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Sony Adds New FE 35mm F1.4 GM to its G Master Series

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Sony India announced the FE 35mm F1.4 GM (model SEL35F14GM) – the newest addition to its acclaimed G Master full-frame lens series delivering first-class image quality and beautiful bokeh for broad expressive capability in an extremely compact and lightweight design. The FE 35mm F1.4 GM is a must-have for Sony’s E-mount users as it boasts advanced focusing capabilities combined with Sony’s camera bodies. It is a perfect solution for a wide range of uses such as shooting landscapes, portraits and street photography, both stills and video.

“At Sony, we are opening up a new world of possibilities and fill it with emotion through the power of creativity and technology. The FE 35mm F1.4 GMperfectly captures the moments that deserves to be cherished forever,” said Mukesh Srivastava, Digital Imaging Head at Sony India. “With superb resolution and intelligent focus technology in a small, lightweight design, this is an indispensable lens that does not compromise on picture quality.”

1. Superlative resolution in a compact lens for stunning contrast and breath-taking images
Sony’s advanced optical design and manufacturing technology brings extraordinary resolution, gorgeous bokeh, and precision focus performance to a compact lens that fits comfortably in the palm of your hand. Weighing a mere 524 grams and measuring 76 mm dia. x 96 mm with a filter diameter of Φ67mm, the FE 35mm F1.4 GM boasts advanced optical technology that delivers stunning contrast and superb resolution. Two XA (extreme aspherical) elements effectively maintain the resolution throughout the image area. The compact 35mm lens is not only mobile and manageable but also performs admirably in difficult lighting. An ED glass element and other optical refinements effectively suppress chromatic aberration and purple fringing for breathtaking results. 

2. Beautiful bokeh for broad expressive capability for both stills and video

The FE 35mm F1.4 GM delivers an almost circular aperture thanks to its 11-blade construction – a rare level of quality for a mobile lens. Painstaking spherical aberration control at both the design and the manufacturing stages contributes to beautiful G Master bokeh that make subjects really stand  out. Two innovative XA elements allow for impossibly impressive close-ups with smooth, creamy background bokeh. The combination of F1.4 maximum aperture and the flexibility to choose the perfect shooting distance (minimum focusing distance of just 27cm with a maximum magnification of 0.23x in autofocus mode) allows for ultimate control and stunning bokeh when shooting both stills and video.

3. Fast, smooth and advanced autofocus for enhanced imagery and creative effects

Two of Sony’s XD (extreme dynamic) Linear Motors provide the high thrust efficiency needed for precise AF (autofocus) and tracking which results in outstanding resolution at any distance. State-of-the-art control algorithms, developed specifically for the XD Linear Motors, improve control response and precision whilst minimising vibration and noise for fast, smooth and silent AF performance. Advanced focusing can also be achieved when shooting at a high frame rate. Linear Response MF is ideal for creative focusing effects when shooting video as it ensures the focus ring responds to subtle control when focusing manually. The focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise.

4. Professional control and reliability with focus hold button and dust & moisture resistant design

The FE 35mm F1.4 GM offers full professional control, with a focus hold button i.e. a focus mode switch to support smooth and efficient operation. An aperture ring with switchable click stops can be turned off for movie shooting, and when used on an APS-C camera or with a Super 35 angle of view, it can be used as a standard lens equivalent to 52.5mm, making the FE 35mm F1.4 GM the perfect choice for creating videos. The focus hold button can be assigned to several other functions via a camera body menu, providing direct access to functions that are vital to photographers and videographers alike. Its dust and moisture resistant design and a fluorine front element coating repels water, oil, and other contaminants.

Price and Availability

The new FE 35mm F1.4 GM lens will be available across all Sony Centers, Alpha Flagship stores, www.ShopatSC.com portal and major electronic stores across India from 4th February 2021 onwards.

ModelMRP. (in INR)Availability
FE 35mm F1.4 GMRs. 1,64,990/-4th February 2021 onwards. –

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boAt ‘Immortal 1000D’ Gaming Headphone Launched with Dolby Atmos

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boAt is all set to launch their line of gaming headphones, “Immortal”. Their flagship model, called boAt Immortal 1000D, includes Dolby Atmos for a premium gaming and entertainment experience. The headphones also come with 50mm drivers for high fidelity audio, regardless of the content played.


