POCO, a new sub-brand from Xiaomi, made its debut with a mission to deliver performance that truly matters. Created by a highly-experienced team within Xiaomi, POCO seeks to redefine the smartphone experience by offering the ultimate performance with no frills.
The brand’s mission is encapsulated in its very first smartphone unveiled, POCO F1, which offers an unbelievably fluid and powerful experience like no other. It features the flagship Qualcomm® Snapdragon™ 845 platform, the industry-leading LiquidCool Technology cooling system, up to 8GB RAM and 256GB UFS 2.1 storage, and a long-lasting 4000mAh battery.
Jai Mani, Head of Product, POCO Global, said: “POCO stands for ‘a little’—we believe in starting small but dreaming big. As a small outfit within Xiaomi, POCO has the freedom to start from scratch, zeroing in on the product choices and technologies that matter. This is why we have created a smartphone that delivers unbelievable performance, focusing on the core innovations that truly matter, which we believe will resonate with tech enthusiasts.”
The new powerhouse will be available at an irresistible price tag, echoing Xiaomi’s mission to make amazing products available to everyone at honest pricing. It will hit the shelves in India on 29 August starting at INR 20,999, and roll out around the world gradually.
POCO F1, Master of Speed
POCO F1 is a dream come true for power users, who can enjoy gaming at high frame rates and use intensive applications without worrying about slowdowns resulting from overheating. This is thanks to the powerful Qualcomm® Snapdragon™ 845 SoC paired with the highly efficient LiquidCool Technology cooling system, enabling it to deliver sustained peak performance for extended periods. Internal testing shows that this system is 300% more effective than conventional, non-liquid cooling solutions as it allows heat from the CPU to dissipate quickly.
Moreover, POCO F1 features a 4000mAh battery that can sustain 8 hours of non-stop gaming. Coupled with up to 8GB LPDDR4x DRAM and super-fast 256GB UFS 2.1 storage, POCO F1 easily achieves an AnTuTu score that exceeds 290,000.
AI dual camera and 20MP front camera for uncompromised photography
POCO F1 churns out gorgeous images with its AI dual camera consisting of a 12MP Sony IMX363primary sensor with Dual Pixel Autofocus, together delivering amazing photos even in low light and backlit scenarios.
On the front, POCO F1 deploys a 20MP sensor featuring Super Pixel technology that combines the information of four pixels into one large 1.8μm pixel for clearer images with less noise. Both the rear and front cameras are supported by AI features for photos, such as AI Portrait, AI Beautify, and AI Scene Detection.
POCO F1 also comes with an infrared illuminator and infrared camera on the front, allowing the AI face unlock feature to securely unlock the device both in pitch-dark conditions as well as in bright daylight.
MIUI for POCO
To fully unleash the performance beast, MIUI has been deeply customized on POCO F1 for a lighter, faster, and smoother experience.
Introducing a system optimization feature called “turbocharged engine”, POCO F1 delivers faster app startups, faster gaming performance, as well as a faster swiping experience due to enhancements in the screen response and animation frame rate.
With a new POCO Launcher, POCO F1 comes with an app drawer that can automatically categorize apps, helping users finds apps easily. In India, MIUI for POCO incorporates taxi, music, and video streaming services for an even more robust user experience.
Based on Android 8.1 Oreo, MIUI for POCO also prioritizes security with regular patches and updates from Google. It will receive the Android P update in the near future.
Armoured Edition with DuPont™ Kevlar®
At the event, POCO F1 Armoured Edition with a back panel made of DuPont™ Kevlar® also made its debut. The super-tough, heat-resistant material is widely used in the aviation industry, the military, and high-end cycling. Its textured surface gives POCO F1 a unique appearance and provides a comfortable grip.
POCO F1 is also available with polycarbonate backs in Graphite Black, Steel Blue, and Rosso Red. POCO F1 will retail at INR 20,999, INR 23,999, and INR 28,999 for the 6GB+64GB, 6GB+128GB, and 8GB+256GB respectively. The Armoured Edition comes in a single 8GB+256GB configuration and will retail at INR 29,999. POCO F1 will go on sale on mi.com and Flipkart on 29th August 2018, starting 12 PM.
