vivo unveils the third generation of its APEX concept smartphone – APEX 2020. Known for iconic innovation, APEX 2020 builds on the success of its previous generations to feature more cutting-edge technologies, while also showcases vivo’s continuing pursuit of head-turning aesthetics. This flagship product displays a major breakthrough in visual effects that is based on vivo’s deep consumer and smartphone industry insight. APEX 2020 is truly a revolutionary manifestation of vivo’s exploration of future smartphone design.
APEX 2020 has a 120° FullView Edgeless Display that removes side edges and bezels from the front view. With the In-Display Camera and vivo Wireless Super FlashCharge 60W, APEX 2020 has a Super Unibody Design with no openings. vivo also successfully embeds a gimbal-like structure into APEX 2020’s main camera, which is equipped with a 5x-7.5x Continuous Optical Zoom. This feature showcases vivo’s latest achievements and future plans to offer extraordinary visual effects and enhanced future photography.
Harry Hong, General Manager of Product, vivo said, “APEX is never a mere ‘concept’ or a glimpse of ‘imagination’. It’s a creation that goes beyond any previous experience brought by mobile technology. Through APEX 2020, we are proud to see vivo’s vision come to life as a technology company that continues to push the boundaries of mobile technology and explore what lies beyond the ordinary. It also showcases our ambition to achieve our aspirations step-by-step. vivo will continue to put APEX’s innovative technologies into practice, allowing more consumers to be empowered by such technology.”
120° FullView Edgeless Display, Pushing the Boundaries Further
The APEX 2020 has carried on vivo’s exploration and pursuit of a truly FullView Display and Super Unibody design. It is wrapped in a 6.45-inch curved display that bends at an angle of up to 120° on both sides. This helps remove side edges and bezels from the front view and results in an ultra-bezel-less display.
For both aesthetic and practical considerations, physical buttons are replaced by a virtual pressure-sensing button. APEX 2020 is another perfect fusion of visual effect, natural touch and human-device interaction.
In-Display Camera, Visualizing the Invisible
The In-Display Camera of APEX 2020 unleashes the new possibility of a non-mechanical front camera. The “invisible” front camera presents a Super Unibody design with no openings and expands the internal space.
Through innovation in screen pixel layout and circuit design, APEX 2020 has successfully increased the light transmittance of the screen right above the front camera to 6 times of the other part of the screen, and effectively reduces optical interference, diffraction and stray flashes through a series of algorithm optimizations to increase the photography quality. The final image quality is also enhanced through a series of algorithm optimizations. The 16MP front camera features a 4-in-1 super-pixel photosensitive chip, realizing the innovation of capturing clear images with the In-Display Camera.
5x-7.5x Continuous Optical Zoom – High Resolution + High Image Quality, Recording A Clearer World
Currently, almost all high magnification zoom solutions in the industry depend on hybrid zoom. As different fixed magnifications need to be integrated with digital algorithms for output, there is a level of compromise in resolution and image quality. APEX 2020 comes with Continuous Optical Zoom, becoming the world’s first smartphone equipped with high-magnification continuous zoom. It can achieve continuous optical zoom under high magnifications between 5x-7.5x and produce images in high resolution and quality rather than filling focal lengths through digital magnification. It enables users to preserve the clarity of all moments by effectively enhancing every detail.
APEX 2020 is equipped with a “4-group lens combination” with two groups fixed and two groups movable, which achieves high-magnification continuous zoom and real-time focus at one time. With the support of a periscope structure, the entire module is only 6.2 mm thick, therefore, making it possible for this professional-grade lens to be incorporated into the APEX’s ultra-thin body. To further enhance the image quality, vivo has incorporated a leading multi-frame algorithm so that scenery from afar can also be easily captured.
