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Sony Adds New FE 35mm F1.4 GM to its G Master Series

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Sony India announced the FE 35mm F1.4 GM (model SEL35F14GM) – the newest addition to its acclaimed G Master full-frame lens series delivering first-class image quality and beautiful bokeh for broad expressive capability in an extremely compact and lightweight design. The FE 35mm F1.4 GM is a must-have for Sony’s E-mount users as it boasts advanced focusing capabilities combined with Sony’s camera bodies. It is a perfect solution for a wide range of uses such as shooting landscapes, portraits and street photography, both stills and video.

“At Sony, we are opening up a new world of possibilities and fill it with emotion through the power of creativity and technology. The FE 35mm F1.4 GMperfectly captures the moments that deserves to be cherished forever,” said Mukesh Srivastava, Digital Imaging Head at Sony India. “With superb resolution and intelligent focus technology in a small, lightweight design, this is an indispensable lens that does not compromise on picture quality.”

1. Superlative resolution in a compact lens for stunning contrast and breath-taking images
Sony’s advanced optical design and manufacturing technology brings extraordinary resolution, gorgeous bokeh, and precision focus performance to a compact lens that fits comfortably in the palm of your hand. Weighing a mere 524 grams and measuring 76 mm dia. x 96 mm with a filter diameter of Φ67mm, the FE 35mm F1.4 GM boasts advanced optical technology that delivers stunning contrast and superb resolution. Two XA (extreme aspherical) elements effectively maintain the resolution throughout the image area. The compact 35mm lens is not only mobile and manageable but also performs admirably in difficult lighting. An ED glass element and other optical refinements effectively suppress chromatic aberration and purple fringing for breathtaking results. 

2. Beautiful bokeh for broad expressive capability for both stills and video

The FE 35mm F1.4 GM delivers an almost circular aperture thanks to its 11-blade construction – a rare level of quality for a mobile lens. Painstaking spherical aberration control at both the design and the manufacturing stages contributes to beautiful G Master bokeh that make subjects really stand  out. Two innovative XA elements allow for impossibly impressive close-ups with smooth, creamy background bokeh. The combination of F1.4 maximum aperture and the flexibility to choose the perfect shooting distance (minimum focusing distance of just 27cm with a maximum magnification of 0.23x in autofocus mode) allows for ultimate control and stunning bokeh when shooting both stills and video.

3. Fast, smooth and advanced autofocus for enhanced imagery and creative effects

Two of Sony’s XD (extreme dynamic) Linear Motors provide the high thrust efficiency needed for precise AF (autofocus) and tracking which results in outstanding resolution at any distance. State-of-the-art control algorithms, developed specifically for the XD Linear Motors, improve control response and precision whilst minimising vibration and noise for fast, smooth and silent AF performance. Advanced focusing can also be achieved when shooting at a high frame rate. Linear Response MF is ideal for creative focusing effects when shooting video as it ensures the focus ring responds to subtle control when focusing manually. The focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise.

4. Professional control and reliability with focus hold button and dust & moisture resistant design

The FE 35mm F1.4 GM offers full professional control, with a focus hold button i.e. a focus mode switch to support smooth and efficient operation. An aperture ring with switchable click stops can be turned off for movie shooting, and when used on an APS-C camera or with a Super 35 angle of view, it can be used as a standard lens equivalent to 52.5mm, making the FE 35mm F1.4 GM the perfect choice for creating videos. The focus hold button can be assigned to several other functions via a camera body menu, providing direct access to functions that are vital to photographers and videographers alike. Its dust and moisture resistant design and a fluorine front element coating repels water, oil, and other contaminants.

Price and Availability

The new FE 35mm F1.4 GM lens will be available across all Sony Centers, Alpha Flagship stores, www.ShopatSC.com portal and major electronic stores across India from 4th February 2021 onwards.

ModelMRP. (in INR)Availability
FE 35mm F1.4 GMRs. 1,64,990/-4th February 2021 onwards. –

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Ambrane Launches New Range Of Wireless Neckbands In India

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Ambrane announcing Ravindra Jadeja as its brand ambassador last month, plans an aggressive roadmap of products, with the launch of the range of wireless neckbands in India. Designed for on-the-move musical freedom, the neckbands come with a comfortable design, high bass and long battery life. Starting from a nominal price of Rs.1, 299/-, the neckband offers 365 days of warranty to its users.

First, in the lineup, are Bassband pro priced at Rs. 2,199/-, and Bassband Lite, priced at Rs. 1,299/-. BassBand Pro features dynamic drivers for HD Sound experience and a long battery life of up to 6 hours. It also comes with a stylish and snug-fit design for comfort on the go use, and with the IPX5 Water Resistant feature, it boasts as the perfect workout partner. BassBand Lite, as the name suggests is the lighter version of the BassBand Pro. Engineered with immersive audio quality & high thumping bass, BassBand Lite enables you to enjoy a premium audio experience.

