Realme announced the biggest offers of the year in realme Festive Days sale starting from September 23 at 00:00hrs on realme.com, Flipkart and Amazon. During the realme festive days, realme will offer discounts on various realme products including smartphones, laptops, and AIOT products.
The number two smartphone brand in India in Q2, 2022, realme has always dared to leap forward and has been empowering youth with innovative products across its product portfolio.
Commenting on the upcoming festive season sale, Mr. Madhav Sheth, CEO, realme India, VP, realme and President, realme International Business Group, said, “Our 70 million loyal customers are our biggest support in the completion of 4 successful years. We wanted to thank them for their constant love and support and this is the best time for it. We are extending the biggest offers to add to their festivities, this festive season in our upcoming realme festive days sale adding to their happiness. We wish health and love for our fans.”
During the realme festive days, realme will offer discounts on various realme products including Smartphones, Laptops, Tablets, TWS, Speakers, Wearables, Smart Home products, and Personal Healthcare products.
realme’s festive days bring in the biggest offer of the year across various realme products. Discounts for realme festive days will be available on realme.com, Amazon, and Flipkart. realme’s smartphones are coming with one of the biggest discount wherein INR 1000 on realme.com and INR 1250 on Flipkart for realme C30s(2GB+32GB), INR 1000 on realme.com and INR 1250 on Flipkart for realme C30s(4GB+64GB). INR 1000 on realme.com and INR 1000 on Flipkart for realme C33(3GB+32GB) INR 1000 on realme.com and INR 1000 on Flipkart for realme C33(4GB+64GB). INR 2000 on realm.com and INR 4000 on Flipkart for realme 9 4G(8 GB+128GB). Consumers can also avail upto INR 7000 on realme 9Pro series, upto INR 15000 on realme GT 2 series, upto INR 7000 on realme GT Neo 3T, while realme C series sales starts from INR 5799 and realme 5G series sales starts from INR 10999. Customers can avail huge discounts over Flipkart on realme’s tablets starting from INR 8999.
Our Consumers can also experience 5G with the recently launched realme PadX. realme is also offering the most significant offers on realme laptops realme book slim i3 & i5 with discounts up to INR 16000 on i3 and INR 18000 on realme book slim i5 on Flipkart.
Additional offers on AIOT products include the biggest discount offers of INR 300 realme Buds Wireless 2 Neo which is available on Flipkart and Myntra, INR 500 realme Buds Wireless 2S, available on Amazon and Myntra, INR 300 on realme Buds Air 3 on Flipkart, INR 900 on realme Techlife Watch S100 which is available on Flipkart and Myntra, INR 1000 on realme Watch 3 Pro available on Flipkart, INR 1000 on realme Security Camera 360 on Flipkart, INR 6000 on realme Techlife Robot Floor Vacuum Cleaner on Flipkart, INR 400 on realme Trimmer, available on Flipkart and Myntra, INR 900 on realme Trimmer Plus available on Flipkart.
Over 1 Billion Customer Visited Flipkart During Big Billion Days
The ninth edition of The Big Billion Days (TBBD), Flipkart’s annual flagship event, achieved a significant milestone of over 1 billion customers visiting the platform during the 8-day long festival, delivering immense value for the entire ecosystem, driven by the levers of innovation, affordability, inclusion, value, and convenience. It demonstrates a strong adoption of ecommerce across the country with more than 60% of customers coming from Tier-2 and -3 cities.
Flipkart served millions of customers in the remotest parts of the nation such as Khonsa in Arunachal Pradesh, and Port Blair, Medinipur, Bankura, Puri and Bhagalpur being among the top 10 Tier-3 cities from where Flipkart’s customers shopped the most. Customers, sellers, kiranas and artisans alike have found synergy with Flipkart’s compelling value proposition, with the company’s unveiling of its new and innovative offerings.
