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Hockeycurve Launches DCO Packages for Elections Result Day

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Hockeycurve has launched Dynamic Creative (DCO) Packages for digital news publishers to capitalize the Election D-day!

Ideal for news sites, apps and OTT platforms with Live news channels, this Dynamic Creative Solution will be a great way to reach out to consumers who will be on the lookout for comprehensive election coverage that will determine the fate of the world’s largest democracy.

As a part of the package, Hockeycurve will provide dynamic creatives with real time election results from 100+ cities, 500+ constituencies in 10+ regional languages. These ready to use templates will be integrated with advertiser programmatic stack to create a differentiated marketing campaign for the big day.

Hockeycurve has signed up ZEE5 and is in conversation with several other OTT and news platforms for this offering.

Hockeycurve, Founder & CEO, Aditya Jagtap said “Election results, be it for state assemblies or local body elections, have always been critical for a politically inclined nation like ours. And here we are talking about the Lok Sabha! DCO is the ideal way for digital news brands to acquire quality new users, activate old users, improve platform concurrency and increase app downloads!,”

Recently, Hockeycurve had launched SportsPlex.pro, the world’s first Artificial Intelligence (AI) powered suite for sports. SportsPlex.pro uses AI to pick up exciting moments from live sporting events to create power packed digital campaigns for brands to engage with audiences in real time. Hotstar and ESPN are among top platforms that had used SportsPlex.pro to optimise their campaigns in the recently concluded IPL season.

Since its inception in 2016, Hockeycurve has created a diversified range of technology first advertising solutions to help brands create effective digital marketing campaigns. The product suite includes a custom ad server, a recommendation engine and a dynamic creative suite.

 

 

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Gaming

Garena Brings BOOYAH! Heroes with Free Fire Gamers

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Garena announces BOOYAH! Heroes, an exciting new event featuring some of the most popular Free Fire streamers – Rai Star, AS Gaming, A_S Army, Jonty Gaming, and Lokesh Gamer, on BOOYAH! its all-in-one dedicated platform for gaming videos. Viewers are invited to tune into the platform on 26October, 3PM IST onwards to watch their heroes battle it out and for a chance to win a host of exciting rewards through the livestream.  

 Vote to change the game! Viewers that tune in get to be a part of the action

The event will allow live viewers to determine gameplay handicaps for the participating streamers through BOOYAH’s new voting feature. This feature enables streamers to start a voting session during a livestream, offering viewers the opportunity to suggest, answer or predict results to increase engagement. This ensures that the tournament has more uncertainties, with the audience playing a key role in deciding the course of the game, making it an exciting affair for all involved.

That’s not all! Prizes galore for fans that tune in

Fans who log in and watch their favourite streamers also stand a chance to win a host of amazing rewards through the livestream. BOOYAH! Heroes will feature two sets of attractive drops for viewers who tune in.

Fans who watch the stream for a total of 30 minutes stand to win one of the following rewards: Kongfu Emote, Wukong Character, Incubator Voucher, Digital Invasion Weapon Crate or Pumpkin Flame Weapon Crate.      

The second set of rewards is based on viewership milestones. Viewers will be able to win prizes like MP40 Bloody Gold Weapon Crate, Lol Emote, and Mr Waggor Pet in the form of drops when the streamers cross various viewership milestones. So don’t forget to tune in!

Broadcast Details

Fans can catch all the action by tuning in to the BOOYAH! India official channel on 26 October, 3PM IST onwards.

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It’s Time to Win Big with CRED This IPL

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The excitement for India’s marquee cricket event Indian Premier League 2021 is increasing as we inch closer to the daily nail-biting thrillers. To make the experience unforgettable for its members, CRED, the official sponsor of the event, is back, making it more rewarding not just for players but members too. CRED has introduced thrilling rewards every day that will allow the members to make the most of their CRED Coins, much more than ever. All the members have to do is pay their credit card bills on time to earn CRED coins that they can then use to make these deals sweeter during the 16-day carnival, starting September 19 onwards. 

