Connect with us

Trending

Radio City Named as Official Partner of Mumbai Indians

Avatar

Published

on

With the T20 season kick-starting, Radio City has announced its partnership with one of the world’s favorite cricket teams, Mumbai Indians. Radio City has been signed as one of the official partners of Mumbai Indians. To mark its decade-long association with the 5 times champions, India’s leading radio network, Radio City has amplified Mumbai Indian’s campaign thought of ‘Yeh hai har Indian ki family’ on air and on digital. The campaign is being promoted across Radio City’s 11 markets in Maharashtra, where the network is leading airwaves and is the only radio channel having a strong foothold in Maharashtra region. The FM station has also launched a special show– ‘The Mumbai Indians Show’ where RJ Shonali will bring in some interesting news and trivia along with conducting contests for Mumbai Indians fans. 

Over the years, Radio City is recognized for its zeal to entertain and engage with its audience through various initiatives both at local and national level. Every campaign is tailor-made as per the current trend and its audience preference. Like every year, this year as well, the station has put together a series of innovative and exciting content for its cricket-loving followers, especially Mumbai Indians fans. These initiatives are being promoted on-air as well as digitally. On-air RJ Shonali is hosting a special show called ‘The Mumbai Indians Show’ and digitally Radio City’s official page has been sharing the glimpses of the on-air show along with other activities which include video clips of RJs and fans grooving to the tunes of Mumbai Indians anthem, a cheering contest wherein the best hurrah will win a prize along with general trivia and news about the team and the tournament. 

Kartik Kalla, Chief Creative Officer, Radio City said “We all know how much Indians love cricket. It is more than just a game. It is an emotion that binds everyone together. I am happy to share that this is Radio City’s 10th year of associating with one of the best T20 teams, Mumbai Indians. Radio City has a strong presence in the 11 cities of Maharashtra which will undoubtedly help to amplify Mumbai Indians campaign thought with our listeners through our well-known RJ’s.  Radio City has always been a forerunner in spearheading initiatives that invoke a sense of city pride amongst its listeners. Our strong partnership with Mumbai Indians which is like a family now is a testimony to the same. Radio City through Mumbai Indians campaign thought of Yeh hai har Indian ki family’ helps in strengthening the bond between the team and Radio City listeners.”

Mumbai Indians Spokesperson said “Radio is a key platform for us to connect with fans which allows us to listen to their views first person basis. Even in the age of increasing digital consumption of sports, we believe Radio offers multi-linguistic and personalized voice to our communication with followers. Our decade long journey with Radio City has been nothing short of an enriching experience, and we look forward to our partnership in exploring more innovative ways to reach our fans.”

As part of the promotion, Radio City will be promoting this campaign extensively through on-air and digital promos, TOH, sweepers, bumpers, capsules, RJ integration, digital integrations, and contests. Through this association, the FM station aims to unite all cricket fans and spread the spirit of cricket among them. At a time when the country is caught in the Covid-19 Tsunami, cricket acts as an escape from the uncertain reality. The ongoing T20 cricket season has glued the whole nation to the TV right now. To further entertain their audience, Radio City has planned some interesting initiatives and activities throughout the championship season. So, stay tuned!

Continue Reading

Trending

HP Becomes No. 1 PC Brand in India

Avatar

Published

on

The India traditional PC market (inclusive of desktops, notebooks, and workstations) continued its growth streak with shipments growing 73.1% year-over-year (YoY) in 1Q21 (Jan-Mar), according to new data from the International Data Corporation’s (IDC) Worldwide Quarterly Personal Computing Device Tracker. A total of 3.1 million PCs were shipped, recording the highest ever first-quarter shipments to India. Again, notebooks remained the driving category with more than three-fourths share of the PC category, registering a stellar 116.7% YoY growth in the first quarter of 2021. Additionally, the desktop category remained steady and showed initial signs of recovery.

PCs were in high demand as enterprises, SMBs, and consumers continued their purchases. Supply has been inconsistent over the past few quarters, and demand continued to outstrip the supply allocation for the country. At the closing of the quarter, vendors were able to manage better allocations from their headquarters. Additionally, the lower than usual shipments in 1Q20 aided the annual growth as it looks more favorable due to the lower base. 

“Many companies remained fully remote or had adopted a hybrid working model to manage the growing concerns of the pandemic within the country. As cases continued to rise, a few large enterprises procured PCs in bulk to manage their workforces, adopting these new working models for the long haul,” said Bharath Shenoy , Market Analyst, PC Devices, IDC India. He added, “The demand for virtual learning is still strong, alongside a stronger demand for affordable PCs. This is evident from the recovery of desktops in the consumer segment, which grew 49.5% YoY in 1Q21, despite the growing trend of notebooks replacing desktops.”

Top 5 Company Highlights: 1Q21    

HP Inc. returned to the top position, replacing Dell in the overall PC market as its shipments grew 102.1% YoY in 1Q21. The vendor also led both consumer and commercial segments with shares of 33.0% and 32.8%, respectively. Key customer wins and better supplies in this quarter helped HP to regain the leading position. 