Gimbal-Stabilizing Main Camera – Stable Mechanical Structure and Enhanced Night Photography
With the arrival of 5G, creating smartphone video content becomes an even bigger priority. In order to fulfill users’ demand to record daily life anywhere, anytime, vivo successfully embeds a gimbal-like structure into APEX 2020’s main camera after a long-term technical development and multiple experiments. It achieves optical stabilization in the front-back and left-right inclined directions with enhanced performance. Lab tests demonstrate that compared to the traditional OIS system, its stabilization angle is 200% extended. In addition, the image integrity is preserved to a greater extent.
This feature greatly reduces the blurring caused by a shaky hand. Users can also enjoy videography with smoothness. There is no need to bring other equipment as this handset is readily available for you to capture all those wonderful moments. Stable handheld shooting can also effectively extend the exposure time so that APEX 2020 also has a stronger capacity for night photography.
vivo Wireless Super FlashCharge 60W, Challenging the Boundaries
The APEX 2020 features the revolutionary vivo Wireless Super FlashCharge 60W, which recharges a handset with a 2000mAh battery in only 20 minutes, offering a faster charging experience than conventional wired flash charging.
Other than that, APEX 2020 is also equipped with innovations such as the 3rd Generation Screen SoundCasting Technology, Instant Photobomb Removal and Voice Tracking Auto-Focus. APEX 2020 brings an all-rounded user experience and endless surprises to the smartphone industry and global users.
Realme C25Y Pre-booking Starting from 20th September
Realme announced that its newly introduced entry-level smartphone C Series – realme C25Y, will be available on sale starting September 27, 2021. It can be pre-booked starting September 20, 12 noon onwards onrealme.com, andFlipkart.
Realme C25Y features a 5000mAh mega battery that supports an 18W quick charge, a Unisoc T610 powerful processor with an instant fingerprint sensor, an 8MP selfie camera, a 3-Card slot and a 6.5-inches large display with a line aesthetic design. realme C25Y is designed to bring a leap-forward experience to young users.
Available in two amazing colours of Glacier Blue and Metal Grey, the 4+128GB variant of realme C25Y will go on first sale starting September 27, 12 noon onwards on realme.com, Flipkart and Mainline channels.
Infinix HOT 11 Series Launched in India, Know Specifications Here
Infinix announced the launch of HOT 11 Series, adding to its popular HOT series line of smartphones in the country. Taking ahead the legacy of HOT series by delivering excellent consumer experiences, HOT 11 Series is all set to take the next level of innovation.
HOT 11S is a massive upgrade from its precursors in the HOT series, packed with an array of top-notch features which includes superior gaming technology, powerful processor, latest OS, massive battery and a super-sharp camera. While both the devices will come in a 4GB RAM/64GB memory variant, HOT 11S will have three color variants Green Wave, Polar Black, and 7 Degree Purple, whereas HOT 11 will come in four exciting color alternatives: 7 Degree Purple, Silver Wave, Emerald Green and Polar Black. Infinix HOT 11S will be available on Flipkart at for INR 10,999, from September 21st, 2021 while the HOT 11 on the other hand is priced at INR 8,999 and will be available on Flipkart soon.
Commenting on the launch, Mr. Anish Kapoor, CEO – Infinix India, said, “Our aim is to bring great smartphone experiences to as many fans as possible, at accessible price points. The HOT Series has played a key role in helping us achieve this, empowering users to upgrade to a powerful & affordable smartphone experience. It has been very well-received by the consumers because every time we introduce new devices, we optimize them by introducing FIST (First in Segment Technology) features that are not been offered by any other brand. Continuing Infinix’s philosophy of making innovations accessible to all, we are delighted to launch the Infinix HOT 11 Series- HOT 11S & HOT 11 in India. Keeping true to our goal, the HOT 11S will be taking the HOT Series to the next level by offering its fans the best in class technology with the powerful Helio G88 processor, thereby making it a perfect package for gaming, content creation and more.
With Helio G88, Infinix HOT 11S becomes the second smartphone in India with this processor as we wanted to combine high performance with great value and offer more with this smartphone. The device also comes with the Darlink technology which optimizes and improves the performance of a device and further amplifies the gaming capabilities. The stylish design is complemented with the segment first features like 50MP camera and a big screen with FHD+ resolution and 90Hz refresh rate for the consumers to enjoy their content seamlessly. This device is also equipped with 18W fast charger and dual DTS speakers.
