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Xiaomi Launches Redmi Go Smartphone to Target Entry Level Buyers

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Xiaomi launched Redmi Go device for Indian customer who are looking to buy new device under very affordable price.

This make in India device has been priced under 4.5k range for entry level customer. Apart from this the brand has also made some major announcements at today’s launch event. Xiaomi announced its renewed commitment to the ‘Make in India’ initiative with its seventh manufacturing plant in India, in partnership with Flex Ltd.

Xiaomi also launched Redmi Go, the company’s newest addition to its smartphone portfolio. With an aggressive price tag, Redmi Go makes a great entry-level smartphone.

In addition, Xiaomi announced its own UPI payment solution app – Mi Pay for millions of Xiaomi MIUI users in india enabling them to access digital payment solutions.

Redmi Go: 4G meets Smartphone for Everyone

A quad-core Qualcomm® Snapdragon™ 425 processor in tandem with 1GB of RAM powers the smartphone with Android Oreo (Go edition) offering a fluid experience to everyone. Users can take sharp and detailed photos and record video in full-HD resolution using the 8MP rear camera, while the 5MP sensor on the front allows for great selfies. A 5-inch (12.7cm) HD touchscreen display (1280 x 720p) recreates bright and vivid colours, while ensuring that Redmi Go is a handy phone that sits comfortably in any hand.

With 1GB RAM and 8GB on-board storage, Redmi Go offers support for 4G VoLTE with dual SIM support and a dedicated microSD card that can work with up to 128GB cards. All of this is powered by a 3000mAh battery, delivering a battery life that Mi Fans have come to expect of Xiaomi.

Redmi Go will be available Blue and Black colour variants for INR 4,499 starting 12 noon, 22nd March across Mi.com, Flipkart and Mi Home stores. Users will also get an INR 2,200 cashback with 100GB* data free with Jio.

Anuj Sharma, Chief Marketing Officer, Xiaomi India, on the occasion of Redmi Go launch shared, “We are thrilled to launch our all-new Redmi Go featuring the Android Oreo (Go edition), powered by the SnapdragonTM 425 processor along with a 5-inch HD display and 3000mAh battery. This makes Redmi Go a bridge for crores of consumers in India who are yet to gain access to the internet world.

“Packed with innovative features of incredible quality offered at a truly honest price, Redmi Go empowers individuals across India to enjoy a full-fledged smart technology experience at the tip of their fingers.”

Redmi Go: Quick Specs

Redmi Go
5-inch (12.7 cm) HD (1280 × 720p) Display
8MP rear camera with full-HD video recording
5MP front camera with HDR support
Quad-core 64-bit 1.4GHz Qualcomm Snapdragon 425 processor
1GB RAM + 8GB expandable storage
Dual SIM + dedicated microSD slot
Dedicated secondary mic for noise cancelling
3000mAh battery
Dimensions: 140.4 x 70.1 x 8.35mm

Weight: 137g


Mi Pay: The Easy Way to Pay

Xiaomi also officially launched its Mi Pay app, the easy way to pay for millions of MIUI users in India. Serving as a one-stop solution for consumers’ payment needs, Mi Pay is primarily a UPI-based application, deeply integrated within Xiaomi’s MIUI interface across SMS, Contacts, Scanner, App Vault, and Settings. ICICI Bank is the payment service provider for Mi Pay. Consumers can effectively make payments using UPI and other debit cards, credit cards and internet banking across 120+ banks and over 120 billers.

The service will also allow several utility payments ranging from phone bills, phone recharges, water or electricity bill payments, making it highly convenient for Xiaomi users. Mi pay UPI has been approved by NPCI under the multi bank API model and it has been audited by CERT-IN empanelled auditors E&Y and Lucideus. Mi Pay provides the most safe and secure transactions with all data stored locally in India servers in an encrypted format.

