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Dell & Alienware Boosts Their Gaming Portfolio with The Launch of New Gaming Machines

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With a strong focus on purposeful innovation, Dell and Alienware in India launched state-of-the-art gaming machines; Alienware Area-51m, Alienware m15 and Dell G7 catering to a growing PC gaming market comprising amateur and professional gamers.

The latest addition to Dell’s gaming portfolio has some of the most iconic design languages from Dell – ‘Legend’ and ‘Epic’ which set a new bar of excellence addressing the core asks of PC gamers i.e. performance and function. After delighting global audiences at CES 2019, these devices have made their way to India. Also, at CES 2019, Alienware was honored with multiple awards for its ground-breaking design and cutting-edge functionality. Dell in India believes that the evolving gaming landscape, with its developing gamer profiles, growing communities, and a distinct rise of gamers regionally, requires development of an ecosystem. Dell is now bringing iconic products, next generation software and strategic partnerships, to advance the industry in India.

Frank Azor, Vice President & General Manager, Alienware, Gaming and XPS said, “This is an exciting time for PC gaming all over the world, as well as in India. Over the last two decades, we have lead the gaming market to what it is today. Alienware has been a pioneer in gaming PCs before there were any other players in this space, and we are proud to see how this segment has grown with innovation in the entire gaming eco-system. We are delighted to introduce ground-breaking, high performance gaming machines like Area-51m and m15. After all, gamers across levels love us and we want them to know that, like before, we are here to make the best tech available to them.”

According to P. Krishnakumar, Senior Vice President, Consumer and Small Business (CSB), Asia Pacific and Japan said, “As a world leader it is our responsibility to develop the ecosystem for a new, burgeoning PC user segment. With the increasing acceptance of PC gaming as a new age career, this young workforce will turn to Dell for the best in gaming tech. We’ve always led the industry from the front, with meaningful technology and a sustained customer experience and will continue to maintain that momentum.”

Alienware Area-51m with new Legend design is the world’s most powerful gaming laptop with multiple “firsts”: The newly launched Alienware Area-51m is the world’s most powerful and upgradeable gaming laptop1. The Area-51m reaches performance levels previously capable only with desktops as it is the first and only laptop with a 9th generation 8 core desktop processors. It is also the world’s first gaming laptop that supports upgradable NVIDIA GeForce RTX graphics, 64GB of memory & 2.5Gbps Ethernet technology. This powerful machine is at the forefront of PC gaming and personal computing design, being the first expression of Alienware’s new “Legend” brand Identity. The Area-51m is stuffed with an array of gaming must-haves, including the Tobii eye-tracking technology and the latest Alienware Command Center.

Focusing on portability in gaming machines, the Alienware m15, is the thinnest and lightest 15” Alienware laptop, for gamers on-the-go who prioritize weight and thinness for mobility.  Powerful enough to handle high-graphic games, yet portable enough to take from destination to destination. At 2.16 kg(4.78lbs) &17.9mm thinness, it is 30% smaller and 38% lighter than the current 15-inch Alienware laptop, the Alienware m15 offers gamers unbeatable performance with maximum mobility. A powerful machine for gamers, it has 8th generation Intel Core i7 processors and NVIDIA GeForce RTX 2060 & 2070 MQ design graphics cards.

Both Alienware Area-51m and Alienware m15 offer Cryo-Tech v2.0, an advanced thermal technology that maximizes overall performance and keeps these machines cool to the touch.

Dell has also updated its G Series gaming laptops with the launch of all new G7. For those who are looking for an affordable yet powerful gaming system G7 offers an immersive gaming experience. With a thin and sleek design that is 20% thinner at 19.9mm thinness, it is the thinnest G Series laptop to date. Powered by the 8th Gen Intel Core processors and NVIDIA® GeForce® 20 series RTX graphics card, and 144Hz refresh rate panel, the G7 optimizes demanding AAA game titles and can also be utilized for everyday use.

Anand Subramanya, Director, Product Marketing, Dell India said“PC gaming is growing at a remarkable rate in India. Our engagement over the years with amateur and professional gamers in Indian metro cities as well as regional towns has given us an insight into their evolving tech needs. With this launch of innovative and path breaking products, we will be able to address what they want most – performance and function. Our all new gaming laptop range will be available via Dell’s wide network of offline and online retailers.”

