pTron has roped in Bollywood Actor Aparshakti Khurana for its latest campaign of its new product range. pTron is set to wield the talent’s growing fanbase and his charming online persona in this campaign. Having earned a name for himself in the Indian Film Industry, Aparshakti Khurana is now promoting pTron’s new, premium TWS (Truly Wireless Stereo) product, Bassbuds Urban and their ultra-modern Bluetooth neckbands Tangent Lite and Tangent Beats along with some upcoming disruptive products.
The Indian brand aims to reach a wide spectrum of audience through a widespread campaign. The company is working with Mr. Aparshakti Khurana on an extensive digital promotional campaign. The campaign is extended to popular OTT platforms such as Voot and Zee5 to tap the increasing surge in the viewership due to the COVID-19 lockdown and Work from Home. A separate E-Radio campaign is also underway on music streaming applications like Spotify, Jio Saavn and Gaana.
Commenting on the association, Mr. Ameen Khwaja, Founder and CEO, pTron said, “The new line of products of pTron are carefully and stylishly designed for the youth, especially the students and those working from home. The growing market share of pTron in recent years goes in line with the increasing fanbase of Mr. Aparshakthi Khurana and we found him a perfect fit for our brand. He replicates the energy, style and refinement that resonates with the new audio accessories range of pTron. With this association, we have also jumped on the OTT bandwagon since we are trying to reach the younger demographics unwilling to compromise on style and quality.”
“I have always been a fan of innovation with a style quotient, so I found pTron being a brand with an impressive product design, quality and their ability to offer products with latest features to the price conscious Indian consumer. I am delighted to be a part of their growth story,” said Mr. Aparshakti Khurana, Bollywood actor.
AWS Announced General Availability of Amazon Lookout for Metrics
Amazon Web Services announced the general availability of Amazon Lookout for Metrics, a new fully managed service that detects anomalies in metrics and helps determine their root cause. Amazon Lookout for Metrics helps customers monitor the most important metrics for their business like revenue, web page views, active users, transaction volume, and mobile app installations with greater speed and accuracy.
The service also makes it easier to diagnose the root cause of anomalies like unexpected dips in revenue, high rates of abandoned shopping carts, spikes in payment transaction failures, increases in new user sign-ups, and many more—all with no machine learning experience required. With Amazon Lookout for Metrics, there is no up-front commitment or minimum fee, and customers pay only for the number of metrics analyzed per month.
To get started with Amazon Lookout for MetricsOrganizations of all sizes and across industries gather and analyze metrics or key performance indicators (KPIs) to help their businesses run effectively and efficiently. Traditionally, business intelligence (BI) tools are used to manage this data across disparate sources (e.g. structured data stored in a data warehouse, customer relationship management data residing on a third party platform, or operational metrics kept in local data stores) and create dashboards that can be used to generate reports and alerts if anomalies are detected. But effectively identifying these anomalies is challenging.
Traditional rule-based methods are manual and look for data that falls outside of numerical ranges that have been arbitrarily defined (e.g. provide an alert if transactions per hour fall below a certain number), which results in false alarms if the range is too narrow, or missed anomalies if the range is too broad. These ranges are also static, and don’t change based on evolving conditions like the time of the day, day of the week, seasons, or business cycles.
When anomalies get detected, developers, analysts, and business owners can spend weeks trying to identify the root cause of the change before they can take action. Machine learning offers a compelling solution to the challenges posed by rule-based methods because of its ability to recognize patterns in vast amounts of information, quickly identify anomalies, and dynamically adapt to business cycles and seasonal patterns.
However, developing a machine learning model from scratch requires a team of data scientists that can build, train, deploy, monitor, and fine tune a machine learning model over time. Furthermore, a single algorithm rarely serves all of the needs of a business, which causes businesses to expend meaningfully more time and expense creating and maintaining multiple algorithms to solve different use cases.
Ultimately, few organizations possess the experienced data scientists and necessary resources to successfully move past rule-based methods and realize the full potential of machine learning for detecting anomalies in their metrics.
Amazon Lookout for Metrics is a new machine learning service that automatically detects anomalies in metrics and helps customers quickly identify the root cause. Lookout for Metrics puts the same technology used by Amazon internally to detect anomalies in its business metrics into the hands of every developer.
