ASUS announced its product road map for India in Mumbai. Showcasing a wide range of products in the lifestyle and gaming categories, ASUS unveiled its first chassis, the GT 501 case under the TUF banner along with the ASUS RT AX88U, the first router to run on the 802.11ax Wi-Fi standard.
The TUF Gaming GT501 and AX88U router goes on sale next month in India and will be available only thru select partners.
ASUS, pioneers in innovation and cutting edge technology demonstrated its patent software, ASUS Aura RGB to showcase how stable and immersive it is versus its competitors. Aura RGB provides a nearly endless spectrum of colors, patterns and even the ability to link lighting to music, in-game action, or CPU/GPU temperatures. The PC on display to demonstrate AURA Sync to the media had all the latest components, most of which were part of the way forward for ASUS’s components business.
The following products were showcased at the event:
ASUS Zenbeam S2 Projector:
An ultra-portable short throw LED projector, successor to the ASUS S1 projector. The ASUS Zenbeam S2 weighs approximately 497g and has a brightness of 500 lumens with a native resolution of 720p. The S2 packs a 6000 mAh battery that delivers up to 3.5 hours of operation on a single charge. It doubles up as a power bank to charge a mobile device when not in use. The S2 can effortlessly project up to 120” crisp and bright displays from a distance of 3m.
AiMesh AX6100 WiFi System (RT-AX92U 2 Pack):
The world’s first triband mesh WiFI system supporting the latest 802.11ax (Wi-Fi 6) standard. With OFDMA and MU-MIMO, AiMesh AX6100 WiFi System enables more efficient, stable, and faster transmission even when multiple devices are transmitting data at the same time. The RT-AX92U 2-Pack is 2.7X faster than normal 802.11ac 4×4 routers and offers Coverage up to 5,500 sq. ft. AiProtection Pro protects all the connected devices on your home network and advanced parental controls allow you to manage the family’s internet usage. Availability: May 2019 at INR 25,000
ASUS RT AX88U:
The ASUS RT AX88U is a dual band router that runs on the 802.11ax WiFi standard. The router boasts 4 antennas + 8 LAN ports to support more clients at the same time. Equipped with AiProtection Pro, powered by Trend Micro™, blocks internet security threats for all your connected smart devices. Compatible with ASUS AiMesh WiFi system for seamless whole-home coverage.
Availability: April 2019 at INR 28,000
TUF Gaming GT501 Case:
ASUS’s first Mid-Tower Computer Case supports up to EATX Motherboards. Metal front panel with custom TUF Gaming spatter pattern, and 4mm-thick, smoked, tempered-glass side panel to showcase your build’s internals. Equipped with three 120mm Aura Sync RGB-illuminated fans and one 140mm rear PWM fan, plus up to seven fan-mounting points for targeted airflow. It’s fitted with two ergonomic, woven-cotton handles, rigorously tested to support up to 30kg – so it’s both easy and safe to transport your completed build.
Availability: April 2019 at 12,500 plus taxes
ROG Thor 850P:
ASUS’s Platinum 850W power supply, THOR was demonstrated in the GT501 TUF Case. Externally, Aura Sync RGB illumination and an integrated OLED information panel enable unique customization and monitoring options for your ROG gaming rig. Under the hood, high-quality capacitors, a 135mm Wing-blade fan, and large heatsinks allow the ROG Thor 850W to achieve LAMBDA A+ and 80 PLUS® Platinum certifications, making it ideal for PC enthusiasts who demand performance perfection. Comes with a 10-year* worldwide warranty.
ROG Delta is the world’s first gaming headset with the industry-leading, hi-fi-grade ESS 9218 quad DAC, which delivers impeccably clear and detailed sound. It features a USB-C connector and comes with a USB-C to USB 2.0 adapter to let you game on your PC, console and mobile device without changing headsets. With ROG Delta, the exclusive ASUS Essence drivers have been updated with Audio Signal Diversion technology, giving them a circular wall that helps separate high, low and medium frequency sounds, reducing interference between frequency ranges for purer and clearer audio. The world’s first gaming headset to feature rainbow circular RGB lighting and is Aura Sync compatible.