In a recent report released by KPMG, the online gaming segment in India is projected to grow at a CAGR of 21 per cent over FY21-FY25 to reach a size of INR 29,000 crore. Of the total size, online casual gaming accounts for 44 per cent of the total online gaming revenues. Overall growth in digital consumption sophistication has helped online gaming become a mainstream entertainment option.

Asia-Pacific has emerged as one the largest demand drivers for gaming accessories including PCs, consoles, audio and smartphones.

On Foraying into the gaming category, Sameer Mehta, Co-Founder, boAt said “We are very excited to launch our very first gaming headphone – the Immortal 1000D in India. The Indian gaming industry has grown to become one of the world’s largest e-gaming markets due to the fast and affordable connectivity of the internet and smartphones, and we want to provide specialized audio accessories and peripherals to professional as well as casual gamers and enthusiasts. The pandemic further elevated online gaming as an alternative entertainment option for many people, including a large part of our boAthead community. “

Commenting on this collaboration, Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories said, “We are delighted to partner with boAt for their first gaming headphone, Immortal 1000D. Consumers are now seeking higher quality and higher precision sound in gaming. Dolby Atmos will add depth and dimension to headphone audio, making it easier for gamers to detect easy-to-miss sounds and improve the accuracy of their gameplay. It will provide impressive clarity and detail to create a more realistic and thrilling experience. “

Excited about the launch of Immortal 1000D, Akshay Ahuja, Category Leader – Consumer Electronics, Amazon India said “boAt is very special to Amazon as we partnered to grow this business manifold and learnt things together in this really rewarding journey of working together. boAt is a leader today as its passion, quest for perfection and speed of execution have always been top-notch, helping us provide the latest trends in Consumer electronics to our customers. We strive to learn from the 4 years of our association and look forward to the next decade of partnership together”.

With Dolby Atmos available on the boAt Immortal 1000D, players will be able to unlock incredible immersive audio when playing their favourite PC games. Dolby Atmos works by placing the sounds of the game all around a listener with three-dimensional precision so that gamers can react faster and more accurately. It enables the ability to pinpoint the position and movement of teammates and enemies — even from overhead or behind. Gamers will be immersed in a more intense gaming experience that brings crystal clear, hair-raising realism to even the busiest of battlefields, so they can catch the subtle, potentially game-changing sounds they’ve been missing. These headphones also feature a 7.1 Channel Surround Audio created by the brands very own boAt Plugin Labz which processes high-fidelity sound and is optimized by experts in gaming audio immersion. Users can switch between 7.1 Channel Surround Audio or Dolby Atmos while gaming.

boAt Immortal 1000D comes with Dual mics for crystal clear and distortion-free communication between friends and foes. These also sport a remote to control audio, mic and LEDs for seamless voice and video conversations across YouTube, Discord, Twitch, and other streaming platforms. A long sturdy secure braided cable ensures durability and a USB connector ensures easy connectivity across all laptop and desktop gaming setups.   The headphones shut out external noise using special closed earcups that fully cover your ears, aided by plush cushions that form a perfect seal for greater sound isolation. A new breathable weave minimizes sweat and heat build-up generated by skin contact, while the ultra-soft foam’s improved density greatly reduces the headset’s clamping force for unparalleled comfort. The earcups have a built-in automatic breathing RGB LED light effect to complete one’s gaming setup.

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Here Are The Best Sustainable Commercial PCs

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In line with Dell Technologies’ Progress Made Real social impact plan, Dell has incorporated sustainable solutions, materials and packaging in the industry’s most sustainable commercial PC portfolio.