Customers can connect Amazon Lookout for Metrics to 19 popular data sources, including Amazon Simple Storage Solution (S3), Amazon CloudWatch, Amazon Relational Database Service (RDS), and Amazon Redshift, as well as SaaS applications like Salesforce, Marketo, and Zendesk, to continuously monitor metrics important to the business (e.g. total revenue, gross margin, average purchase frequency, return on advertising spend, etc.).
Amazon Lookout for Metrics automatically inspects and prepares the data, selects the best suited machine learning algorithm, begins detecting anomalies, groups related anomalies together, and summarizes potential root causes. For example, if a customer’s website traffic dropped suddenly, Amazon Lookout for Metrics can help them quickly determine if an unintentional deactivation of a marketing campaign is the cause.
The service also ranks the anomalies by predicted severity so that customers can prioritize which issue to tackle first. Amazon Lookout for Metrics easily connects to notification and event services like Amazon Simple Notification Service (SNS), Slack, Pager Duty, and AWS Lambda, allowing customers to create customized alerts or actions like filing a trouble ticket or removing an incorrectly priced product from a retail website.
As the service begins returning results, customers also have the ability to provide feedback on the relevancy of detected anomalies via the AWS console or the Application Programming Interface (API), and the service uses this input to continuously improve its accuracy over time.
“From marketing and sales to telecom and gaming, customers in all industries have KPIs that they need to be able to monitor for potential spikes, dips, and other anomalies outside of normal bounds across their business functions. But catching and diagnosing anomalies in metrics can be challenging, and by the time a root cause has been determined, much more damage has been done than if it had been identified earlier,” said Swami Sivasubramanian, Vice President of Amazon Machine Learning for AWS. “We’re excited to deliver Amazon Lookout for Metrics to help customers monitor the metrics that are important to their business using an easy-to-use machine learning service that takes advantage of Amazon’s own experience in detecting anomalies at scale and with great accuracy and speed.”
Lookout for Metrics is available directly via the AWS console as well as through supporting partners in the AWS Partner Network to help customers implement customized solutions using the service. The service is also compatible with AWS CloudFormation and can be used in compliance with the European Union’s General Data Protection Regulation (GDPR). Lookout for Metrics is available today in US East (N. Virginia), US East (Ohio), US West (Oregon), EU (Ireland), EU (Frankfurt), EU (Stockholm), Asia Pacific (Singapore), Asia Pacific (Sydney), and Asia Pacific (Tokyo), with availability in additional regions in the coming months.
DevFactory is a Dubai-based provider of software and services solutions for global enterprises. “Our flagship product, Quantum Retail, offers intelligent retail-focused supply chain management and inventory optimization solutions to thousands of retail customers. Our customers have volatile sales data that is affected by millions of daily events across categories like stores, products, and departments which fluctuates according to yearly, monthly, and daily seasonality. Understanding the sales patterns and separating anomalous sales from seasonal variations is critical to accurate forecasting and downstream inventory planning,” said Rahul Subramaniam, CEO, DevFactory. “Our existing solution relied on statistical models and often failed to detect anomalous sales behaviors across stores, leading to over or under allocation of inventory to stores, which in turn significantly impacted the overall revenue and customer satisfaction. With Lookout for Metrics, we are able to automatically monitor data across all the important categories with a few clicks and identify anomalous events in nearly 40% of cases that we missed earlier. By quickly identifying such cases, we are able to adjust our inventory planning and distribution across all stores in an optimal way.”
Digitata intelligently transforms pricing and subscriber engagement for mobile operators, empowering operators to make better and more informed decisions to meet and exceed business objectives. “At Digitata, what really matters is getting everyone connected at an affordable price. This requires a deep understanding of economics, specifically supply and demand and customer behavior according to changes in either,” said Nico Kruger, Chief Technology Officer, Digitata. “Using Lookout for Metrics we were able to discover an issue that was negatively impacting pricing for a Mobile Network Operator customer within minutes. We were able to instantly identify the culprit and roll out a fix within two hours. Without Lookout for Metrics, it would have taken us approximately a day to identify and triage the issue, and would have led to a 7.5% drop in customer revenue. Lookout for Metrics allows us to act quickly and ensure the optimal performance of our pricing models, leaving us to focus on what really matters—getting everyone connected.”
