BLive, opened its first EV Experience store at CIT Road, Scheme VIM, Near Phoolbagan P.S, Kolkata, West Bengal. The EV Experience store was launched in the presence of Lopa Mudra, ex Miss Kolkata and Public Figure. The store offers a wide range of products for personal mobility and EV solutions for businesses.
With the rising petrol prices and increasing pollution there has been a pressing need in the country to switch to green mobility. But the problem of unawareness and low accessibility has been an obstacle in making the switch for many people. Through the store, BLive aims to offer multibrands EVs to customers. They offer electric two-wheelers, electric bicycles (e-bikes) and electric delivery vehicles all designed and manufactured by Indian brands. Like all other BLive stores, this new store will also have an in-house quick service kiosk, battery swap facilities and EV charging infrastructure.
BLive's first Kolkata Multibrand EV experience store that launches at the beginning of the festival season showcases more than 20+ brands and brings everything related to E2W under one roof. The store is also looking forward to offering many festive offers to give a push to adoption of EVs in Kolkata. All the BLive stores currently feature key brands like Kinetic Green, Techo Electra, Gemopai, BattRE, Detel, E-Motorad, and others from charging solutions to post Sales service packages. Through the experience stores BLive brings a unique Phygital experience to help consumers experience and understand EVs before making a buying decision.
Speaking of the launch, Sandeep Mukherjee, COO & Co-Founder, BLive, said, "We are excited to launch our first store in Kolkata. Our experience stores are geared to build awareness, drive accessibility and affordability of EVs. Our larger vision is to accelerate EV adoption in India and to help promote sustainable mobility.
While EVs are gaining momentum, there is apprehension due to lack of information amongst the consumers. We aim to bridge this gap by providing the consumers with a holistic 'touch and try' experience and allay any apprehensions switching to electric. With every store we open, we are taking a step closer to our mission of – EV in every home in India."
With this new store in Kolkata, BLive is bringing Clean Tech closer to the people of Kolkata, thus joining the global vision of bringing down the carbon emissions to zero. The store is not only going to give the customers a hands-on EV experience but a variety of brands and designs of vehicles to choose from to suit their needs and budgets. The store will also provide an extensive after-sales EV care experience, including roadside assistance, easy finance options, comprehensive service packages and e-mobility spares parts.
Commenting on the partnership, Vijay Kumar Patodia, SunGreen Power & Renewable Energy Pvt. Ltd said, "We are excited and looking forward to our partnership with BLive as this association gives us an opportunity to be part of the EV wave. Also having a multi-brand EV store allows us to offer more products and unique experiences to our customers."
BLive launched its first few Multi-brand EV Experience stores initially in South and West India. Now, the brand makes its first foray in the East with the Kolkata store. BLive plans to drive a deeper penetration in tier-2 and tier-3 cities where customers struggle to shift to clean mobility due to lack of options and is looking for more store partners on a franchise model to open more stores across the country.