GOBOULT announced the launch of the Mustang Muscle smartwatch, following the unveiling of the full Mustang range at its launch event held on February 10th. The smartwatch was launched at an MRP of ₹9,999 and is currently available at a special launch price of ₹2,999.
Following the Racer launch on February 19th, the Muscle builds on GOBOULT’s strategy of design-led premiumisation, which was outlined during its rebrand last year. With a sharp focus on product innovation and Gen Z design sensibilities, the company continues to reinforce its premium portfolio.
GOBOULT’s category expansion under the Mustang series comes in contrast to industry trends. According to IDC’s India Monthly Wearable Device Tracker (2Q25), the overall smartwatch category declined by 28.4%, while GOBOULT recorded a 49.6% YoY growth in smartwatches, nearly doubling its market share. The IDC momentum reinforces the decision to deepen the Mustang ecosystem with smartwatches such as Stallion and Racer, extending the collaboration beyond audio into wearables.
Now in the third year of its Mustang partnership, GOBOULT has expanded the Mustang ecosystem across audio and wearables with four products: Muscle, Stallion, Racer, and Sprint. While Stallion and Racer are already live, Mustang Muscle is the next drop under the Mustang ecosystem, with Sprint scheduled over the coming weeks.
GOBOULT’s Mustang Muscle is inspired by the aerodynamic form of the Ford Mustang GT, The Muscle is a bold expression of power, precision, and immersive design. Every detail is crafted to command attention and deliver an experience that goes beyond the ordinary.
Bold in its form, the Aerodynamic Curved Display flows seamlessly into the body with a sculpted precision. It is designed for stronger presence and clearer visibility, the display presents Mustang’s wind-cutting silhouette which perfectly blends technology with motion in a single, uninterrupted sweep.
The Alloy Wheel Navigator redefines a tactile interface inspired by Mustang’s iconic alloy rims making every turn deliberate and every movement into a sharp haptic accuracy.
Completing the build is the Mustang GT Signature Strap, taking inspiration from the tyre treads which are engineered for the ultimate grip, finished with dual racing stripes, The Mustang Muscle delivers a secure fit that feels locked in merging motorsport heritage with everyday comfort
Highlights:
2.01” HD Curved Display with aerodynamic profile
Alloy Wheel Navigator with haptic rim control
Mustang GT Signature Strap with dual racing stripes
600 nits brightness for vivid visuals
Additional strap set included
120 plus Sports Modes with complete health suite
Fast charging for minimal downtime
IP68 water resistance
Exclusive Mustang Signature Watch faces
Colours available are Frost and Black Fury
Availability:
Mustang Muscle will be available on GOBOULT’s D2C platform from February 27th, 2026, followed by its launch across Flipkart, Amazon, and Myntra on March 3rd, 2026.
MRP: ₹9,999
Special Launch Price: ₹2,999
