Realme announced a new milestone by expanding leadership across key markets in Europe and Southeast Asia. Globally realme registered 12.8 million smartphone shipments in Q1 2021, as per Counterpoint Research. The brand maintained its position as one of the top five players in 13 countries worldwide, and, for the first time, was in the top four brands in three European countries, according to Q1 2021 Canalys global smartphone shipments report. In India, the company consolidated its overall fifth position with a 12% market share, closely following the top four players.
Since venturing into the European market, realme has rapidly emerged to become the fastest-growing smartphone brand in the region with 183% YoY growth in Q1 2021, says Counterpoint Research. The company is ranked by Canalys as the fourth leading brand in both the Czech Republic and Greece by shipments, with Q1 annual growth rates of 4104% and 477%, respectively. realme also emerged as the Top 4 brand in Slovenia and retained its strong growth momentum in Russia as the fifth biggest player, growing 682% YoY.
In Southeast Asia, realme regained its top spot in the Philippines with a 23% market share and a 95% annual YoY growth. It also grew 379% YoY in Cambodia and recorded double-digit growth across Indonesia and Thailand.
Commenting on the success, Madhav Sheth, VP-realme and CEO – realme India and Europe said, "I am proud to see realme charting a strong trajectory with record growth in several markets across Czech Republic, Greece, Slovenia and other countries in Q1 2021. This demonstrates our commitment to become one of the top smartphone players as well as a leading Tech-Lifestyle brand globally. We are confident that this success story will continue as we stay true to our brand spirit of 'Dare to Leap' and focus on empowering today's young consumers with cutting-edge, segment-defining products."
Commenting on realme's performance, Nicole Peng, Vice President of Mobility at Canalys, said, "The global smartphone market saw a strong recovery in Q1 2021, with shipments reaching 347.7 million units, up 27.6% as compared to one year ago when the pandemic first hit. As a relatively young company, realme accelerated its expansion during the past 12 months, delivering more than 45% YoY growth on average every quarter. This is mainly attributed to the brand's consistent push to grow its vibrant Gen Z consumer base and omnichannel partners globally."
According to Canalys' Q1 2021 global shipments report, realme is ranked as one of the top five smartphone brands by shipment in the following 13 countries: India, Indonesia, Bangladesh, Cambodia, Thailand, Malaysia, Philippines, Russia, Egypt, Israel, Czech Republic, Greece, and Slovenia.