Marcaide founded Flywire, a startup that aims to ensure high-value international payments go through fast and friction-free—both for individuals and for institutions across many industries, including healthcare, education, and travel. “At Flywire, our engineers rely on comprehensive monitoring systems, and as we grow, they have become bombarded by false positive alerts that rob them of time as they chase down these bad leads,” said Omar Lopez, Tech Lead of Infrastructure, Flywire. “By leveraging Amazon Lookout for Metrics to parse events from CloudWatch, we were able to go to production in an afternoon and reduce our false positive rate by 7x. This lets our Site Reliability Engineers focus on alerts with confidence and gives us the tools to tackle even more complex operational and business issues in the future.”
More Retail is the pioneer in omni-channel Food and Grocery Retail in India and is pursuing its mission to be Indian consumers’ most preferred choice for food and grocery needs. More has 22 hyper markets and 624 super markets across India, supported by a network of 13 distribution centers, 7 fruits and vegetables collection centers and 6 staples processing centers. “Very often, across the 4 million+ SKU-Location combinations, MRPL comes across a decline in stock which had prior indicators. These can be a specific SKU not being produced by vendors, a specific vendor facing issues across SKUs, or stress in the regional supply chain,” said Supratim Banerjee, Chief Transformational Officer, More Retail. “Our initial evaluation of Amazon Lookout for Metrics to capture these incidents looks very promising. We are able to capture 20% of incidents before they actually impact our stores and our customers. It was exciting that we were able to see the results in a matter of hours and not weeks or months. I highly appreciate how Lookout for Metrics makes it easy for my team to quickly implement AI/ML-driven workloads and allows us to dynamically support our operations people even in the most challenging times.”
Since its founding in 2001, Slalom has grown into a $1 billion company with over 5,000 employees. Its clients include more than half the Fortune 100, along with startups, nonprofits, and innovative organizations of all kinds. “By leveraging Amazon Lookout for Metrics, our clients will be able to unlock critical data insights quickly and accurately,” said David Frigeri, Senior Director of Data and Analytics, Slalom. “Giving our clients the ability to respond to near real-time anomaly detection, adapt rapidly, and anticipate future disruptions and opportunities is a key step towards embracing a modern culture of data.”
Wipro is a global IT consulting and system integration services firm that develops and implements solutions for enterprises across the globe in industries such as financial services, retail, consumer goods, and more. “For us, Amazon Lookout for Metrics is an autonomous service that provides customers with critical insights into security and business data, helping them excel in the cloud,” said Dr. Manish Govil, General Manager and Global Head, Wipro AWS Business Group. “Lookout for Metrics has not only reduced our development efforts, but also significantly lowered the time it takes to employ anomaly detection on customer workloads. It has also empowered us to analyze historical and continuous data streams in near real time, enabling us to find and eliminate anomalies from our customer’s operational and business data. We are excited to bring this AWS service to our customers to help them achieve AI driven business outcomes in the cloud at scale.”
AVITA Collaborates with Robin Hood Army to Support Underprivileged Children
AVITA partnered with the reputed non-profit organization – The Robin Hood Army to conduct classes for underprivileged children under its CSR initiative; AVITA CARES. The event was conducted at RHA’s Jangpura centre in Delhi which falls under their Nehru Place cluster. It is one of the centres from where their volunteers conduct classes for lesser privileged children from std. 1 to 11. Due to the disruptions caused by COVID pandemic and the subsequent lockdown, the operation of these classes had taken a toll, but with AVITA, they managed to teach the children while practicing social distancing.
As part of the activity, RHA volunteers used AVITA laptops to conduct classes for the children. The event was conducted on Saturday 28th of November. Furthermore, volunteers from AVITA distributed various goodies among local children and their parents like masks, bags, stationary items etc.
AVITA has always been at the forefront of giving back to the society with its novel initiatives and the brand hopes that this activity while bringing a smile and some relief to the children can also become a start for many such upcoming projects and activities.
The Robin Hood Army is a volunteer based, zero-funds organization that works to get surplus food from restaurants and the community to serve less fortunate people. The Robin Hood Army has a wing by the name The Robin Hood Academy which empowers 7328+ street children with basic primary education. They conduct weekend classes and excursions with a standardized curriculum to introduce and drive the spirit of learning. The purpose of the Academy is to be a bridge between the street and schools, by giving children the tools and knowledge to go to school.