Dell also continues to offer its top-tier consumer support service, Premium Support Plus powered by Dell’s exclusive SupportAssist technology. This is the first and only consumer service to find issues proactively, predict problems before they start, remove viruses automatically and optimize performance for consumer PCs. Premium Support Plus is available for all Dell XPS, Inspiron and Alienware systems.

Alienware Area-51m

  • World’s most upgradable laptop: Alienware Area-51m supports the upgradability of its discreteinternal NVIDIA GeForce RTX graphics as well as 9th generation Intel Core i7 and i9 processors
  • The reimagined Area-51m is themost powerful, upgradeable gaming laptop ever conceived. It marks the first and only laptop with a 9th Gen 8-core desktop processors, Supports up to 64GB2 of memory, 2.5Gbps Ethernet technology, upgradeable graphics and desktop processors, and 17” Alienware laptop with a narrow-bezel display with 144Hz.
  • Premium keyboard features: Designed with premium Alienware TactX keyboard featuring 2.2mm of travel, anti-ghosting technology, per-key RGB LED lighting, N-Key rollover technology, and a steel backplate for rigidity and uniform feedback
  • Customizable lighting: AlienFX customizable lighting available across various zones including the power button, LCD cover Alien head, and a new infinite loop
  • Sleek and sturdy:Magnesium alloy construction enables the Area-51m to conserve on weight while maintaining structural rigidity and relative thinness
  • Enables full support for the Alienware Graphics Amplifierenabling dedicated PCI-Express bandwidth for desktop graphics cards from NVIDIA or AMD
  • Thermal control: Alienware’s Advanced Cryo-Tech 2.0 technology platform offers the most robust notebook cooling solution yet moving more CFM of ambient air than any previous Alienware notebook
  • Alienware Area-51m is available in Lunar Lightand Dark Side of the Moon color options

Alienware m15

  • Power packed performance: Alienware m15 features the 8thgeneration Intel Core i7 processors along with NVIDIA GeForce RTX 2060 & 2070 MQ design graphics cards
  • Thin and light experience: Despite being thinner than the Alienware 13, the Alienware m15 offers greater performance with a bigger screen for truly optimized design
  • Customizable lighting to add to the look: AlienFX customizable lighting across 6 zones including keyboard, power button, and LCD cover Alien head
  • RGB-enabled keys: Designed with the new Alienware m-series keyboard featuring a 4-zone AlienFX RGB enabled keys
  • Advanced thermal technology: Alienware’s Cryo-Tech 2.0 technology Offers top-notch performance enhanced by superior thermal management keeping the surfaces of the laptop cool and the performance hardware working to its maximum potential
  • Alienware m15 is available in Epic Silverand Nebula Red color options

Dell G7 15

  • Power packed performance & superior graphics: The all new G7 features 8th Gen Intel® Core™ processors and the powerful NVIDIA® GeForce® RTX 20 Series discrete graphics with 6GB GDDR6 video memory
  • Stunning from every angle:  Deliverssharp gameplay from virtually every angle on the 15“ FHD anti-glare display screen with 3-sided narrow borders, wide-viewing angle and in-plane switching. The 144Hz display technology delivers a clear, immersive viewing experience
  • Flawless gaming: G7 offers Killer Gigabit Ethernet Controller designed to deliver incredible throughput and lower latency gameplay, reducing any instances of lagging or jittering while playing.
  • Superior audio experience: Dell G7 offers superior sound with two front-firing speakers tuned with Waves MaxxAudio Pro
  • Built for speed: Dual drives with SSD options including NVMe PCIe ensure faster performance and better reliability
  • Sleek and sturdy: At only 19.9mm tall, this system is both powerful and portable. Three-piece metal construction braces the system for exceptional rigidity in spite of the thin profile, with a luxe palm rest with brushed metal finish.
  • The Dell G7 15 is available in Abyss Greywith blue accents

Pricing and availability as of March 18, 2019:

  • Alienware Area-51m starts at INR 299,590 (inclusive of GST) and is available on dell.co.in
  • Alienware m15 starts at INR 178,399 (inclusive of GST) and is available on dell.co.in
  • Dell G7 15 at INR 157,399 (inclusive of GST) and is available on dell.co.in

This new portfolio will be available in large format retail including Reliance, Croma and multi-brand stores across the country from April 1, 2019

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Devices

boAt ‘Immortal 1000D’ Gaming Headphone Launched with Dolby Atmos

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boAt is all set to launch their line of gaming headphones, “Immortal”. Their flagship model, called boAt Immortal 1000D, includes Dolby Atmos for a premium gaming and entertainment experience. The headphones also come with 50mm drivers for high fidelity audio, regardless of the content played.


