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TECNO Celebrates Free Spirit of Youth in its First Brand Campaign of 2019 ‘Shine in AnyLight’

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TECNO made its inroads in the country in April’17. As the brand is celebrating its two-year anniversary in the Indian market today it announced the commencement of the first brand campaign for the year viz. “Shine in Any Light” on the back of the recently launched CAMON i4. The 360-degree marketing campaign will start from 2nd May’19.

The campaign ‘Shine in Any Light’ includes a series of three documentary style films featuring Vicky Roy – A Rag Picker turned street photographer, Chandani Srivastava – A Street Dancer turned Choreographer, and Toshada Uma – The Hairless Style icon celebrating individuality and strength of mind and people who believe in paving their own way in life against all odds.  Each films visuals are a storytelling of ‘Shine in AnyLight’ factor of these individuals for whom Life is all about living their passion and following their dreams no matter the darkness.  The first film to go on-air is of Vicky Roy, the Ace Photographer and rest two will follow shortly.

Conceptualised& executed by CreativeLandAsia, the campaign is targeted towards the youth of the country that is free and open-minded. They are the ones that do not get influenced and are rather liberal about the choices they make in life. It is from this attitude that stemmed the core campaign idea of ‘Shine in any light’ focusing on the belief that for Indian youth life is not just lived, it is performed. Deep inside everyone there is piece of extraordinary waiting to be seen which can be discovered through TECNO’s ‘AnyLight camera’ lens, which help the consumer shine their best in any circumstance.

Watch the #TECNOShineInAnyLight TV Commercialhttps://youtu.be/fF-oBjdDFfs

Commenting on the launch of the TVC Mr. ArijeetTalapatra, CEO, TRANSSION India said, “TECNO being a consumer-centric brand, listening and understanding the voice of our customers forms a part of our very DNA. We are committed to design products for the youth for whom ‘Life is a performance’ and this performance needs to be presented to the world in the best possible way. With CAMON i4, we have brought the best of smartphone camera technology to our consumers with a unique proposition of capturing superb photos with the help of a 16MP AI selfie and AI triple rear camera powered by Night Algorithm 2.0 and Super Quad Flash light making photos shine brighter no matter what the darkness. To strengthen the product launch we are kick starting our brand campaign #TecnoShineInAnyLight from 2nd May.  The campaign celebrates the free spirit of ordinary individuals who braved all odds to become successful in their passion areas and that TECNO smartphones enable the consumers to shine, no matter the darkness. No matter what light, you always keep shining.”

On the launch film Ms. Sudeepa Ghosh, Executive Creative director said, “The new campaign ‘Shine in any light’ speaks about three people who have struggled their way through adverse situations and have reached a point in their lives where they’ve become an inspiration for countless others. In a land of 1.3 billion people, there are those hiding behind their dreams, fighting for some bytes on social media. And then there are those who shine with perseverance, talent and grit.”

To build the awareness for the #TECNOShineInAnyLight campaign and reach out to our core audience the brand has taken an aggressive approach of launching the campaign across touchpoints of TV, digital, on-ground & retail. The TV campaign will be available across 28 channels covering news, entertainment, movies like Colors, Sony Sab, &TV, Sony Max and regional channels like ABP Bangla, Star Jalsha to name a few.  The campaign will be further amplified on Social and digital platforms. To help consumers get a first-hand experience of the “AnyLight” camera smartphones the brand will carry on-ground activities covering 100+ towns enabling direct face-to-face engagement with 1 mn + consumers on-ground through-out the campaign period.

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Best Smartphone to Gift Your Mom This Mother’s Day

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With Mother’s Day just around the corner, it is the perfect opportunity to celebrate and acknowledge spirit of mothers across India by gifting them a powerful piece of technology that eases out their daily life and helps to stay connected with loved ones! If you are looking for smartphone that comes with a great camera performance, stunning design, user friendly interface and a good battery life under 9K category. Then TECNO SPARK 6 Go is evidently the perfect gifting option for your tech-loving Mom this Mother’s day. 