Manjari Singhal, Senior Director – Customer, Growth, and Events, Flipkart, said, “As a homegrown e-commerce marketplace, we understand the aspirations of both our and sellers. We are constantly striving to uplift the entire ecosystem through our tailored offerings and innovations. This Big Billion Days has already fostered immense growth opportunities for our sellers, brands, transport and Kirana delivery partners, with the help of bespoke financial offerings accessible on the platform, better revenue-generating avenues for them, and expanded reach across the nation. In its ninth year now, The Big Billion Days has evolved into an experience that nationwide customers and sellers look forward to, and we will continue to make concerted efforts to create value for the entireecosystem.”
Creating value for the entire ecosystem
Sellers: More than 50% of Flipkart’s transacting sellers saw a 1.5x increase in their business. TBBD 2022 marked more than 100% increase in crorepati sellers on the marketplace since the last edition, underscoring the positive impact partnering with Flipkart has had on their business.
Kiranas: Kiranas witnessed greater participation, and in the first few days of TBBD, the Kirana partners have delivered millions of shipments and are making 10% higher deliveries.
Samarth: The number of artisans, weavers and entrepreneurs debuting under the Flipkart Samarth program this year has grown by 5X, and they have seen their revenue increase by 400%, showcasing the success of Flipkart’s efforts towards bringing underserved communities, businesses, and entrepreneurs into the mainstream economy. Handmade furniture and handicraft products emerged as some of the popular items showcased by Samarth artisans, weavers and entrepreneurs.
India truly upgraded this Big Billion Days with categories like Mobiles, Electronics, and Large Appliances witnessing a growth of over 70% and 30% each, respectively, in the uptake of premium products over the last BBD.
● Fashion and lifestyle continued to be a big attraction in Tier-2 and -3 cities, with suitcases, running shoes, men’s jeans and footwear being some of the top-selling products, drawing in 45% more customers over last year. The segment saw 3 sarees and 2 kurtis being sold every second. As many as 250 shoes, 200 kids’ clothing & fashion wear and 7 t-shirts and 4 Bottomwear (jeans + trousers) were sold every minute.
● Electronic devices, including laptops, true wireless audio devices and smartwatches, saw over 20% growth, with the student community driving the majority of the demand.
● Beauty and general merchandise categories saw a 30% jump, with diapers, wipes, moisturizers, toothpastes, pressure cookers, gas stoves and double bed sheets being the most bought products. Close to 25% of users who browsed for Makeup products, used the Virtual Try-On feature.
● Grocery witnessed a 2.3x increase in new customers using the platform; the number of cities shopping for groceries more than doubled to almost 1,700 this TBBD. Nearly 70% of the grocery demand was recorded from Tier-2 and -3 cities including Guwahati, Indore, Lucknow, Nagpur, Patna and Vijayawada.
● Furniture retained its status as a fast-growing category, with 35% increase in customers in TBBD 2022. Of those who bought bed mattresses, kids tables and kitchen trolleys, 40% chose the affordability construct .
● Large Appliances saw TVs, washing machines and refrigerators as the top choice, while small home appliances such as juicer-mixer-grinders, induction cooktops and fans saw signiﬁcant traction. Customers, choosing the ‘product exchange’ option, grew 20%.
● Healthcare, food and nutrition products such as Whey Protein, health food drinks, chyawanprash, dry fruits, chocolates, tea, peanut butter and olive oil saw high interest from customers. Vitamins and gummies drew a strong demand, especially in metros.
● Premium mobile phones costing Rs. 20,000 and upwards comprised almost 50% of the total mobiles sold. More than 44% of the buyers of premium mobile phones came from Tier-2 and Tier-3 cities.
● Several D2C brands saw 200-300% growth in customers this TBBD with Grooming, Food and Nutrition, Lifestyle and Travel driving growth.
Flipkart app scores high
As India prepared their wishlist for the festive shopping, 35 million app downloads happened in the run-up to the TBBD (on Android and iOS play store), with 1 in 5 new customers choosing the vernacular experience. Brand Mall and Virtual Try saw an adoption of over 22% and 40% respectively, while there were more than 55 million visits on the unique 3D AR viewing catalogue across various categories
Financial constructs drive affordability, convenience and inclusivity
The EMIs constructs drove 2x of average order value compared to credit card full swipe, enabling shoppers to make high-value purchases across the Large Appliance, Furniture, Mobiles & Electronics categories.
