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TCL Communication Unveils TCL PLEX Smartphone with FHD+ TCL Dotch Display at IFA 2019

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TCL Communication announces the launch of TCL PLEX, a smartphone that brings the brand’s renowned display expertise to a mobile form factor. Featuring TCL NXTVISION™, a proprietary advanced display optimization and camera technology, you can see your screen come to life with enriched color, clarity and contrast enhancement in real- time and have an elevated camera experience. TCL PLEX will embody the brand’s new ‘Display Greatness’ philosophy to relentlessly pursue mobile innovation excellence leveraging its unique display heritage. It offers best-in-class imaging standards with an industry-leading camera with super low-light sensor and super wide-angle lens, as well as a fluid, intuitive interface to ensure efficient interaction between you and your smartphones at all times.

“TCL’s legacy in display technology is second to none. We are the No. 1 TV brand in China and No. 2 TV brand globally. With the launch of the TCL PLEX, we not only want to bring our display know-how to more consumers and deliver on the key smartphone experiences – display, camera, user interface and design. We also want to open doors to a whole new future by introducing an ecosystem of smart devices that help our consumers lead more connected lives,” said Peter Lee, General Manager, Global Sales and Marketing at TCL Communication. “The TCL PLEX is the first of a new range of devices we will be releasing from next year, including our 5G products and devices with foldable displays.”

Indulge in a cinematic immersion with dedicated display engine and real-time SDR to HDR video enhancement

Equipped with a dedicated display engine, you can now indulge in a cinematic immersion anytime you want. With cutting-edge color accuracy thanks to TCL NXTVISION, colors on the TCL PLEX’s screen are intensified with a 6-axis color enhancement for radiant images. Edges are honed with 2D edge enhancement for sharper pictures and visual contrasts are made more striking without being over-exposed with targeted contrast enhancement. With an SDR to HDR real-time conversion feature, the TCL PLEX offers a HDR-like video enhancement with increased contrast, amplified color, brighter highlights and darker shadows. Now, you can expect stunning HDR quality entertainment at all times.

With so much time spent on smartphones, it is imperative to protect your eyes from strain and ensure the best display clarity constantly. The TCL PLEX does just that with ‘Adaptive Tone’, ‘Reading Mode’ and ‘Eye Comfort Mode’. ‘Adaptive Tone’ automatically adapts display brightness and adjusts color temperature so you get the best viewing experience in any condition. ‘Reading Mode’ offers a paper-like reading experience and allows you to select a list of frequently used apps where this mode can apply automatically on startup. ‘Eye Comfort Mode’ reduces eyestrain by removing 66 percent of harmful blue light emitted from the screen.

Featuring an in-house 6.53-inch FHD+ TCL Dotch™ Display with 90 percent screen-to-body ratio1 and a discreet front camera, as well as a Qualcomm® Snapdragon™ processor, you can now enjoy more screen and afford an exceptional entertainment experience.

Capture like a pro even at night with impressive low-light photography capability

The TCL PLEX is equipped with a triple camera setup so you can capture like a pro. Sporting a main camera that utilizes a 48MP ultra high-res Sony sensor with 4k recording function and a separate dedicated video camera with an industry-leading 2.9μm big pixel low-light sensor, users can make every moment extraordinary even at night with the TCL PLEX. Equipped with an innovative algorithm, the TCL PLEX has the capability to integrate auto-brightness, denoising, super resolution, HDR and more into a single AI model in the camera’s auto mode. This results in a night shot capability of up to three times brighter2 in the darkest environments. Users may also choose to up- level the night photography experience with a dedicated ‘Super Night Mode’, producing exceptionally detailed images that have greater definition, clarity and color in the dark.

A 16MP 123° super wide-angle camera allows users to capture four times the content3 in a single shot so they can pack more details into their images in any environment. For those who prefer to slow things down, the TCL PLEX has a flagship-level slow motion feature capable of shooting 960fps super slow-motion HD videos, even in nighttime conditions. Smart video recording detects and tracks moving subjects, automatically zooming and stabilizing the capture to keep your subject sharp at all times. What’s more, you can also stay on top of your selfie game with brighter shots on the 24MP front camera made possible by a 4-in-1 big pixel technology that combines four pixels into one during image capture.

Seamless user experience made possible by fluid interface housed in a compact, elegant design Take efficient interaction with your smartphone to a whole new level on the fluid and intuitive TCL UI thanks to smooth folder browsing, automatic app organization by function and swipeable image deleting. Further personalize your smartphone with ‘Smart Panel’ that adapts to your navigation habits, so going through the different functions will be a breeze. Shortcuts to preferred shooting modes can be selected in camera quick access. You can also customize the ‘Smart Key’ in 3 convenient ways – single, double and long press to access various mobile apps or commonly used features. Battery life is often at the core of every smartphone experience. The TCL PLEX also supports Qualcomm’s quick charge feature, allowing you to juice up half your battery in 32 minutes so you will never be held back by a cable.

