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Taobao Maker Festival Showcases Entrepreneurial Innovation, Diversity and Playfulness

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Taobao, China’s largest mobile commerce destination, developed by Alibaba Group, has opened the third Taobao Maker Festival in Hangzhou, China. For the first time, the four-day festival is being held outdoors in the famous West Lake area. It is also the largest event in Taobao’s history, housing more than 200 exhibitors who embody the Taobao values of innovation, diversity and playfulness.

This year’s festival features the most creative young entrepreneurs in the themed zones of innovation, anime, intangible cultural legacy, vintage, pets and gourmet. Visitors are able to participate in interactive activities, forest-themed concerts and try out the latest technologies. A night market is opened for the first time to extend the excitement into the evening.

According to the latest CBNData report, 77% of the independent designers on Taobao were aged 33 years or younger. Taobao Maker Festival, which receives a huge number of visitors every year, is the perfect stage for these young creators to experiment and commercialize their original ideas.

Chris Tung, Chief Marketing Officer of Alibaba Group, said, “Taobao has always been a pioneer in retail revolution. When we created Taobao 15 years ago, the idea was to give customers a joyful shopping experience by uncovering their favorite items from a wide range of choices. Today, logging onto Taobao is a daily activity for many of us and the term Taobao has come to represent online shopping. What is fueling this dynamic community is the creativity of our merchants. They introduce new products, develop innovative ways of marketing their ideas to customers, and reinvent traditional products to give them new lives. Taobao Maker Festival is an occasion to celebrate the spirit of our merchants and thank them for bringing to life endless ways to make shopping more enjoyable for our customers.”

Growing with Taobao is the aspiration of Chinese consumers seeking better quality and stronger personality in the things they buy. In the fourth quarter of 2017 alone, ‘original design’ appeared 170 million times in keyword searches on Taobao.

Providing China’s designers, creators and craftsmen with a platform to reach a wider audience, and the technology and consumer insights for them to reach their precise target customers has increasingly become Taobao’s mission.

A feature event of this year’s Festival, Taobao invited 20 top designers in China to show their original works at the first-of-its-kind Fashion Show on West Lake’s Snow-covered Bridge in the evening of September 13. The show was live-streamed on mobile Taobao App and Youku, and audience members could buy what they saw on the show instantly.

Over the past 15 years, Taobao has grown side-by-side with the phenomenal rise of China’s economy, becoming the country’s largest platform for entrepreneurial innovation. To mark its 15 years of development, a Taobao Museum is set up during the festival to take visitors on a journey back in time.

Fan Jiang, President of Taobao Marketplace, said, “Innovation and ‘maker spirit’ are the most important qualities of Taobao. To attract like-minded merchants, we will on one hand empower merchants to innovate on our platform and on the other hand help them create business value. This year, innovation prizes will be awarded for the first time to recognize the achievements of the young entrepreneurs on our platform. We will continue to enable passionate and aspirational young entrepreneurs to thrive on Taobao.”

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Rahul Agarwal Quits Lenovo, Shailendra Katyal Promoted as MD India

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Lenovo has appointed Shailendra Katyal as Managing Director, Lenovo PCSD India, and Site Leader for Lenovo Group in India, effective May 1, 2021. He will succeed Rahul Agarwal, who has decided to move on from the company to pursue other interests, following 20 years at Lenovo. 

Shailendra Katyal is currently Executive Director at Lenovo India PC and Smart Devices Group, where he leads the consumer business. He first joined Lenovo in 2011, and has held roles in marketing, consumer PC and tablets, home and small business, as well as e-commerce. Prior to joining Lenovo, he spent a decade building iconic FMCG brands.

“During this difficult time in India, we are working hard to ensure the safety of our employees, partners and customers. I am grateful that we have excellent leaders in place to bring our team together and offer this support. I am confident in Shailendra’s success thanks to his extensive experience in Lenovo and in the industry. I would also like to thank Rahul for everything he has done to maximize Lenovo’s growth over the past two decades. He has contributed immensely to the company’s success. I wish him the best as he pursues new opportunities in the entrepreneurial space,” said Amar Babu, President, Lenovo Asia Pacific

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Gaming

Wicked Gaming Named as National Champion of ROG Masters 2021

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After an exciting round of national qualifiers held on 8th April 2021 and 10th April 2021, “Wicked Gaming” has been crowned as the Indian national champion of the ROG Masters 2021, the first Asia Pacific online eSports tournament organized by ROG. 