On the other hand, the HOT 11 is an ideal device for the young consumers who have been consuming a massive amount of content since the lockdown, especially the OTT apps and gaming platforms. Considering that mobile phones have become extremely personal, this device offers a big screen with FHD+ resolution for the consumers to enjoy their content seamlessly. The HOT 11 Series will continue the legacy of combining powerful specs and consumer-centric innovations. Having said that, both the devices are an outcome of our tireless efforts basis the feedback received from our fans to make their smartphone experience more immersive and robust. We are committed to deliver superior experiences that surpass the ever growing demands of our consumers”
Sophisticated design, display and sound: The HOT 11S comes with a gorgeous new wave design on the back with a curvy camera interface with the display that is the best in the segment. It stands out for its 6.78” display with FHD+ resolution with 90Hz refresh rate, which ensures ultra smooth interaction between the users’ fingers. To compliment the big screen, the smartphone comes with a 180Hz touch sampling rate for lag-free screen response, especially for the pro gamers to perform better in gaming. Meanwhile, the 500 NITS brightness and minimum bezels on the screen with 90.5% screen-to-body ratio deliver an immersive viewing experience to the users. The NEG’s premium Dinorex T2X-1 glass protection on top of the display makes the device absolutely durable.
The HOT 11 on the other hand, offers the best display in its category with 6.6”–sized screen and FHD+ resolution. The device also comes with a brightness of 500 NITS, minimum bezels on the screen with 90.5% screen-to-body ratio and 1500:1 contrast ratio.
The brighter, colourful and immersive viewing experience of both the HOT 11 SERIES devices are backed by Cinematic dual speakers with DTS Surround sound, which has been introduced for the first time in HOT series.
Superior Performance and storage: Keeping in mind all the requirements of the pro-level gamers, Infinix HOT 11S is going to be the 2nd device in India to be installed with the latest processor Helio G88 (12nm) Octa-core processor, which has an ANTUTU benchmark score of 238000. The powerful processor has a CPU clock speed of Up to 2 GHz speed and a highly efficient 12nm production process. Unlike the previous generation processors, the latest one is backed by the MediaTek Hyper Engine 2.0 gaming technology to augment the gaming experience. The devices also comes with the Darlink technology which optimizes and improves the performance of a device and further amplifies the gaming capabilities. Its intelligent Multi-Network Prediction Engine ensures seamless gaming performance even in congested network. Meanwhile, the Rapid Response Engine will deliver much low latency and faster touch response. Finally, the intelligent management between CPU and GPU resources further enhances the gaming experience. Meanwhile, HOT 11 is backed by Helio G70 (12nm) Gaming Processor.
Available in 4GB RAM/64 GB memory variant, both the HOT 11 series devices have 3 card slots (Dual nano SIM + Micro SD) with expandable memory up to 256 GB. Both the devices operate on the latest Android 11 and the up-to-date XOS 7.6 skin enabling users to enjoy a smooth and faster software UX with refreshed icons, colour theme design, refreshing wallpapers, and cleaner interface.
Superior Camera: The all-new HOT 11S continues the tradition of Infinix in offering the best-in-class camera. In fact, it is the country’s first device in this segment that comes with a 50 MP AI Triple rear camera with the widest f/1.6 aperture and quad LED flash, a secondary lens with 2MP depth sensor to capture perfect portrait shots and an AI lens. It has a fully loaded video camera with multiple features like Time-lapse video recording mode and Slow Motion video mode that allows users to capture videos with 240fps. Meanwhile, HOT 11 comes with a 13MP dual rear camera with f/1.8 aperture and quad LED flash. It also features a video camera with multiple recording modes like Slo-Mo, Time lapse, 2k Bokeh and Super Night. On the front, both the smartphones feature an 8MP AI selfie camera with f/2.0 aperture and dual LED flash.