Extending its commitment to Make in India with Flex

Xiaomi extended its commitment to the Make in India initiative with its seventh smartphone manufacturing plant. The manufacturing plant is in partnership with Flex Ltd, which has over 1 million square ft footprint across India. Xiaomi’s manufacturing plant with Flex Ltd is in Tamil Nadu. Today, Xiaomi has seven smartphone manufacturing plants across four campuses in partnership with FOXCONN, Flex and Hipad. Few key statistics about Xiaomi India’s manufacturing plants in India:

  • Xiaomi now has a combined manufacturing capacity of up to 3 smartphones per secondduring operating hours.
  • Currently, 99% of Xiaomi’s smartphones sold locally are made in India.
  • Across these seven smartphone manufacturing plants, more than 20,000operators are employed, out of which over 95% are women employees.
  • Xiaomi is also bringing the component ecosystem to India. Early 65% of the value of the smartphone is sourced locally, highlighting the company’s greater localization commitments.
  • In addition, even smartphone chargers, USB cables and batteries are nearly 100% locally sourced.

The company also partners with Navitasys India Private Limited, a TDK group subsidiary to manufacture Mi Power banks locally.

Muralikrishnan B, Chief Operating Officer, Xiaomi India, shared “At Xiaomi, our efforts are consistently driven by our core philosophy – innovation for everyone. With this belief at heart, we have introduced our innovative Mi Pay service for our consumers in India. Mi Pay serves as the ultimate solution to a variety of consumer payment needs, hence empowering millions of Xiaomi users with access to digital payments. Thus, acting as an equalizer providing a seamless experience across all smartphones.

Adding to that, we are also delighted to announce our new smartphone manufacturing partnership with Flex Ltd. In line with our sincere commitment to Make in India, this new association will further drive our localization efforts; ensuring that we locally design and offer our innovative products with the best specs of highest quality to our Mi Fans in India.”

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Realme C25Y Pre-booking Starting from 20th September

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Realme announced that its newly introduced entry-level smartphone C Series – realme C25Y, will be available on sale starting September 27, 2021. It can be pre-booked starting September 20, 12 noon onwards onrealme.com, andFlipkart. 

Realme C25Y features a 5000mAh mega battery that supports an 18W quick charge, a Unisoc T610 powerful processor with an instant fingerprint sensor, an 8MP selfie camera, a 3-Card slot and a 6.5-inches large display with a line aesthetic design. realme C25Y is designed to bring a leap-forward experience to young users.

Available in two amazing colours of Glacier Blue and Metal Grey, the 4+128GB variant of realme C25Y will go on first sale starting September 27, 12 noon onwards on realme.com, Flipkart and Mainline channels. 

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Infinix HOT 11 Series Launched in India, Know Specifications Here

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Infinix announced the launch of HOT 11 Series, adding to its popular HOT series line of smartphones in the country. Taking ahead the legacy of HOT series by delivering excellent consumer experiences, HOT 11 Series is all set to take the next level of innovation.

HOT 11S is a massive upgrade from its precursors in the HOT series, packed with an array of top-notch features which includes superior gaming technology, powerful processor, latest OS, massive battery and a super-sharp camera. While both the devices will come in a 4GB RAM/64GB memory variant, HOT 11S will have three color variants Green Wave, Polar Black, and 7 Degree Purple, whereas HOT 11 will come in four exciting color alternatives: 7 Degree Purple, Silver Wave, Emerald Green and Polar Black. Infinix HOT 11S will be available on Flipkart at for INR 10,999, from September 21st, 2021 while the HOT 11 on the other hand is  priced at INR 8,999 and will be available on Flipkart soon.

Commenting on the launch, Mr. Anish Kapoor, CEO – Infinix India, said, “Our aim is to bring great smartphone experiences to as many fans as possible, at accessible price points. The HOT Series has played a key role in helping us achieve this, empowering users to upgrade to a powerful & affordable smartphone experience.  It has been very well-received by the consumers because every time we introduce new devices, we optimize them by introducing FIST (First in Segment Technology) features that are not been offered by any other brand. Continuing Infinix’s philosophy of making innovations accessible to all, we are delighted to launch the Infinix HOT 11 Series- HOT 11S & HOT 11 in India. Keeping true to our goal, the HOT 11S will be taking the HOT Series to the next level by offering its fans the best in class technology with the powerful Helio G88 processor, thereby making it a perfect package for gaming, content creation and more.

