Hotstar released India Watch Report 2019 today – a comprehensive study of online video consumption behaviour and trends. Based on Hotstar’s pan-India consumer base, the third edition of the report presents revelatory insights on how evolving content preferences, progressive gender shifts, and increasing accessibility continue to shape the modern Indian digital consumer.
Speaking about the report, Varun Narang, EVP & Chief Product Officer, Hotstar, said, “The accelerated growth of the Indian video entertainment ecosystem has had an unprecedented impact on the consumer. Today, the Indian consumer enjoys a plethora of content to choose from, has moved beyond metro cities, and isn’t limited by gender or language. More importantly, this growing accessibility has opened doors to new thoughts and ideas that are shaping a stereotype-defying consumer.
Hotstar, with its tremendous scale and reach across the country, is well-positioned to better understand this evolving consumer, and this third edition of India Watch Report does just that. With a comprehensive look at how video streaming is evolving and the fascinating behavioral and entertainment consumption insights behind it, we’re sure the India Watch Report 2019 will make for a very interesting read.”
Hotstar, with 400 Mn+ downloads, is one of the most downloaded apps in India, registering 2X installs and 3X growth in consumption this year as compared to 2018. This growth catalyses from Hotstar’s endeavors in taking digital video consumption to new frontiers, where non-metros are outstripping metros in terms of video consumption and regional content has grown to account for 40% of overall content consumption.
Propelled by this, a new generation of users are emerging who are embracing their individuality and cutting across age-old geographical, linguistic, and gender stereotypes. In 2019, men showed as high affinity to family drama as women with more than 40% of family drama viewers being men, breaking the long-held belief that such genres don’t appeal to men. Meanwhile, women are also consuming more of their entertainment digitally, making up 45% of the total entertainment consumption online.
Consumers today want a voice of their own, and the opportunity to interact with others and express themselves. As a result, online viewing is transitioning from a passive experience into an immersive and social one. During VIVO IPL 2019, 64 million viewers participated in Watch ‘N Play, twice as many as last year.
It is on the back of these insights and innovative marketing solutions, that Hotstar has emerged as the preferred choice by marketers to build interesting narratives around their brands.
Combining insightful data with entertaining facts, India Watch Report 2019 details the trends shaping the Indian video streaming world.
Some key highlights from the report:
- Hotstar crossed 400 Mn downloads, becoming one of the most downloaded apps in India.
- Hotstar registered 2X installs in 2019 vs 2018 with 555 installs per minute in 2019
- 3X growth in consumption in 2019 vs 2018
- Sports streaming has reached unparalleled heights
- 300 Mn+ platform reach during the VIVO IPL 2019
- 3 Mn Live Concurrent Viewers during the India vs New Zealand ICC Cricket World Cup 2019 semi-final
- 100 Mn reach crossed in a single day; Multiple times throughout ICC CWC 2019
- Users don’t conform to stereotypes
- 63% of the total online entertainment consumption came from non-metros. Lucknow, Pune and Patna surpassed Hyderabad, Bengaluru and Kolkata in video consumption
- Men have as high affinity to family drama as women; More than 40% viewers of Family drama are men.
- 45% of total entertainment consumption came from women (3.2X growth in video consumption by women compared to last year)
- 41% of Game of Thrones viewers also watched Hindi family dramas
- Regional languages travel the distance
- More than 40% video consumption came from regional content
- Tamil, Telugu and Bengali are the top regional languages. In fact, Bigg Boss Tamil is the highest watched entertainment show having beaten all the Hindi TV Shows
- Breaking new grounds on old fields
- 4X growth in viewers for connected TV compared to last year
- 7X growth in consumption for connected TV compared to last year
- Hotstar’s immersive and interactive game, Watch ‘N Play, recorded greater participation
- During VIVO IPL 2019, 64 Mn viewers (2X that of VIVO IPL 2018) participated in Watch ‘N Play
- 5X time spent by viewers who participated in Watch’N Play compared to those who didn’t, during VIVO IPL 2019
- Approximately 6 billion emojis were used during VIVO IPL 2019
- Bringing friends closer, 44 Mn comments were shared live during VIVO IPL 2019
The complete report is available to view here.
