HONOR announced its foray into the Laptop category along with the expansion of its celebrated affordable smartphone portfolio, in India. As part of its 1+8+N IoT strategy, the company has introduced the brand's first laptop for the market – HONOR MagicBook 15, as India's first laptop with three breakthrough innovations, powered with AMD and Microsoft, along with its affordable smartphone range – HONOR 9A and HONOR 9S in under ₹10K segment. The latest offerings are a testimony to HONOR's commitment of bringing innovative and progressive products for Indian consumers, while meeting the varied requirements of the users.
Making a powerfully compact debut in India's laptop industry, HONOR MagicBook 15 is India's first laptop with three breakthrough innovations – a discreetly hidden pop-up Webcam, serving as a unique privacy safeguard for users, 2-in-1 Fingerprint Power Button, for secured and password free login and the compact 65W Type-C Multi-device fast charger, capable to charge the laptop by 53% in just 30 minutes. The laptop provides incredible power in a sleek and compact size, perfectly designed to meet the requirements of young and dynamic professionals, content creators & students, who pursue a smart digital lifestyle, seek superior features and functionality at a competitive price range.
With an aim to provide users with hassle-free hardware and software experience, HONOR 9A and HONOR 9S comes pre-installed with company's official and world's third largest app distribution platform, AppGallery. HONOR's first affordable smartphone, HONOR 9A is designed for the youth who look for great experience and new innovative features and it offers a long lasting 5000 mAh battery with reverse charging, a super thin design & light weight and triple camera setup under INR 10K price point.
Making new age innovation accessible to consumers under budget and designed for one-hand use, HONOR 9S is another offering in the entry-level segment that features a big display in an ultra-light package, and a whole secured facial unlock technology. HONOR 9S is a perfect fit for those who want to upgrade from feature phones to smartphones. Both the smartphones bring upgrades across the battery life, storage and photography at an irresistible price, making it a perfect choice for people looking for an entry level phone.
Commenting on the launch, Mr. Charles Peng, President, HONOR India said, "The launch marks a milestone in the brand's journey in India as we foray into the laptop segment for the first time with HONOR MagicBook 15, along with latest additions to our sub-10k smartphone category with HONOR 9A and HONOR 9S. HONOR has always believed in raising the bar when it comes to empowering consumers with the latest technology for all their needs, and with MagicBook 15 we are even more excited to introduce three of India's first breakthrough innovations in just ₹50k price point. Our devices have received an overwhelming response at the global space and we are confident of replicating the success in the India market now.
He further added, "Our recent additions to the product line-up will bolster our effort towards strengthening the 1+8+N IoT strategy and at the same time channelize the exponentially growing AppGallery, pre-installed in our latest smartphones. Our AppGallery has seen an impressive response in India as we evolve to include many new features embedded in our latest devices. As we take a leap ahead in the industry with portfolio expansion, we aim to provide a smooth upgrade to our consumers looking for an intelligent user experience under budget."
Commenting on the launch, Vinay Sinha, Managing Director, Sales, AMD India said, "Power, style and portability are top features that working professionals and students alike seek in their laptops for everyday computing. Long lasting performance and battery life enables consumers to collaborate better and multitask between work, study and entertainment at ease. The new HONOR MagicBook15 powered by AMD Ryzen™ 5 3500 U mobile processor with Radeon™ Vega 8 graphics is designed to meet the mobile computing needs of today. As HONOR forays into the promising and rapidly growing laptop segment in India, AMD is delighted to be part of their new journey and celebrate this milestone with them."
This latest product line up will not only tap the wide needs of the masses for a high standard device and connected ecosystem, but will also cater to the youth looking for an all-purpose device at an competitive price segment.
Price and Availability
The HONOR MagicBook 15 will be available in Mystic Silver colour variant in India. The laptop will be sold on Flipkart starting 6th August, 2020 00:00 hours onwards and for Flipkart early access members, the sale will start from 5th August, 2020 8.00 PM onwards. Launched at INR 42,990, the HONOR MagicBook 15 will be available at INR 39,990 after INR 3000 discount for the first sale. Customers will also get a No Cost EMI upto 12 months and a product exchange offer of upto INR 13,000. HONOR MagicBook 15 comes pre-installed with Microsoft Windows 10 Home and all the users will get a free 1 month trial of the Microsoft 365 personal subscription.
