Talkwalker has launched a report on the state of influencer marketing in India. The report describes the importance of influencer marketing, market opportunities, growth prospects, strategic insights and challenges present.
The information and results presented in this report are based on a survey conducted by Talkwalker and Social Samosa, between July and September 2019 by 800 respondents from all over India.
Below are key findings of the report:
Speaking on the launch of the report, Pragati Basu – Marketing Manager for India, from Talkwalker said, "2019 has been a great year for marketing in general. With quirky campaigns around the Game of Thrones, IPL, Sacred Games and brand marketing battles like Amul vs. Britannia, brands have grown increasingly innovative and experiential. In India, Influencer Marketing is a trend that seems to have only grown over the last 5 years and is not showing any signs of slowing down. Our in-depth analysis, in partnership with Social Samosa has put forth some interesting insights and we hope we are all excited to see how this will roll over in 2020, in India as well as globally."