iPhone 12 Series Launched, Starting at Rs. 69,900/-

iPhone 12 Series Launched, Starting at Rs. 69,900/-

Apple has finally launched its much awaited iPhone 12 series during a virtual event held at California. The iPhone 12 series has 4 models including iPhone 12, iPhone 12 Mini, iPhone 12 Pro and iPhone 12 Pro Max. iPhone 12 Mini is the most affordable model in the entire series whereas iPhone 12 Pro Max is the premium model. The biggest aspect of this launch is that the iPhone 12 series is built upon 5G technology that allows users to have faster downloads and uploads.

The all four models in iPhone 12 series are powered by Apple's A14 Bionic chipset which is built on 5-nanometer process. Faster and more efficient than ever, A14 Bionic has the fastest CPU and GPU by up to 50 percent compared to the fastest competing smartphone chips. Pushing the limits of machine learning (ML), A14 Bionic features a 16-core Neural Engine — for an 80 percent increase in performance — that is capable of completing 11 trillion operations per second, enabling improved performance on even the most intense ML models. Moreover, iPhone 12 series delivers an immersive user experience as it runs on iOS 14. The latest iOS 14 brings new ways to discover and use apps with App Clips, powerful updates for staying connected in Messages, greener ways to explore cities with Maps, and enhanced privacy features for even more transparency and control.

"The arrival of 5G marks the beginning of a new era for iPhone and we're thrilled to bring these impressive new capabilities to our customers with iPhone 12 and iPhone 12 mini," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "We're once again pushing the boundaries to deliver incredible computational photography advancements, Super Retina XDR displays, and the biggest leap in durability in iPhone history with the new Ceramic Shield front cover. Available in two great sizes, iPhone 12 and iPhone 12 mini take design to a new level in a new form factor that's as beautiful as it is durable, and makes it easier than ever for customers to find the perfect iPhone to fit their lifestyle."

iPhone 12 series is equipped with the latest and innovative Super Retina XDR display. iPhone 12 Mini has the smallest 5.4-inch display among all other models. The iPhone 12 and iPhone 12 Pro comes with a large 6.3 inch displays that stretch further to the edges, with systemwide color management for industry-leading color accuracy. On the other hand iPhone 12 Pro Max which is the most premium model in the series has largest 6.7 inch display. All four models have an industry-leading IP68 rating for water resistance up to 6 meters for up to 30 minutes, and are protected against everyday spills, including coffee and soda.

The iPhone 12 Mini and iPhone 12 features 12MP dual rear camera setup with wide (ƒ/1.6) angle and ultra-wide (ƒ/2.4) angle camera. On the other hand iPhone 12 Pro and iPhone 12 Pro Max comes with 12MP triple rear camera setup with wide (f/1.6), ultra-wide (f/2.4), and telephoto (f/2.0 on Pro and f/2.2 on Pro Max) lens. The 65 mm focal length Telephoto camera increases flexibility with closer shots and tighter crops. Combined, this system offers 5x optical zoom range.

An all-new LiDAR Scanner comes to the Pro line, offering the ability to measure light distance and use pixel depth information of a scene. This technology delivers faster, more realistic AR experiences and improves autofocus by 6x in low-light scenes for more accuracy and reduced capture time in photos and videos. This advanced hardware, combined with the power of the Neural Engine of A14 Bionic, also unlocks Night mode portraits, rendering a beautiful low-light bokeh effect.

iPhone 12 and iPhone 12 Pro will be available in India beginning Friday, October 30. The price of iPhone 12 series for the Indian market is as below:

  • iPhone 12 Mini

64GB storage: Rs. 69,900/-

128GB storage: Rs. 74,900/-

256GB storage: Rs. 84,900/-

  • iPhone 12

64GB storage: Rs. 79,900/-

128GB storage: Rs. 84,900/-

256GB storage: Rs. 94,900/-

  • iPhone 12 Pro

128GB storage: Rs. 1,19,900/-

256GB storage: Rs. 1,29,900/-

512GB storage: Rs. 1,49,900/-

  • iPhone 12 Pro Max

128GB storage: Rs. 1,29,900/-

256GB storage: Rs. 1,39,900/-

512GB storage: Rs. 1,59,900/-

iPhone 12 and iPhone 12 mini will be available in blue, green, black, white, and (PRODUCT)RED. On the other hand, iPhone 12 Pro and iPhone 12 Pro Max will be available in graphite, silver, gold, and pacific blue.

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