Hammer has announced that it will begin sales of products on the company’s official website. The strategic move to begin with the online sales on the website from May 2020 will enable shoppers to select their favorite audio products directly from Hammer’s official website https://hammeronline.in/, available at competitive prices. Though the company will now sell its products online, they will also be available on third-party e-commerce websites to reach a wider audience.
The brand stepped into the Indian market for the first time in January 2019 with an exclusive range of popular products such as wireless earbuds SOLO and Airtouch, Bluetooth wireless earphones Grip, edge and swing, and wired headphones Bash and Plunder as their initial launch. Hammer’s products received the overwhelming response and the brand will continue to launch more technically advanced products for the Indian market.
Speaking about the beginning sales on its own platform, Mr. Rohit Nandwani, COO, Hammer says “Majority of our target audience works and lives at a frenetic pace. They demand the best products to be available in a wide range of options to select from, with prompt service and rightly priced. Bringing the sales of our products online will add on to our regular demands. Many loyal customers prefer to purchase products directly from the brand’s website as it adds a sense of dependability and trust. With sales on our website, we are confident to be able to reach out to a larger audience and turn them into loyal customers of Hammer. The personal audio, fitness and home audio sector in India has a huge competition; however, it lacks brands with an intense sense of market intelligence and high-standards of product. We aim to bring that into this segment and be a leader in this segment.”
Talking about brand’s aims and goals in Indian market segment, he added, “Along with the choices, consumers also need quality among the products, they look for a brand’s promise and do not want to risk incurring financial loss with expensive gadgets. We have a robust pipeline ready in terms of product portfolio and range that we would be bringing for the Indian customer base. We also aim to expand our brand’s reach into the mass premium product segment. We look forward to some exciting times ahead.”
Hammer manufactures consumer audio products and fitness bands that are not only technologically advanced but also known for its Athleisure look. Hammer believes in style and makes sure to deliver the best in quality and technologically advanced products for the Indian audience. Hammer products are stylish as well as high in performance, comfortable and durable, to suit the preference of all. Hammer’s product portfolio is a mix of audio accessories and wearables accessories. With truly wireless earphones (TWS) our main product category. Products have been designed to fulfill athleisure tastes which appeal to both fitness and fashion-conscious youth.
Some of the noteworthy products that would be available for the sale are:-
1) Hammer Fitpro Smart Fitness Band – enabled with blood pressure monitor and heart rate monitor. Count your walk steps and keep a check on the calories burn. Nordic 52832 chipset embedded. Comes with waterproof ip67 feature
2) Hammer Flex Smart Fitness Band – enabled with blood pressure monitor, sleep monitor and heart rate monitor. Comes in sports mode and call reminder feature. Stand by time is for 7 days. Gets fully charged in 2 hrs.
3) Hammer Airtouch Wireless Earbuds – comes with Bluetooth V5.0 with range upto 10m. Embedded with touch control and playtime for 3-4 hrs. Consist of One button design to play, pause, answer call, end call, next track.
4) Hammer Airflow Wireless Earbuds – comes with Bluetooth V5.0 with range upto 10m. Embedded with touch control and playtime for 3-4 hrs. Consist of One button design to play, pause, answer call, end call, next track. Separate earbuds can be used for separate headset.
5) Hammer Grip Wireless Earphones – comes with Bluetooth V5.0 with range upto 10m. Charging time is 2 hrs and playtime for 6 hrs. Comes with deep bass.
6) Hammer Swing Wireless Earphones – comes with Bluetooth V4.1 with range upto 10m. Embedded with HD Audio powered by APTX. Charging time is 2 hrs and playtime for 6 hrs. Comes with noise reduction technology.
7) Hammer Bash Headphones – can be connected via Bluetooth or an aux cable. Along, with the latest Bluetooth technology, it also has the ever-green aux port which works even when there is no charging left in the headphones.
Infinix 32Y1 Smart TV’s Features Leaked, Check All Here
Infinix entered the TV segment with X1 Smart TV series in 2020 that received remarkable reviews. The company is now ready to launch its budget friendly Smart TV solution the Infinix Y1 32 inches in the coming month.
Sources have revealed that the Smart TV would be priced under 11K, making it the country’s most desirable 32” Smart TV.
This might be the ultimate choice for consumers who wish to own a smart TV without burning a hole in their pockets.
It is also being speculated that the Smart TV will have the most number of in-built OTT apps like Prime Video, YouTube, SonyLiv, Zee5, ErosNow, AajTak, and Hotstar from Browser, etc. in the segment along with other convenient features like HD+ screen and 20 W Dolby Stereo speakers.
Consumers can stream endless hours of movies, series and news live on the big screen without downloading any app from the app store.
Amazfit GTR 2 (New Version) Launched in India
Amazfit launching GTR 2 (new version) which comes with extensive health and fitness features along with HD AMOLED display and BT calling at Rs. 11,999. The open sale will start on 23rd May in Black and Grey colours exclusively available on Flipkart and Amazfit’s official website. The brand is also announcing a special launch price of Rs. 10,999 which is only valid on 23rd May.
Elegant Design with Impressive Technology
Available with either stainless steel or black aluminium alloy case, the Amazfit GTR 2 (new version) has a classic look, featuring a vivid round 1.39-inch AMOLED display with crafted 3D curved glass that’s clear and easy to read. The watch display is made from 3D Corning Gorilla glass with optical Diamond-like Carbon (oDLC) and anti-fingerprint coatings, which makes the screen exceptionally strong, more resistant to scratches and easy to keep clean. A fully rotatable screen makes the watch equally comfortable whether you are left-handed or right-handed. With a choice of more than 50 watch faces the always-on display is primed for the ultimate personalization. You can customize the Quick Access App too, then simply swipe left or right to access your favourite apps and health and fitness tracking features.
