Although more than one in every four PC users in India has lost their content or data in the past, research* done by Western Digital in November 2019 in the country, finds that one in every two respondents does not take complete back up of their content. Eighty-four percent of the audience blamed a virus attack, system crash, or a forgotten password as the main reasons for losing their data.
According to the report, 42% of the respondents cited the paucity of time and the tediousness of the data backup process as the key deterrents for backing up their content. Among the researched group, only 24% of females and a meagre 18% among the 36-45 age group back up their data.
In the wake of consumers’ behaviours, Western Digital has introduced its newest My Passport™, its slimmest 5TB** portable hard drive, in the Indian market. The latest generation of the My Passport line is up to 30% smaller than its predecessor and offers much higher capacity. The stylish design fits in the palm of a hand, yet has space to store, organize and share a tremendous amount of photos, videos, music and documents. The My Passport drive comes equipped with WD Backup software to help make sure that photos, videos, music and documents don’t get lost.
“People today want a storage device that matches their lifestyle: compact, snazzy, yet reliable. From listening to our customers, we keep innovating and introducing attractive products for them. Our award-winning My Passport line is now enhanced with the slimmest 5TB portable hard drive in the WD brand portfolio,” said Mr. Khalid Wani, Direct Channel Sales, Western Digital India.
“As the study points out, people find the process of backing up data inconvenient and time-consuming. Our new My Passport addresses this concern and offers automatic back up, where a user can just pick the time and frequency to back up important files from their system onto their My Passport drive,” Wani further added.
“People increasingly realize the importance of their content – often memories that should last a lifetime. If you look at the younger generation, from 22-35 years old, they are the trend drivers, and over 82% of them back up their data. We expect to see this habit spiralling to all consumer segments. So, we are delighted to introduce the new My Passport HDD as it matches our consumers’ lifestyles and, at the same time, provides the ease of use to help them back up their digital life and preserve their memories,” commented Mr. Jaganathan Chelliah, Director Marketing, Western Digital India.
“The new My Passport drive comes in a fresh new look and new colours, including Black, Blue and Red, and the My Passport for Mac drive in Midnight Blue,” Chelliah further added.
The new My Passport HDD is just 0.75 in (19.15mm) thick. The My Passport drive is formatted for Windows® 10 and features a USB 3.0 connector that is compatible with USB 2.0. The My Passport for Mac drive is formatted for macOS and has a USB-C™ connector to deliver plug-and-play storage out of the box.
To help consumers protect their content, the drive features WD Discovery™ software for WD Security™ (password protection and 256-bit AES Hardware Encryption), social media and cloud storage import (like Facebook, Dropbox and Google Drive™)*** and WD Drive Utilities™. All of the new drives are built with Western Digital reliability and come with a three-year limited warranty.
Data is at the heart of everything today. The Indian consumer is realizing the importance of their data and is exploring attractive options to save their data. Eighty-three percent of the Indian customers are likely to take a backup of their PC data in the future. Western Digital is uniquely positioned to offer just the right products for the varied needs of the consumers.
Pricing and Availability
The My Passport drives are available now starting at just MSRP INR 4499 for 1TB to MSRP INR 10999 for 5TB. My Passport HDD is available at popular e-commerce sites and at retailers near you.
boAt ‘Immortal 1000D’ Gaming Headphone Launched with Dolby Atmos
boAt is all set to launch their line of gaming headphones, “Immortal”. Their flagship model, called boAt Immortal 1000D, includes Dolby Atmos for a premium gaming and entertainment experience. The headphones also come with 50mm drivers for high fidelity audio, regardless of the content played.
In a recent report released by KPMG, the online gaming segment in India is projected to grow at a CAGR of 21 per cent over FY21-FY25 to reach a size of INR 29,000 crore. Of the total size, online casual gaming accounts for 44 per cent of the total online gaming revenues. Overall growth in digital consumption sophistication has helped online gaming become a mainstream entertainment option.