In a recent report released by KPMG, the online gaming segment in India is projected to grow at a CAGR of 21 per cent over FY21-FY25 to reach a size of INR 29,000 crore. Of the total size, online casual gaming accounts for 44 per cent of the total online gaming revenues. Overall growth in digital consumption sophistication has helped online gaming become a mainstream entertainment option.

Asia-Pacific has emerged as one the largest demand drivers for gaming accessories including PCs, consoles, audio and smartphones.

On Foraying into the gaming category, Sameer Mehta, Co-Founder, boAt said “We are very excited to launch our very first gaming headphone – the Immortal 1000D in India. The Indian gaming industry has grown to become one of the world’s largest e-gaming markets due to the fast and affordable connectivity of the internet and smartphones, and we want to provide specialized audio accessories and peripherals to professional as well as casual gamers and enthusiasts. The pandemic further elevated online gaming as an alternative entertainment option for many people, including a large part of our boAthead community. “

Commenting on this collaboration, Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories said, “We are delighted to partner with boAt for their first gaming headphone, Immortal 1000D. Consumers are now seeking higher quality and higher precision sound in gaming. Dolby Atmos will add depth and dimension to headphone audio, making it easier for gamers to detect easy-to-miss sounds and improve the accuracy of their gameplay. It will provide impressive clarity and detail to create a more realistic and thrilling experience. “

Excited about the launch of Immortal 1000D, Akshay Ahuja, Category Leader – Consumer Electronics, Amazon India said “boAt is very special to Amazon as we partnered to grow this business manifold and learnt things together in this really rewarding journey of working together. boAt is a leader today as its passion, quest for perfection and speed of execution have always been top-notch, helping us provide the latest trends in Consumer electronics to our customers. We strive to learn from the 4 years of our association and look forward to the next decade of partnership together”.

With Dolby Atmos available on the boAt Immortal 1000D, players will be able to unlock incredible immersive audio when playing their favourite PC games. Dolby Atmos works by placing the sounds of the game all around a listener with three-dimensional precision so that gamers can react faster and more accurately. It enables the ability to pinpoint the position and movement of teammates and enemies — even from overhead or behind. Gamers will be immersed in a more intense gaming experience that brings crystal clear, hair-raising realism to even the busiest of battlefields, so they can catch the subtle, potentially game-changing sounds they’ve been missing. These headphones also feature a 7.1 Channel Surround Audio created by the brands very own boAt Plugin Labz which processes high-fidelity sound and is optimized by experts in gaming audio immersion. Users can switch between 7.1 Channel Surround Audio or Dolby Atmos while gaming.

boAt Immortal 1000D comes with Dual mics for crystal clear and distortion-free communication between friends and foes. These also sport a remote to control audio, mic and LEDs for seamless voice and video conversations across YouTube, Discord, Twitch, and other streaming platforms. A long sturdy secure braided cable ensures durability and a USB connector ensures easy connectivity across all laptop and desktop gaming setups.   The headphones shut out external noise using special closed earcups that fully cover your ears, aided by plush cushions that form a perfect seal for greater sound isolation. A new breathable weave minimizes sweat and heat build-up generated by skin contact, while the ultra-soft foam’s improved density greatly reduces the headset’s clamping force for unparalleled comfort. The earcups have a built-in automatic breathing RGB LED light effect to complete one’s gaming setup.

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Here Are The Best Sustainable Commercial PCs

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In line with Dell Technologies’ Progress Made Real social impact plan, Dell has incorporated sustainable solutions, materials and packaging in the industry’s most sustainable commercial PC portfolio.

