At IFA2019, Huawei launched The New P30 Pro, once again rethinking the boundaries of smartphone aesthetics. Continuing the HUAWEI P series’ aesthetics design and innovative photography technology, The New P30 Pro boasts fashionable enhancements in colour design and improved photographic and video editing functions. The New P30 Pro will be available globally from September 20, upgraded device is also support EMUI10, opening the gates for all scenario AI life.
Richard Yu, CEO of Huawei Consumer BG, said, “HUAWEI P30 series has remained a consumer favorite for the past six months with sales exceeding 16.5 million units. This figure is 53% higher than that of the HUAWEI P20 series. The New P30 Pro will deliver a new photographic experience to the user and create a richer, and more exciting consumer experience with its pleasing colour scheme and dual texture design.
All New Aesthetic Design: Discovering New Possibilities with a Unique Perspective
Inspired by nature, The New P30 Pro’s brings consumers two new colour schemes to choose from. Mystic Blue is reminiscent of the sea reflecting the sky, and Misty Lavender akin to a beach under the sunset, The New P30 Pro discovers new possibilities and gives mobile aesthetics a surprising and elegant new look.
The New P30 Pro achieves a smooth transition between the glossy and matte finish by using the two textures to form a layered collision and an intense visual effect that solves the problems presented by a large glass back panel.
Until now, beauty and practicality have always appeared incompatible, but The New P30 Pro actualizes a great union of aesthetics and utility. The camera lens area is designed with a high-gloss surface, while the handheld area is matte to avoid fingerprints.
Become a Professional Photographer Creating Masterpiece with Ease
A new super night selfie function has been added to the night view mode, to brighten and beautify faces at night – making the cheeks look more natural and contouring more three dimensional. At the same time, it lowers brightness of the light source in the background, and improves the detail of the dark area, without overexposing the background highlight to achieve a natural, three-dimensional, refined selfie at night and better night shots in portrait mode.
Whether you are shooting or editing, AI makes video creation simple and exciting. The all new upgraded HUAWEI Vlog AI editing function supports a manual self-creation function that lets you create music videos from photos and videos in your gallery with just one click. Once the video is automatically generated, you can customize it further with your favorite music, filters, effects and movie scales and even add more clips.
The super portrait mode brings a professional aperture blur effect, making the main character to standout in the background while showing excellent layering, expressiveness and artistic beauty. The ToF Camera, with it’s precise depth perception capability works with an AI algorithm to achieve hair strand-levels of detail and natural simplification. The nuances stand out from the folds of clothes to the contours of the face to make anyone in the portrait stand out from the soft and smooth background.
Huawei is committed to providing consumers with the ultimate photography experience and image quality, pushing the boundary and creating new photography capability for the future. Thanks to the HUAWEI P30 Pro’s breakthrough in photographic and zoom capabilities, people are no longer limited by camera technology. They can enjoy the fun of photography and discover the world’s beauty all while taking professional level photos. HUAWEI NEXT-IMAGE Awards has been held since 2017 and its scale and influence have grown yearly as it enables more and more people to use their mobile phones to record their lives, express themselves and tell stories.
Deliver EMUI10, enabling an AI Life Experience
HUAWEI P30 Series users around the globe will take the lead in upgrading to the all-new EMUI10 operating system. By employing distributed technology, EMUI10 can offer users a more refined all-scenario smart experience. Designed on the basis of human factor research EMUI10 aims to create comfortable experience.
The magazine style design leaves a great deal of space to bring about a more transparent and open feeling. Additionally, the large font grid creates a more concentrated visual focus in in order to remove complexity and make the display more accurate. This extends to the aesthetic design of the settings, calendar, contact list and other interfaces to enhance the user’s visual experience.
EMUI10 is inspired by the Morandi gradient from Italy. The warm and gentle texture is paired with subtle ambiguity for a perfectly balanced look.
In dark mode, soft light protects your eyes from glare without a simple colour reversal. Huawei conducted tests on user reading efficiency to create the most comfortable background colour contrast, character contrast and spatial contrast for dark mode. Based on customer research, everything from the background padding to the text icons has been created to offer a more comfortable and immersive reading experience.
Exploring the laws of nature, EMUI10 looks to the core principles of dynamic design for the visually pleasing curved trajectory and spring back effect. The addition of flexible touch, curved movement and comfortable transitions allows users to enjoy an all around smooth visual and haptic experience.