Edit and Create Your Own Video with New Video Editing App ‘MontagePro’
The founders of Mitron TV have launched an advanced video editing application, ‘MontagePro’. The video editing application has been primarily designed for content creators offering premium video editing services for free. The app includes more than 300 premium effects and filters and enables creators to export videos at 60 FPS HD without watermarks. MontagePro is available globally on Google Play and has crossed over 500K downloads.
Targeted at budding and advanced content creators as well as editors, the free all-in-one video editing app offers superior features that are clutter-free with a simple UX and UI for first-time creators and advanced features and effects for skilled creators. The easy to install application provides unique features like PiP (Picture-in-Picture) that allows users to embed another video in a section of their primary video clip, enabling users to upload the same video to multiple social media handles without disrupting the original resolution.
Moreover, users can add custom watermarks of their own from an existing image file while controlling the size, angle, and opacity or export and download videos without any watermark. While exporting the videos, users can choose the desired aspect ratios. The app’s music library comprises trending sound effects to suit all kind of moods & occasions with volume control settings. The app is designed to meet the smallest needs of creators and editors such as trimming, filters, adding text, blur, doodling, speed control, beauty controls, sticker support, amongst others. In addition to high-quality, exclusive features, MontagePro is looking to expand its asset library such as filters, effects, new text styles, and updating the existing music library.
Commenting on the launch of the application, Anish Khandelwal, Co-founder & CTO, Mitron TV, said, “Our aim as a UGC platform is to keep up with advanced technology and on-demand requirements. With our keen focus on building the creators’ ecosystem, all our efforts have been and will continue to be directed towards developing technology solutions for the creator community. There are multiple video editing apps, but when a creator or editor edits a video, he has to pay for several features. We believe that a creator should be given unique opportunities to showcase their creativity. Hence, all the features of MontagePro come for free and it is a one-stop destination for all video editing needs. With MontagePro, we aim to serve the global market by tailoring and simplifying editing tools to meet today’s growing user needs.”
Commenting on the launch of the application, Rumit Anand, VP of Product, Mitron TV said, “The growing demand for video content has compelled content creators to go mobile-first, and with MontagePro we see an opportunity to be strong enablers of this evolving ecosystem”.
He further added, “Since the beginning, our primary goal has been to translate complex editing into simple and usable features that anyone can use. MontagePro was thus created to serve the entire creator ecosystem, from novice to advanced creators. The video editor is at par with global standards and offers custom export settings for easy sharing, as well as the option to customise or completely remove a watermark.”
Digital transformation has continued to drive all industries in the last one year. As per the latest LinkedIn’s ‘Jobs on the rise’ list, content creation is becoming an increasingly popular career for young creators as the demand for local and relevant content is growing. With the increased consumption of content, the MontagePro app from the makers of Mitron TV will help empower and simplify the entire editing process with its avant-garde technological features that will benefit the creator’s community.
Tinder Now Allows Users to Block The Contacts
Whether it’s a former flame, a cousin, or a colleague, just about everyone has a personal connection they’d rather not run into when dipping their toe in the dating pool. In fact, a recent survey commissioned by Tinder found that more than 40% of respondents have come across an ex-partner on a dating app. Another 24% have seen a family member or colleague, and one in ten have even encountered their professor’s profile. Awkward. Given the chance, 78% of those surveyed would prefer to not see, or be seen by, these connections on an app. With this in mind, Tinder is rolling out a new feature that allows members to block personal contacts in the app, empowering them to confidently Like their way to sparking new connections while avoiding the awkwardness of a familiar face they would rather not see.
