Xiaomi India has launched its special Amar Pujo festive campaign in West Bengal, bringing together exclusive offers, influencer-led storytelling, and community engagement during the Durga Puja celebrations.
The campaign was unveiled with popular Tollywood actress Darshana Banik, who visited the South City Mall Mi Store and explored the offerings during Xiaomi India’s festive sale. In a fun video, she highlighted the frustration of using outdated devices, before discovering irresistible Amar Pujo offers on Xiaomi products. From upgrading to the Redmi Note 14 Pro+ and purchasing QLED TVs with a 3-year warranty, to picking up the Xiaomi Pad 7 and gifting smartwatches and earbuds to her family, the experience showcased the breadth of Xiaomi India’s festive lineup.
Speaking on the campaign, Ritij Khurana, Associate Director Brand Marketing, Xiaomi India, said, “At the heart of it, this campaign is about celebrating India and its rich culture. Durga Puja is one of the country’s biggest festivals, and through Amar Pujo, Amar Xiaomi, our effort is to add a small touch of joy by blending Kolkata’s iconic yellow taxi with our festive campaign. Along with exciting offers across our smartphones, TVs, tablets, and wearables, we wanted to create an experience that feels unique to the season. We hope this initiative not only brings smiles but also helps us connect with our consumers in a way that they will fondly remember.”
Adding a unique twist to the campaign, Xiaomi has introduced the Xiaomi Big Deal Taxi, a specially branded fleet moving across Kolkata during Pujo. Consumers are encouraged to spot the Xiaomi Big Deal Taxi, click pictures, and share them with the hashtag #XiaomiAmarPujo2025 for a chance to win exciting prizes including smartphones, TVs, earbuds, and more.
As part of the Amar Pujo celebrations, Xiaomi India is offering:
Up to 45% off on smartphones
30% off on tablets
A 3-year comprehensive warranty on QLED TVs
Up to 60% off on smartwatches, earbuds, and more
Festive bestsellers include the Redmi 15 with a 7000mAh mega battery, the Redmi Note 14 Pro Series, India’s only 5-star rated smartphone, and the Redmi A4 5G with a large immersive display.
The campaign will run throughout the Puja days, with winners announced on Xiaomi India’s social handles and top user-generated content featured across platforms.