With Helio G88, Infinix HOT 11S becomes the second smartphone in India with this processor as we wanted to combine high performance with great value and offer more with this smartphone. The device also comes with the Darlink technology which optimizes and improves the performance of a device and further amplifies the gaming capabilities. The stylish design is complemented with the segment first features like 50MP camera and a big screen with FHD+ resolution and 90Hz refresh rate for the consumers to enjoy their content seamlessly. This device is also equipped with 18W fast charger and dual DTS speakers.

On the other hand, the HOT 11 is an ideal device for the young consumers who have been consuming a massive amount of content since the lockdown, especially the OTT apps and gaming platforms. Considering that mobile phones have become extremely personal, this device offers a big screen with FHD+ resolution for the consumers to enjoy their content seamlessly. The HOT 11 Series will continue the legacy of combining powerful specs and consumer-centric innovations. Having said that, both the devices are an outcome of our tireless efforts basis the feedback received from our fans to make their smartphone experience more immersive and robust. We are committed to deliver superior experiences that surpass the ever growing demands of our consumers”

Sophisticated design, display and sound: The HOT 11S comes with a gorgeous new wave design on the back with a curvy camera interface with the display that is the best in the segment. It stands out for its 6.78” display with FHD+ resolution with 90Hz refresh rate, which ensures ultra smooth interaction between the users’ fingers. To compliment the big screen, the smartphone comes with a 180Hz touch sampling rate for lag-free screen response, especially for the pro gamers to perform better in gaming. Meanwhile, the 500 NITS brightness and minimum bezels on the screen with 90.5% screen-to-body ratio deliver an immersive viewing experience to the users. The NEG’s premium Dinorex T2X-1 glass protection on top of the display makes the device absolutely durable.

The HOT 11 on the other hand, offers the best display in its category with 6.6”–sized screen and FHD+ resolution. The device also comes with a brightness of 500 NITS, minimum bezels on the screen with 90.5% screen-to-body ratio and 1500:1 contrast ratio.

The brighter, colourful and immersive viewing experience of both the HOT 11 SERIES devices are backed by Cinematic dual speakers with DTS Surround sound, which has been introduced for the first time in HOT series.

Superior Performance and storage:  Keeping in mind all the requirements of the pro-level gamers, Infinix HOT 11S is going to be the 2nd device in India to be installed with the latest processor Helio G88 (12nm) Octa-core processor, which has an ANTUTU benchmark score of 238000. The powerful processor has a CPU clock speed of Up to 2 GHz speed and a highly efficient 12nm production process. Unlike the previous generation processors, the latest one is backed by the MediaTek Hyper Engine 2.0 gaming technology to augment the gaming experience. The devices also comes with the Darlink technology which optimizes and improves the performance of a device and further amplifies the gaming capabilities. Its intelligent Multi-Network Prediction Engine ensures seamless gaming performance even in congested network. Meanwhile, the Rapid Response Engine will deliver much low latency and faster touch response. Finally, the intelligent management between CPU and GPU resources further enhances the gaming experience. Meanwhile, HOT 11 is backed by Helio G70 (12nm) Gaming Processor.

Available in 4GB RAM/64 GB memory variant, both the HOT 11 series devices have 3 card slots (Dual nano SIM + Micro SD) with expandable memory up to 256 GB. Both the devices operate on the latest Android 11 and the up-to-date XOS 7.6 skin enabling users to enjoy a smooth and faster software UX with refreshed icons, colour theme design, refreshing wallpapers, and cleaner interface.

Superior Camera: The all-new HOT 11S continues the tradition of Infinix in offering the best-in-class camera. In fact, it is the country’s first device in this segment that comes with a 50 MP AI Triple rear camera with the widest f/1.6 aperture and quad LED flash, a secondary lens with 2MP depth sensor to capture perfect portrait shots and an AI lens.  It has a fully loaded video camera with multiple features like Time-lapse video recording mode and Slow Motion video mode that allows users to capture videos with 240fps. Meanwhile, HOT 11 comes with a 13MP dual rear camera with f/1.8 aperture and quad LED flash. It also features a video camera with multiple recording modes like Slo-Mo, Time lapse, 2k Bokeh and Super Night. On the front, both the smartphones feature an 8MP AI selfie camera with f/2.0 aperture and dual LED flash.