The new Block Contacts feature, which gives members more control over their experience, is launching just in time to help consumers navigate this year’s wave of springtime uncouplings. Known as “Uncuffing Season,” the annual onset of warmer weather compels hibernating couples to cut ties just in time to enjoy an unattached summer season. The notion of uncuffing isn’t a new phenomenon either, 63% of survey respondents agree summertime is the best time to be single. However, the prospect of a somewhat normal post-pandemic summer has inspired 2021’s “Great Uncuffing.” So much so that the same study found that more than 40% of those surveyed would consider breaking things off with a partner ahead of summertime, and over half of its Gen Z respondents had already bid farewell to their pandemic partners this year.
“We may not be able to save you from awkward run-ins at the coffee shop, but we are giving you more control over your experience on Tinder,” said Bernadette Morgan, Group Product Manager, Trust & Safety at Tinder. “We’re rolling out Block Contacts as an additional resource empowering members with peace of mind by helping create a worry-free space for them to spark new connections.”
Members everywhere will be able to access Block Contacts within their profile settings. From there, they can input which of their contacts they’d rather not see, or not be seen by, on Tinder. Whether those contacts are already on Tinder or decide to download it later using the same contact info, they won’t appear as a potential match. Initially tested in India, Korea and Japan, members who adopted the Block Contacts feature on Tinder added about a dozen contacts to their block list.
Here Are The Top Google Play Store Alternatives
World over individuals, institutions, and Governments are more aware of the role that technology plays in their lives. One aspect that we tend to overlook with our smartphone usage is our choice of store for apps. In this article, we will provide options for Android users for other stores that ought to explore.
Google Play Store
One of the first mobile app stores, Google Play Store was introduced in 2008 with a vision to target the Android market. We all know how successful and popular this app store is across the globe. On average, this store comprises 2,714,499 apps, with 3739 new apps being added regularly.
Samsung Galaxy Store
Available to Samsung app users, the Galaxy Store comes with a minimalistic interface with two tabs on the home screen: games and apps. The store which previously contained themes, wallpapers, games, etc. has recently reshaped itself with more focus on app and content delivery in local languages. As a result, it now also provides a curated list of app, game recommendations, better gaming perks, and app-exclusive features and offers.
Indus App Bazaar
Designed to help users discover new and trending apps in their preferred language, Indus App Bazaar houses over 400,000 apps in English as well as 12 Indian languages, including Hindi, Marathi, Gujrati, Tamil and Bengali. Driven to support ‘Made in India’ and ‘Vocal for Local’ initiatives, this app store aims to address the needs of Indian consumers using local and linguistic content. Indus App Bazaar has delivered 1 billion installs+ updates to over 100 million users.
Amazon App Store
Available on all Amazon Fire devices, the Amazon App Store is not just limited to these devices but is accessible to more. To make it more rewarding, Amazon has recently redesigned the store by introducing Amazon Coins, which is a virtual currency to buy apps on discount or for free. This is what sets this store apart from others.
OPPO App Market
Created for ColorOS devices, the OPPO App Market enables users to download all types of Android apps and games for free. The app market offers a wide array of apps that span across categories such as music, social, office, books, photography, health, etc. Both Oppo and Vivo, top Chinese players, joined forces to launch this app store to allow developers to market their creations in overseas markets.
Started as an online marketplace of apps for Xiaomi smartphone users, Xiaomi GetApps now supports devices from other manufacturers as well. The best part about this app store is that it offers all popular applications, including PUBG, VSCO, and more than that, it also has a section called ‘Today’, which comprises various useful and interesting apps that are updated regularly.
Huawei App Gallery
A perfect place to discover your next favourite apps and games, Huawei App Gallery offers a wide array of exclusive content, coupled with free welcome gifts, special in-game events, competitions, and prize draws to make app shopping more rewarding for users. Although it doesn’t have common apps like Zoom, Netflix, Facebook, and even WhatsApp, users don’t have to fret because the store has these apps in APK formats. So, nothing can stop you from using these apps anyway.
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