POCO F1 also brings a first sale offer with HDFC Bank which extends a INR 1000 instant cashback to all HDFC credit and debit card holders. This will essentially bring down the price of POCO F1 to INR 19,999, INR 22,999, and INR 27,999 for the 6GB+64GB, 6GB+128GB, and 8GB+256GB respectively, and Armoured Edition to INR 28,999 for the first sale. This makes POCO F1 the world’s only Qualcomm® Snapdragon™ 845 smartphone under INR 20,000. POCO F1 also has an incredible JIO offer with up to INR 8000 worth of benefits and 6TB of high speed data.
Realme Narzo 30’s New Storage Variant Launched, Check Price
Realme announced the availability of a third storage variant of realme narzo 30 (6GB + 64GB variant) priced at INR 13499. The narzo 30 (6GB + 64GB variant) will make its debut at Flipkart’s – Big Savings Day starting from Aug 5th and will also be available on realme.com & mainline channels.
Realme narzo 30 comes with a powerful MediaTek Helio G95 gaming processor and features a 6.5-inches screen with a 90Hz ultra-smooth display, providing users with an extremely immersive audiovisual experience. realme narzo 30 comprises a massive 5000mAh battery and comes with a powerful 30W Dart Charge, that enables smartphone battery to be charged from 0 to 100% in just 65 mins. It is also equipped with a 48MP AI Triple Camera consisting of a primary camera with a 48MP Samsung sensor that provides excellent image quality for day and night shots.
The 16MP in-display selfie camera in the smartphone satisfies the user’s various selfie needs featuring a champion design with racing textures the realme narzo 30 also comes with a fast side fingerprint scanner that ingeniously fuses the power button. realme narzo 30 will be available in two stylish colours inspired by racing design – Racing Silver and Racing Blue and two storage variants priced at INR 12499 (4GB + 64GB) and INR 14499 (6GB + 128GB).
Realme narzo 30 will now be available in three storage variants 4GB+64GB priced at INR 12,499, 6GB+128GB priced at INR 14,499, and 6GB + 64GB priced at INR 13499 and will be available in two dynamic colours inspired by racing design – Racing Silver and Racing Blue.
|Product||Price (INR)||First sale date (INR)|
|realme narzo 30 (6GB + 64GB)||13499||August 5, 2021 |Flipkart’s – Big Savings Day, realme.com and mainline channels|
Infinix SMART 5A Launched in India, Check Price & Specifications
In a bid to upgrade its mass-favorite SMART series, by staying true to its legacy of Big Screen and Big Battery, Infinix has partnered with India’s largest telecom company, Jio to unveil its ultimate pocket-friendly smartphone, SMART 5A. The device comes with a massive 5000 mAh battery capacity along with a huge 6.52 HD+ drop notch display, a better selfie camera, andseveral other category-first cutting-edge features along with exclusive offers from Jio.
The all-new SMART 5A comes in an attractive pyramid-shaped design on its back panel to give the consumers a stylish smartphone experience at such a price point. To be available exclusively on Flipkart at an introductory price of INR 6499, from August 2nd, 2021 SMART 5A will come in three color variants: Ocean Wave, Quetzal Cyan, and Midnight Black.
Infinix Smart 5A device will be available under JioExclusive program. Under the program, Infinix Smart 5A customers can avail:
- An upfront price support of INR 550, to be credited directly into customer’s bank account
- Additional benefits worth INR 1199
To enjoy the benefits under this offer, customers need to use Jio SIM card as their primary SIM
Elaborating on this partnership, Mr. Anish Kapoor, CEO, Infinix India said, “Consumers, today, are always exploring new ways to create, consume and share content. With the same proposition, Infinix has come up with a revolutionary device SMART 5A for users who are looking for multimedia content consumption and e-learning needs with a massive screen and long battery life. Smart 5A is specifically designed for entry level smartphone users and caters seamlessly to those who have heavy smartphone usage and online education needs. Delivering an exceptional user experience Smart5A runs on go which allows it to run lighter, 15% faster, and save data.
To make this device a truly First in Segment and give users exceptional benefits we are also delighted to announce our partnership with Jio. Through JIO we are giving our customers extended support of INR550 which makes this deal a total steal and brings the launch cost to be less than 6K which is unheard of in this segment offering the best value proposition and superior performance to users.
Our intent to collaborate with Jio is not only to give users additional price benefits but also to reach out to the consumers who are looking for a budget-friendly smartphone with a seamless network connection. Jio’s network superiority and combining it with one of our best budget devices will come together to realize the dream of democratizing technology and living up to Infinix’s value of ‘Ab Mumkin hai’ and ensuring that all our consumers can access technology and fulfil their dreams.”