Bringing a wide choice to the customers, the neckband range further includes the Melody series.  Melody 20 and Melody 11 embody a dual stereo output, along with 10mm drivers that produce high-detail treble sound giving user the ‘music concert’ experience, at the tip of theirfingers. Engineered with advanced technology, Melody 20 comes with a long battery life that supports upto 8 hours of playtime with only 2 hours of charging.While Melody 11 supports 6 hours of playtime. Both the neckbands Melody 20, priced at Rs. 1,499/- and Melody 11 priced at Rs. 1,799/-features a secure fit, light on collar design for everyday use.

Trendz 11, is the other sporty and classy neckband in the league of Ambrane neckbands. The neckband priced at Rs. 1,999/- features deep bass technology for an immersive music experience. It offers a long playback time of up to 6 hours with just a 1.5-hour charge making it an ideal companion for everyday hustle. 

All the models of the neckband series are equipped with Smart Voice Assistant; Google Assistant and Siri for ensuring a total hands-free experience to the users. The durable and comfortable design ensures that earphones always stay in place while running, jogging or at the gym. Additionally, the neckbands feature tangle-free wear with its magnetic clasps that keep the earphone together when not in use. 

Also, feature-packed neckbands are integrated with an in-built microphone for a crystal clear calling experience, with an easy switch between music and calls. 

Apart from the brand’s website, you can get your hands on these products from Amazon and Flipkart too. 

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Amazfit Reveals The Price of Its Upcoming Bip U Pro Smartwatch

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Amazfit, one of India’s top wearable brands, is gearing up to add one more member to their most affordable smartwatch category. Amazfit is launching Bip U Pro Smartwatch, which will be available for INR 4,999/- on Amazfit’s official website. Additionally, Amazfit Bip U Pro will also be available on Amazon. 

The “Notify Me” option for customers on Amazon and Amazfit is also available. 

Amazfit Bip U Pro is a classy and high-tech wearable with Built-in GPS, Built-in Amazon Alexa. Apart from this, Bip U Pro helps us follow fitness regimes easily with 60+ sports mode and other specifications like BioTracker™ 2 PPG, Sedentary reminder, Somnus care, SpO2 measurement. 

Amazfit Bip U Pro is available in 3 colors: Black, Green and Pink.

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RAEGR launches MagFix Duo Arc M1330’ Dual Wireless Charger for Apple Products

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RAEGR announces ‘MagFix Duo Arc M1330’ – a 2-in-1 wireless charger that also converts into a smartphone stand. The Arc M1330 has two charging coils that can simultaneously fuel an Apple iPhone 12 or AirPods along with an Apple Watch. Additionally, the foldable design also allows for high portability and also be used as a smartphone stand.

Commenting on the new accessory launch, Ajesh George, MD, RAEGR said, “The MagFix Duo is a must have accessory for Apple Watch and iPhone 12 users. Highly portable form factor makes it even more convenient to use on the go ”

The RAEGR MagFix Duo Arc M1330 is a 15W dual wireless charger that is aimed at users who own Apple’s iPhone 12 series. The Arc M1330 is a dual-operation charger that can simultaneously charge two Apple devices, be it an iPhone or AirPods and Apple Watch. It features a MagSafe-compatible charging pad on the left that accommodates any of Apple’s iPhone 12 series smartphones or AirPods (2/Pro) and can charge them with up to 15 Watts of power.

The right side of the pad has a unique folding design that charges the Apple Watch. It can be used in Normal mode or lifted by 90° in Night Stand mode for Loop Band convenience. Using it in the Night Stand mode  allows you to simultaneously charge the Watch while the Watch’s display can turn into a desk clock.

The RAEGR MagFix Duo Arc M1330 has a folding design that allows for high portability. Use it at home, in the office, in your car or anywhere you like and transport it in your handbag or backpack with ease. Additionally, the foldable design also helps convert the Arc M1330 into a smartphone stand for your iPhone 12 too. This feature takes advantage of the magnets in the phone and charger’s surface to help it rest in place.

The RAEGR MagFix Duo Arc M1330 can also be used to charge other Qi-compatible smartphones from brands such as Samsung, Google, Huawei, LG and a few others at 15W. However, the smartphone stand feature will only work with Apple’s iPhone 12 series. The wireless charger sports a USB Type-C connector and you can use any compatible USB charger to power the MagFix Duo Arc M1330. It is recommended that you use a charger that has a power rating of above 15W for the best charging results.

The RAEGR MagFix Duo Arc M1330 also has some rugged safety features. It protects every charging device from Over-current, Overheat, Over-Voltage and Short Circuit. Lastly, using its in-built intelligent device detection circuit, the charger can detect the power requirements of each device and smartly adjust the output power among 5W, 7.5W, 10W and 15W.

The RAEGR MagFix Duo Arc M1330 15W dual Wireless Charging Stand will be available for Rs 2,999, with a standard industry warranty of 1 year, on Amazon.in and Flipkart.com. Buyers can avail of additional 6 months of warranty on registering their products.

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