They will be joined by first runner up “Headshot Esports”, second runner up “2EZ Gaming” and third runner up “Wasted Potential” to represent India at the Asia Pacific finals, where they will battle the winning teams from other Asia Pacific countries in the regional championship.

The tournament saw participation from 80 teams to qualify for the Asia Pacific tournament. Various teams from 14 markets across the country went head-on for the chance to crowned as the first ROG Masters Asia Pacific Edition CS:GO Champions. 

The 4 qualifying teams from the India finals will receive US$800 for the national championship, US$400 for the first runner up, US$200 for the second runner up, US$100 for the third runner up and now have a chance to compete on a global level for a larger prize pool.

ROG Masters APAC ChampionshipAPAC Finals (USD/ team)
1st$10,000
2nd$3,500
3rd$1,500

Tournament Schedule

The four Indian teams will go on to meet the following regional opponents who have also won their respective national championships. The live draw for the Asia Pacific Regional Championship brackets will be held on April 20th on the tournament’s official discord channel.

The regional semi-finals will be streamed during 22nd to 25th April 2021 on the on ROG IN’s FB account and tournament’s Twitch channel.

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Gadgets

RAEGR Launches ‘MagFix Duo Arc M1330’ Wireless Charger

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RAEGR announces ‘MagFix Duo Arc M1330’ – a 2-in-1 wireless charger that also converts into a smartphone stand. The Arc M1330 has two charging coils that can simultaneously fuel an Apple iPhone 12 or AirPods along with an Apple Watch. Additionally, the foldable design also allows for high portability and also be used as a smartphone stand.
Commenting on the new accessory launch, Ajesh George, MD, RAEGR said, “The MagFix Duo is a must have accessory for Apple Watch and iPhone 12 users. Highly portable form factor makes it even more convenient to use on the go ”
The RAEGR MagFix Duo Arc M1330 is a 15W dual wireless charger that is aimed at users who own Apple’s iPhone 12 series. The Arc M1330 is a dual-operation charger that can simultaneously charge two Apple devices, be it an iPhone or AirPods and Apple Watch. It features a MagSafe-compatible charging pad on the left that accommodates any of Apple’s iPhone 12 series smartphones or AirPods (2/Pro) and can charge them with up to 15 Watts of power.
The right side of the pad has a unique folding design that charges the Apple Watch. It can be used in Normal mode or lifted by 90° in Night Stand mode for Loop Band convenience. Using it in the Night Stand mode allows you to simultaneously charge the Watch while the Watch’s display can turn into a desk clock.
The RAEGR MagFix Duo Arc M1330 has a folding design that allows for high portability. Use it at home, in the office, in your car or anywhere you like and transport it in your handbag or backpack with ease. Additionally, the foldable design also helps convert the Arc M1330 into a smartphone stand for your iPhone 12 too. This feature takes advantage of the magnets in the phone and charger’s surface to help it rest in place.
The RAEGR MagFix Duo Arc M1330 can also be used to charge other Qi-compatible smartphones from brands such as Samsung, Google, Huawei, LG and a few others at 15W. However, the smartphone stand feature will only work with Apple’s iPhone 12 series. The wireless charger sports a USB Type-C connector and you can use any compatible USB charger to power the MagFix Duo Arc M1330. It is recommended that you use a charger that has a power rating of above 15W for the best charging results.
The RAEGR MagFix Duo Arc M1330 also has some rugged safety features. It protects every charging device from Over-current, Overheat, Over-Voltage and Short Circuit. Lastly, using its in-built intelligent device detection circuit, the charger can detect the power requirements of each device and smartly adjust the output power among 5W, 7.5W, 10W and 15W.
The RAEGR MagFix Duo Arc M1330 15W dual Wireless Charging Stand will be available for Rs 2,999, with a standard industry warranty of 1 year, on Amazon.in and Flipkart.com. Buyers can avail of additional 6 months of warranty on registering their products.

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