The pandemic has seen a boom in both video content consumption and has accelerated the growth of e-commerce platforms to penetrate deeper in India. However, even today, out of 572Mn Indian Internet users, only 8% (~105Mn) shop online. This huge gap is because of lack of relevant lifestyle content and inspiration, including fewer product recommendations in their own language which makes it difficult for the users to make purchase decisions. The power-packed combination of video content coming from trusted faces (KOLs) and ability to buy products from them will solve these pivotal concerns for the Next Half Billion users who are coming online.
Trell has announced that its social commerce has been witnessing outrageous success within the first three months of launch. KOLs(Key Opinion Leaders) on the platform are bridging the gap between brands and their potential customers by sharing their subject matter expertise and hence educating the customers about various products and services in their own languages. This enables users to make well-informed decisions and buy the products from within the platform.
“Our vision at Trell is to empower Indians to make better lifestyle choices. With social commerce, we are enabling millions of KOLs, across the country, to become micro-entrepreneurs and make a sustainable source of income by sharing their learnings and experiences with the community.” Says Pulkit Agrawal, Co-Founder, Trell. “More than 65% of the users on Trell are women and we believe that we can provide them with greater financial inclusion and economic empowerment in the society .” He adds.
Since the launch, the platform has partnered with 500+ established and upcoming brands across makeup, personal care, health and wellness categories. Trell has also witnessed an overwhelming response from the community, and is the fastest growing social commerce platform in India with 100% M-O-M growth on transactions. Currently, available in 8 Indian languages with more than 10 billion monthly views on the platform, Trell is now leveraging the popularity of its 15 Million+ creator base to meet the demands of its growing base of 100 Million+ users.
“We are creating a D2C operating system, where brands have the capability to expand their reach to the deep pockets of India through the power of our KOL’s content, in their own language. This will open them up to the opportunities of enhanced product discovery , curated personalised shopping experiences, and also convert sales with our vast user base. ”, Says Bimal Kartheek Rebba, Co-Founder, Trell.
Top Google Play Store Alternatives for Android Users
World over individuals, institutions, and Governments are more aware of the role that technology plays in their lives. One aspect that we tend to overlook with our smartphone usage is our choice of store for apps. Here are the best options for Android users for other stores that ought to explore.
Google Play Store
One of the first mobile app stores, Google Play Store was introduced in 2008 with a vision to target the Android market. We all know how successful and popular this app store is across the globe. On average, this store comprises 2,714,499 apps, with 3739 new apps being added regularly.
Samsung Galaxy Store
Available to Samsung app users, the Galaxy Store comes with a minimalistic interface with two tabs on the home screen: games and apps. The store which previously contained themes, wallpapers, games, etc. has recently reshaped itself with more focus on app and content delivery in local languages. As a result, it now also provides a curated list of app, game recommendations, better gaming perks, and app-exclusive features and offers.
Indus App Bazaar
Designed to help users discover new and trending apps in their preferred language, Indus App Bazaar houses over 400,000 apps in English as well as 12 Indian languages, including Hindi, Marathi, Gujrati, Tamil and Bengali. Driven to support ‘Made in India’ and ‘Vocal for Local’ initiatives, this app store aims to address the needs of Indian consumers using local and linguistic content. Indus App Bazaar has delivered 1 billion installs+ updates to over 100 million users.
Amazon App Store
Available on all Amazon Fire devices, the Amazon App Store is not just limited to these devices but is accessible to more. To make it more rewarding, Amazon has recently redesigned the store by introducing Amazon Coins, which is a virtual currency to buy apps on discount or for free. This is what sets this store apart from others.
OPPO App Market
Created for ColorOS devices, the OPPO App Market enables users to download all types of Android apps and games for free. The app market offers a wide array of apps that span across categories such as music, social, office, books, photography, health, etc. Both Oppo and Vivo, top Chinese players joined forces to launch this app store to allow developers to market their creations in overseas markets.
Started as an online marketplace of apps for Xiaomi smartphone users, Xiaomi GetApps now supports devices from other manufacturers as well. The best part about this app store is that it offers all popular applications, including PUBG, VSCO, and more than that, it also has a section called ‘Today’, which comprises various useful and interesting apps that are updated regularly.
Huawei App Gallery
A perfect place to discover your next favorite apps and games, Huawei App Gallery offers a wide array of exclusive content, coupled with free welcome gifts, special in-game events, competitions, and prize draws to make app shopping more rewarding for users. Although it doesn’t have common apps like Zoom, Netflix, Facebook, and even WhatsApp, users don’t have to fret because the store has these apps in APK formats. So, nothing can stop you from using these apps anyway.
Times Music Signs Global Licensing Deal with Video Sharing App Triller
Times Music and viral music video sharing app, Triller – announce their global licensing partnership. Times Music is a dominant market shareholder in Punjabi, Bollywood, regional and independent music and this deal would result in making Times Music’s diverse repertoire being available for users of the Triller app, across the world.
All of Times Music’s catalog, with over 56,000 songs is now available on the Triller app, for its massive user base to use the music to create short-form content.
“Times Music’s diverse catalog and its dominating position in the Punjabi and regional marketplaces, gives Triller a significant advantage to navigate the length and breadth of the country. We are very thrilled to have our entire library on Triller,” said Mandar Thakur, COO, Times Music.
“Times Music, one of India’s leading record music labels represents cultural diversity of Indian Music covering prime languages, among many others. As always our goal is to ease creations and move forward to offer our users with an even larger pannier of music to create and share content with freedom” said Raj Mishra, GM, Triller India
Get All COVID Related Information on Bobble AI’s Keyboard
Bobble AI has introduced a section on the keyboard called “Covid 19 Resources”that has credible, real-time links providing nationwide information. All Android users who have default Bobble Indic keyboard across all 120+ Indic & international languages, along with IOS and users of Bobble’s regional keyboards (including Marathi, Malayalam, Bangla and Hindi keyboards) can access information with telephone numbers and addresses segregated into sections: oxygen cylinders, concentrators, ICU beds, ventilators, Remdesivir, plasma donors, etc. These are being collated on a real-time basis picked up from government sources and tweets based on Covid related keywords. All Bobble users can share the links with others.
“The last few weeks have been exceptionally hard, with the second wave of the virus outbreak in the country, and depleting resources. Social media platforms have been filled with people seeking help. Seeing the massive need to provide essential sources of information and resources inspired us to collate a simple and easy-to-share database of important links for Covid-19 related resources. It is time that each organization steps up and contribute in their own way in this hour of grave crisis. ” commented Ankit Prasad, CEO, and Founder, Bobble AI.
Steps to follow
Step 1: Open the conversation where you need to share the leads and select the Fonts option.
Step 2: Select the COVID-19 resources section and share verified covid resources to help others
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