Flipkart Axis Bank Credit Card with the Instant Discount & Unlimited Cashback proposition witnessed 2x increase in overall spending and customers using the credit card when compared to last year’s TBBD. Flipkart Gift Cards registered a growth of 80% in sales and 28% in redemption when compared to TBBD 21.
Travel gets a boost
A 140% increase observed for advance bookings for travel next year is reflective of the strong desire for Indians to step out and travel. Bhubaneswar, Goa and Jaipur were among the most popular domestic destinations, while Bangkok, Maldives and Singapore topped the international travel of choice. Tourism for destinations such as Shirdi and Varanasi also saw a rising interest. Bookings for 4- and 5 star properties were 350% higher, signifying how customers are moving towards luxury travel and hence such demand.
Health goes strong
The availability of Medicines on Flipkart, powered by Flipkart Health+, has seen positive adoption. Over 65% of orders for medicines and healthcare products on Flipkart Health+ and Medicines on Flipkart were from Tier-2 and Tier-3 cities.
New offerings and games excite
To reach out to Tier-2 and beyond cities and help customers discover the wide selection on Flipkart, more than 150 million personalised and curated Whatsapp messages were shared with Flipkart shoppers. Additionally, ~10Mn personalised video messages in Hindi and English were sent, featuring Alia Bhatt, addressing users by their name and sharing a sneak peek into the best of offers on Fashion & Lifestyle products. 38% of these customers visited the app to know more.
Shopsy, Hypervalue ecommerce platform, sees strong adoption in Bharat
This TBBD, Shopsy has scaled by 5X with a strong adoption from Tier-2 and -3 cities. The platform observed heightened participation from Bharat, with nearly 60% consumers and local sellers coming from Tier-3 cities.
Jeeves makes its mark
Flipkart’s service arm, Jeeves, completed 2 lakh installations across 19,000 pin codes during TBBD. Jeeves provides customers hassle-free end-to-end post-purchase solutions across 40+ product categories.
Check Out The Best Deals on Smartphones During Amazon Great Indian Festival 2022
Are you in search for a best-in-class smartphone that also comes with top notch features? Your wait is over as Amazon Great Indian Festival is live now, bringing together a host of deals and offers on a wide range of smartphones. Customers can avail up to 40% off on smartphones and accessories from top brands like Samsung, OnePlus, Xiaomi, iQOO, Tecno and much more.
Here are some of the popular smartphone products available on Amazon.in with deals and offers from sellers during Amazon Great Indian Festival Sale 2022. To check out all the offers, click here.
Redmi Note 11S – The Redmi Note 11S comes with 108 MP Quad Rear camera with 8MP Ultra-wide, 2MP Macro and Portrait lens. It consists of MediaTek Helio G96 Octa-core processor that provides up to 2.05GHz clock speed. It also has 5000 mAh large battery with 33W Pro fast charger in-box and Type-C connectivity. Get this for INR. 14,499.
Redmi Note 11 Pro + 5G – The Redmi Note 11 Pro + 5G provides superior performance with Snapdragon 695 5G along with 7 5G bands making the device future-ready. It has 16.94 cm Super AMOLED display with 120Hz Refresh Rate protected by Corning Gorilla Glass 5. It has got a 67W in-box charger powers massive 5000mAh battery for full day’s charge in 15 minutes. You can buy this for INR. 21,999.
OnePlus 10R 5G – The OnePlus 10R 5G comes with 50MP Main Camera with Sony IMX766 and 2MP Macro Camera with Dual LED Flash. It has a display of 6.7 Inches with 120 Hz IRIS Display and 2400 X 1080 pixels 394 ppi resolution. It comes with amazing display features like Hyper Touch Mode, Reading Mode, Night Mode, Eye Comfort Mode, Auto brightness. You can buy this for INR. 32,999.
Samsung Galaxy M32 Prime Edition – Samsung Galaxy M32 Prime Edition is the segment best with 16.21 centimeters (6.4-inch) Super AMOLED – Infinity U-cut display along FHD+ resolution with 90Hz Refresh rate, and 800 Nits High Brightness Mode. It has a Monster 6000 mAh Battery. It has got a versatile 64MP+8MP+2MP+2MP Quad camera setup-64MP (F 1.8) main camera. You can get this for INR. 11,499.