Massive Battery: HOT 11S features a heavy-duty 5000mAh battery that keeps the smartphone operational even after long hours of heavy usage. The battery gives a standby time of nearly 64 days, delivering up to 27 hours of nonstop video playback, 17 hours of gaming, 52 hours of 4G talk-time, 182 hours of music playback, and 17 hours of web surfing. The smartphone packs 18W Fast Charge support with Type C cable, making it the first device in the HOT series with Fast charge technology. Meanwhile, HOT 11 IS backed by a 5200mAh battery along with a 10W charge support with Type C cable. However, both the devices are backed by Power Marathon technology that optimizes power and increases the battery backup by up to 25%.

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Realme C25Y with 50MP Camera Arrived in India

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Realme introduced the newest addition to the most stylish entry-level smartphone C Series – realme C25Y, the first C series model to feature a 50MP AI triple camera system. As a top choice of entry-level smartphone, realme C25Y comes with more leap-forward features that include a 5000mAh mega battery that supports an 18W quick charge, a Unisoc T610 powerful processor with an instant fingerprint sensor, an 8MP selfie camera, a 3-Card slot and a 6.5-inches large display with a line aesthetic design. realme C25Y is designed to bring a leap-forward experience to young users.

50MP AI Triple Camera, Capture Vivid Details

Realme C25Y serves up a 50MP triple rear camera system headlined by a 50MP primary module, alongside a Macro lens and B&W lens. As the first phone in the realme C Series to feature a 50MP mode, realme C25Y provides clearer photo shooting, enabling users to put out large pixel photos up to 8160*6144. In addition, the camera also supports AI beauty function, HDR mode, panoramic view mode, Portrait mode, Timelapse function, Expert mode, and offers several filters. Meanwhile, on the front, the new realme adopts an 8MP selfie camera with AI beauty function, making it easier to shoot a stunning and satisfying selfie picture.

5000mAh Mega Battery & 18W Quick Charge, Guarantee a Long-Time Usage

realme C25Y continues to consolidate realme’s advantage in battery life by providing a 5000mAh rated battery that can last for 48 days in standby mode. With the Super Power Saving Mode, users can still maintain the basic functionality of their phones by using six common apps even at low power, keeping them always powered and connected. In addition, the realme C25Y also features Screen Battery Optimization to increase the smartphone’s endurance by lowering some display effects and Sleep Standby Optimization to save power by instructing the phone to run on lower mode when users are asleep.

Powerful Unisoc T610 Processor, Ensures Smooth Gaming Experience

realme C25Y is powered by an octa-core 12nm Unisoc T610 processor that clocks up to 1.8GHz, which comprises two Arm Cortex-A75 operating up to 1.8GHz, and six Arm Cortex-A55 running up to 1.8GHz. The graphics are handled by ARM Mali G52 GPU with a clock speed of 614.4MHz. Compared to competing products in this segment, the score of the Unisoc T610 processor goes higher, delivering a smooth gaming experience seamlessly.

6.5” Large Display with Ultra-fast Fingerprint Unlocking

realme C25Y continues to use realme’s classic mini-drop design fullscreen, featuring a large 16.5cm/6.5 inches display with a screen-to-body ratio as high as 88.7%, giving users immersive watching experiences. 

Design

In terms of aesthetics, realme C25Y has adopted the line aesthetic design for the first time, which visualizes the abstract aesthetics of line and presents the arrangement of “line” and “surface” by the design method.

Instant Fingerprint Sensor

realme C25Y also comes with ultra-fast fingerprint unlocking and facial recognition protecting users’ privacy with convenience.

3-Card Slot

realme C25Y supports two Nano-SIM cards and a MicroSD card slot for additional storage up to 256GB, bringing more room to store games, photos and files.

realme C25Y will be available in two amazing colours – Glacier Blue and Metal Grey, and two storage variants, 4GB+64GB priced at INR 10,999 and 4GB+128GB, priced at INR 11,999. The pre-booking starts from 20th September, 12noon onwards and the first sale is scheduled for 27th September, 12 noon onwards on realme.com, Flipkart and Mainline channels 

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