realme has recently announced their collaboration with Warner Music India, one of the leading music labels in the country. 

The latest song ‘Naya Nazariya’ is produced by realme Music Studio and sung by the adored musician and performer King, starting a new journey of Dare to Leap for 2023. The new song ‘Naya Nazariya’ is the perfect way to step into 2023 as it packs powerful beats and lyrics encouraging the youth to enjoy life the way they want to and not get held down by cliches. The track opens with a message to the youth to not give up and work towards a new vision of life.

The new track sits at the center of realme’s campaign for the realme 10Pro series launch, “New Vision” that promotes a new way of thinking among the youth that embraces a larger vision of making conscious life choices. The brand believes that over the years there has been an abstract trickledown effect of the new vision in the youth, as they claim rather unusual new year resolutions showcasing the mind shift towards a new vision and a new way of thinking.

Commenting on the collaboration, Mr. Madhav Sheth – CEO realme India, VP, realme and President, realme International Business Group said, “At realme, we are constantly exploring meaningful ways to connect with the youth and music does that perfectly while helping us also communicate our brand spirit effectively. That’s why we are excited to announce our collaboration with Warner Music India and King for the latest song by realme Music Studio. With the rising stars of the country, a tone of inspiration, and the “dare to leap” attitude, we want to turn the music studio into a platform that enables young people to be inspired while having fun. This partnership brings together two industry leaders to provide our fans with a one-of-a-kind musical experience. We can’t wait for everyone to tune in and enjoy the magic of music on our devices.”

Jay Mehta, Managing Director, Warner Music India adds: “At Warner Music India we hold authenticity, originality and creativity at the core. The creation of Naya Nazariya with King and the realme team echoes this philosophy of inspiring the next generation of listeners.”

Commenting on the collaboration King said, “I am excited to be part of this collaboration between realme and Warner Music India, two iconic brands in their own right. My personal journey is a testament to the power of following your dreams and daring to take chances on yourself. We’ve created ‘Naya Nazariya’ to inspire audiences for new hopes and aspirations in the new year”

Like King, realme too regards its fans as among its strongest pillars of support and both embraces a “dare to leap” attitude that does not accept the status-quo and seeks to inspire people. Malavika Mohanan, a well-known actress, is depicted in the song embracing her true self while posing with a burger rather than just being a glam face for her online audience. King’s voice and Malavika’s performance establish a new way of thinking that embraces a bigger vision of making conscious choices in their pursuit. Leap means breaking the limited boundaries and creating unlimited possibilities. The song coincides with the brand spirit of Dare to Leap that realme has always emphasized, reinforcing the brand DNA with music. 

The song will be available for listeners on all leading music platforms including Spotify, Apple Music, YouTube Music, Amazon Prime Music, Jio Saavn, Wynk Music, Gaana, and Hungama Music, among others. Audiences can also watch the music video on realme India and King’s YouTube channel and social media handles.

realme’s Music Studio property believes in the celebration of new ideas and brings them to life with music making it the way for the youth to end their dilemma of finding something new in life and music alike. realme intends to make the music studio a platform for the youth to get inspired and have fun.

Imagine Marketing, the parent company of boAt, is now ranked #2 in the overall wearable market as per the leading market research and advisory firm International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker Q3CY2022. The brand now commands 8.5% market share on a volume basis (~1% jump in market share v/s Q2CY22). Among the top 5 global wearable brands, Imagine Marketing (boAt) is one of the fastest growing companies in 3Q22 and has the highest Y-o-Y growth rate (19.5% vs. Q3 CY21). The brand has a wide portfolio of well-designed, indigenized, and distinctive lifestyle-oriented products including TWS, smartwatches, headphones and more offered at attractive prices.

On the global recognition, Aman Gupta, Co-founder & CMO, boAt said, “It was Sameer & my dream to make boAt the most desirable Indian brand. It feels surreal that boAt is now second only to Apple and has surpassed Samsung, Huawei, and Xiaomi globally in the overall wearable category. We are humbly proud & as a committed brand we will always keep the India flag flying high by offering ingenious products that are superior in quality and are boAthead centric.”