EMUI10 also brings an upgraded wireless display system- “multi-screen collaboration”, which breaks the boundaries between Windows and Android from the system level. This makes seamless collaboration between PC and mobile phones a reality with multi-screen interaction, drag and drop between devices. One can now make full use of a large notebook screen and peripherals such as a mouse or keyboard.
A Popular Flagship Device Setting Record Growth
In 2010, Huawei sold 3 million mobile phones. After 8 years, this number has increased by 68 times. In the first half of 2019, Huawei’s smartphone shipments (including Honor phones) reached 118 million units, a year-on-year increase of 24%. According to IDC, in the second quarter of 2019, Huawei’s smartphone shipments (including Honor phones) ranked second in the world and first in the Chinese market.
As a perfect blend of technology and art, the HUAWEI P30 Series has exceeded 10 million units in the first 85 days, setting a record for Huawei’s flagship device shipments. It has been loved and praised by many authoritative organizations around the world including the European Image and Sound Association (EISA). HUAWEI P30 Pro was named the “EISA Best Smartphone 2019-2020” by the Association, the second year in row Huawei has won this category.
The New P30 Pro will be available globally from September 20, 2019.
Realme X and XT Get UI 2.0 Early Access Update
Realme has started early access roll out of realme UI 2.0 for the users of realme X and realme XT, following the realme UI 2.0 (Android 11) roadmap.
realme UI 2.0 based on Android 11 brings unlimited customization options to meet Gen Z’s rich imagination and creativity. The early access program aims to invite fans to experience the realme UI new features based on Android 11 for the first time.
The update also reaffirms realme’s commitment to providing regular and timely updates to its devices. And continuing the trend realme X and realme XT are now fetching the June realme UI 2.0 update respectively.
The realme UI 2.0 early access is rolled out and the users have to go fill an application in the form of Google forms for requesting the update. The update is going to be available for a limited set of users initially.
TECNO SPARK 7T with 48MP AI Dual Rear Camera Launched in India
TECNO is back to doing what it does best – break the mold with segment first features that have enabled the company to consolidate its position among top 5 smartphone players in India under the 5-10k segment. With the new SPARK 7T, TECNO becomes the first player in the under 9K segment to offer a big 48MP AI rear cam for professional photography. TECNO SPARK 7T is designed for the discerning youth of India for whom their smartphones are the primary gadget for all social-sharing needs of videos and photos on the go. The new-age smartphone supports many professional modes like Video Bokeh, Time-lapse, Slow Motion, AI Portrait, Smile Shot and many more to provide artistic photos and videos with every click.
TECNO’s popular SPARK range of smartphones are known for their best-in-class design, display, camera and overall smartphone experience in the affordable segment. TECNO SPARK 7T flaunts many category defining features such as segment-first 48MP AI Dual real camera, Best 6000 mAh battery, Big 6.52- inch HD+IPS Dot Notch Display and a 4GB RAM at a disruptive price point of INR 8999. To sweeten the deal further, TECNO has announced a consumer launch offer of flat 1000 off on the first day of Spark 7T sale, so that consumers can buy the new smartphone at just INR 7999 for that day.
Commenting on the launch, Mr. Arijeet Talapatra, CEO -TRANSSION India, said, “At TECNO, product innovation based on local consumer needs drives everything that we do, and it is our key brand value. In this neo-normal, we are all set to take TECNO to newer heights in the smartphone categories by revolutionizing the mobile photography and videography technology in the segments with innovative and disruptive products like SPARK 7T. This latest addition to our popular SPARK portfolio, is the most affordable smartphone that offers a 48 MP AI Dual-Rear camera set up and a mega 6,000 mAh battery. Inline to brand TECNO’s ‘ahead of the curve’ approach it is our endeavor to consistently introduce ‘segment-first’ features that create greater accessibility for consumers. We are confident it will be a great success and will set a standard that others will follow.”
The smartphone is available in three colour variants – Magnet Black, Jewel Blue and Nebula Orange.
Key highlights of SPARK 7T:
- 48MP AI Dual Rear Camera with Quad Flash and 2K Quality Recording
The TECNO SPARK 7T is equipped with a 48MP + AI Lens Rear Camera with Quad Flashenabling consumers to capture clear and detailed photos. The Time Lapse mode takes videos at a speed of 15X to 5400X. The TECNO SPARK 7T supports 2K Quality Recording, Slow Motion videos at 120 fps with no time limit, 10X zoom, Short Video, Video Bokeh Mode and 20 AI Scene Detection. Thus, altogether enhancing the smartphone photography experience even in low lit conditions with quad flash and F1.8 aperture.