The new Latitude 7320 detachable isasleek, lightweight and ready to support the “do-from-anywhere” work style. Itfeatures ComfortView Plus low blue light solution that eases eye strain and fatigue delivering the most comfortable viewing experience. The Latitude 7320 detachable comes with a 13-inch display and an advanced 5 MP front-facing camera, with Temporal Noise Reduction (TNR) to bring brighter, sharper visuals to video calls. With all ports and security features in the tablet head, users can enjoy the flexibility of this device and detach without worry. This device also contributes to our 2030 sustainability goals with EPEAT Gold registration; waterborne paint on 100 percent of painted parts; and packaging trays that feature ocean-bound plastic (25%) and HDPE recycled plastic (75%). The Dell Latitude 7320 starts at INR 85,000 and is available on DellTechnologies.com.

Designed for professionals across manufacturing, engineering, education and financial industries, the Precision 3560 Mobile Workstation features 100% sRGB, 400nit display with ComfortView Plus and Dell’s exclusive PremierColor software. This lightweight workstation provides an incredible mobile platform for 2D and entry 3D CAD, as well as reporting and data analysis. The Precision 3560 is the first PC among Dell’s commercial portfolio to use bioplastic from tree waste in their design. Produced using a by-product of the paper making process called ‘tall oil,’ these devices feature lids containing 21% bioplastic content. The Precision 3560 starts at INR 74,500 and is available on DellTechnologies.com.

The Latitude 5320 comes with 11th Generation Intel® CoreTM with Intel® Rapid Storage Technology and offers upto Core i7 Iris® Xe Graphics. A great example of a renewable material, our bioplastics are blended with recycled carbon fiber and other plastics for a total of 71% recycled or renewable materials in the lid of the Latitude 5000 series. By focusing on the second heaviest part of the device – the lid – Dell can make a larger sustainability impact, reducing the product’s carbon, water and energy footprint, while maintaining Dell’s high reliability, durability and performance standards. The Dell Latitude 5320 starts at INR 77,500 and is available on DellTechnologies.com.

Upgraded with the Intel® Evo series, the XPS 13 9310 brings the perfect combination of performance, responsiveness, battery life and stunning visuals. Co-engineered with Intel, the Dell XPS 13 is verified to provide a seamless experience for entertainment or work, anywhere. With up to i7 11th Gen Intel® Core processors coupled with the Intel® Iris® Xe graphics, the XPS 13 is now even faster, smoother and more immersive. On a planet with almost 8 billion people, every action we take makes an impact. We have eliminated foam and single-use plastic bags with the new XPS family. Consumers can toss the entire XPS box in the recycling bin without thinking twice as it contains recycled ocean-bound plastics, locally recycled plastic, sustainable materials and recycled corrugate. The XPS 13 9310 starts at INR Rs. 150,990 including GST and is available for purchase at select Dell Exclusive Stores and on Amazon.

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pTron Unveils Tangent Plus v2 BT Neckband at INR 999/-

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pTron announces the launch of advanced and upgraded Tangent Plus v2. Jam-packed with extended playtime, high-quality audio, and design Tangent Plus v2 is available at a consumer-friendly price of INR 999 only.

The convenience factor coupled with the trendy design makes it a perfect choice for students and working professionals. 

Mr. Ameen Khwaja, Founder & CEO, pTron commented on the launch, “Wireless is clearly the growing craze among the occupied youth. Every detail of pTron Tangent Plus is refined as per consumer feedback to include improvements in battery life, connectivity, seamless fast charging, and ergonomic design to produce the best possible music experience for music enthusiasts.” 

The new Tangent Plus is an affordable, feature-rich, and efficient wireless neckband that fits easily within the everyday life of new-age India. It is an ideal choice for consumers looking to get more out of their listening experience with high-quality audio and convenient controls. The Bluetooth neckband boasts a perfectly secure fit, a built-in HD mic for crystal clear calls, Bluetooth 5.0 Connectivity for the most stable connection, and optimum battery life. On top of the class-leading sound, pTron Tangent Plus is equipped with voice assistant and 10 mm dynamic drivers for an immersive stereo sound, accurate high frequencies, and mega bass. 

The product highlight is inarguably its quick charging and battery life. Only 10 minutes of charging allows 6 hours of playtime, making Tangent Plus the best partner for those on the go. A product engineered with meticulous attention to detail, presented in 3 vogue colors – Ruddy Red, Bleeding Blue, and Titanium Grey, the neckband is THE style statement of 2021.

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