YouTube is on its Way to Compete TikTok with “Youtube Short”

YouTube is on its Way to Compete TikTok with “Youtube Short”

The Chinese short video making app TikTok has established its footholds all over the world. This app has gained massive popularity among content creators since its inception in 2016 which is very commendable. But now YouTube is trying to launch the platform like this. YouTube seems to challenge the leadership of TikTok by its own short video making platform "Short". As per news around the internet, it is being said that YouTube will be launching "Short" video platform soon by the end of year 2020. But as we know, it usually takes time to create new user base which is little difficult. So it is expected that YouTube will be utilizing its current user base and will launch its video creating platform on YouTube app as an inbuilt feature instead of a separate app. This strategy by Google will help YouTube to leverage the advantage of large and loyal user base across the world.

If we talk about TikTok, currently it has more than 800 million active users globally. This video making platform has exponentially gained the success and surprised everyone with huge adoption rate among users. Meanwhile, India has emerged its largest center of adoption and this Chinese based video making app has gained massive popularity among Indian users irrespective of age factor. Currently, it has more than 119 million active users in India.

Just like TikTok, "Short" video platform will help users to make and upload the videos on their YouTube app. Currently, YouTube is a home for all the smartphone users for watching different types of videos and uploading videos on their personal account. Soon it will excite the users with new short video creating feature as well. As per the news, the users of Short will be able to create the videos with the help of licensed music/audio offered by YouTube. However, the time limit of the short videos is not confirmed so far. On the other hand, TikTok users can make 15-60 second videos. Earlier, YouTube had also launched a similar story feature like Instagram and Snapchat. So it is very interesting to see that YouTube is using every weapon to sustain its success across the world by offering every popular entertainment amenity to its users. So if this report is true, we will be able to see YouTube Short probably by the end of 2020. It will be a great treat for YouTube users as they will get an tool inside the app.

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