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    Kodak TV Launches Most Exciting Deals on its TVs



    Marking the opening of their recent manufacturing plant in Hapur, Kodak HD LED TV is set to announce the launch of a new 55-inch model under their official CA PRO Series during Flipkart Big Billion Day Sale and Amazon Great Indian Festival Sale. The brand will also be offering new deals on its official Android Kodak CA PRO and 7XPRO series, starting with prices as low as INR 5399. The sale will commence from 23rd September 2022. Along with these, units from Kodak HD LED TV’s new Matrix QLED range will be available on Flipkart as BBD Specials. Flipkart Plus members and Amazon Prime members will get early access 22nd September 2022 midnight onwards.

    The 55-inch bezel-less under Kodak CA PRO series is equipped with spectacular features like the 4K HDR10 display, Dolby Digital Plus, and DTS TruSurround, ARM Cortex A53 processor, an ANDROID 10 interface. It provides multiple connectivity options with USB 2.0, HDMI ARC/CEC, and Bluetooth v.5.0 (the latest version) with a user-friendly remote. The CA series has the latest Android 10 interface, and it provides easy access to Google Assistant for user-friendly navigation. These KODAK CA PRO series models also include additional device support for speakers, headphones, game controllers, mice, and keyboards, which enhances the gaming experience. A gamer can enjoy a realistic sports background by using a customizable sports sound mode.

    Televisions under the KODAK CA PRO series offer a wholesome cinematic experience at an affordable cost. These units have over 6000 Plus Apps and Games Like NETFLIX, PRIME VIDEO, HOTSTAR, ZEE5, SONY LIV, AND GOOGLE PLAY STORE with 500,000 Plus TV Shows, on a nearly bezel-less design with a sound output of 40W by DOLBY Audio Stereo Box Speaker. The remote control, designed in India, includes dedicated hotkeys for NETFLIX, AMAZON PRIME VIDEO, YOUTUBE, AND GOOGLE PLAY STORE to provide customers with a premium entertainment experience.

    Kodak’s 7XPRO TV series offers an enhanced theatre-like experience to the customers, uplifting their streaming experience. The TV series comes integrated with an incredible array of features, including a Cortex A53 Quad Core Processor and Mali450 GPU, allowing for lightning-fast processing The display features are further amplified with an enriched screen brightness of up to 500 units resulting in vivid picture quality and proper contrast.

    Coupled with Google TV platform, KODAK QLED TVs will be available in three sizes: 50-inch, 55-inch, and 65-inch, with prices starting at prices INR 33,999. These will be available on Flipkart during Big Billion Days Sale as BBD Specials. These fully loaded models have Dolby certifications for Dolby Atmos and Dolby Vision. Additionally, they come with improved sound with DTS TruSurround sound, a QLED 4K display with 1.1 billion colours, Dolby MS12, HDR 10+ with 2GB RAM and 16GB of internal storage. Kodak TV is the premium brand in India that launched QLED in Google TV. Super Plastronics Pvt Ltd (SPPL) is the first Indian manufacturing company in the country to introduce QLED TVs with Google TV which comes with various enhanced features such as support for multiple adult and child user profiles, manual and voice controls for smart home devices, and a personalized home screen for each user.

    Last year, Super Plastronics Pvt Ltd (SPPL) announced an investment of over 500cr for three years in its fully automated TV manufacturing plant in Hapur, Uttar Pradesh. This plant is widely spread across 10 acres of area and will be operational from November 2022 and is aiming to hire over a 1000 number of skilled talents for its operations. The brand is targeting the production of 1 million units for next year and beyond.

    “While the Indian TV Sector saw a decline last year, we also observed that the premium TV brands saw a spike as customers wanted bigger screen sizes at great deals,” said Mr. Avneet Singh Marwah, Director, and CEO, Super Plastronics Pvt Ltd. He also adds, “With this festive season’s edition of Flipkart Big Billion Days Sale we are very excited and proud to launch a new model under KODAK’s unique and bestselling CA PRO series under our Made in India initiative. Also, with the opening of our new plant in Hapur, Kodak TV India aims to be one of the first Indian companies to invest in TV manufacturing within the country and further strengthen its position as one of the leading manufacturers in the affordable smart TV segment.”

    Customers can avail of 10% discount on SBI Bank debit and credit card along with 10% cashback on first purchase.

