Free Fire, the world’s most popular mobile battle royale game, has launched a new campaign called #IndiaKaBattleRoyale that stars one of India’s most promising young actors, Amol Parashar. Conceptualized in-house, the campaign looks to excite local gamers and non-gamers alike across the country, and has been rolled out on Free Fire India’s digital channels as well as on high-impact outdoor hoardings across Bangalore, Chennai, Hyderabad, and Kolkata.
Indian users relate to #IndiaKaBattleRoyale’s series of light-hearted videos
The #IndiaKaBattleRoyale campaign has kicked off with three videos highlighting the key unique selling points of Free Fire – Memory, Battery, and Time – that speaks to the local community. Each theme throws light on how Free Fire is an exciting, fast-paced game with 10-minute matches, and is uniquely designed to work seamlessly across smartphones. With ‘Game ka Thrill Ab Nahi Hoga Kill. Khelo Free Fire, India ka game’ as the overarching message of the campaign, Free Fire invites all users across India to join in the fun. Since the release on 13th March, 2020, the videos have collectively garnered a whopping 25.4M views on YouTube alone (as of 24th March, 2020).
In the first video, Amol is seen reluctantly choosing pictures of himself and his girlfriend to delete from his phone, to make space to download a storage-heavy game. His girlfriend comes to the rescue when she suggests playing Free Fire so he would not have this problem. With a focus on battery, the second video shows a college student running frantically up the stairs to the terrace, armed with a portable phone charger. When he arrives, he sees Amol react as if his phone has just gone off and he lost a match by a whisker. However, in an unexpected turn of events, Amol shows him the phone where Free Fire is still functioning seamlessly, despite the low battery. The third video showcases two colleagues sneaking into a meeting room and closing the blinds. A senior employee notices this and barges in, only to find them taking a quick break from work to enjoy a game of Free Fire on their phones.
#IndiaKaBattleRoyale has received nationwide attention
The campaign has piqued the interest of popular artistes across the country, with a host of comedians, musicians, actors/actresses, sports personalities, and content creators taking to social media to express their appreciation for Free Fire. The run up to the #IndiaKaBattleRoyale got over 40M impressions on Instagram, Facebook and Twitter, with over 3.5M engagements. The videos which were a part of #IndiaKaBattleRoyale so far have reached over 31.4M people in less than 2 weeks!
Here are The Best Digital Learning Platforms for Skill Development
The ongoing global crisis has caused an enormous disruption, forcing people to follow social distancing norms while they spend days and months locked in their homes. Employed professionals had to adjust with the new ‘work from home’ routine, while many others spent time with their family members, watching television and scrolling through their mobile devices.
The new normal has not only changed the way professionals interact and work, but also the way they upgrade their existing skills and acquire new ones. Thanks to the ever-evolving tech-platforms, we have progressively entered a phase where teaching and learning have moved beyond face-to-face interactions. Government initiatives such as Digital India and the rise in internet usage has encouraged the growth of e-learning in India.
With the increase in the number of people utilizing their time in upskilling and enrolling onto the online learning platforms, here are some brands that are helping maintain continuity in learning and skill development-
Safeducate: Safeducate is India’s largest training, skilling, and consulting firm that specializes in the domains of Supply Chain Management & Logistics. Launched in 2007 by the house of Safexpress, the leading logistics service provider in India, the idea of Safeducate evolved with an aim to meet the demand gap for the skilled workforce in the ever-growing logistics of the country. The company has, so far, trained more than 50,000 individuals in India, using the latest technology, innovative tools, and by leveraging its rich pool of experienced, qualified and certified trainers and subject matter experts. Currently, Safeducate is helping the underserved students in rural areas, by providing online classes in 5 different regional languages and have witnessed more than 3k students logging every day from different parts of the country.
Skillsoft: Skillsoft helps companies unlock the potential in their most valuable asset – their people – by delivering engaging content and powerful technology that drives business impact for modern enterprises. Skillsoft is offering free access to their learning experience platform Percipio for 60 days – and 90 days for students/professors with a .edu/ac.in/edu.in email. Percipio offers nearly 700 curated learning paths that are continuously updated to ensure users always have access to the latest skills. From leadership development to risk management to project management, Percipio offers a wide variety of courses, including course like How to Manage Risk and a Crisis, Leadership Development Program, and Project Management Core Concepts.
Gradeup: India’s largest exam preparation platform, backed by $10 million from Times Internet, helps more than 20 million exam aspirants prepare effectively for competitive examinations like GATE, IBPS, SSC, TET, UPSC amongst others. It is India’s only ed-tech platform which has built engaging exam-specific communities of students preparing for competitive exams, enabling students to interact with fellow peers & mentors, ask questions, share updates & much more. Its flagship offering is Gradeup Classroom; a comprehensive exam preparation tool providing Live online courses from some of India’s best faculty. Gradeup believes that in the long run great pedagogy delivered through effective, engaging mediums will bring in impactful results and that will set an example for India’s test preparation market. Therefore they have an unparalleled focus on “student success” as a tool to measure achievements and effectiveness, thereby stressing more on learning outcomes.
Dell Technologies Rolls Out 2nd Edition of Student Entrepreneurship Program
Dell Technologies has launched ‘Student Entrepreneurship Program 2.0’, in association with NITI Aayog’s Atal Innovation Mission (AIM), virtually. Following the success of the first Student Entrepreneurship Program, Dell Technologies and NITI Aayog announced the second series in the presence of Dr. Rajeev Kumar, Vice Chairman, NITI Aayog, Mr. Ramanan, Mission Director, AIM, NITI Aayog and Dr. Anjlee Prakash, Chairperson, Learning Links Foundation and Mr. Alok Ohrie, President & MD, Dell Technologies India.