Screen and Display: To ensure a bigger, brighter, and colorful mobile viewing experience, SMART 5A comes with an upgraded 6.52 HD+ drop notch display with a brightness of 500 NITS. Its cinematic screen with a 1200:1 contrast ratio is also backed by a superior audio experience enabled by the DTS Surround Sound speaker for maximum engagement.
Battery: The massive 5000 mAh battery backup of the device is supported by the power marathon feature that enables it to give a standby time of 35 days, allowing users to binge-watch videos for up to 23 hrs at a stretch, enjoy up to 25 hours of music, 33 hours of non-stop 4G talk-time, 12 hours of web surfing and 14 hours of gaming.
Operating system and processor: SMART 5A is backed by the latest Android 11 with XOS 7.6 skin. It is also powered by a 12nm Helio A20 Quad-Core processor with 2GB RAM/32 GB storage, which is a first in its segment. It integrates four ARM Cortex A53 CPUs clocked at up to 1.8GHz. The device also comes installed with the Android (Go Edition) feature that allows it to run lighter, 15% faster, and save data, which means users can download 3-4 more apps including heavier ones like games as Go uses 270MB less memory than standard Android phones. SMART 5A also comes with a dedicated 3-in-1 SD card slot for those who want to expand the memory up to 256GB.
Camera performance: SMART 5A features an 8MP dual rear camera with triple LED flash along with an f/2.0 large aperture and 18 different AI Scene detection Modes for detecting scenes and adjusting parameters that allow photo enthusiasts to capture detailed pictures with greater clarity. For full HD video recording, the rear camera comes equipped with AI HDR mode, Bokeh mode, AI 3D beauty mode, and Panorama mode. This smartphone comes with an upgraded 8MP selfie camera with a dedicated dual-LED flash under the display, f/2.0 aperture, and AI-driven HDR mode. The selfie camera has four different modes: the Portrait Mode, AI 3D Beauty Mode, and the Wide selfie mode for capturing the ‘perfect’ selfies. A cutting-edge AI framework boosts the phone’s camera capabilities, enabling Auto Scene detection from 10 different modes to adjust the image accordingly.
Security: The smartphone is also packed with advanced features such as a Fingerprint sensor/ Face unlock for enhanced security along with dual VoLTE that can support two 4G SIM cards and VoWiFi for automatically switching to seamless, glitch-free calls within a strong network vicinity.
Bearing in mind the customer-centric approach, Infinix has developed a robust service centre network with 915+ service centers across 700 towns in India. This allows users to enjoy after-sales experiences. Infinix devices come pre-installed with the Carlcare App that empowers the users to locate their nearest service centre and also indicates to them the availability of parts at the service centres.
Micromax Brings its Latest IN 2b Smartphone, Check All Features
Micromax Informatics Ltd. today launched ‘India ka No Hang Phone’ – IN 2b in the budget segment. The brand also announced its foray into the audio accessories’ category with its first range of True Wireless Stereo Earbuds – AirFunk 1 and AirFunk 1 Pro.
Successor to the budget champion IN 1b, the Micromax IN 2b comes with a powerful ARM Cortex A75 architecture based Octacore processor with Mali G52 GPU that ensures a snappy performance, with no lags or hang and 50% faster app start up. Its blazing fast unlock allows you to access the phone in just 250ms via face unlock and 350ms via fingerprint unlock ensuring ‘Ab India Chale Non Stop’.
A first in the sub 10k segment, the phone has 4+64 and 6+64GB RAM variants ensuring 45% better performance. IN 2b comes in 3 stunning colours – Black, Blue and Green and will be available at INR 7,999 & 8,999 respectively on micromaxinfo.com and Flipkart from 6th August, 2021.