The new Latitude 7320 detachable isasleek, lightweight and ready to support the “do-from-anywhere” work style. Itfeatures ComfortView Plus low blue light solution that eases eye strain and fatigue delivering the most comfortable viewing experience. The Latitude 7320 detachable comes with a 13-inch display and an advanced 5 MP front-facing camera, with Temporal Noise Reduction (TNR) to bring brighter, sharper visuals to video calls. With all ports and security features in the tablet head, users can enjoy the flexibility of this device and detach without worry. This device also contributes to our 2030 sustainability goals with EPEAT Gold registration; waterborne paint on 100 percent of painted parts; and packaging trays that feature ocean-bound plastic (25%) and HDPE recycled plastic (75%). The Dell Latitude 7320 starts at INR 85,000 and is available on DellTechnologies.com.

Designed for professionals across manufacturing, engineering, education and financial industries, the Precision 3560 Mobile Workstation features 100% sRGB, 400nit display with ComfortView Plus and Dell’s exclusive PremierColor software. This lightweight workstation provides an incredible mobile platform for 2D and entry 3D CAD, as well as reporting and data analysis. The Precision 3560 is the first PC among Dell’s commercial portfolio to use bioplastic from tree waste in their design. Produced using a by-product of the paper making process called ‘tall oil,’ these devices feature lids containing 21% bioplastic content. The Precision 3560 starts at INR 74,500 and is available on DellTechnologies.com.

The Latitude 5320 comes with 11th Generation Intel® CoreTM with Intel® Rapid Storage Technology and offers upto Core i7 Iris® Xe Graphics. A great example of a renewable material, our bioplastics are blended with recycled carbon fiber and other plastics for a total of 71% recycled or renewable materials in the lid of the Latitude 5000 series. By focusing on the second heaviest part of the device – the lid – Dell can make a larger sustainability impact, reducing the product’s carbon, water and energy footprint, while maintaining Dell’s high reliability, durability and performance standards. The Dell Latitude 5320 starts at INR 77,500 and is available on DellTechnologies.com.

Upgraded with the Intel® Evo series, the XPS 13 9310 brings the perfect combination of performance, responsiveness, battery life and stunning visuals. Co-engineered with Intel, the Dell XPS 13 is verified to provide a seamless experience for entertainment or work, anywhere. With up to i7 11th Gen Intel® Core processors coupled with the Intel® Iris® Xe graphics, the XPS 13 is now even faster, smoother and more immersive. On a planet with almost 8 billion people, every action we take makes an impact. We have eliminated foam and single-use plastic bags with the new XPS family. Consumers can toss the entire XPS box in the recycling bin without thinking twice as it contains recycled ocean-bound plastics, locally recycled plastic, sustainable materials and recycled corrugate. The XPS 13 9310 starts at INR Rs. 150,990 including GST and is available for purchase at select Dell Exclusive Stores and on Amazon.

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pTron Unveils Tangent Plus v2 BT Neckband at INR 999/-

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pTron announces the launch of advanced and upgraded Tangent Plus v2. Jam-packed with extended playtime, high-quality audio, and design Tangent Plus v2 is available at a consumer-friendly price of INR 999 only.

The convenience factor coupled with the trendy design makes it a perfect choice for students and working professionals. 

Mr. Ameen Khwaja, Founder & CEO, pTron commented on the launch, “Wireless is clearly the growing craze among the occupied youth. Every detail of pTron Tangent Plus is refined as per consumer feedback to include improvements in battery life, connectivity, seamless fast charging, and ergonomic design to produce the best possible music experience for music enthusiasts.” 

The new Tangent Plus is an affordable, feature-rich, and efficient wireless neckband that fits easily within the everyday life of new-age India. It is an ideal choice for consumers looking to get more out of their listening experience with high-quality audio and convenient controls. The Bluetooth neckband boasts a perfectly secure fit, a built-in HD mic for crystal clear calls, Bluetooth 5.0 Connectivity for the most stable connection, and optimum battery life. On top of the class-leading sound, pTron Tangent Plus is equipped with voice assistant and 10 mm dynamic drivers for an immersive stereo sound, accurate high frequencies, and mega bass. 

The product highlight is inarguably its quick charging and battery life. Only 10 minutes of charging allows 6 hours of playtime, making Tangent Plus the best partner for those on the go. A product engineered with meticulous attention to detail, presented in 3 vogue colors – Ruddy Red, Bleeding Blue, and Titanium Grey, the neckband is THE style statement of 2021.

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