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Vivo Appoints Virat Kohli as Its Brand Ambassador

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Vivo announced Virat Kohli, the sports icon, as the brand ambassador. With the association, vivo aims to reach the millennials and technologically driven consumers. A 360-degree marketing approach will characterise vivo’s association with Virat Kohli. Virat will be seen spreading awareness and promoting the launch of vivo’s upcoming products series in the pipeline. The association will include all ATL and BTL activities, including the brand’s forthcoming TV campaigns and Print, Outdoor, Social Media, and Events.

Delighted with the association, Nipun Marya, Director-Brand Strategy, vivo India, said, “We are thrilled to have Virat Kohli on board. At vivo, our focus is always on our consumer needs and preferences, and we are committed to bringing joy to our consumers’ lives. Collaborating with someone as effervescent as Virat is a great way to better connect with our young consumers. Along with Aamir Khan and Sara Ali Khan, we wish to widen our brand reach, and we are confident that associating with a sports figure will help us in reaching a wider audience.”

Expressing excitement on the collaboration, Virat Kohli said, “I am really looking forward to this association. As a sportsperson, I understand the importance of consistency and commitment in the game. vivo, as a brand, has established itself as one of the leading players in the Indian smartphone market with its consistency towards delivering innovative technology. The way vivo has brought joy to its customers’ lives through simplified technology, and advancements in mobile photography are game-winning. Associating with such a brand that understands and delivers to the audience is quite exciting.”

To establish a connect with the young Indian users, vivo, has also associated with IPL. Over the years, vivo’s association with IPL has helped them connect with their consumers along with expanding pan India brand presence. vivo’s customer-centricity is reflected in its future-ready and technologically advanced offerings making them a leader in the Indian market.

As part of vivo’s commitment to ‘Make in India’, all vivo smartphone series are manufactured at the Greater Noida facility that employs more than 10,000 men and women ensuring all vivo devices sold in India are made by fellow Indians.

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LG Announces Aid Worth USD 5.5 MN to Support India in COVID-19 Crisis

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LG Electronics has been supporting through various initiatives for the past 24 years. Continuing its commitment to support India in the ongoing COVID-19 crisis, LG Electronics has pledged to help 10 makeshift hospitals across India. This will be done in association with local government bodies and NGOs. As a part of this association, LG will be providing a financial assistance of USD 5.5 MN, to set up medical infrastructure in these crucial times. Today, LG Electronics has completed 24 years in India & this contribution is an extension of brand philosophy of making LIFE’S GOOD for people.

To support Govt. & citizens in the fight against COVID-19, LG Electronics is collaborating with Govt.Hospitals & NGO partners. India’s biggest medical facility AIIMS will be adding more beds to treat COVID-19 patients, the required infrastructure will be funded by LG Electronics. All these Makeshift hospitals will be made across Delhi NCR, Bangalore, Pune, Bhopal, Udaipur, Lucknow & other cities in association with various Government hospitals. LG Electronics will be working with implementation partners including People to People foundation across various states.

Speaking of the initiative Young Lak Kim, MD- LG Electronics India said, “We stand committed to lending our full support to the Government & citizens in fight against COVID-19. In the onset of pandemic last year, we provided support by sharing our resources with the healthcare community. Our focus has always been on the well-being of the people and we believe through makeshift hospitals we can contribute to saving lives by creating medical infrastructure. It has been 24 years since our inception in India & we are committed to make Life’s good for India. We will continue our social initiatives to contribute in a meaningful way. We will be working with various Govt’s/Partners to create required medical infrastructure with a budget of USD 5.5 MN.”

In April 2020, LG partnered with Akshaya Patra Foundation to serve 1 million meals across India. LG India also donated products like Water Purifier, Air conditioners, Refrigerator & TV to the 300+ hospitals allotted for quarantine/ isolation wards in state & districts. Several State Governments have appreciated LG Electronics support to fight against this pandemic.

LG Electronics has taken a pledge to support India’s fight against the pandemic. LG Electronics is committed to offer active support to people in need in this current situation.

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Vivo Announces Three Years of Android Upgrades for X Series Smartphones

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Vivo announced that it is expanding its software support for the flagship X series, committing to provide three years of major Android OS upgrades and security updates for selected models launching after July 2021. vivo aims to extend the high-end smartphone experience offered by the X series devices by ensuring continuous improvements based on evolving consumer trends and exciting new software innovations.

“Featuring top of the line hardware, the X series flagship phones are built to last – and we want to make sure that our customers get software support that lives up to their expectations,” said Yujian Shi, Senior Vice President and CTO of vivo. “We always innovate with the user in mind. With this pledge, we are making a promise to our customers that they will be able to enjoy a premium smartphone experience for an extended period and continue to benefit from the latest software features.”

The policy covers the European, Australian, and Indian markets. The premium X series models that are not eligible will continue to receive regular Android security updates.

vivo prioritizes user-oriented innovation by only providing products, functions and experiences that comprehensively meet consumer needs. This commitment is part of vivo’s ongoing efforts to bring new products and joy-inspired experiences to consumers. As one of the leading smartphone brands in India, vivo began introducing its products to markets across Europe in 2020 and will continue expanding its footprint around the world.

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ASUS Cancels All Upcoming Product Launches in India Amidst Rising COVID-19 Cases

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ASUS has announced to postpone its upcoming ROG line-up – ROG Flow X13, Zephyrus 15 Duo SE, Zephyrus 15 and Zephyrus 14 in India owing to the rapid surge in the COVID-19 cases. This product lineup was scheduled to launch on 12th May 2021. The country is going through a very difficult time due to which ASUS has decided not to launch its products as of now. The upcoming products will be launched as soon as the situation comes under control.

It is noted that Indian market has been one of the key markets for ASUS due to the large customer base and popularity of its products. Recently, ASUS launched its widely popular ROG Phone 5 in India in March which gained huge success among gamers. ASUS was supposed to bring new innovation under ROG brand and Zephyrus line-up but unfortunately due to current pandemic ASUS had to cancel all its launches.

“India is going through a very challenging time and our heart goes out of all in times of the crisis. We know the media has been awaiting the new ROG Flow X13 and Zephyrus line-up, however keeping in view the current situation, ASUS India has decided to cancel all upcoming PC & ROG launches. We would like to thank everyone for their support and contribution. Request you to stay tuned for an update on the product availability” said Arnold Su, Business Head, Consumer and Gaming PC, System Business Group ASUS India in a statement.

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