Availability: April 2019 at INR 15,000
ROG Balteus Qi
ROG Balteus Qi is a gaming mouse pad that brings the convenience of Qi wireless charging to the desktop. Its large, portrait-oriented surface offers ample room for playing in comfort while powering up compatible devices, and its micro-textured finish is optimized for ultrafast tracking. Featuring 15 individually customizable Aura Sync RGB lighting zones, get ready to play your way, your style.
ROG Ryujin 360
ROG Ryujin is the flagship all-in-one cooler for high-end builds designed to deliver the best thermal performance. Featuring Noctua Industrial PPC fans for cooler and quieter operation, plus an embedded fan in the pump housing for additional cooling to the VRM and M.2, ROG Ryujin keeps your system running its absolute best.
ASUS Expedition motherboards are made for non-stop action, engineered with non-stop durability to prevent damage from moisture, corrosion and overvoltages — for immense longevity. The EX-A320M-Gaming is an AMD chipsetsupports AMD® Ryzen™ processors, 7th Generation A-series accelerated processing units (APUs) and Athlon™ CPUs. It is a VR ready motherboard targeting consumers and game café owners and is ASUS AURA RGB compatible. Positioned as a value for money Motherboard, it is priced at INR xxx. Price: INR 5,000
ASUS FX HDD
ASUS FX External Hard Drive is the world’s first 2.5” HDD with Aura Sync lighting, USB 3.1 Gen1 data transmission speed, 256-bit AES encryption, and a capacity of either 1 TB for an extreme reliable backup solution. Featuring a futuristic design and exclusive Aura Sync LED lighting, ASUS FX gives any gaming setup a dashing look. Availability: TBD
boAt ‘Immortal 1000D’ Gaming Headphone Launched with Dolby Atmos
boAt is all set to launch their line of gaming headphones, “Immortal”. Their flagship model, called boAt Immortal 1000D, includes Dolby Atmos for a premium gaming and entertainment experience. The headphones also come with 50mm drivers for high fidelity audio, regardless of the content played.
In a recent report released by KPMG, the online gaming segment in India is projected to grow at a CAGR of 21 per cent over FY21-FY25 to reach a size of INR 29,000 crore. Of the total size, online casual gaming accounts for 44 per cent of the total online gaming revenues. Overall growth in digital consumption sophistication has helped online gaming become a mainstream entertainment option.
Asia-Pacific has emerged as one the largest demand drivers for gaming accessories including PCs, consoles, audio and smartphones.
On Foraying into the gaming category, Sameer Mehta, Co-Founder, boAt said “We are very excited to launch our very first gaming headphone – the Immortal 1000D in India. The Indian gaming industry has grown to become one of the world’s largest e-gaming markets due to the fast and affordable connectivity of the internet and smartphones, and we want to provide specialized audio accessories and peripherals to professional as well as casual gamers and enthusiasts. The pandemic further elevated online gaming as an alternative entertainment option for many people, including a large part of our boAthead community. “
Commenting on this collaboration, Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories said, “We are delighted to partner with boAt for their first gaming headphone, Immortal 1000D. Consumers are now seeking higher quality and higher precision sound in gaming. Dolby Atmos will add depth and dimension to headphone audio, making it easier for gamers to detect easy-to-miss sounds and improve the accuracy of their gameplay. It will provide impressive clarity and detail to create a more realistic and thrilling experience. “
Excited about the launch of Immortal 1000D, Akshay Ahuja, Category Leader – Consumer Electronics, Amazon India said “boAt is very special to Amazon as we partnered to grow this business manifold and learnt things together in this really rewarding journey of working together. boAt is a leader today as its passion, quest for perfection and speed of execution have always been top-notch, helping us provide the latest trends in Consumer electronics to our customers. We strive to learn from the 4 years of our association and look forward to the next decade of partnership together”.
With Dolby Atmos available on the boAt Immortal 1000D, players will be able to unlock incredible immersive audio when playing their favourite PC games. Dolby Atmos works by placing the sounds of the game all around a listener with three-dimensional precision so that gamers can react faster and more accurately. It enables the ability to pinpoint the position and movement of teammates and enemies — even from overhead or behind. Gamers will be immersed in a more intense gaming experience that brings crystal clear, hair-raising realism to even the busiest of battlefields, so they can catch the subtle, potentially game-changing sounds they’ve been missing. These headphones also feature a 7.1 Channel Surround Audio created by the brands very own boAt Plugin Labz which processes high-fidelity sound and is optimized by experts in gaming audio immersion. Users can switch between 7.1 Channel Surround Audio or Dolby Atmos while gaming.