Priced at INR 8699, TECNO SPARK 6 Go is a fine balance of aesthetics and performance. The smartphone flaunts a sturdy design and an impressive display. Big 6.52-inch HD+ notch display complemented with a 20:9 aspect ratio and 1600×720 resolution provides for an immersive video watching experience. The 89.7% screen to body ratio and 480 nits brightness, adds to the seamless entertainment viewing experience. While hi-speed 4GBRAM + 64GB internal storage for an uninterrupted mother experience.

To sustain the excitement, TECNO has come up with a special bundling offer in May by providing a free Bluetooth headset worth Rs. 799 with SPARK 6 Go. The smartphone features the iconic traits of the SPARK series such as a BIG 6.52” HD+ notch Display, a BIG 5000 mAh battery for a heavy & an un-interrupted smartphone usage, as well as a superlative 13 MP + Al Lens camera setup. The smartphone camera is supported by a dual flashlight, that enables users to capture bright images even in low light. The SPARK 6 Go sports a stylish 8 MP AI selfie camera with a micro slit front flash. Not only this, the smartphone is armed with a Smart Fingerprint Sensor and a 0.2 Sec Fast Unlock as well.

Paired with premium features, the device ticks all the right boxes and is available in 3 exciting color variants – Ice Jadeite Mystery White Aqua Blue. Consumers can also avail No Cost EMI options with financial services like Bajaj Finserv, HDB, Home Credit and MSwipe.

TECNO SPARK6 Go is available PAN India through 55,000+ retail outlets. Furthermore, to ensure safety of consumers the home delivery of smartphone is also available.

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iQOO 7 Becomes Best Selling 5G Smartphone on Amazon

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iQOO announced that its newly launched flagship smartphone, iQOO 7 has received an overwhelming response from customers on the first day of its pre-order. iQOO 7 becomes the No. 1 best-selling 5G Smartphone on Amazon.in on its First Pre-Order Day .

Expressing excitement on this response, Gagan Arora, Director- Marketing, iQOO India, said, “We are ecstatic to witness such an overwhelming response for iQOO 7 in India! Within a short span, iQOO has positioned itself as a premium smartphone experience that brings ultimate joy and excitement to the customers. And with iQOO 7 Series, we have managed to provide top of the line specs that consumers, especially the gaming enthusiasts demanded. I would like to thank everyone once again and hope to deliver best-in-class software and hardware capabilities in the future.”

iQOO 7 is one of the most power-packed and dynamic smartphones launched to date. Infused with best-in-class hardware specifications and software capabilities, the smartphone allows users to explore an undiscovered realm of monster performance. The iQOO 7 promises to bring ultimate smartphone experience with offerings like top notch Snapdragon 870 chipset coupled with Intelligent display chip, 66W Flash Charge, 120 Hz AMOLED Display, 48MP OIS Main Rear Camera industry-leading Liquid Cooling System and more.

The iQOO 7 is priced at INR 31,990 (8GB+128GB), INR 33,990 (8GB+256GB) and INR 35,990 (12GB+256GB) variant in two color options- Storm Black and Solid Ice Blue. The iQOO 7 Legend is priced at INR 39,990 (8GB+128 GB) and INR 43,990 (12GB+256GB).

Steps to Avail Flat 2000 Amazon coupon discount:

1. Open iQOO 7 Product page on amazon.in

2. Select and apply Flat Rs 2000 coupon discount before adding to cart

3. Post applying coupon successfully, click on buy now and checkout the order

Continuing iQOO’s commitment to ‘Make in India’, the iQOO 7 series has been manufactured at vivo’s Greater Noida facility. Also to offer hassle free after sales service experience to its valued customers, iQOO will use select vivo service centres for all after sale services ensuring additional peace of mind.

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Infinix Launches Lucrative Offers for Flipkart’s Big Saving Days Sale

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As part of Flipkart’s upcoming Big Saving Days Sale, the premium smartphone brand from TRANSSION Group Infinix, is selling its latest smartphone models and the smart android TVs at unbelievable discounts.

The offer includes Smart 4 Plus, Hot 10 (6+ 128), Zero 8i, Android 32” smart TV, and Android 43” smart TV, starting at INR 10,999, INR 10,499, INR 14, 999, INR 12,999 and INR 19,999 respectively. The sale will begin May 2 and continue till May 7, 2021. However, Flipkart Plus members can get early access to the discounts from May 1 midnight. Consumers using HDFC Bank cards can get additional 10% discount with a maximum of INR 1000.