    Offers on KODAK HD LED TVs during Flipkart BBD and Amazon TGIF Sale

    BrandModelBBD Prices

    Offers on KODAK HD LED TVs during Amazon TGIF Sale



    Realme Collaborates with Warner Music India



    realme has recently announced their collaboration with Warner Music India, one of the leading music labels in the country. 

    The latest song ‘Naya Nazariya’ is produced by realme Music Studio and sung by the adored musician and performer King, starting a new journey of Dare to Leap for 2023. The new song ‘Naya Nazariya’ is the perfect way to step into 2023 as it packs powerful beats and lyrics encouraging the youth to enjoy life the way they want to and not get held down by cliches. The track opens with a message to the youth to not give up and work towards a new vision of life.

    The new track sits at the center of realme’s campaign for the realme 10Pro series launch, “New Vision” that promotes a new way of thinking among the youth that embraces a larger vision of making conscious life choices. The brand believes that over the years there has been an abstract trickledown effect of the new vision in the youth, as they claim rather unusual new year resolutions showcasing the mind shift towards a new vision and a new way of thinking.

    Commenting on the collaboration, Mr. Madhav Sheth – CEO realme India, VP, realme and President, realme International Business Group said, “At realme, we are constantly exploring meaningful ways to connect with the youth and music does that perfectly while helping us also communicate our brand spirit effectively. That’s why we are excited to announce our collaboration with Warner Music India and King for the latest song by realme Music Studio. With the rising stars of the country, a tone of inspiration, and the “dare to leap” attitude, we want to turn the music studio into a platform that enables young people to be inspired while having fun. This partnership brings together two industry leaders to provide our fans with a one-of-a-kind musical experience. We can’t wait for everyone to tune in and enjoy the magic of music on our devices.”

    Jay Mehta, Managing Director, Warner Music India adds: “At Warner Music India we hold authenticity, originality and creativity at the core. The creation of Naya Nazariya with King and the realme team echoes this philosophy of inspiring the next generation of listeners.”

    Commenting on the collaboration King said, “I am excited to be part of this collaboration between realme and Warner Music India, two iconic brands in their own right. My personal journey is a testament to the power of following your dreams and daring to take chances on yourself. We’ve created ‘Naya Nazariya’ to inspire audiences for new hopes and aspirations in the new year”

    Like King, realme too regards its fans as among its strongest pillars of support and both embraces a “dare to leap” attitude that does not accept the status-quo and seeks to inspire people. Malavika Mohanan, a well-known actress, is depicted in the song embracing her true self while posing with a burger rather than just being a glam face for her online audience. King’s voice and Malavika’s performance establish a new way of thinking that embraces a bigger vision of making conscious choices in their pursuit. Leap means breaking the limited boundaries and creating unlimited possibilities. The song coincides with the brand spirit of Dare to Leap that realme has always emphasized, reinforcing the brand DNA with music. 

    The song will be available for listeners on all leading music platforms including Spotify, Apple Music, YouTube Music, Amazon Prime Music, Jio Saavn, Wynk Music, Gaana, and Hungama Music, among others. Audiences can also watch the music video on realme India and King’s YouTube channel and social media handles.

    realme’s Music Studio property believes in the celebration of new ideas and brings them to life with music making it the way for the youth to end their dilemma of finding something new in life and music alike. realme intends to make the music studio a platform for the youth to get inspired and have fun.

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    Imagine Marketing (boAt) Becomes 2nd Biggest Wearable Brand Globally



    Imagine Marketing, the parent company of boAt, is now ranked #2 in the overall wearable market as per the leading market research and advisory firm International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker Q3CY2022. The brand now commands 8.5% market share on a volume basis (~1% jump in market share v/s Q2CY22). Among the top 5 global wearable brands, Imagine Marketing (boAt) is one of the fastest growing companies in 3Q22 and has the highest Y-o-Y growth rate (19.5% vs. Q3 CY21). The brand has a wide portfolio of well-designed, indigenized, and distinctive lifestyle-oriented products including TWS, smartwatches, headphones and more offered at attractive prices.