All-round Health and Fitness Management Features
The Amazfit GTR 2 (new version) offers high-precision heart rate monitoring. Equipped with the BioTracker™ 2 PPG optical sensor, which tracks your heart rate 24/7, it monitors your resting heart rate, and heart rate zones and provides you with abnormal heart rate warnings, to better understand your heart health.
The BioTracker™ 2 PPG also supports OxygenBeats™to measure blood-oxygen saturation. When engaged in long-term strenuous mental or physical activity, you can measure your current blood-oxygen level in order to quickly understand your physical state, and keep your health firmly in your hands.
Sleep quality monitoring ensures optimal performance and these Amazfit smartwatches monitor your sleep and make it easier to understand your sleep patterns and improve sleep quality. Once synchronized to the app you can learn more about how long you spend in light and deep sleep stages, including the Rapid Eye Movement (REM) sleep stage, and even daytime naps. The GT 2 series smartwatches also support stress monitoring that helps you monitor and balance your stress levels.
This smartwatch features the innovative PAI™ Health Assessment System that turns your heart rate data, tracked activities and other health data into a simplified PAI score that lets you understand your physical well-being at a glance. PAI stands for Personal Activity Intelligence, and your PAI score is based on your profile, so it’s personalized for you.
Staying healthy means staying active, so the Amazfit GTR 2 (new version) includes 90+ built-in sports modes that are easy to activate any time you start exercising. The smartwatch is waterproof to 5 ATMs so you can track your achievements when swimming or working out in tough conditions.
Amazfit GTR 2 (new version) has about 3GB of local music storage so you can listen to music without your phone. With the addition of haptic vibration that delivers customizable haptic feedback when you receive calls or get notifications, both watches make life more enjoyable. When you take your watch off a wear detection function will lock the watch to protect your privacy and you can add a password for extra security.
New Generation GT Watches Make Life Smarter, More Efficient and More Fun
With Online voice system built-in you can ask questions, search for information, get translations, create shopping lists, set alarms, timers and reminders, check the weather, control smart home devices and more on Amazfit GTR 2 (new version)
An offline voice control feature on Amazfit GTR 2 (new version) also lets you perform voice operations on your watch even without Internet access, including turning on sports modes, heart rate tracking and more.
Featuring a more sophisticated circuit design, a thinner body, and a high capacity 471 mAh battery, the GTR 2 (new version) boasts a battery life of up to 11 days with typical usage and 6 days of heavy usage. With this extended battery life, you are covered wherever your exercise takes you.
AVITA SATUS ULTIMUS Make-in-India Laptop Launched in India
AVITA is launching the brand new AVITA SATUS ULTIMUS, a completely Make-in-India laptop that starts at an attractive price of MRP 29,990. Known for its versatility, multi-functionality, and mobility, the all-new SATUS ULTIMUS is equipped with impressive features that redefine the ethos of voguish laptops.
AVITA’s impressive range of laptops is already winning hearts with its meticulous design and solid hardware. Now, the new-gen SATUS ULTIMUS comes in more robust than ever. It is available in six unique colours — Matt Black, Space Grey, Cloud Silver, Champagne Gold, Shamrock Green, and Sugar Red. The ultra-thin & light laptop is equipped with all-day battery life, FHD anti-glare IPS display, Windows 11 OS, seamless connectivity, powered by an Intel Celeron Processor, captivating stereo speakers, and integrated HD cam with dual-mic, and easily upgradable lightning-fast SSD. It is an impeccable machine for handling multitasking and complicated operations.
“We are delighted to build on the policy of local initiatives and self-reliance ‘Make in India’ by introducing the brand new AVITA ULTIMUS, first in its series SATUS along with other sets of products such as smart LED lights, smartwatches, tablets, and smart TVs in India as well as countries like Nepal, Bangladesh, MEA, Sri Lanka, Myanmar. By introducing the finest-quality laptops in India, we intend to position ourselves as innovators in the laptop segment and contribute positively to the industry. We plan on treading ahead with the exclusive range that we expect will create a raging demand amongst the customers,” says Ms. Seema Bhatnagar, Regional Business Director —South Asia & MEA, Nexstgo Company Ltd.
With AVITA ULTIMUS, the brand not only plans to take the Indian market by storm but also looks forward to generating more local employment to manufacture and export world-class products to multiple regions across the world. “We are all set to present AVITA SATUS ULTIMUS to appeal to the mindset of the consumers and make them a part of our ever-growing family of tech-enthusiasts and young business professionals. At AVITA, the collective enthusiasm is focused on bringing out the extraordinary to be the best among its customers and grow exponentially,” adds Ms Bhatnagar.
Speaking of the launch, Nikit Rambhia, Joint Managing Director of Panache Digilife Limited, said, “This order will provide an impetus for Panache’s plans in complying with its commitment to the Make in India initiatives promoted by the Government of India and incentivized under the Production Linked Incentive Scheme for IT Hardware.”
AVITA is establishing itself as a top-tier brand in the laptop industry and is growing exponentially. Launching the much-awaited AVITA SATUS series reflects its future-forward approach while altering the Indian technological landscape to a whole new level.
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