young talent who never waited for permission. Ambitious. Self-made. Slightly disruptive. Completely unapologetic. This campaign is built on one simple idea. When ambition meets expression and finds its edge, you don’t chase the spotlight. You become impossible to ignore.”
The digital campaign brings the young performer Jaiswal on board as the face of the NOTE series lineup. The NOTE Edge boasts cutting edge technology with Android 16 based XOS 16, offering improved personalization, fluid animations and smarter AI features. It is powered by India’s 1st MediaTek Dimensity 7100 SoC with ultra fast charging, all packaged in a sleek 7.2mm stylish design with One Tap AI Button.
Positioned as an all-round performer, delivering strength in design, display, power, camera and durability, ensuring that performance is not isolated to a single feature but integrated across the entire device experience. With this launch, Infinix reinforces its commitment to delivering tangible, everyday performance for India’s ambitious youth - students, gamers, creators, and first-time achievers who demand speed, power, and reliability without compromise.
Infinix has established itself as a pioneer in new-age technology, with an expanding portfolio spanning smartphones, laptops, TWS, Tablets and smart TVs designed for the tech-savvy new-age demography. Known for exceptional design, quality craftsmanship, and cutting-edge technologies, Infinix products consistently deliver value that goes beyond marketing promises.
