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Sony Introduces Its First 8K TV ‘Z8H’ in India

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Sony India launched the first 8K television in India, Z8H for the best at-home cinema experience. The new Z8H offers premium viewing experience and represents the pinnacle of picture quality, exceptional colour, contrast, and clarity with Full Array LED. With 8K, step into the breath-taking world of big screen where images come to life with absolute blacks and a super-wide viewing angle detail with X-Wide Angle. A minimalist one-slate design and thin bezel, this 8K LED TV brings home the big-screen 8K experience with most powerful Picture Processor X1™ Ultimate that promises intense depth and details of the 8K TV. This Smart Android TV is PS5 ready.

Super-high 8K detail and lifelike picture quality for incredibly realistic and immersive experience

Available in 216 cm (85), new Z8H brings out the intense depth and details in extraordinary resolution and reproduces virtually real-world textures with 4 times more pixels than in a 4K TV. Experience lifelike image and unparalleled realism in 8K with Z8H. Upconvert any kind of content to lifelike 8K resolution with Sony’s unique features. 

Sony’s most powerful Picture Processor X1™ Ultimate provides crisp images with high contrast

With Sony’s powerful processor any kind of content can be upconverted close to lifelike 8K resolution no matter what you are watching. The X1™ Ultimate, picture processor, precisely analyses and processes data to power 8K pictures with four times the resolution of 4K for scenes rich in depth, texture and detail. Even images filmed in 4K and 2K are upscaled close to 8K by 8K X-Reality™ PRO using a unique 8K database. Resolution of each subject is then optimised by Object-based Super Resolution to reproduce greater depth, textures, and more realistic pictures textures. With Object-based HDR remaster, the colour in individual objects on screen is analysed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. 

Full Array LED and 8K X-tended Dynamic Range Pro with 14X XDR contrast brings out the peaks of brightness and deeper blacks for dynamic and cinematic experience

The new Z8H TV precisely balances light output across the screen to ensure scenes are full of breath-taking contrast. With zones of LEDs lit independently, Full Array LED provides more realistic contrast by making light areas lighter and dark areas darker. The 8K X-tended Dynamic Range™ PRO with 14X XDR contrast, further enhances the contrast by adjusts brightness for higher peaks in glare and deeper blacks in shadow. The X-tended Dynamic Range™ PRO precisely balances the light output across the screen by dimming some areas and boosting others, revealing a brightness range several times that of a conventional LED-backlit TV.

With ‘Ready for PlayStation 5’ TV enjoy responsive and effortless gaming at super-smooth 120 fps

The ‘Ready for PlayStation 5’ TV Z8H can display incredibly detailed 8K resolution images while also showcasing 4K resolution gameplay images at super-smooth 120 fps. Equipped with Sony’s cutting-edge proprietary technologies, Z8H provides extremely smooth gaming experiences which will fully immerse the users in the true next-generation level of transformative play offered by PS5. It has an in-built BRAVIA Game Mode, which allows users to automatically play games on the PS5 console with low latency and you can even control your PlayStation with your TV remote.

TRILUMINOS™ display reproduces a wider and more precise range of colours

In Z8H, by widening the colour spectrum, TRILUMINOS powered by our X1 processors reproduces more colours than a conventional television. It analyses and processes data in every image to make colours even more natural and precise, so pictures are closer than ever to real life.

Smart Android TV and Hands-Free Voice Search powered by Google Assistant for endless entertainment; works seamlessly with Alexa smart devices, Apple AirPlay 2 and HomeKit

The Z8H features Sony’s Android TV which supports more than 5000 apps and game from Google Play™, including YouTube™, Netflix, Amazon Video, Disney+ Hotstar. For deeper smart home integration, the Z8H also has built-in voice assistant. The built-in microphones on the TV will allow viewers to have a truly hands-free experience. Viewers can simply talk to the TV to find what they want quickly, or to play TV shows, movies, and more without using the TV remote. 

