Diwali is one of the biggest festivals in India and in last few years tech gadgets are gifted among family, friends and loved ones. With the advancement of new technologies, the buying behaviour of customers is also changing thus all the brands are bringing technology rich products which are in demand.
The customers rapidly switch to new products when it comes to buying tech accessories. Thus tech brands endeavour to develop customer centric products and offer enriched buying experience. Talking with Telecom Today about the demand of new tech products, Akhilesh Chopra, Sales & Technology Director, Bluei said, "The Smartwatches with functionality to track various health indices have become a common and favoured gifting option as health has become a top priority for everyone. To make sure that both first-time and recurring customers can fit them within their budgets, we have additionally developed new releases and fantastic discounts. And for precisely this reason, there will be a high demand for smartwatches."
Strategy to Reach Every Customer
The marketing strategy plays a crucial role in the success of any brand. In the festive season, the competition remains very high and every brand put huge efforts to leverage the market opportunities. Briefing about their strategy to counter the competition and reach customers across India, Akhilesh commented, "Consider the Diwali season as a time to sell more products than usual for Bluei, which already has a strong internet presence and substantial sales. To increase your inventory, look for giving options within your product line. We have expanded our selection of smart device that can be bought as Diwali presents for this season. Promote these goods to prospective clients who are online gift buyers. When properly promoted to a suitable customer base during Diwali, a wide variety of your goods can result in enormous sales and huge earnings for your company."
Best Deals for Customers
Customer seek best offers on every product during festive season. Especially in the tech accessories segment, the market players bring numerous deals to seek customer attention. Commenting on the offers for customers during OND quarter, Akhilesh said, "Before the holiday season even started, Bluei as a brand began to get ready. We are doing numerous promotions activity across all online platforms, in addition to exclusive promotions just for our channel partners. This gives motivation who had our goods in their cart but were unable to purchase them for any reason."
