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Xiaomi Launches Redmi Go Smartphone to Target Entry Level Buyers

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Xiaomi launched Redmi Go device for Indian customer who are looking to buy new device under very affordable price.

This make in India device has been priced under 4.5k range for entry level customer. Apart from this the brand has also made some major announcements at today’s launch event. Xiaomi announced its renewed commitment to the ‘Make in India’ initiative with its seventh manufacturing plant in India, in partnership with Flex Ltd.

Xiaomi also launched Redmi Go, the company’s newest addition to its smartphone portfolio. With an aggressive price tag, Redmi Go makes a great entry-level smartphone.

In addition, Xiaomi announced its own UPI payment solution app – Mi Pay for millions of Xiaomi MIUI users in india enabling them to access digital payment solutions.

Redmi Go: 4G meets Smartphone for Everyone

A quad-core Qualcomm® Snapdragon™ 425 processor in tandem with 1GB of RAM powers the smartphone with Android Oreo (Go edition) offering a fluid experience to everyone. Users can take sharp and detailed photos and record video in full-HD resolution using the 8MP rear camera, while the 5MP sensor on the front allows for great selfies. A 5-inch (12.7cm) HD touchscreen display (1280 x 720p) recreates bright and vivid colours, while ensuring that Redmi Go is a handy phone that sits comfortably in any hand.

With 1GB RAM and 8GB on-board storage, Redmi Go offers support for 4G VoLTE with dual SIM support and a dedicated microSD card that can work with up to 128GB cards. All of this is powered by a 3000mAh battery, delivering a battery life that Mi Fans have come to expect of Xiaomi.

Redmi Go will be available Blue and Black colour variants for INR 4,499 starting 12 noon, 22nd March across Mi.com, Flipkart and Mi Home stores. Users will also get an INR 2,200 cashback with 100GB* data free with Jio.

Anuj Sharma, Chief Marketing Officer, Xiaomi India, on the occasion of Redmi Go launch shared, “We are thrilled to launch our all-new Redmi Go featuring the Android Oreo (Go edition), powered by the SnapdragonTM 425 processor along with a 5-inch HD display and 3000mAh battery. This makes Redmi Go a bridge for crores of consumers in India who are yet to gain access to the internet world.

“Packed with innovative features of incredible quality offered at a truly honest price, Redmi Go empowers individuals across India to enjoy a full-fledged smart technology experience at the tip of their fingers.”

Redmi Go: Quick Specs

Redmi Go
5-inch (12.7 cm) HD (1280 × 720p) Display
8MP rear camera with full-HD video recording
5MP front camera with HDR support
Quad-core 64-bit 1.4GHz Qualcomm Snapdragon 425 processor
1GB RAM + 8GB expandable storage
Dual SIM + dedicated microSD slot
Dedicated secondary mic for noise cancelling
3000mAh battery
Dimensions: 140.4 x 70.1 x 8.35mm

Weight: 137g


Mi Pay: The Easy Way to Pay

Xiaomi also officially launched its Mi Pay app, the easy way to pay for millions of MIUI users in India. Serving as a one-stop solution for consumers’ payment needs, Mi Pay is primarily a UPI-based application, deeply integrated within Xiaomi’s MIUI interface across SMS, Contacts, Scanner, App Vault, and Settings. ICICI Bank is the payment service provider for Mi Pay. Consumers can effectively make payments using UPI and other debit cards, credit cards and internet banking across 120+ banks and over 120 billers.

The service will also allow several utility payments ranging from phone bills, phone recharges, water or electricity bill payments, making it highly convenient for Xiaomi users. Mi pay UPI has been approved by NPCI under the multi bank API model and it has been audited by CERT-IN empanelled auditors E&Y and Lucideus. Mi Pay provides the most safe and secure transactions with all data stored locally in India servers in an encrypted format.

Extending its commitment to Make in India with Flex

Xiaomi extended its commitment to the Make in India initiative with its seventh smartphone manufacturing plant. The manufacturing plant is in partnership with Flex Ltd, which has over 1 million square ft footprint across India. Xiaomi’s manufacturing plant with Flex Ltd is in Tamil Nadu. Today, Xiaomi has seven smartphone manufacturing plants across four campuses in partnership with FOXCONN, Flex and Hipad. Few key statistics about Xiaomi India’s manufacturing plants in India:

  • Xiaomi now has a combined manufacturing capacity of up to 3 smartphones per secondduring operating hours.
  • Currently, 99% of Xiaomi’s smartphones sold locally are made in India.
  • Across these seven smartphone manufacturing plants, more than 20,000operators are employed, out of which over 95% are women employees.
  • Xiaomi is also bringing the component ecosystem to India. Early 65% of the value of the smartphone is sourced locally, highlighting the company’s greater localization commitments.
  • In addition, even smartphone chargers, USB cables and batteries are nearly 100% locally sourced.