Z8H is compatible with Apple AirPlay 2 and HomeKit. AirPlay 2 lets you effortlessly stream content from your iPhone, iPad and Mac right to your Sony TV. HomeKit lets you easily and securely control smart home products using the Home app or by asking Siri on your Apple devices. The TV can also work with popular smart speakers like Google Home or Amazon Echo, which allow viewers to control the TV and stream content on it just by asking smart speakers.

Vibrant shades of colours at an ultra-wide-viewing angle with X-Wide Angle

With Z8H, watching TV from the sides is now as satisfying as from the centre. X-Wide Angle technology offers an ultra-wide- viewing angle for the TV that minimises the colour change when seen from the side. You can view the screen from any angle and be assured to enjoy the faithful shades and hues of the TRILUMINOS™ display.

Acoustic Multi Audio sound-from-picture reality is faithfully reproduced for best audio experience

Acoustic Multi-Audio™ in Z8H includes a vibrating frame tweeter, a speaker that enables sound to follow the action for a truly immersive experience. It gives viewers the feeling that sound is coming directly from the screen and not from a speaker at the bottom. Independent amps are controlled separately to precisely manage sound positioning in high tone areas, enhancing sound pressure and stability for absolute realism. 


Multidimensional sound with S-Force Front Surround Sound and Dolby Atmos® built-in

With the new Z8H, you can hear sound as you would from a separate multi surround speaker. By upconverting inputs, S-Force Front Surround virtually reproduces a multi surround speaker system within your TV, so you can enjoy all the thrills of more immersive sound. With Dolby Atmos, sound comes from above as well as from the sides, so you can hear objects moving overhead for a truly multi-dimensional experience.

With ambient optimisation technology experience the best picture and sound in any environment

Z8H boasts of unique ambient optimisation technology automatically adjusting picture and sound to your environment. On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This 8K TV includes an embedded light sensor that optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones, so you get the perfect view. Similarly, sound experience can also change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised as per the setting in your room.

BRAVIA Z8H TV, recipient of the Red Dot Award: Best of the Best is specially designed for most immersive viewing experience

The BRAVIA Z8H 8K LED TV received the exceptional Red Dot: Best of the Best award 2020. The Red Dot Award is one of the world’s largest design competitions that is referred to as an international label of outstanding design quality. With its minimalist one slate design and thin bezel, this TV brings home the big screen 8K experience offering a totally immersive entertainment without distraction. The narrow aluminium bezel keeps you focused on the picture, not the television. The stand with dual position sits discretely on a shelf and won’t compromise your viewing experience. You can minimise you clutter with cable holders which keep wires neatly hidden, so your television stays free of clutter and looks good from the front, the sides and the back.

New Backlit Remote with voice assistance

The new Z8H come with a new backlit and a very premium looking remote control for a user-friendly experience. The lights in buttons turn on automatically when picked up in dark. Also, with built-in voice control microphone and enhanced button layout it is easy to use. The newly developed user interface brings seamless and quick access to your favourite apps and settings without any hassle.

Price and Availability

The new Z8H will be available across Sony retail stores (Sony Center and Sony Exclusive), www.ShopatSC.com portal, major electronic stores and other e-commerce website in India from 5th October 2020 onwards.

Model Best Buy Availability
KD-85Z8H 8KRs. 1,399,990/-5th October 2020 onwards

Devices

Amazfit GTR 2 (New Version) Launched in India

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Amazfit launching GTR 2 (new version) which comes with extensive health and fitness features along with HD AMOLED display and BT calling at Rs. 11,999. The open sale will start on 23rd May in Black and Grey colours exclusively available on Flipkart and Amazfit’s official website. The brand is also announcing a special launch price of Rs. 10,999 which is only valid on 23rd May.