- Mega 6,000mAh battery
The SPARK 7T houses a mega 6000 mAh battery which provides a standby time of upto 36 days, 41 hours calling time, 18 hours’ web browsing, 193 hours music playback, 18 hours’ game playing and 29 hours’ video playback. The BIG battery comes with other AI features like AI power saving, full charge alert and automatically cuts the power when phone is fully charged to avoid overcharging.
- Design & display-
The TECNO SPARK 7T sports a BIG 6.52” HD+ IPS Display with a 720 x 1600 resolution. The 90.34% screen to body ratio, 269 PPI Pixel Density and 480 nits brightness enables one to experience an immersive viewing experience.
The special bold logo on the streamlined slim design, laser precision engraving with flowing metal texture, transparent and light luxury Crystal Diamond design adds a trendy youthful look to the smartphone. Thus, giving it a premium feel and look designed for young and stylish millennials & GenZ.
- Powerful Helio G35 Processor
The TECNO SPARK 7T hosts a Helio G35 Processor which is complimented with HyperEngine technology that provides for a seamless performance optimization and connectivity enhancements. The 2.3 GHz CPU frequency provides for a smooth and enhanced power efficiency.
The SPARK 7T also runs on HiOS 7.6 based on Android 11, which consists of new features such as refreshed zero screen, film album, story album, document auto rotate manager, kids mode, anti-theft alarm, vault 2.0 and phone cloner, amongst others
- 8MP AI Selfie with micro slit dual flash
TECNO SPARK 7T is with an 8MP AI front camera with an aperture of f/2.0 and dual flashlight with micro slit for adjustable brightness, enabling one to take the perfect selfie, in low light.
The front camera on the SPARK 7T comprises of professional modes like, Smile Shot to auto capture photos with smiles, Portrait Mode, AI HDR mode, AR Shot, Wide Selfie, Burst Shot, 7 AI Scene Detection AI Camera and Beauty Mode.
- Bigger storage
The SPARK 7T will be available with ample storage so consumers need not worry about running out of space for music, movies, games and apps. The SPARK 7T will be available in the storage capacity of 4GB RAM + 64GB. It is also equipped with an LPDDR4x RAM for Super-Fast Applications Experience.
- Face Unlock & Fingerprint Security
The TECNO SPARK 7T is In-built with Face Unlock 2.0 and Smart Fingerprint Sensor to protect the data and privacy of the user. Face Unlock 2.0 enables closed eye protection and screen fill in light. The Smart Fingerprint Sensor unlocks the phone in just 0.28 seconds and enables one to receive calls, take photos and dismiss alarms.
OPPO F19 Pro+ 5G is No. 1 Selling 5G Smartphone: Counterpoint
Consolidating its 5G legacy, OPPO India’s F19 Pro+ 5G was recently declared as the No 1 selling 5G smartphone in the 25k-30k category for two consecutive months in March and April. Markets including Ahmedabad, Bangalore, and Mumbai have been the top-performing states recording the highest sales volume of the product.
F 19+ Pro, OPPO’s 5G product launched in the mid-segment range was introduced to make 5G accessible to all. Interestingly, this device successfully clocked sales worth over INR 230 crores in only three days of the F19 Pro series availability in the market.
Commenting on this success, Mr. Damyant Khanoria, Chief Marketing Officer, OPPO India, said, “We are delighted to see the response we have received on F19 Pro+ 5G. This success bears testimony to the love and acceptance of the devices in the series. This product stands for powerful specs and continues to be a firm favorite among millions of Indian users. We are driven to push the boundaries of innovation and simultaneously create engaging consumer touchpoints to give our users a great experience as we carry this legacy forward.”
The brand also introduced several offers that customers can avail in the month of June. OPPO has collaborated with HDFC Bank, Kotak Bank, Standard Chartered and Bank of Baroda for customers to avail a flat 7.5% Cashback along with zero downpapement finance scheme and an 11% instant cashback for anyone using PayTM.
F series has always been a firm favorite among the young discerning trendsetters & known for its trending features allowing users to flaunt their life. With cutting-edge technologies from unique features like the AI Highlight Portrait Video, Smart 5G, dual-video mode, superior battery, immersive gaming experience, and a lot more, the F19Pro series is doing wonders among the young trendsetters.
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