Asia-Pacific has emerged as one the largest demand drivers for gaming accessories including PCs, consoles, audio and smartphones.
On Foraying into the gaming category, Sameer Mehta, Co-Founder, boAt said “We are very excited to launch our very first gaming headphone – the Immortal 1000D in India. The Indian gaming industry has grown to become one of the world’s largest e-gaming markets due to the fast and affordable connectivity of the internet and smartphones, and we want to provide specialized audio accessories and peripherals to professional as well as casual gamers and enthusiasts. The pandemic further elevated online gaming as an alternative entertainment option for many people, including a large part of our boAthead community. “
Commenting on this collaboration, Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories said, “We are delighted to partner with boAt for their first gaming headphone, Immortal 1000D. Consumers are now seeking higher quality and higher precision sound in gaming. Dolby Atmos will add depth and dimension to headphone audio, making it easier for gamers to detect easy-to-miss sounds and improve the accuracy of their gameplay. It will provide impressive clarity and detail to create a more realistic and thrilling experience. “
Excited about the launch of Immortal 1000D, Akshay Ahuja, Category Leader – Consumer Electronics, Amazon India said “boAt is very special to Amazon as we partnered to grow this business manifold and learnt things together in this really rewarding journey of working together. boAt is a leader today as its passion, quest for perfection and speed of execution have always been top-notch, helping us provide the latest trends in Consumer electronics to our customers. We strive to learn from the 4 years of our association and look forward to the next decade of partnership together”.
With Dolby Atmos available on the boAt Immortal 1000D, players will be able to unlock incredible immersive audio when playing their favourite PC games. Dolby Atmos works by placing the sounds of the game all around a listener with three-dimensional precision so that gamers can react faster and more accurately. It enables the ability to pinpoint the position and movement of teammates and enemies — even from overhead or behind. Gamers will be immersed in a more intense gaming experience that brings crystal clear, hair-raising realism to even the busiest of battlefields, so they can catch the subtle, potentially game-changing sounds they’ve been missing. These headphones also feature a 7.1 Channel Surround Audio created by the brands very own boAt Plugin Labz which processes high-fidelity sound and is optimized by experts in gaming audio immersion. Users can switch between 7.1 Channel Surround Audio or Dolby Atmos while gaming.
boAt Immortal 1000D comes with Dual mics for crystal clear and distortion-free communication between friends and foes. These also sport a remote to control audio, mic and LEDs for seamless voice and video conversations across YouTube, Discord, Twitch, and other streaming platforms. A long sturdy secure braided cable ensures durability and a USB connector ensures easy connectivity across all laptop and desktop gaming setups. The headphones shut out external noise using special closed earcups that fully cover your ears, aided by plush cushions that form a perfect seal for greater sound isolation. A new breathable weave minimizes sweat and heat build-up generated by skin contact, while the ultra-soft foam’s improved density greatly reduces the headset’s clamping force for unparalleled comfort. The earcups have a built-in automatic breathing RGB LED light effect to complete one’s gaming setup.
Here Are The Best Sustainable Commercial PCs
In line with Dell Technologies’ Progress Made Real social impact plan, Dell has incorporated sustainable solutions, materials and packaging in the industry’s most sustainable commercial PC portfolio.
The new Latitude 7320 detachable isasleek, lightweight and ready to support the “do-from-anywhere” work style. Itfeatures ComfortView Plus low blue light solution that eases eye strain and fatigue delivering the most comfortable viewing experience. The Latitude 7320 detachable comes with a 13-inch display and an advanced 5 MP front-facing camera, with Temporal Noise Reduction (TNR) to bring brighter, sharper visuals to video calls. With all ports and security features in the tablet head, users can enjoy the flexibility of this device and detach without worry. This device also contributes to our 2030 sustainability goals with EPEAT Gold registration; waterborne paint on 100 percent of painted parts; and packaging trays that feature ocean-bound plastic (25%) and HDPE recycled plastic (75%). The Dell Latitude 7320 starts at INR 85,000 and is available on DellTechnologies.com.
