POCO Becomes Fastest Growing Smartphone Brand in India

POCO Becomes Fastest Growing Smartphone Brand in India

POCO India has led competition by underscoring the highest growth in the first quarter of the year 2021, amongst the top 10 brands as per IDC Worldwide Quarterly Mobile Phone Tracker, May 2021 Release. 

POCO has received an immensely positive response for its stellar product portfolio, which contributed to the journey of becoming the fastest growing smartphone brand today. In Nov 2020, POCO was ranked the third online smartphone brand, overtaking Realme and OnePlus, within a span of 10 months, And today, it has added another milestone in its independent journey by registering highest growth in the first quarter. 

Last year, POCO X2 became the best-selling smartphone on Flipkart under the price segment of INR 15000-2000 in March within one month of its launch and POCO X3 was featured as one of the best phones under 20K segment. POCO continued to cement its online position, driven by affordable models like POCO C3 and M3. Launched in February this year, POCO M3 sold 500k units within 45 days of the launch. POCO's recent introduction POCO X3 Pro is all set to redefine the smartphone experience with unbelievably fluid and powerful performance to provide the highest levels of user satisfaction. 

Commenting on the milestone, Anuj Sharma, Country Director, POCO India, said, "Since the beginning, we have always believed in delivering the best of technology to meet the unique requirements of the POCO users. Our rise to the top 3 in the online smartphone space in just 10 months was a testimony of the love and trust we have received from our fans and consumers. This trust has helped us achieve yet another milestone by achieving the highest growth among the top ten smartphone brands in the first quarter of 2021. As we continue to grow in the market, we aim to focus on delivering the best and compelling proposition, without compromising on the quality of the devices, with continuous belief in our philosophy of "Everything you need and nothing you don't". 

With an aim to democratize decision making, POCO India has always presented its users with a strong portfolio of products, starting from POCO F1, which continues to be the performance champion till date being the longest popular smartphone prevalent in the market.

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