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Mi TV 4A Horizon Edition Series Launched in India

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Mi India introduced their new Horizon Edition TV series, consisting of Mi TV 4A Horizon Edition (32) and Mi TV 4A Horizon Edition (43). The all new bezel-less design with Mi TV’s in-house VPE (Vivid Picture Engine) takes your home entertainment experience a notch higher.

More than 4 Million Mi TVs have been sold in India since launch in 2018 beginning and Mi TV continues to remain the No. 1 smart TV brand in the country, with 30% market share.

Bezel-less Design

The new bezel-less design on Mi TV Horizon Edition series gives you an unmatched immersive viewing experience. The size of the bezels have been reduced significantly giving the TVs an elegant design. With extreme thin bezels, an impressive 95% screen to body ratio and 178 degree viewing angle, users can now enjoy true cinematic experience from the comfort of their living rooms.

Mi TV Horizon Edition Series features Mi’s proprietary Vivid Picture Engine technology ensuring accurate screen calibration, deeper contrasts & pinpoint precision in colour reproduction. All this lets you enjoy your favourite TV-shows and movies with true-to-life colours and stunning visuals like never before.

Speaking on the launch Eshwar Nilakantan, Category head for TV at Mi India said, “At Mi India, we are constantly working towards providing the best hardware and software. Having sold over 4 million units till now*, we not only understand the requirements of Indian consumers, but have also taken significant steps to address their need; by offering customizations and solutions best suited for our Mi Fans and consumers.”

“With people consuming more content lately, Mi TV Horizon Edition series aims to bring in a cinema-like experience at home. With the new bezel-less design, we are confident that these TVs will enhance and enrich users’ binge-watching experience.”

PatchWall and Android TV 9.0

The new range of Mi TVs are powered by a new and refined version of PatchWall designed specifically for the Indian consumers. PatchWall is India’s most comprehensive content platform on TVs with deep integration of 23+ Content Partners including Netflix, Prime Video, Hotstar etc., content from 16+ languages and a number of unique features such as:

  • Universal search: Lets you find your favourite show/movie on all the possible platforms that you can watch  with just one click
  • Kids mode: It comes with parental lock and helps in restricting content not suitable for kids; even in Universal search
  • Curated lists: Curation of lists to ease content discovery is our key area of focus with PatchWall. We have curated a number of lists such as Celebrity Watchlist, India Top 10 Today, Collections, lists as per regional languages/genre and much more
  • One Click Play: Watch the latest in cricket, football, tennis & lots more on the Sports page powered by Hotstar. You can also watch news from the 7+ Live news channels integrated directly from PatchWall

Mi TV Horizon Edition series runs on Android TV 9.0 giving access to 5000+ apps with built-in Chromecast and Google Assistant. It also comes with the much loved Google Data Saver feature available on mobiles hotspot. This lets you consume three times more content while keeping a track of your data usage.

Also, in order to fasten the bootup time, the new series comes with Mi QuickWake that helps you quickly wake your TV in just 05 seconds.

Sound

Enabling a truly immersive audio visual experience, Mi TV Horizon Edition series comes equipped with 20W stereo speakers with DTS-HD® and an array of ports available at the back. This includes 3.5mm audio out, SPDIF and three HDMI ports that lets you easily connect to multiple devices like home theatre, soundbar etc.

Price and Availability

Mi TV 4A Horizon Edition (32) and Mi TV 4A Horizon Edition (43) are priced at ₹13,499 and ₹22,999 respectively.

Mi TV 4A Horizon Edition (32) will be available on mi.com, Mi Home and Flipkart on 11th Sep at 12PM

Mi TV 4A Horizon Edition (43) will be available on mi.com, Mi Home and Amazon on 15th Sep at 6PM

Both these TVs will be soon available across all Mi Stores, Mi Studio and offline partner stores.

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boAt ‘Immortal 1000D’ Gaming Headphone Launched with Dolby Atmos

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boAt is all set to launch their line of gaming headphones, “Immortal”. Their flagship model, called boAt Immortal 1000D, includes Dolby Atmos for a premium gaming and entertainment experience. The headphones also come with 50mm drivers for high fidelity audio, regardless of the content played.


