The festive season brings various business opportunities for brands and channel partners. Consumers spend too much during festivals and brands bring good offers and deals to drive maximum business. There is huge excitement in the market as all major tech brands have very aggressive business plans in this last quarter of 2022 calendar year.
While talking to Telecom Today about trends and demands, Aashish Kumbhat, Co-Founder and Director, Inbase said, "This is the first festive season after two years when restrictions on movement have been lifted, and consumer sentiment is high. We are expecting a high demand for our wearable segment with categories such as Neckbands, Earbuds, and Smartwatches etc. These wearables are very portable, stylish, and affordable making them a great gift to give during the festive season."
He further added, "The audio device category can also see great demand as speakers backed with smart and advanced features are very popular among the masses. During the festive season these products which include soundbars, smart speakers, and party speakers can be bought with great discounts which are usually very expensive."
Festive Offers
"As we all know India is often called the land of festivals and we believe these festivals are great opportunities for brands like us. So to leverage these festivals and make a greater impact on our customers, we at Inbase work on unique promotional strategies across all major LFRs (Large Format Retails) and e-commerce to give our customers the best deals possible. Our festive offers will start in October and will continue till the end of November offering great deals on our products across categories," added by Aashish.
Market Strategy to Drive Business
Today, Inbase is present across Pan India and has more than 5 million customers. They understand the importance of a strong distribution network, if the distribution is strong; the product reaches the end customers very fast. "We at Inbase make continuous efforts to strengthen our partner relationship, giving them the best support as per the need and delivering the inquiries at the right time. We support them with the end-to-end process not only by selling the product but also by supporting them with the strategy to develop their business and build strong relationships as the front face of the brand" added by Aashish.
He further added, "For online distribution we sell our products through our websites Inbasetech.in and Gourban.in and have also partnered with major e-commerce platforms like Amazon.in, Flipkart.com, Reliancedigital.in, Croma.com etc. For offline distribution, we have partnered with major LFRs across regions like Reliance Digital, Croma, Pai International, Poorvika, Sangeeta Mobiles, Happi Mobiles, Vijay Sales, and My Jio Stores etc. We are rapidly expanding its distribution network across India with the vision to appoint 500 Distributors."
