Airtel to Adjust Mobile Tariffs, Aiming for Healthier ARPU Above INR 300

Airtel to Adjust Mobile Tariffs, Aiming for Healthier ARPU Above INR 300

Bharti Airtel (‘Airtel’) has maintained that the mobile Average Revenue per User (ARPU) needs to be upwards of INR 300, to enable a financially healthy business model for Telcos in India. They believe that this level of ARPU will enable the substantial investments required in network technology and spectrum and offer a modest return on capital.

In this light, They welcome the announcements in the industry to repair tariffs. Airtel will also revise its mobile tariffs as indicated below, from July 3rd. We have ensured that there is a very modest price increase (less than 70p per day) on the entry level plans, in order to eliminate any burden on budget challenged consumers.

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