With the increasing consumption of electricity in our country, the need for effective and uninterrupted power supply has increased tremendously. From among the wide number of sectors, manufacturing sector is the one that requires highly effective power solutions for working without any interruption. Also, the solar power is the next big thing that is creating huge buzz due to very economical power supply. Microtek is one of the market leaders in providing all such power solutions. Manoj Jain, Director, Microtek International Pvt. Ltd. spoke with Telecom Today on the overall performance of Microtek in 2019 and all business plans for 2020 while interacting.
Q: How do you see the brand's overall business growth in CY 2019?
A: We have attained promising business growth in CY 2019, many things went positive that worked to help us grow despite facing big challenges. We made big efforts to pull things our side as the conditions are becoming very much challenging. We have cemented our position and worked very hard to further grow our market share particularly in the stabilizer and solar panel segment. Our growth is complemented with the efficiency of our team that work very day and night to serve our customers with the best products. We are very much energised and full of confidence so we expect huge growth in this New Year as market sentiments have improved. We learned many things from 2019 which will help us in performing more efficiently in year 2020.
Q: What will be your overall business growth or target revenue for CY 2020?
A: We have a strong growth roadmap for 2020 which will intensify our limits further. As we have a robust presence across India, we are pretty much sure that we can add more feathers in our cap in 2020. The growth opportunities are relentlessly increasing as the need of power solutions in the country is on rise. We are looking at expanding our reach to more and more customers so that we can cater the demand with our reliable products. We are the most trusted power solution brand in India and we carry our legacy of providing industry leading products to our customers. We are expecting a great business year in 2020.
Q: What will be your channel strategy to drive substantial growth?
A: We have a very large network of channel partners that help us in maintaining our leadership. We are a channel focused company and we work very closely with them to take the business on new hights. We have a network of more than 45000 channel partners all across India, and our sales team is continuously working on adding new partners to strengthen it further. They have been given set time bound targets to appoint and add new channel partners. Channel Partners are most important for as we achieve our sales through our channel partners only. We have complete marketing backup for our partners in terms of BRANDING IN-SHOP as well as DEALER BOARD. We organise dealer meets regularly for feedback and training.
Q: Please share your service support commitment for your loyal customers.
A: Microtek is the only company in India with widest network of 150 own service centers and 355 service points spread all across India empowered with trained and qualified service engineers. We keep on investing for upgrading and expanding our service footprint on a regular basis. This has been the main and unique strength for the success of Microtek Brand. We emphasize on offering the industry's best pre-sales and post-sales service support to our customers with the help of our large team spread across the nation. We are committed to support our customers and provide them quality products.