Seamlessly control selected TCL smart TVs with your smartphone with full integration through T- Cast, a universal remote control and smart TV assistant app, so you never have to reach out to find the remote again. ‘TV Remote Control’ allows you to control your TV with your smartphone via touchscreen or voice commands. ‘Content Casting’ lets you to cast videos, pictures, and music to your TV. Connect up to four Bluetooth speakers4 to amplify your Bluetooth experience or pair with up to four Bluetooth headphones4 to multi-share music with your friends with the Super Bluetooth multi-streaming audio solution. That way, you would always be able to share your entertainment experience.

Be dazzled by the TCL PLEX’s understated charm at every angle with it’s next-level compact, distinctive and premium design. Its slim, compact frame comes with a dual-side curved glossy glass body and 3D holographic finishing so the phone always feels premium in-hand. Perfectly aligned triple camera and dual single-tone LED flash horizontal layout exudes a polished profile. The TCL PLEX comes in two nature-inspired colors – Obsidian Black & Opal White – created using innovative nano-laser etching technology and nano-vacuum coating for a futuristic shine that’s ahead of the curve.

Availability

The TCL PLEX will be available in Obsidian Black and Opal White in Q4 2019 starting with select markets in Europe at a recommended retail price of €329 (pricing varies with local VAT).

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Smartphone

Realme X and XT Get UI 2.0 Early Access Update

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Realme has started early access roll out of realme UI 2.0 for the users of realme X and realme XT, following the realme UI 2.0 (Android 11) roadmap.

realme UI 2.0 based on Android 11 brings unlimited customization options to meet Gen Z’s rich imagination and creativity. The early access program aims to invite fans to experience the realme UI new features based on Android 11 for the first time. 

The update also reaffirms realme’s commitment to providing regular and timely updates to its devices. And continuing the trend realme X and realme XT are now fetching the June realme UI 2.0 update respectively.

The realme UI 2.0 early access is rolled out and the users have to go fill an application in the form of Google forms for requesting the update. The update is going to be available for a limited set of users initially.

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TECNO SPARK 7T with 48MP AI Dual Rear Camera Launched in India

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TECNO is back to doing what it does best – break the mold with segment first features that have enabled the company to consolidate its position among top 5 smartphone players in India under the 5-10k segment.  With the new SPARK 7T, TECNO becomes the first player in the under 9K segment to offer a big 48MP AI rear cam for professional photography. TECNO SPARK 7T is designed for the discerning youth of India for whom their smartphones are the primary gadget for all social-sharing needs of videos and photos on the go. The new-age smartphone supports many professional modes like Video Bokeh, Time-lapse, Slow Motion, AI Portrait, Smile Shot and many more to provide artistic photos and videos with every click.

TECNO’s popular SPARK range of smartphones are known for their best-in-class design, display, camera and overall smartphone experience in the affordable segment. TECNO SPARK 7T flaunts many category defining features such as segment-first 48MP AI Dual real camera, Best 6000 mAh battery, Big 6.52- inch HD+IPS Dot Notch Display and a 4GB RAM at a disruptive price point of INR 8999. To sweeten the deal further, TECNO has announced a consumer launch offer of flat 1000 off on the first day of Spark 7T sale, so that consumers can buy the new smartphone at just INR 7999 for that day. 

Commenting on the launch, Mr. Arijeet Talapatra, CEO -TRANSSION India, said, “At TECNO, product innovation based on local consumer needs drives everything that we do, and it is our key brand value. In this neo-normal, we are all set to take TECNO to newer heights in the smartphone categories by revolutionizing the mobile photography and videography technology in the segments with innovative and disruptive products like SPARK 7T. This latest addition to our popular SPARK portfolio, is the most affordable smartphone that offers a 48 MP AI Dual-Rear camera set up and a mega 6,000 mAh battery. Inline to brand TECNO’s ‘ahead of the curve’ approach it is our endeavor to consistently introduce ‘segment-first’ features that create greater accessibility for consumers. We are confident it will be a great success and will set a standard that others will follow.”

The smartphone is available in three colour variants – Magnet Black, Jewel Blue and Nebula Orange.