In the year 2016, Government of India’s Atal Innovation Mission (AIM), NITI Aayog partnered with Dell Technologies to adopt Atal Tinkering Labs (ATL) in select Government schools across India. The 10-Month Student Entrepreneurship Program helped the top six innovations of the Atal Tinkering Marathon to transform their innovative prototypes into functioning, scaled go-to-market products across six crucial themes having broader social impact. While the final six teams of the Tinkering Marathon 2017 are now entering the world of entrepreneurs, there is another batch of young talent that is ready to foray into the world of innovation and entrepreneurship. The top eight teams that were selected from the Innovation Marathon 2018 will begin their SEP – Student Entrepreneurship Program 2.0 (SEP 2.0) journey with Dell Technologies.
Student Entrepreneurship Program 2.0 will bring about exciting changes and transformation in the innovation fueled entrepreneurial landscape, in addition to the learnings from SEP 1.0. The culture of entrepreneurial innovation is set to witness powerful changes in the upcoming year and SEP 2.0 will definitely make its mark in the world of ‘new normal’! SEP 2.0 will allow student innovators to work closely with Dell volunteers and avail mentorship to create a test bed for their innovation and collect customer feedback. Students will also receive support and guidance to manufacture fully functional market ready product to launch it in the market along with patenting their ideas/processes.
Dr. Rajiv Kumar, Vice Chairman, NITI Aayog, Govt. of India “Today, I am buoyant with optimism, as I witness the promising innovations by the young pioneers from ATLs located in different corners of this country. These innovators make me wonder what the young children of this nation can achieve when given the opportunity to think unconventionally in order to combat challenges faced not only by their fellow country men and women but also by the rest of the world. As we conclude SEP 1.0 and launch SEP 2.0, I am excited to see the impact that these innovations will create in the country.”
Alok Ohrie, President and Managing Director, Dell Technologies India said, “Dell Technologies is investing in human capital which has been the driving force for us. We have always considered the power of innovation and technology to be great levers of change. We are extremely delighted with the outcome of the first Student Entrepreneurship Program (SEP) and we are positive that SEP 2.0 will take entrepreneurial innovation to newer heights. Our strong partnership with NITI Aayog has further enabled us in expanding our vision of Technology for Social Good and encouraging budding entrepreneurs.”
Mr. Ramanathan Ramanan, Mission Director, Atal Innovation Mission added, “The aim of Atal Innovation Mission is to create over a million neoteric innovators and potential job creators of the country. Our partnership with Dell Technologies in spurring the entrepreneurial capabilities of the budding Atal Tinkering Lab innovators through the Student Entrepreneurship program gives great encouragement to young aspiring school students, while also creating a value adding recognition platform to innovative talent across the country.”
Dell Technologies’ employees have also been enrolled as ‘Mentors of Change’and have volunteered to nurture the innovative spirit among students. Dell volunteers from across the country have been engaging with students to ideate, providing technical expertise to refine their prototypes and also enhance their presentation skills.
BMU Students Developed ‘Unlock Me’ Game to Educate Users About COVID-19
A B. Tech student Shreyansh Anchlia along with the ideation from faculty members Dr. Goldie Gabrani and Nishtha Phutela of BML Munjal University (BMU), a Hero Group initiative, has developed a game called ‘Unlock Me’, to help spread awareness about COVID-19. The game serves both an educational as well as an entertainment purpose. The background music has been composed by another B. Tech student of BML Munjal University, Gurramkonda Vishal Bharadwaj. It is available on all Android phones, running Version 4.4 and above. It is a secure app and asks for no personal information to start.
The game plays out as a simulation of real-life risks related to COVID-19, such as players getting infected by coming in the vicinity of coronavirus infected places and people. Players need to make the right choices and be wary of these risky practices as they move through the game, as these reduce their health.
Through a series of events, the player earns sanitizers which act like powerups. After gaining enough experience a question is presented in order to test the player’s knowledge regarding the current scenario. These questions are solved in a different section of the game where samples of the virus are analyzed.
In the course of the game, the player also gets to learn about announcements by the Health Ministry, which also educates them as they progress through the game. After completing a specific number of levels and getting all the answers right, the player unlocks a ‘cure’ for the virus, thereby unlocking a new mode in which the player needs to deliver it to those in need. Unlock Me has been developed in Unity3d as a top-down arcade game. New levels will be added to the game in the coming months, along with an Arena Mode that will get unlocked after level 100.
Speaking on the launch of the game, Prof Maneek Kumar, Dean, School of Engineering and Technology BML Munjal University says, “In these times, we read so many advisories related to COVID-19 but aren’t sure how they’ll play out once we’re out in the open again. The game Unlock me simulates the real-life situations and experiences to help give players an understanding and feel for discriminating between right practices and wrong practices, and thereby reduce their risk of contracting the virus.”
The gaming industry in India is gaining traction steadily, with a deeper penetration of the Internet and increased smartphone usage in the country. “BMU has taken a leap forward in tech innovation to create a game that has a deeper penetration and easier understanding for the masses”, said Prof. Manoj Arora, Vice Chancellor, BMU. The development of these state-of-the-art technologies and tech-oriented studies have allowed students and faculty to explore uncharted territories in the face of this pandemic and develop ingenious solutions that contribute to the betterment of society.
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