Designed for professionals across manufacturing, engineering, education and financial industries, the Precision 3560 Mobile Workstation features 100% sRGB, 400nit display with ComfortView Plus and Dell’s exclusive PremierColor software. This lightweight workstation provides an incredible mobile platform for 2D and entry 3D CAD, as well as reporting and data analysis. The Precision 3560 is the first PC among Dell’s commercial portfolio to use bioplastic from tree waste in their design. Produced using a by-product of the paper making process called ‘tall oil,’ these devices feature lids containing 21% bioplastic content. The Precision 3560 starts at INR 74,500 and is available on DellTechnologies.com.
The Latitude 5320 comes with 11th Generation Intel® CoreTM with Intel® Rapid Storage Technology and offers upto Core i7 Iris® Xe Graphics. A great example of a renewable material, our bioplastics are blended with recycled carbon fiber and other plastics for a total of 71% recycled or renewable materials in the lid of the Latitude 5000 series. By focusing on the second heaviest part of the device – the lid – Dell can make a larger sustainability impact, reducing the product’s carbon, water and energy footprint, while maintaining Dell’s high reliability, durability and performance standards. The Dell Latitude 5320 starts at INR 77,500 and is available on DellTechnologies.com.
Upgraded with the Intel® Evo™ series, the XPS 13 9310 brings the perfect combination of performance, responsiveness, battery life and stunning visuals. Co-engineered with Intel, the Dell XPS 13 is verified to provide a seamless experience for entertainment or work, anywhere. With up to i7 11th Gen Intel® Core™ processors coupled with the Intel® Iris® Xe graphics, the XPS 13 is now even faster, smoother and more immersive. On a planet with almost 8 billion people, every action we take makes an impact. We have eliminated foam and single-use plastic bags with the new XPS family. Consumers can toss the entire XPS box in the recycling bin without thinking twice as it contains recycled ocean-bound plastics, locally recycled plastic, sustainable materials and recycled corrugate. The XPS 13 9310 starts at INR Rs. 150,990 including GST and is available for purchase at select Dell Exclusive Stores and on Amazon.
pTron Unveils Tangent Plus v2 BT Neckband at INR 999/-
pTron announces the launch of advanced and upgraded Tangent Plus v2. Jam-packed with extended playtime, high-quality audio, and design Tangent Plus v2 is available at a consumer-friendly price of INR 999 only.
The convenience factor coupled with the trendy design makes it a perfect choice for students and working professionals.
Mr. Ameen Khwaja, Founder & CEO, pTron commented on the launch, “Wireless is clearly the growing craze among the occupied youth. Every detail of pTron Tangent Plus is refined as per consumer feedback to include improvements in battery life, connectivity, seamless fast charging, and ergonomic design to produce the best possible music experience for music enthusiasts.”
The new Tangent Plus is an affordable, feature-rich, and efficient wireless neckband that fits easily within the everyday life of new-age India. It is an ideal choice for consumers looking to get more out of their listening experience with high-quality audio and convenient controls. The Bluetooth neckband boasts a perfectly secure fit, a built-in HD mic for crystal clear calls, Bluetooth 5.0 Connectivity for the most stable connection, and optimum battery life. On top of the class-leading sound, pTron Tangent Plus is equipped with voice assistant and 10 mm dynamic drivers for an immersive stereo sound, accurate high frequencies, and mega bass.
The product highlight is inarguably its quick charging and battery life. Only 10 minutes of charging allows 6 hours of playtime, making Tangent Plus the best partner for those on the go. A product engineered with meticulous attention to detail, presented in 3 vogue colors – Ruddy Red, Bleeding Blue, and Titanium Grey, the neckband is THE style statement of 2021.
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