Now Buy Vu Television Online Through Vustore

Now Buy Vu Television Online Through Vustore

Vu Televisions has consolidated TV sales of Rs. 5,000 Cr with over 30 lakhs TVs sold in India. Presently, the range of Vu TVs available in the market are for customers to choose from include The Vu Masterpiece QLED TV, Vu Cinema TV Action Series and Vu Premium TV.

Since 2006, Vu Televisions is self-funded and is one of the only 100% debt-free and profitable companies in the consumer tech industry. The brand owes this to the successful balance of its distribution across offline and online platforms, with a 50-50 ratio strategy. With Vu TV's excellent quality product, added to the best customer service & experience in the industry, Vu TVs takes pride in its 97% customer repeat ratio.

Considering high demand from both, the Gen Z and the Millennials, nationwide for Vu products, the company aims to grow by directly reaching the customers from these segments through www.vustore.com. Vu TVs is focused on the D2C, reaching to its audience through the online Vustore.com that promises the Best Prices, Faster Delivery, 100% Genuine Products, Luxury Company Service, Faster installation and Guided Shopping. Thus, vustore.com would be the most high-end D2C in India, with the average selling price per unit of Rs.20,000.  

Recognized for the industry's best customer service with its ISO 9001-certified 24×7 customer support centre, the new Vu Experience at Vustore.com will enable nation-wide customers to browse with ease and shop with confidence, as the brand has always been customer-oriented and makes sure it exceeds customers' expectations. In the world of automation and bots, the brand feels the need to help its consumer by giving the experience a human touch, through its guided shopping with personalized assistance via chats and calls. Vu will also notify all its customers via WhatsApp about the order and delivery status. 

With 15 million TVs being sold in the Indian Market every year, Vu TVs strategizes to meet the said target, the brand has made sure to establish and expects to sell 25,000 TVs worth Rs. 60cr during the initial phase of the D2C launch. The brand thus projects its D2C business to cross more than 500 Cr in revenue in 2022. 

Vu believes the time has come when the 43" will be the new shift in dimension from the TV of a 32". Which is why, Vu pioneers to be the first in providing the best big screen experience with the best-selling segment of the 43" with Full HD and 4K TVs, taking away the market share of smaller sizes in the industry. The brand's 43" 4K TVs will be sold at the price of Rs.24,999/-, which is currently the ongoing price of FHD TVs. The brand's 43" FHD TVs will then be sold at Rs.19,999/-.

Devita Saraf, Chairperson and CEO, Vu Televisions said, "Ever since we started the company, Vu has been a youth favourite! However, during the lockdown I received hundreds of messages on social media from young people across the country asking to make our products more affordable and accessible. Today's Gen-Z and Millennial buyers are the most informed, intelligent and connected generation in history. We've taken their requests seriously and launched a platform that addresses their needs without compromising on the luxury brand experience that Vu is famous for. Our hardworking youth deserves the best brand, product and service, and we at Vu take this as our motivation to launch our D2C platform www.vustore.com and build it into a Rs.500 Cr business in 2022."

logo
Telecom Today
www.telecomtoday.in