Imagine Marketing continues to retain #2 position in the earwear market with 11.2% market share by volume (up from 10.3% in Q2CY22); The company is now #2 in TWS (9.2% market share) vs. #3 in Q2CY22. The phenomenal growth is due to the reasons such as availability, affordability, better features and functionalities like ANC, innovative designs, and low-latency mode for gaming. Also, the company is now ranked #1 in neckbands for the 9^th consecutive quarter (22% market share).

Watch-based wearables also tend to be the fastest-growing category for Imagine Marketing showing strong momentum. Besides affordability, features such as Bluetooth calling, bigger screen sizes, and AMOLED displays are attracting both first-time users and upgraders. The company is now ranked #6 position in the smartwatch market with 5.2% market share (up from 4.1% in Q2CY22) on the back of exponential growth (~140% growth v/s Q3CY21).

boAt has a strong omnichannel strategy, and its products are available across marketplaces including Amazon India, Flipkart, Myntra, Paytm, and more. The brand is available in more than 20,000 stores including Vijay Sales, Croma, Reliance Digital, and more.

As ‘Make in India’ continues to scale up, it is enabling the brand to launch products faster and at lower prices. Since the first quarter of the Financial Year 2022, many boAt products within the Rockerz, Bassheads, and Airdopes product ranges, as well as within the accessories (including cables and power banks) are being manufactured in India. boAt Bassheads 100, Bassheads 192, Bassheads 225, Rockerz 255 Pro, Rockerz 235v2, Airdopes 131, Airdopes 101, Airdopes 441, power banks, charging cables, and power bricks are among the current products available under boAt’s “Make in India” initiative.

Note to the editor

Definitions as per IDC India

• Wearable – Wearable computing devices include any wearable device designed for the human body with a microprocessor. “Wearable computing” implies that the device operates in a hands-free fashion, and the user can readily put it on and take it off. This precludes implanted objects that are permanently affixed to the user. Moreover, we include only those devices that are designed to be worn and used on the body and exclude those that can be used when removed from the body
• Earwear – This includes any pieces that hang on or plug into the ear. The device must operate wirelessly and provide stereo sound while also including at least one of the following features:

o   Track health/fitness

o   Modify audio, and not just noise reduction

o   Provide language translation on the device

o   Enable smart assistants at the touch of a button or through hot word detection even if the assistant is running on another device such as a smartphone

CONSISTENT Infosystems Pvt Ltd is proud to announce that it has bagged the awards for Most Selling Indian SSD Brand and The Fastest Growing Indian Tech Brand. The 14th Edition of DT Awards was held recently to honor the best tech brands in the Indian ICT industry. This product and innovation honor is one of the biggest and most prestigious recognitions in the IT industry. The virtual DT Awards 2022 recognized the countless efforts of tech brands in bringing best tech innovations and products for Indian consumers.

As a technology solutions brand that has a consistent futuristic approach toward all its products and innovations, CONSISTENT has become a major market player in the Security, Surveillance Networking, Print consumables domain of the country. Founded by Nitin Bansal and Yogesh Agarwal in 2011, the brand has achieved a decade-long experience and significant market share in India. The objective of DT Awards has always remained to reward the entire IT community for their great collaboration and partnership which assist this industry in going with great pace.

Directors of CONSISTENT Infosystems Pvt Ltd, Nitin Bansal and Yogesh Agarwal collected these awards and expressed their gratitude with the promise to integrate more purpose into their working and complement the awards won. On this occasion the Directors said, “It is a moment of extreme honor for us to be recognized at this prestigious platform. It is a validation of our work and determination and we hope to continue working for the betterment of the tech sector and its stakeholders, especially the consumers.”

CONSISTENT Infosystems Pvt Ltd has over 55 centers in India and ensures customers have easy after-sales support. Quality and service are the key parameters on which CONSISTENT has laid its foundation and remain to be of paramount importance in everything they do to provide customer satisfaction.