The company also partners with Navitasys India Private Limited, a TDK group subsidiary to manufacture Mi Power banks locally.

Muralikrishnan B, Chief Operating Officer, Xiaomi India, shared “At Xiaomi, our efforts are consistently driven by our core philosophy – innovation for everyone. With this belief at heart, we have introduced our innovative Mi Pay service for our consumers in India. Mi Pay serves as the ultimate solution to a variety of consumer payment needs, hence empowering millions of Xiaomi users with access to digital payments. Thus, acting as an equalizer providing a seamless experience across all smartphones.

Adding to that, we are also delighted to announce our new smartphone manufacturing partnership with Flex Ltd. In line with our sincere commitment to Make in India, this new association will further drive our localization efforts; ensuring that we locally design and offer our innovative products with the best specs of highest quality to our Mi Fans in India.”

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Realme Starts UI 2.0 Roll-out for Realme 7i

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Realme has started rolling out realme UI 2.0 stable version update for the users of realme 7i  following the realme UI 2.0 (Android 11) roadmap. 

realme UI 2.0 based on Android 11 brings unlimited customization options to meet Gen Z’s rich imagination and creativity. The update also reaffirms realme’s commitment to providing regular and timely updates to its devices. And continuing the trend realme 7i  devices are now fetching the realme UI 2.0  stable version update. 

The roll-out of realme UI 2.0 stable version is being released in batches and will reach users very soon.

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Redmi Note 10S Launched in India, Check Price and Features

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Redmi India launched Redmi Note 10S in the Indian market. Standing right in the middle of Redmi Note 10 and Redmi Note 10 Pro, Redmi Note 10S comes with a sleek design, stunning cameras, savage performance and smooth display. It will be the first device to come with MIUI 12.5 (interim) out-of-the-box, which is the cleanest MIUI experience ever.

Commenting on the launch, Sneha Tainwala, Business Head, Redmi India, said, “At Redmi, our consumers are at the heart of everything we do which drives us to constantly work towards democratising technology hence making it more accessible. Our newly launched Redmi Note 10 series consisting of Redmi Note 10 Pro Max, Redmi Note 10 Pro and Redmi Note 10 has been receiving a phenomenal response from our consumers. It brings to life our core philosophy of offering innovation at an incredibly honest pricing, making it a true game changer in the smartphone industry. Continuing on that legacy, we are introducing the Redmi Note 10S which offers savage performance and stunning cameras. With the powerful MediaTek Helio G95 and 64MP camera setup with a minimum of  6GB of RAM for better image processing, we aim to enable our users to do what they love by taking gaming and photography a notch higher. This is topped up with the new MIUI 12.5(interim) empowering the users to decide which app they want in their smartphones”

She further added, “The pandemic has fundamentally altered the way we live, work, and play. In the post COVID era, health has taken a centre stage with consumers wanting to keep their fitness in check. With that in mind, we are introducing Redmi’s first ever smartwatch to help our fans stay at the top of their fitness game. As our consumers move into a healthier tomorrow, with the newly launched watch we aim to empower them by offering a perfect amalgamation of intelligent sensors and design.”

Redmi Note 10S 

Redmi Note 10S comes with a quad camera setup that features a 64MP primary camera, 8MP Ultra-wide lens, 2MP Macro camera with 2x zoom capabilities and a 2MP depth sensor. With a 118°field of view, Redmi Note 10S allows users to capture group photographs and landscape shots with ease. The MIUI customisations on the camera app have been enhanced to suit new age social media creators, with features such as skyscaping, colour focus, pro colour and the all new pro time-lapse mode. The new feature will allow users to shoot time lapse videos even under the most complex of lighting conditions. Redmi Note 10S features a 13MP front in-display camera for quality selfies.