Key highlights of SPARK 7T:

  • 48MP AI Dual Rear Camera with Quad Flash and 2K Quality Recording

The TECNO SPARK 7T is equipped with a 48MP + AI Lens Rear Camera with Quad Flashenabling consumers to capture clear and detailed photos. The Time Lapse mode takes videos at a speed of 15X to 5400X. The TECNO SPARK 7T supports 2K Quality Recording, Slow Motion videos at 120 fps with no time limit, 10X zoom, Short Video, Video Bokeh Mode and 20 AI Scene Detection. Thus, altogether enhancing the smartphone photography experience even in low lit conditions with quad flash and F1.8 aperture.

  • Mega 6,000mAh battery

The SPARK 7T houses a mega 6000 mAh battery which provides a standby time of upto 36 days, 41 hours calling time, 18 hours’ web browsing, 193 hours music playback, 18 hours’ game playing and 29 hours’ video playback. The BIG battery comes with other AI features like AI power saving, full charge alert and automatically cuts the power when phone is fully charged to avoid overcharging. 

  • Design & display-

The TECNO SPARK 7T sports a BIG 6.52” HD+ IPS Display with a 720 x 1600 resolution. The 90.34% screen to body ratio, 269 PPI Pixel Density and 480 nits brightness enables one to experience an immersive viewing experience. 

The special bold logo on the streamlined slim design, laser precision engraving with flowing metal texture, transparent and light luxury Crystal Diamond design adds a trendy youthful look to the smartphone. Thus, giving it a premium feel and look designed for young and stylish millennials & GenZ. 

  • Powerful Helio G35 Processor

The TECNO SPARK 7T hosts a Helio G35 Processor which is complimented with HyperEngine technology that provides for a seamless performance optimization and connectivity enhancements. The 2.3 GHz CPU frequency provides for a smooth and enhanced power efficiency. 

The SPARK 7T also runs on HiOS 7.6 based on Android 11, which consists of new features such as refreshed zero screen, film album, story album, document auto rotate manager, kids mode, anti-theft alarm, vault 2.0 and phone cloner, amongst others

  • 8MP AI Selfie with micro slit dual flash 

TECNO SPARK 7T is with an 8MP AI front camera with an aperture of f/2.0 and dual flashlight with micro slit for adjustable brightness, enabling one to take the perfect selfie, in low light. 

The front camera on the SPARK 7T comprises of professional modes like, Smile Shot to auto capture photos with smiles, Portrait Mode, AI HDR mode, AR Shot, Wide Selfie, Burst Shot, 7 AI Scene Detection AI Camera and Beauty Mode.  

  • Bigger storage 

The SPARK 7T will be available with ample storage so consumers need not worry about running out of space for music, movies, games and apps. The SPARK 7T will be available in the storage capacity of 4GB RAM + 64GB. It is also equipped with an LPDDR4x RAM for Super-Fast Applications Experience.

  • Face Unlock & Fingerprint Security

The TECNO SPARK 7T is In-built with Face Unlock 2.0 and Smart Fingerprint Sensor to protect the data and privacy of the user. Face Unlock 2.0 enables closed eye protection and screen fill in light. The Smart Fingerprint Sensor unlocks the phone in just 0.28 seconds and enables one to receive calls, take photos and dismiss alarms.

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OPPO F19 Pro+ 5G is No. 1 Selling 5G Smartphone: Counterpoint

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Consolidating its 5G legacy, OPPO India’s F19 Pro+ 5G was recently declared as the No 1 selling 5G smartphone in the 25k-30k category for two consecutive months in March and April. Markets including Ahmedabad, Bangalore, and Mumbai have been the top-performing states recording the highest sales volume of the product.

F 19+ Pro, OPPO’s 5G product launched in the mid-segment range was introduced to make 5G accessible to all. Interestingly, this device successfully clocked sales worth over INR 230 crores in only three days of the F19 Pro series availability in the market.

Commenting on this success, Mr. Damyant Khanoria, Chief Marketing Officer, OPPO India, said, “We are delighted to see the response we have received on F19 Pro+ 5G. This success bears testimony to the love and acceptance of the devices in the series. This product stands for powerful specs and continues to be a firm favorite among millions of Indian users.  We are driven to push the boundaries of innovation and simultaneously create engaging consumer touchpoints to give our users a great experience as we carry this legacy forward.”

The brand also introduced several offers that customers can avail in the month of June. OPPO has collaborated with HDFC Bank, Kotak Bank, Standard Chartered and Bank of Baroda for customers to avail a flat 7.5% Cashback along with zero downpapement finance scheme and an 11% instant cashback for anyone using PayTM.

F series has always been a firm favorite among the young discerning trendsetters & known for its trending features allowing users to flaunt their life. With cutting-edge technologies from unique features like the AI Highlight Portrait Video, Smart 5G, dual-video mode, superior battery, immersive gaming experience, and a lot more, the F19Pro series is doing wonders among the young trendsetters.

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