In a recent report released by KPMG, the online gaming segment in India is projected to grow at a CAGR of 21 per cent over FY21-FY25 to reach a size of INR 29,000 crore. Of the total size, online casual gaming accounts for 44 per cent of the total online gaming revenues. Overall growth in digital consumption sophistication has helped online gaming become a mainstream entertainment option.

Asia-Pacific has emerged as one the largest demand drivers for gaming accessories including PCs, consoles, audio and smartphones.

On Foraying into the gaming category, Sameer Mehta, Co-Founder, boAt said “We are very excited to launch our very first gaming headphone – the Immortal 1000D in India. The Indian gaming industry has grown to become one of the world’s largest e-gaming markets due to the fast and affordable connectivity of the internet and smartphones, and we want to provide specialized audio accessories and peripherals to professional as well as casual gamers and enthusiasts. The pandemic further elevated online gaming as an alternative entertainment option for many people, including a large part of our boAthead community. “

Commenting on this collaboration, Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories said, “We are delighted to partner with boAt for their first gaming headphone, Immortal 1000D. Consumers are now seeking higher quality and higher precision sound in gaming. Dolby Atmos will add depth and dimension to headphone audio, making it easier for gamers to detect easy-to-miss sounds and improve the accuracy of their gameplay. It will provide impressive clarity and detail to create a more realistic and thrilling experience. “

Excited about the launch of Immortal 1000D, Akshay Ahuja, Category Leader – Consumer Electronics, Amazon India said “boAt is very special to Amazon as we partnered to grow this business manifold and learnt things together in this really rewarding journey of working together. boAt is a leader today as its passion, quest for perfection and speed of execution have always been top-notch, helping us provide the latest trends in Consumer electronics to our customers. We strive to learn from the 4 years of our association and look forward to the next decade of partnership together”.

With Dolby Atmos available on the boAt Immortal 1000D, players will be able to unlock incredible immersive audio when playing their favourite PC games. Dolby Atmos works by placing the sounds of the game all around a listener with three-dimensional precision so that gamers can react faster and more accurately. It enables the ability to pinpoint the position and movement of teammates and enemies — even from overhead or behind. Gamers will be immersed in a more intense gaming experience that brings crystal clear, hair-raising realism to even the busiest of battlefields, so they can catch the subtle, potentially game-changing sounds they’ve been missing. These headphones also feature a 7.1 Channel Surround Audio created by the brands very own boAt Plugin Labz which processes high-fidelity sound and is optimized by experts in gaming audio immersion. Users can switch between 7.1 Channel Surround Audio or Dolby Atmos while gaming.

boAt Immortal 1000D comes with Dual mics for crystal clear and distortion-free communication between friends and foes. These also sport a remote to control audio, mic and LEDs for seamless voice and video conversations across YouTube, Discord, Twitch, and other streaming platforms. A long sturdy secure braided cable ensures durability and a USB connector ensures easy connectivity across all laptop and desktop gaming setups.   The headphones shut out external noise using special closed earcups that fully cover your ears, aided by plush cushions that form a perfect seal for greater sound isolation. A new breathable weave minimizes sweat and heat build-up generated by skin contact, while the ultra-soft foam’s improved density greatly reduces the headset’s clamping force for unparalleled comfort. The earcups have a built-in automatic breathing RGB LED light effect to complete one’s gaming setup.

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Here Are The Best Sustainable Commercial PCs

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In line with Dell Technologies’ Progress Made Real social impact plan, Dell has incorporated sustainable solutions, materials and packaging in the industry’s most sustainable commercial PC portfolio.

The new Latitude 7320 detachable isasleek, lightweight and ready to support the “do-from-anywhere” work style. Itfeatures ComfortView Plus low blue light solution that eases eye strain and fatigue delivering the most comfortable viewing experience. The Latitude 7320 detachable comes with a 13-inch display and an advanced 5 MP front-facing camera, with Temporal Noise Reduction (TNR) to bring brighter, sharper visuals to video calls. With all ports and security features in the tablet head, users can enjoy the flexibility of this device and detach without worry. This device also contributes to our 2030 sustainability goals with EPEAT Gold registration; waterborne paint on 100 percent of painted parts; and packaging trays that feature ocean-bound plastic (25%) and HDPE recycled plastic (75%). The Dell Latitude 7320 starts at INR 85,000 and is available on DellTechnologies.com.