Vibrant Super AMOLED display:

Like its siblings, Redmi Note 10S sports a 16.33 cm (6.43) Full HD+ Super AMOLED display or an immersive content viewing experience. It comes with 1100 nits brightness and 360-degree Ambient Light Sensor that detects the ambient light more accurately to automatically adjust the brightness of the screen making for a comfortable viewing experience. It also comes with 100% DCI-P3 ensuring a wider color gamut that enhances vividness and gives an impressive contrast Ratio of 4500000:1. Featuring 180Hz touch sampling rate, it reduces input lag to give users a pin-point accuracy while gaming. Redmi Note 10S features a bezel-less display with one of the smallest 3.5mm dot-notch on the front. The dual stereo speaker setup adds to the impressive experience making consuming content a delight on the phone. 

Performance: MediaTek HyperEngine Gaming Technology

Redmi Note 10S is powered by a MediaTek Helios G95 chipset that is designed for the ultimate gaming experience. The CPU has ARM Cortex A55 and A76 clocked upto 2.05GHz paired with the GPU ARM Mali G76 clocked @900MHz giving users a powerful performance that makes games run at the smoothest frame rate possible. With 6GB of LPDDR4X  RAM, Redmi Note 10S excels at multitasking, and enhances the overall smoothness of performance on the device. This also ensures better image processing with the 64MP primary camera. To add to the power, it comes with UFS 2.2 high-speed storage.  

The new Redmi Note 10S is the first device in India to feature the latest MIUI 12.5 (Interim) update out-of-the-box. Based on feedback from millions of customers worldwide, the latest version of MIUI 12.5 focuses on enhancing the overall user experience and will be cleaner, faster and simply more efficient at doing things. In order to deliver an optimized system experience, the company has re-written the system UI, which helps  reduce core scene memory usage by 20% and  power consumption by upto 15%, thereby providing longer battery life. Providing more control in the hands of the consumer, now users have the freedom to uninstall and remove pre-loaded applications they don’t want on their device. 

Redmi Note 10S comes with an interim MIUI 12.5 update and the final version will be rolled out soon via OTA.

EVOL Design: 

Redmi Note 10S retains the new EVOL design offering a refined look and premium feel. It comes in three color variants Deep Sea Blue, Frost White and Shadow Black. The new arch-side fingerprint sensor sits flush on the side of the device. The tapered edges, flattened ends and curved back making for a seamlessly integrated and comfortable to use device. The smartphone also comes with a 3.5mm audio jack.

Massive battery:

Redmi Note 10S sports a massive 5000mAh battery with 33W Fast charger in-the-box. It lets you charge 0-100% in around 78 mins and uto 54% charge in just 30 mins. Redmi Note 10S also comes with an ultra-battery saving mode that helps in preserving battery life. 

Highest Quality 

Maintaining the highest quality standards Redmi Note 10S sports a Corning® Gorilla® Glass that keeps the device protected from accidental falls and scratches. IP53 rating coupled with corrosion proof rubberised ports ensures protection against dust and water ingress. It also comes with a Multi-layer Graphite sheet for faster heat dissipation to protect the smartphone from any heating issues.

Availability:

Redmi Note 10S will be available across Mi.com, Amazon.in, Mi Home and Mi Studio stores starting 12:00 noon starting 18th May 2021. It will also be soon available across all 10,000+ retail stores. The retail price is INR 14,999 for the 6GB+64GB variant, INR 15,999 for 6GB+128GB.

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Get Rs. 500 Discount on Realme 8 on Flipkart

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Realme’s latest youth flagship smartphone – realme 8 now available on Flipkart.com at flat INR 500 discount. The discount is available on all three storage variants of realme 8 and is priced at INR 14499 (4GB+128GB),  INR 15499 (6GB+128GB) and INR 16499 (8GB + 128GB, Cyber Black).

realme 8 special Flipkart.com offer

VariantColoursOriginal PriceSpecial Flipkart.com offer
realme 8 (4GB+128GB)Cyber Silver and Cyber BlackINR 14,999INR 14499
realme 8 (6GB+128GB)INR 15999INR 15499
realme 8 (8GB+128GB)INR 16999INR 16499 (Cyber Black)

realme 8 is powered by the powerful MediaTek Helio G95 Gaming Processor and is equipped with a 6.4-inch (16.3cm) Super AMOLED Fullscreen, Ultra-fast In-display Fingerprint Scanner. It comes with a 5000mAh Massive Battery along with a 30W Dart charge which can charge to 100% in 65 minutes, a 64MP AI Quad Camera, and a 16MP In-display Selfie Camera. realme 8 utilizes the trendy Infinite Bold Design and 177g & only 7.99mm Super Slim body. realme 8  comes in two colours, Cyber Silver and Cyber Black and supports realme UI 2.0 out of the Box.

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