AVITA is the consumer arm of Nexstgo Company Limited and is known for its catalogue of vibrant, youth-centric and contemporary technology and IOT products. With its core values of Liberty, Diversity and Individualism, AVITA strives to provide exceptional and highly personal experience to the new generation of tech users. Their series of products is inspired by the individual’s ideas, passions and personal style and they design innovative products that reflect these standards.
Nexstgo Celebrating 4th Business Anniversary; Eyes Major PC Business in India
Nexstgo, the emerging international brand of digital innovative products celebrated its fourth-year anniversary. It further announced its future expansion plans and business strategies to capture opportunities stemming from the increasingly connected digital world. Since its origin, Nexstgo has dedicated itself to spearheading superior research and development (R&D) and product designs, as well as accelerating its manufacturing and servicing capacities. The rapidly growing tech-enterprise now intends to elevate its operations to global stature.
Nexstgo has led numerous innovations to enhance the work and lives of people who work. Its endeavors have reaped substantial fruit as the company witnessed exponential growth during this time. The brand continues to advance its customer-first perspective towards creating an inspiring range of customised product innovations and services.
Speaking on the landmark event, Ms. Seema Bhatnagar, the Regional Business Director (South Asia) of Nexstgo, said, “We are thrilled to have achieved this commendable milestone. The brand has managed to carve a special place in the world of technology using its superior R&D and tech-innovation. By optimising our acclaimed technological know-how, we further strive to devise an impressive range of products and services that are impactful in resolving the challenges unleashed by the pandemic.”
The company has established a tripartite set of objectives that it aspires to attain in the coming time. It will focus on designing revolutionary technologies and world-class products through a blend of essential new-age elements such as high-fidelity audio-visual features, more intuitive product designs, intelligent user interfaces, superior processing power and enhanced connectivity to meet the growing consumer expectation and empower people towards greater productivity.
To this end, Nexstgo has extended its entire laptop product catalogue comprising of the three flagship brands NEXSTGO, VAIO, AVITA and its other patented digital solutions. The NEXSTMALL BIZ platform is its latest offering that targets to augment the commercial sector by leveraging its advanced technology. By constantly developing business through an array of one-stop professional IT services, remote conferencing and VPN security solutions, the brand aims to accelerate the working performance for a plethora of corporate clients.
Nexstgo is also curating a comprehensive product philosophy to attend to the rising demand for smart and innovative breakthroughs in the healthtech domain. By adeptly leveraging AI and IoT (Internet of Things), Nexstgo empowers users to live better and smarter through a range of devices such as smart mirror and smart scales that delivers entertainment alongside comfort. Nexstgo is also devoted to assaying its social and corporate responsibilities by donating laptops for charity and also providing special incentives to students for advancing their e-learning process.
“We also aim to empower emerging businesses and startups through our bespoke and personalized business-accelerating platforms. While these four years have been a joyous and rewarding journey, Nexstgo envisions scaling even higher summits in the upcoming future. We intend to evolve into the de-facto leader of the global tech-circuit by offering a range of disruptive and intelligent product innovations,” Seema Bhatnagar further added.
Nexstgo’s U.S based consumer arm AVITA has also managed to grab its share of the limelight. The, leading consumer technology brand has been recognized as one of India’s top consumer brands at the recent ET Best Brand Awards. The much-coveted award that recognizes inspiring business excellence has added yet another accolade to the brand’s extensive retinue of honors and has further cemented its leadership in the hyper-competitive Indian consumer laptop market.
Riding on its superior and user-friendly technology, Nexstgo has also won several other recognitions across major award platforms such as the CES 2020 Innovation Award, the Digital Brand Award 2019 and the E-zone E-brand Awards 2019 for AVITA ADMIROR. It also secured the Most Outstanding Laptop of the Year for AVITA ADMIROR and bagged the award in the category of top consumer laptop brands at PC3 Platinum Brand 2019. The company’s flagship laptop, the AVITA LIBER, won an award in the Jury’s Special category at the prestigious Best Choice Award 2019.
The brand also seeks to capture a considerable chunk of the USD 181 billion Indian IT industry, of which PCs constitute USD 5.5 billion. The majority of this market worth is actualized through imports, although India commands a domestic capacity of 6 million units. Its consumer-dedicated sub-brand AVITA intends to bridge this glaring gap and emerge as the foremost player in both online and offline channels while becoming the go-to brand for Millennial and Gen-Z consumers.
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