Toshiba is Set to Launch The ULTIMATE 4K TV Series in India

Toshiba is Set to Launch The ULTIMATE 4K TV Series in India

Toshiba has been a symbol of Japanese Quality and trust for the past 68 years across the globe and is spearheading the future of Televisions through aspirational design and trend-setting innovation. The brand is now launching its range of QLED, Full Array UHD, and Smart televisions in India on September 18th, 2020, on Amazon, Flipkart, Reliance Digital, and TataCliQ. As an introductory offer, Toshiba will be offering a 4-Year Panel warranty on its entire range of 4K televisions for the first 4 days of the launch (18th-21st Sept, 2020).

Designed in Japan and Made in India, Toshiba 's Ultimate 4K TV series is now set to enthrall the next generation of viewers, powering the imagination and unlocking emotion using cutting-edge visual and audio technologies. The televisions are a step forward in terms of technological innovation and provide the ultimate viewing experience with impeccable picture quality, sound quality, and design.

Speaking at the launch, Rishi Tandon, COO Toshiba Televisions India said, "We are extremely elated to announce our next-generation Toshiba 4K televisions in India. As a reputed Global brand, our aim is to enhance the TV viewing experience of Indian consumers by offering bigger screen size televisions with ultimate technology in picture, sound, and AI-enabled smart features at pocket-friendly prices. Our televisions deliver a deeply immersive viewing experience, intensifying the impact of every on-screen thrill and adventure. With the AI-based viewing recommendations, we are certain that the users will enjoy streaming a wide variety of content as per their viewing habits on a big screen seamlessly."

The Toshiba 4K televisions are the Ultimate game-changers offering an Ultimate experience with:


The Dolby Vision with Full array 4K Ultra HD resolution provides absolute clarity producing an Ultimate Picture. It is equipped with Quantum Dot Technology for the most vivid color precision and Super Brightness Panel for dazzling HDR images. Furthermore, these Televisions are powered with CEVO 4K HDR Engine graphic processors to deliver high performance.


The televisions are equipped with DOLBY ATMOS® technology, delivering a Front Firing Powerful Sound for a truly enriched audio experience with impeccable clarity. In addition to Smart TV's incredible picture quality, it also delivers the Ultimate Sound.


The smart televisions are powered with VIDAA OS that has more than 28 million users globally and will take the smart viewing experience to the next level. The User interface is clutter-free and 3x faster. The television also performs a 20% faster channel search giving its viewers unprecedented speed and convenience. With built-in Alexa and Screen Mirroring, consumers can enjoy seamless casting on the big screen. The range also comes with a one-touch access feature on the remote through which online streaming platforms such as Youtube, Netflix, and Prime Video can be easily browsed through at the press of a button.

As a part of regular software upgrades and new app additions, VIDAA continues to onboard various leading apps & OTT providers in India.


With an elegant contemporary body, every model of Toshiba TV elevates the interiors of the room with a classy metal finish and a slim, full-screen design bringing the Ultimate Design as its core.

To ensure consumer delight, the brand shall be ensuring that its service is readily accessible with fast response time and a wide service network that spans across more than 18,500 pin codes with 450+ service centers.

As part of The Ultimate Experience launch campaign running across all e-commerce platforms, the brand will also run a contest wherein up to 10 consumers from each platform will get an opportunity to win 43' Toshiba Smart TVs.

Telecom Today