Designed for professionals across manufacturing, engineering, education and financial industries, the Precision 3560 Mobile Workstation features 100% sRGB, 400nit display with ComfortView Plus and Dell’s exclusive PremierColor software. This lightweight workstation provides an incredible mobile platform for 2D and entry 3D CAD, as well as reporting and data analysis. The Precision 3560 is the first PC among Dell’s commercial portfolio to use bioplastic from tree waste in their design. Produced using a by-product of the paper making process called ‘tall oil,’ these devices feature lids containing 21% bioplastic content. The Precision 3560 starts at INR 74,500 and is available on DellTechnologies.com.

The Latitude 5320 comes with 11th Generation Intel® CoreTM with Intel® Rapid Storage Technology and offers upto Core i7 Iris® Xe Graphics. A great example of a renewable material, our bioplastics are blended with recycled carbon fiber and other plastics for a total of 71% recycled or renewable materials in the lid of the Latitude 5000 series. By focusing on the second heaviest part of the device – the lid – Dell can make a larger sustainability impact, reducing the product’s carbon, water and energy footprint, while maintaining Dell’s high reliability, durability and performance standards. The Dell Latitude 5320 starts at INR 77,500 and is available on DellTechnologies.com.

Upgraded with the Intel® Evo series, the XPS 13 9310 brings the perfect combination of performance, responsiveness, battery life and stunning visuals. Co-engineered with Intel, the Dell XPS 13 is verified to provide a seamless experience for entertainment or work, anywhere. With up to i7 11th Gen Intel® Core processors coupled with the Intel® Iris® Xe graphics, the XPS 13 is now even faster, smoother and more immersive. On a planet with almost 8 billion people, every action we take makes an impact. We have eliminated foam and single-use plastic bags with the new XPS family. Consumers can toss the entire XPS box in the recycling bin without thinking twice as it contains recycled ocean-bound plastics, locally recycled plastic, sustainable materials and recycled corrugate. The XPS 13 9310 starts at INR Rs. 150,990 including GST and is available for purchase at select Dell Exclusive Stores and on Amazon.

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pTron Unveils Tangent Plus v2 BT Neckband at INR 999/-

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pTron announces the launch of advanced and upgraded Tangent Plus v2. Jam-packed with extended playtime, high-quality audio, and design Tangent Plus v2 is available at a consumer-friendly price of INR 999 only.

The convenience factor coupled with the trendy design makes it a perfect choice for students and working professionals. 

Mr. Ameen Khwaja, Founder & CEO, pTron commented on the launch, “Wireless is clearly the growing craze among the occupied youth. Every detail of pTron Tangent Plus is refined as per consumer feedback to include improvements in battery life, connectivity, seamless fast charging, and ergonomic design to produce the best possible music experience for music enthusiasts.” 

The new Tangent Plus is an affordable, feature-rich, and efficient wireless neckband that fits easily within the everyday life of new-age India. It is an ideal choice for consumers looking to get more out of their listening experience with high-quality audio and convenient controls. The Bluetooth neckband boasts a perfectly secure fit, a built-in HD mic for crystal clear calls, Bluetooth 5.0 Connectivity for the most stable connection, and optimum battery life. On top of the class-leading sound, pTron Tangent Plus is equipped with voice assistant and 10 mm dynamic drivers for an immersive stereo sound, accurate high frequencies, and mega bass. 

The product highlight is inarguably its quick charging and battery life. Only 10 minutes of charging allows 6 hours of playtime, making Tangent Plus the best partner for those on the go. A product engineered with meticulous attention to detail, presented in 3 vogue colors – Ruddy Red, Bleeding Blue, and Titanium Grey, the neckband is THE style statement of 2021.

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