Massive Battery: HOT 11S features a heavy-duty 5000mAh battery that keeps the smartphone operational even after long hours of heavy usage. The battery gives a standby time of nearly 64 days, delivering up to 27 hours of nonstop video playback, 17 hours of gaming, 52 hours of 4G talk-time, 182 hours of music playback, and 17 hours of web surfing. The smartphone packs 18W Fast Charge support with Type C cable, making it the first device in the HOT series with Fast charge technology. Meanwhile, HOT 11 IS backed by a 5200mAh battery along with a 10W charge support with Type C cable. However, both the devices are backed by Power Marathon technology that optimizes power and increases the battery backup by up to 25%.
Realme C25Y with 50MP Camera Arrived in India
Realme introduced the newest addition to the most stylish entry-level smartphone C Series – realme C25Y, the first C series model to feature a 50MP AI triple camera system. As a top choice of entry-level smartphone, realme C25Y comes with more leap-forward features that include a 5000mAh mega battery that supports an 18W quick charge, a Unisoc T610 powerful processor with an instant fingerprint sensor, an 8MP selfie camera, a 3-Card slot and a 6.5-inches large display with a line aesthetic design. realme C25Y is designed to bring a leap-forward experience to young users.
50MP AI Triple Camera, Capture Vivid Details
Realme C25Y serves up a 50MP triple rear camera system headlined by a 50MP primary module, alongside a Macro lens and B&W lens. As the first phone in the realme C Series to feature a 50MP mode, realme C25Y provides clearer photo shooting, enabling users to put out large pixel photos up to 8160*6144. In addition, the camera also supports AI beauty function, HDR mode, panoramic view mode, Portrait mode, Timelapse function, Expert mode, and offers several filters. Meanwhile, on the front, the new realme adopts an 8MP selfie camera with AI beauty function, making it easier to shoot a stunning and satisfying selfie picture.
5000mAh Mega Battery & 18W Quick Charge, Guarantee a Long-Time Usage
realme C25Y continues to consolidate realme’s advantage in battery life by providing a 5000mAh rated battery that can last for 48 days in standby mode. With the Super Power Saving Mode, users can still maintain the basic functionality of their phones by using six common apps even at low power, keeping them always powered and connected. In addition, the realme C25Y also features Screen Battery Optimization to increase the smartphone’s endurance by lowering some display effects and Sleep Standby Optimization to save power by instructing the phone to run on lower mode when users are asleep.
Powerful Unisoc T610 Processor, Ensures Smooth Gaming Experience
realme C25Y is powered by an octa-core 12nm Unisoc T610 processor that clocks up to 1.8GHz, which comprises two Arm Cortex-A75 operating up to 1.8GHz, and six Arm Cortex-A55 running up to 1.8GHz. The graphics are handled by ARM Mali G52 GPU with a clock speed of 614.4MHz. Compared to competing products in this segment, the score of the Unisoc T610 processor goes higher, delivering a smooth gaming experience seamlessly.
6.5” Large Display with Ultra-fast Fingerprint Unlocking
realme C25Y continues to use realme’s classic mini-drop design fullscreen, featuring a large 16.5cm/6.5 inches display with a screen-to-body ratio as high as 88.7%, giving users immersive watching experiences.
In terms of aesthetics, realme C25Y has adopted the line aesthetic design for the first time, which visualizes the abstract aesthetics of line and presents the arrangement of “line” and “surface” by the design method.
Instant Fingerprint Sensor
realme C25Y also comes with ultra-fast fingerprint unlocking and facial recognition protecting users’ privacy with convenience.
realme C25Y supports two Nano-SIM cards and a MicroSD card slot for additional storage up to 256GB, bringing more room to store games, photos and files.
realme C25Y will be available in two amazing colours – Glacier Blue and Metal Grey, and two storage variants, 4GB+64GB priced at INR 10,999 and 4GB+128GB, priced at INR 11,999. The pre-booking starts from 20th September, 12noon onwards and the first sale is scheduled for 27th September, 12 noon onwards on realme.com, Flipkart and Mainline channels
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