Dell Technologies moved to second position with a 21.8% share with 45.4% YoY growth in 1Q21. Dell also slipped to 3rd position in the consumer segment as its shipments declined 49.5% from the previous quarter. However, it maintained its lead in the enterprise segment with a 40.9% share and secured the second position in the overall commercial segment. 

Lenovo maintained the third position and recorded 73.4% YoY growth in 1Q21. Lenovo also witnessed supply challenges; however, it was able to get allocations on time that helped it to register impressive growth in the consumer and SMB segments.

Acer Group retained the fourth position with a 7.7% market share in 1Q21, which further dipped from 8.5% in 4Q20. Delayed supplies of commercial desktops increased its woes. While it led the category in 4Q20, it dropped to the third position in 1Q21.  

ASUS* tied with Apple for the fifth position with a share of 5.4% in 1Q21. Its shipments saw an 83.9% YoY growth but declined 10.9% sequentially. Additionally, it slipped to the fifth position in the consumer segment.

Apple* recorded its biggest quarter for PC shipments in India and tied for the fifth position with ASUS. Its shipments grew 335.5% YoY and 45.3% from the previous quarter. It also replaced ASUS for the fourth position in the consumer segment.

Commenting on the outlook, Jaipal Singh, Associate Research Manager, Client Devices, IDC India, said, “PC vendors are staring at uncertainty for the next few months, with new lockdowns impacting consumer sales, delaying government projects, and limiting supplies into the country. Additionally, the current COVID situation has also impacted the field teams. While most vendors’ immediate concern is re-joining with full strength, they will also use this time to plan their inventory for the coming quarters, as we will see a further surge in the PC demand when the situation improves in the coming months.”

Continue Reading

Trending

LG Announces Aid Worth USD 5.5 MN to Support India in COVID-19 Crisis

Avatar

Published

on

LG Electronics has been supporting through various initiatives for the past 24 years. Continuing its commitment to support India in the ongoing COVID-19 crisis, LG Electronics has pledged to help 10 makeshift hospitals across India. This will be done in association with local government bodies and NGOs. As a part of this association, LG will be providing a financial assistance of USD 5.5 MN, to set up medical infrastructure in these crucial times. Today, LG Electronics has completed 24 years in India & this contribution is an extension of brand philosophy of making LIFE’S GOOD for people.

To support Govt. & citizens in the fight against COVID-19, LG Electronics is collaborating with Govt.Hospitals & NGO partners. India’s biggest medical facility AIIMS will be adding more beds to treat COVID-19 patients, the required infrastructure will be funded by LG Electronics. All these Makeshift hospitals will be made across Delhi NCR, Bangalore, Pune, Bhopal, Udaipur, Lucknow & other cities in association with various Government hospitals. LG Electronics will be working with implementation partners including People to People foundation across various states.

Speaking of the initiative Young Lak Kim, MD- LG Electronics India said, “We stand committed to lending our full support to the Government & citizens in fight against COVID-19. In the onset of pandemic last year, we provided support by sharing our resources with the healthcare community. Our focus has always been on the well-being of the people and we believe through makeshift hospitals we can contribute to saving lives by creating medical infrastructure. It has been 24 years since our inception in India & we are committed to make Life’s good for India. We will continue our social initiatives to contribute in a meaningful way. We will be working with various Govt’s/Partners to create required medical infrastructure with a budget of USD 5.5 MN.”

In April 2020, LG partnered with Akshaya Patra Foundation to serve 1 million meals across India. LG India also donated products like Water Purifier, Air conditioners, Refrigerator & TV to the 300+ hospitals allotted for quarantine/ isolation wards in state & districts. Several State Governments have appreciated LG Electronics support to fight against this pandemic.

LG Electronics has taken a pledge to support India’s fight against the pandemic. LG Electronics is committed to offer active support to people in need in this current situation.

Continue Reading

Trending

Vivo Announces Three Years of Android Upgrades for X Series Smartphones

Avatar

Published

on

Vivo announced that it is expanding its software support for the flagship X series, committing to provide three years of major Android OS upgrades and security updates for selected models launching after July 2021. vivo aims to extend the high-end smartphone experience offered by the X series devices by ensuring continuous improvements based on evolving consumer trends and exciting new software innovations.

“Featuring top of the line hardware, the X series flagship phones are built to last – and we want to make sure that our customers get software support that lives up to their expectations,” said Yujian Shi, Senior Vice President and CTO of vivo. “We always innovate with the user in mind. With this pledge, we are making a promise to our customers that they will be able to enjoy a premium smartphone experience for an extended period and continue to benefit from the latest software features.”

The policy covers the European, Australian, and Indian markets. The premium X series models that are not eligible will continue to receive regular Android security updates.

vivo prioritizes user-oriented innovation by only providing products, functions and experiences that comprehensively meet consumer needs. This commitment is part of vivo’s ongoing efforts to bring new products and joy-inspired experiences to consumers. As one of the leading smartphone brands in India, vivo began introducing its products to markets across Europe in 2020 and will continue expanding its footprint around the world.

Continue Reading
Advertisement

Trending