Sr.No.ModelCurrent PriceDiscountSale PriceAdditional HDFC Bank 10% Offer (Max Cap 1000)
1SMART 4 PLUS7,9995007,499Yes 
2HOT 10 (6+128)10,99950010,499Yes 
3Zero 8i15,999100014,999 Yes
4Infinix Smart TV 32”13,999100012,999Yes
5Infinix Smart TV 43”22,999300019,999Yes
Sr.No.ModelCurrent PriceOffer Price
1Irocker1499999
2Irocker Gods19991499
3Soundbar44993499

Backed by a massive 6000 mAh battery, Smart 4 Plus comes with a large 6.82” HD+ Drop notch display and 90.3% screen to body ratio long for an engaging entertainment experience on the move. It is powered by Helio A25 Octa Core processor with 3GB RAM/32 GB storage. The Smart 4 Plus follows Infinix’s tradition of offering the best camera in the budget smartphone category with a cutting-edge AI framework. It comes equipped with a 13MP AI dual Rear camera that has a triple LED flash along with an f/1.8 large aperture, allowing the photo enthusiasts to capture the smallest of the objects with greater clarity. The device also features an 8MP selfie camera with f/2.0 aperture, AI-driven beauty mode and multiple camera modes such as portrait and wide selfie for that ‘perfect’ picture.

The Infinix HOT 10 (6+128) is a gamechanging smartphone packed with #ALotExtra features. The device is backed by an ultra-powerful MediaTek Helio G70 Octa-core processor, allowing multitasking smartphone users to enjoy a seamless, glitch-free, and connected user experience. Promising best-in-class camera in its price category, HOT 10 comes with a 16MP AI Quad rear camera with f/1.85 large aperture, quad LED flash and Super Night Mode, and 8MP AI in-display selfie camera with f/2.0 aperture, dual selfie flash light and multiple camera modes. The smartphone stands out for its huge 6.78” pin-hole display with a 91.5% screen-to-body ratio and a heavyduty 5,200 mAh battery backed by Power Marathon technology that will keep the phone operational even after long hours of heavy usage. Its Power Marathon Technology ensures an additional battery backup of more than 25% when switched to an ultra power-saving mode. The smartphone also comes with 18W Fast Charge support that can get it 100% in just 2 hours and 30 mins.

The multitasking ZERO 8i is elegantly designed by taking inspiration from the Louvre’s “Diamond Glass” structure.  Backed by 8GB DDR4 RAM with 128GB internal storage, the device comes with an array of top-notch features packed with an array of top-notch features including an ultra-powerful MediaTek Helio G90T 64 bit Octa-core processor, 48MP AI Quad rear camera with Ultra-steady Video mode backed by an advanced Vidhance video stabilization solution, and a massive 4,500 mAh battery with 33W fast charge support. The revolutionary device is also backed by ARM Mali – G70 GPU, which is super clocked at 800GHz and MediaTek HyperEngine game technology to ensure tremendous efficiency in handling heavy games with intelligent networking and resource management.

Priced at a discounted rate of INR 12,999 and 19,999, Infinix’s TUV Rheinland-certified 32” and 43” ANDROID smart TVs promise the best viewing experience with EPIC 2.0 picture Engine that uses algorithms to enhance the overall picture quality and improve the brightness, color, contrast, and clarity to deliver a vivid picture quality. Meanwhile, the Eye-Care technology implementation on them has been done at the LED panel hardware and software level to provide the safest viewing experience.

Powered by Mediatek quad-core processor with 1GB of RAM and 8 GB of ROM, the Infinix X1 series TV comes with in-built Box speakers for superior sound experience with higher base effect (24W on 43” and 20W on 32” TV). A combination of powerful up to 24W box speakers with Dolby Audio delivers a rich, clear, powerful surround sound experience. The Smart TVs also come loaded with built-in Chromecast for seamless connectivity to your favourite video apps such as Netflix, Amazon Prime, YouTube, etc. and Google assistant to have a personalised and hands-free experience.

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