Micromax also announced their foray into the audio category with Airfunk True Wireless Stereo Earbuds and launched 2 models:
AirFunk 1 Pro is powered by a Qualcomm QCC 3040 chipset with CVC 8.0 (Clear Voice Capture) noise and echo cancellation, and instant connectivity with Bluetooth 5.2v. Coupled with Environment Noise Cancellation with quad microphone ensures “Shor No More” by cancelling out the ambient noise up to 25 dB and ensuring enhanced voice clarity on calls. AirFunk 1 Pro will be available in 5 vibrant colours- Black, White, Blue, and Yellow & Red at INR 2499
AirFunk 1 offers a ton of fun with the unique “Voice ulta, game palta”, a unique male/female voice change feature during calls. Also equipped with 3D Surround Sound stereo mode and auto connectivity with Bluetooth 5.0v, the AirFunk 1 is a great combination of fun and function and gives 15 hours of playtime with the charging case. AirFunk 1 will be available in 5 lively colours- Black, White, Blue, and Purple & Yellow at INR 1299
Both Airfunk 1 and 1 Pro will be available on micromaxinfo.com and Flipkart starting 18th August 2021
Commenting on the launch announcement, Rahul Sharma, Co-Founder, Micromax India, said, “We are closely connected to our consumers. We understand their needs and pain points. And today, when the entire country operates digitally, smartphones are integral to our lives and livelihoods. Smartphone hanging is one of the biggest challenges that a consumer faces, especially in the budget segment. With the IN 2b, the NO HANG PHONE, the consumers will get apowerful processor with the best in-category performance, high RAM and battery life so that India Chale Non Stop .”
On the launch of the new category, “Our foray into the audio segment is a natural extension of the smartphone ecosystem. Our aim is to give our customers disruptive features like voice changing function and ENC in two funky form factors that they can flaunt and put to great use.” he added.
Micromax IN 2b – “No-hang phone”
Micromax IN 2b is amongst the first smartphones in India to run on the powerful UNISOC T610 processor that brings an unbeatable gaming experience to the customers. This performance powerhouse has that highest Antutu score in the category and ensures a lag free, hang free experience. It also comes with a 6.5” Mini drop HD+ display with 400 nits brightness. The IN 2b has a 13MP+2MP AI Dual Rear Camera, and a 5MP selfie camera. Both front and rear cameras support selectable background blur to deliver an excellent bokeh effect for professional portraits. The IN 2b also comes with FHD Video recording as well as a unique Play and Pause recording feature.
The IN 2b has a heavy duty 5000mAh battery, that’s 100% Made in India and comes with a 10W fast charger in box, so that you can be always on the move without any battery woes. IN 2b comes with Dual VoWifi, Dual VoLte and Dual WiFi (2.4GHz/5GHz) and Bluetooth V5.0 support for seamless connectivity.
Micromax AirFunk 1
Micromax AirFunk 1 comes with a unique Voice Change Function that lets you switch your voice Female ⇄ Male during a call. The 3D Surround Sound Stereo mode with Right-Left channel split gives you a more immersive experience where you can enjoy movies and music better. It has a 5.0 Bluetooth for seamless connectivity. The AirFunk 1 has 5 hours playtime, 15 hours with a charging case and a Type-C charging interface. An IP44 rated build makes the earphones water and dust resistant. They have intuitive Smart Touch controls that include a host of functions, along with Google Assistant and Siri voice command support. AirFunk 1 supports both mono and stereo usage, which means you can use only one earphone, while the other charges.
Micromax AirFunk 1 Pro
Micromax AirFunk 1 Pro sports Industry Leading Qualcomm QCC3040 chipset with cVc 8.0 and ENC Technology and Quad Microphones to reduce ambient noise and boost audio clarity. It comes with the latest Bluetooth 5.2 for hasslefree transmission upto 10m and fast auto- connectivity. Its massive battery ensures 32hours of playtime and 170 hours of standby. The earphones are also IP44 rated making it safe from splashes of water, sweat and dust. They come with mono and stereo support, smart touch controls, and voice assistant support including Siri and Google Assistant.
Gadgets5 days ago
Get Rid of Slow Charging, Mi Brings New HyperSonic PowerBank
Smartphone2 days ago
Micromax Brings its Latest IN 2b Smartphone, Check All Features
Trending3 days ago
Amazon’s GREAT FREEDOM FESTIVAL is Here, Check Top Deals
Gaming5 days ago
Enjoy Best Competitive Gaming at ‘The Rising’ Esports Tournament
Gadgets2 days ago
Increase Your Productivity with Canon’s New Ink Tank Printers
Gadgets3 days ago
Keep a Trak of Your Health & Wellness with Fitbit Luxe
Smartphone3 days ago
Get A Rich Multitasking Experience on New TECNO POVA 2 Smartphone
Apps3 days ago
Paytm Payments Bank Crossed 10 Million FASTags Mark