Samsung Galaxy S22 5G – It has got the Pro-grade Camera that lets you make your nights epic with Nightography. It has a stunning 120Hz Dynamic AMOLED 2X display which is crafted specifically for high outdoor visibility, keeping the view clear in bright daylight. Its sleek design in a range of colors lets you express yourself how you like. Get this for INR. 62,999.
realme narzo 50 – realme narzo 50 has got Octa-core MediaTek Helio G96 gaming processor clocked at 2.05GHz for excellent gaming performance along with a powerful Mali-G57 MC2 GPU. It has 50MP + 2MP + 2MP AI triple rear camera setup with 50MP Mode, Ultra Steady Video, Night Mode, Panoramic view. You can buy this for INR. 9,999.
Tecno Spark 9 – Tecno Spark 9 comes with Upto 7GB larger RAM (4GB LPDDR4x + 3GB Virtual RAM) with the help of memory fusion technology, 37% improvement in apps switching. It has got 13MP rear Dual Camera and Dual Flashlight, with 8MP Selfie camera with front flash. Its 5000mAh battery provides up to 30 days long standby. You can get this for INR. 7,769.
OnePlus Nord CE 2 5G – The OnePlus Nord CE 2 5G is powered by a 5G enabled, octa-core monster of a chipset that’s tad more powerful than previous CE, consider this the “Best in class” daily driver for entertainment with its “dragon-slaying” power efficiency, thermal control. The phone is available for INR 24,998.
iQOO Z6 44W – It comes with snapdragon 680 processor with octa-core architecture design that adopts the new 6nm process, CPU increased by 25% & GPU performance increased by 10% compared with Qualcomm Snapdragon 662. Z6 is equipped with a FHD+ AMOLED dispaly to give a truly immersive display experience with true color contrast. The display provides a 180Hz Touch Sampling Rate in the gaming sessions for an enhanced touch response. You can get this for INR. 13,999.
During this period, smartphone buyers can also enjoy the ‘Advantage – Just for Prime’ program which will allow them to enjoy the lowest interest-free instalments with a minimum three-month enhanced tenure using HDFC Bank & Bajaj Finserv Bank Cards as well as 6 months screen replacement through Acko. Customers can also save upto INR 20,000 on the screen replacement cost, with 6 months of free screen replacement. More details about can be found here.
iQOO Becomes Fastest Growing Smartphone Brand in India
iQOO has touched another milestone of becoming the ‘India’s Fastest Growing Smartphone Brand in Q2 2022’ witnessing 700% YoY growth, according to the Counterpoint Smartphone Model Tracker Q2’ 2022 report. The report also highlighted that iQOO has made 135% growth in Q2 as compared to Q1 in 2022 with respect to the total number of smartphone shipments.
Commenting on the accomplishment, Nipun Marya, Chief Executive Officer, iQOO, said, “We’re elated to achieve yet another milestone with iQOO becoming the Fastest Growing Smartphone Brand in Q2 2022. The past few years have been an exciting journey of learning and growing. It is the trust and confidence of our consumers that has made us stand where we are now. We will continue to quest further in the same direction and provide superior smartphone experiences to fulfill the needs, requirements, and aspirations of our consumers. We hope to experience more such ecstatic milestones in the near future with our upcoming offerings.”
In a short span of time, iQOO has paved its brand trajectory with consistent growth and its extraordinary offerings with its performance-centric smartphones. As per the 91 Mobile’s Great Indian Smartphone Survey 2022; iQOO remains on top position for two consecutive years 2021 – 2022 in customer satisfaction surpassing OnePlus and Apple.
The newly added product in iQOO’s Z-series portfolio – iQOO Z6 Lite is the cheapest 5G offering in the segment that witnessed the Highest Number of Sales on the day of the launch itself. The previously launched product iQOO Neo 6 also received an overwhelming audience response making the smartphone No.1 Best-Selling smartphone on the first day of its launch. On the other hand, iQOO’s high-performance smartphone – iQOO 9T garnered an applause-worthy Amazon rating of 4.5.
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