More the merrier

The rewards are so exciting that CRED members will look forward to paying their credit card bills on time as they will be rewarded with CRED Coins. Spending their CRED coins will help them get access to deals and discounts on in-app products such as CRED pay, CRED rewards, CRED travel and CRED Store members stand to earn mind-blowing prizes every day from till September 25. These prizes range from an elegant BMW G310R sports bike to a Bitcoin worth INR 5 lakh. CRED has partnered with premium brands, including BMW Bikes, Tanishq, Coins DCX, Stockal, Home Centre, among others, to bring the best experience to its members to enjoy the sporting season from the safety of their homes. And it does not end here! From September 27, members will stand a chance to win even more unbelievable rewards as CRED will reveal its upcoming, and the biggest ever, flagship campaign. Stay tuned!

Growing community

Since IPL 2021 was paused in May, CRED and its community have grown together. After the ongoing season was brought to a halt due the second wave of the Covid-19 pandemic, CRED members joined hands to support the ones who were affected through its Oxygen campaign to deploy 1 billion litres of oxygen to healthcare foundations and hospitals. Later in August, CRED members came together again to provide over 1 million dry ration kits to underprivileged families who were majorly affected by the pandemic. CRED members donated their CRED coins for these important and timely initiatives to help the community when needed most. 

Kunal Shah, Founder & CEO, CRED said, “The second instalment of IPL 2021 is kicking off, and we wanted to make it rewarding for the CRED members tuning in. Members stand a chance to win big by using their CRED coins, which they are rewarded with for good financial behaviour. Such exciting rewards are what makes a mundane task like paying credit card bills in a timely manner more exciting. The celebration is going to be bigger on the CRED App.” 

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Windows 11 Update Coming to These ASUS Laptops

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ASUS announced that it is partnering with Microsoft to ensure users of new and existing ASUS PCs are primed for the launch of Windows 11 after it is available.

As an internationally-respected and trusted manufacturer of Windows PCs, ASUS is proud to be a leading proponent of Windows 11 — the forthcoming latest version of the world’s most popular operating system. In preparation for this exciting launch, ASUS is readying a raft of new and existing devices for a free upgrade to Windows 11.

From today, all newly-purchased ASUS Windows 10 devices that are featured on our upgrade list, along with many existing eligible ASUS Windows 10 devices, will qualify for an upgrade after Windows 11 is released. As an example, both existing users and new purchasers of Zenbook Pro Duo 15 OLED (UX582), Zenbook Duo 14 (UX482), Zenbook Flip 13 OLED (UX363) and Zenbook 13 OLED (UX325) models will all be eligible for an upgrade to Windows 11 — so prospective buyers can buy today safe in the knowledge that a free upgrade is just around the corner.

Hundreds of other ASUS models that shipped with Windows 10 will also qualify for a free upgrade to Windows 11, including ProArt Studiobook, Zenbook and Vivobook laptops, ROG Strix, ROG Zephyrus and ROG Flow gaming laptops and TUF Gaming laptops and desktops. Many ExpertBook laptops and ExpertCenter desktops will also be eligible, along with many Zen AiO and Vivo AiO models and ASUS Mini PCs.

Windows 11: Get a fresh perspective

With the upcoming launch of Windows 11, Microsoft is set to introduce a new Windows experience that will bring users closer to the people and things they love. For more information on Windows 11, go to the Windows blog.

Prepare to upgrade: Simple steps to ready ASUS PCs for the new operating system

Windows 11 isn’t here yet, but it will be coming later this year. We know that users of ASUS devices will be excited by this prospect, and would wish to prepare for its arrival. There are a number of things owners can do in order to get ready.

  • See if a PC can upgrade

Use the PC Health Check app to see if an existing PC meets the requirements to run Windows 11. If so, it is possible to get a free upgrade after it starts to roll out.

  • Shop for a new PC

Need a new PC now? Great! ASUS has an extensive range of Windows 10 PCs that can upgrade for free after Windows 11 rolls out.

  • Perform a PC backup

It’s so much easier to transfer to a new PC when files and photos from a current PC are backed up to OneDrive.

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