BSH the global leader in premium home appliances, has unveiled its all-new Bosch Brand Store in Chandigarh. Located at Home Square, Sector 35, the premium retail space marks a strategic move by BSH to meet the rising demand for high-capacity, eco-conscious, and intelligently designed appliances in one of North India’s most design-forward markets.
The Tricity region, now home to some of North India’s most premium developments, is seeing high-net-worth individuals and aspirational homeowners redefine luxury — not just through aesthetics, but through efficiency, sustainability, and intelligent living. Spanning 1,238 sq. ft., new Bosch store is designed as an immersive space that showcases Bosch’s German Engineered built-in and freestanding appliances, powered by Home Connect and engineered for energy efficiency.
With live demo zones and expert consultations, customers can experience the appliances in action. Highlight includes Bosch HomeConnect-enabled dishwashers and steam ovens, underscoring the brands’ commitment to elevating lifestyles. The store also features Bosch’s extensive range of small domestic appliances such as Trumixx mixer grinders, vacuum cleaners, and coffee machines.
The store has been launched in partnership with Home Square, one of Chandigarh’s leading lifestyle retailers. This new premium retail space arrives at a time when Chandigarh is witnessing a surge in luxury real estate, with designer villas, premium high-rises, and smart penthouses redefining urban elegance. As a result, demand for built-in appliances, sustainable higher capacity appliances, and connected home ecosystems has grown exponentially.
Commenting on the relaunch, Saif Khan, MD & CEO, BSH Home Appliances India, said, “Bosch is not just building appliances — we are redefining how convenience and performance come together to elevate modern lifestyles. With a growing appetite for spacious homes, modular kitchens, and smart living, consumers here are actively seeking appliances that match their evolving lifestyle needs. The new Bosch Brand Store reflects our commitment to bringing intelligent German engineering, premium design, and sustainable innovation closer to our customers in Chandigarh, Mohali, and Panchkula.”
