Mobilla continues to strengthen its market presence through its marketing and branding initiatives. In a bid to further consolidate its position, accelerate growth, and drive consumer recall, Mobilla now ropes in Indian actor and model Kajal Aggarwal as the company's face for its brand endorsements. In line with this partnership, the companies marketing collaterals and communication across ATL and BTL including print, digital and electronic media will feature Kajal Aggarwal going forward.
Mobilla's association with Kajal Aggarwal will not just significantly bolster the company's brand appeal but will also help in strengthening the existing consumer base while tapping into new and potential consumers. Moreover, Kajal Aggarwals wide appeal will certainly help Mobilla target consumers across all ages.
Speaking on her association with fast-growing consumer brand Mobilla, Kajal Aggarwal said, "This is an exciting association for me as it gives me an understanding and an opportunity to work with a new category. I am determined to make this association work by putting in my best effort to bring success for Mobilla and myself with this association."
On this occasion Jignesh Shah and Hetal Shah – Co-Founder Mobilla said – "Kajal Aggarwal is a recognised name with a trustworthy personality. Her being associated to Mobilla will help us demonstrate everyone the value our products can add to their lives."
Speaking on the association, Actress Kajal Aggarwal said – "I am excited to endorse a brand like Mobilla, a reputed Indian brand that has received love and respect from Indian consumers over the years for its product quality and customer service. It is a progressive brand that I am also proud of."
Chief Marketing Officer of Mobilla, Vishal Gupta said – "Kajal Aggarwal has an impressive personality and has good recognition in the market. Including her in our marketing strategies will boost the market reach of our upcoming products."
Creative Head of Mobilla, Sachin Sharma said – "Kajal is an icon in the film industry; she inspires people from all age groups. Having her on board, we can make our users understand the difference our products will make in their lives."