    On the global recognition, Aman Gupta, Co-founder & CMO, boAt said, “It was Sameer & my dream to make boAt the most desirable Indian brand. It feels surreal that boAt is now second only to Apple and has surpassed Samsung, Huawei, and Xiaomi globally in the overall wearable category. We are humbly proud & as a committed brand we will always keep the India flag flying high by offering ingenious products that are superior in quality and are boAthead centric.”

    Imagine Marketing continues to retain #2 position in the earwear market with 11.2% market share by volume (up from 10.3% in Q2CY22); The company is now #2 in TWS (9.2% market share) vs. #3 in Q2CY22. The phenomenal growth is due to the reasons such as availability, affordability, better features and functionalities like ANC, innovative designs, and low-latency mode for gaming. Also, the company is now ranked #1 in neckbands for the 9th consecutive quarter (22% market share).

    Watch-based wearables also tend to be the fastest-growing category for Imagine Marketing showing strong momentum. Besides affordability, features such as Bluetooth calling, bigger screen sizes, and AMOLED displays are attracting both first-time users and upgraders. The company is now ranked #6 position in the smartwatch market with 5.2% market share (up from 4.1% in Q2CY22) on the back of exponential growth (~140% growth v/s Q3CY21).

    boAt has a strong omnichannel strategy, and its products are available across marketplaces including Amazon India, Flipkart, Myntra, Paytm, and more. The brand is available in more than 20,000 stores including Vijay Sales, Croma, Reliance Digital, and more.

    As ‘Make in India’ continues to scale up, it is enabling the brand to launch products faster and at lower prices. Since the first quarter of the Financial Year 2022, many boAt products within the Rockerz, Bassheads, and Airdopes product ranges, as well as within the accessories (including cables and power banks) are being manufactured in India. boAt Bassheads 100, Bassheads 192, Bassheads 225, Rockerz 255 Pro, Rockerz 235v2, Airdopes 131, Airdopes 101, Airdopes 441, power banks, charging cables, and power bricks are among the current products available under boAt’s “Make in India” initiative.

    Note to the editor

    Definitions as per IDC India

    • Wearable – Wearable computing devices include any wearable device designed for the human body with a microprocessor. “Wearable computing” implies that the device operates in a hands-free fashion, and the user can readily put it on and take it off. This precludes implanted objects that are permanently affixed to the user. Moreover, we include only those devices that are designed to be worn and used on the body and exclude those that can be used when removed from the body
    • Earwear – This includes any pieces that hang on or plug into the ear. The device must operate wirelessly and provide stereo sound while also including at least one of the following features:

    o   Track health/fitness

    o   Modify audio, and not just noise reduction

    o   Provide language translation on the device

    o   Enable smart assistants at the touch of a button or through hot word detection even if the assistant is running on another device such as a smartphone

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    CONSISTENT Awarded The Fastest Growing Indian Tech Brand Honor



    CONSISTENT Infosystems Pvt Ltd is proud to announce that it has bagged the awards for Most Selling Indian SSD Brand and The Fastest Growing Indian Tech Brand. The 14th Edition of DT Awards was held recently to honor the best tech brands in the Indian ICT industry. This product and innovation honor is one of the biggest and most prestigious recognitions in the IT industry. The virtual DT Awards 2022 recognized the countless efforts of tech brands in bringing best tech innovations and products for Indian consumers.

    As a technology solutions brand that has a consistent futuristic approach toward all its products and innovations, CONSISTENT has become a major market player in the Security, Surveillance Networking, Print consumables domain of the country. Founded by Nitin Bansal and Yogesh Agarwal in 2011, the brand has achieved a decade-long experience and significant market share in India. The objective of DT Awards has always remained to reward the entire IT community for their great collaboration and partnership which assist this industry in going with great pace.

    Directors of CONSISTENT Infosystems Pvt Ltd, Nitin Bansal and Yogesh Agarwal collected these awards and expressed their gratitude with the promise to integrate more purpose into their working and complement the awards won. On this occasion the Directors said, “It is a moment of extreme honor for us to be recognized at this prestigious platform. It is a validation of our work and determination and we hope to continue working for the betterment of the tech sector and its stakeholders, especially the consumers.”

    CONSISTENT Infosystems Pvt Ltd has over 55 centers in India and ensures customers have easy after-sales support. Quality and service are the key parameters on which CONSISTENT has laid its foundation and remain to be of paramount importance in everything they do to provide customer satisfaction.

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