Elegant Design with Impressive Technology

Available with either stainless steel or black aluminium alloy case, the Amazfit GTR 2 (new version) has a classic look, featuring a vivid round 1.39-inch AMOLED display with crafted 3D curved glass that’s clear and easy to read. The watch display is made from 3D Corning Gorilla glass with optical Diamond-like Carbon (oDLC) and anti-fingerprint coatings, which makes the screen exceptionally strong, more resistant to scratches and easy to keep clean. A fully rotatable screen makes the watch equally comfortable whether you are left-handed or right-handed. With a choice of more than 50 watch faces the always-on display is primed for the ultimate personalization. You can customize the Quick Access App too, then simply swipe left or right to access your favourite apps and health and fitness tracking features.

All-round Health and Fitness Management Features

The Amazfit GTR 2 (new version) offers high-precision heart rate monitoring. Equipped with the BioTracker™ 2 PPG optical sensor, which tracks your heart rate 24/7, it monitors your resting heart rate, and heart rate zones and provides you with abnormal heart rate warnings, to better understand your heart health.

The BioTracker™ 2 PPG also supports OxygenBeats™to measure blood-oxygen saturation. When engaged in long-term strenuous mental or physical activity, you can measure your current blood-oxygen level in order to quickly understand your physical state, and keep your health firmly in your hands.

Sleep quality monitoring ensures optimal performance and these Amazfit smartwatches monitor your sleep and make it easier to understand your sleep patterns and improve sleep quality. Once synchronized to the app you can learn more about how long you spend in light and deep sleep stages, including the Rapid Eye Movement (REM) sleep stage, and even daytime naps. The GT 2 series smartwatches also support stress monitoring that helps you monitor and balance your stress levels.

This smartwatch features the innovative PAI™ Health Assessment System that turns your heart rate data, tracked activities and other health data into a simplified PAI score that lets you understand your physical well-being at a glance. PAI stands for Personal Activity Intelligence, and your PAI score is based on your profile, so it’s personalized for you. 

Staying healthy means staying active, so the Amazfit GTR 2 (new version) includes 90+ built-in sports modes that are easy to activate any time you start exercising. The smartwatch is waterproof to 5 ATMs so you can track your achievements when swimming or working out in tough conditions.

Amazfit GTR 2 (new version) has about 3GB of local music storage so you can listen to music without your phone. With the addition of haptic vibration that delivers customizable haptic feedback when you receive calls or get notifications, both watches make life more enjoyable. When you take your watch off a wear detection function will lock the watch to protect your privacy and you can add a password for extra security.

New Generation GT Watches Make Life Smarter, More Efficient and More Fun

With Online voice system built-in you can ask questions, search for information, get translations, create shopping lists, set alarms, timers and reminders, check the weather, control smart home devices and more on Amazfit GTR 2 (new version)

An offline voice control feature on Amazfit GTR 2 (new version) also lets you perform voice operations on your watch even without Internet access, including turning on sports modes, heart rate tracking and more.

Featuring a more sophisticated circuit design, a thinner body, and a high capacity 471 mAh battery, the GTR 2 (new version) boasts a battery life of up to 11 days with typical usage and 6 days of heavy usage. With this extended battery life, you are covered wherever your exercise takes you.

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AVITA SATUS ULTIMUS Make-in-India Laptop Launched in India

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AVITA is launching the brand new AVITA SATUS ULTIMUS, a completely Make-in-India laptop that starts at an attractive price of MRP 29,990. Known for its versatility, multi-functionality, and mobility, the all-new SATUS ULTIMUS is equipped with impressive features that redefine the ethos of voguish laptops.

AVITA’s impressive range of laptops is already winning hearts with its meticulous design and solid hardware. Now, the new-gen SATUS ULTIMUS comes in more robust than ever. It is available in six unique colours — Matt Black, Space Grey, Cloud Silver, Champagne Gold, Shamrock Green, and Sugar Red. The ultra-thin & light laptop is equipped with all-day battery life,  FHD anti-glare IPS display, Windows 11 OS, seamless connectivity, powered by an Intel Celeron Processor, captivating stereo speakers, and integrated HD cam with dual-mic, and easily upgradable lightning-fast SSD. It is an impeccable machine for handling multitasking and complicated operations.

Ms. Seema Bhatnagar, Regional Business Director —South Asia & MEA, Nexstgo Company Ltd

“We are delighted to build on the policy of local initiatives and self-reliance ‘Make in India’ by introducing the brand new AVITA ULTIMUS, first in its series SATUS along with other sets of products such as smart LED lights, smartwatches, tablets, and smart TVs in India as well as countries like Nepal, Bangladesh, MEA, Sri Lanka, Myanmar. By introducing the finest-quality laptops in India, we intend to position ourselves as innovators in the laptop segment and contribute positively to the industry. We plan on treading ahead with the exclusive range that we expect will create a raging demand amongst the customers,” says Ms. Seema Bhatnagar, Regional Business Director —South Asia & MEA, Nexstgo Company Ltd.

With AVITA ULTIMUS, the brand not only plans to take the Indian market by storm but also looks forward to generating more local employment to manufacture and export world-class products to multiple regions across the world. “We are all set to present AVITA SATUS ULTIMUS to appeal to the mindset of the consumers and make them a part of our ever-growing family of tech-enthusiasts and young business professionals. At AVITA, the collective enthusiasm is focused on bringing out the extraordinary to be the best among its customers and grow exponentially,” adds Ms Bhatnagar.

Speaking of the launch, Nikit Rambhia, Joint Managing Director of Panache Digilife Limited, said, “This order will provide an impetus for Panache’s plans in complying with its commitment to the Make in India initiatives promoted by the Government of India and incentivized under the Production Linked Incentive Scheme for IT Hardware.”

AVITA is establishing itself as a top-tier brand in the laptop industry and is growing exponentially. Launching the much-awaited AVITA SATUS series reflects its future-forward approach while altering the Indian technological landscape to a whole new level.

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Devices

Sony Brings New ICD-TX660 Voice Recorder with Lightweight Design

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Sony India announced a new addition to its voice recorder range with ICD-TX660. The TX660 offers high quality and reliable recording with one push and auto voice recording. Its improved features and premium design make it an ideal device to carry in your pocket for on-the-go recording.

16GB built-in memory for extended recording

The ICD-TX660 has 16GB of built-in memory, so you have plenty of storage space for your audio. Record and store up to 5000 separate files.

USB Type-C® for useful connectivity

The ICD-TX660 has a USB Type-C® port for convenient connectivity.

Light Weight and Ultra-thin design to carry in a pocket

With 29 grams lightweight and ultra-thin design, the ICD-TX660 fits easily in your pocket, so it can go wherever you go and be ready at a moment’s notice. Its premium feel and sleek metallic body make the ICD-TX660 as stylish as it is practical.

Built-In Battery Life for 12 Hours

Battery life for 12 hours for all recording your meetings, lectures and classes.

High Quality Recording with improved digital stereo mic

The improved Digital Stereo Mic of the voice recorder now reduces the noise by 50 % without sacrificing the microphone sensitivity. With parabolic form mounting part (Red lined part) and improved High-Quality Digital Stereo Mic (sky blue part), TX660 can record High-Quality stereo recording, despite its compact body size.

Improved Larger OLED screen and brighter REC LED

With 41% large and improved OLED display, it makes the text legible to read.  You can keep track of your recordings and read text more easily than ever. The ICD-TX660 has a brighter REC light which makes it easier to see recording status LED from above when putting in the chest pocket or bag.

Reduce background noise with Auto Voice Recording

The device automatically adjusts mic sensitivity for voice and Optimizes audio capture settings for vocal frequencies and reduces the background noise. The result is a purer recording with less background noise and reduced chance of audio loss caused by unsuitable microphone settings.

Price and Availability

The new ICD-TX660 voice recorder speaker will be available across Sony retail stores (Sony Center and Sony Exclusive), www.ShopatSC.com portal, major electronic stores and on Amazon and Flipkart portal in India from 27th September 2021 onwards.

ModelBest Buy (in INR)Availability
ICD-TX660 voice recorder11,670/-27th Sep 2021 onwards

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