boAt Immortal 1000D comes with Dual mics for crystal clear and distortion-free communication between friends and foes. These also sport a remote to control audio, mic and LEDs for seamless voice and video conversations across YouTube, Discord, Twitch, and other streaming platforms. A long sturdy secure braided cable ensures durability and a USB connector ensures easy connectivity across all laptop and desktop gaming setups. The headphones shut out external noise using special closed earcups that fully cover your ears, aided by plush cushions that form a perfect seal for greater sound isolation. A new breathable weave minimizes sweat and heat build-up generated by skin contact, while the ultra-soft foam’s improved density greatly reduces the headset’s clamping force for unparalleled comfort. The earcups have a built-in automatic breathing RGB LED light effect to complete one’s gaming setup.
Here Are The Best Sustainable Commercial PCs
In line with Dell Technologies’ Progress Made Real social impact plan, Dell has incorporated sustainable solutions, materials and packaging in the industry’s most sustainable commercial PC portfolio.
The new Latitude 7320 detachable isasleek, lightweight and ready to support the “do-from-anywhere” work style. Itfeatures ComfortView Plus low blue light solution that eases eye strain and fatigue delivering the most comfortable viewing experience. The Latitude 7320 detachable comes with a 13-inch display and an advanced 5 MP front-facing camera, with Temporal Noise Reduction (TNR) to bring brighter, sharper visuals to video calls. With all ports and security features in the tablet head, users can enjoy the flexibility of this device and detach without worry. This device also contributes to our 2030 sustainability goals with EPEAT Gold registration; waterborne paint on 100 percent of painted parts; and packaging trays that feature ocean-bound plastic (25%) and HDPE recycled plastic (75%). The Dell Latitude 7320 starts at INR 85,000 and is available on DellTechnologies.com.
Designed for professionals across manufacturing, engineering, education and financial industries, the Precision 3560 Mobile Workstation features 100% sRGB, 400nit display with ComfortView Plus and Dell’s exclusive PremierColor software. This lightweight workstation provides an incredible mobile platform for 2D and entry 3D CAD, as well as reporting and data analysis. The Precision 3560 is the first PC among Dell’s commercial portfolio to use bioplastic from tree waste in their design. Produced using a by-product of the paper making process called ‘tall oil,’ these devices feature lids containing 21% bioplastic content. The Precision 3560 starts at INR 74,500 and is available on DellTechnologies.com.
The Latitude 5320 comes with 11th Generation Intel® CoreTM with Intel® Rapid Storage Technology and offers upto Core i7 Iris® Xe Graphics. A great example of a renewable material, our bioplastics are blended with recycled carbon fiber and other plastics for a total of 71% recycled or renewable materials in the lid of the Latitude 5000 series. By focusing on the second heaviest part of the device – the lid – Dell can make a larger sustainability impact, reducing the product’s carbon, water and energy footprint, while maintaining Dell’s high reliability, durability and performance standards. The Dell Latitude 5320 starts at INR 77,500 and is available on DellTechnologies.com.
Upgraded with the Intel® Evo™ series, the XPS 13 9310 brings the perfect combination of performance, responsiveness, battery life and stunning visuals. Co-engineered with Intel, the Dell XPS 13 is verified to provide a seamless experience for entertainment or work, anywhere. With up to i7 11th Gen Intel® Core™ processors coupled with the Intel® Iris® Xe graphics, the XPS 13 is now even faster, smoother and more immersive. On a planet with almost 8 billion people, every action we take makes an impact. We have eliminated foam and single-use plastic bags with the new XPS family. Consumers can toss the entire XPS box in the recycling bin without thinking twice as it contains recycled ocean-bound plastics, locally recycled plastic, sustainable materials and recycled corrugate. The XPS 13 9310 starts at INR Rs. 150,990 including GST and is available for purchase at select Dell Exclusive Stores and on Amazon.
pTron Unveils Tangent Plus v2 BT Neckband at INR 999/-
pTron announces the launch of advanced and upgraded Tangent Plus v2. Jam-packed with extended playtime, high-quality audio, and design Tangent Plus v2 is available at a consumer-friendly price of INR 999 only.
The convenience factor coupled with the trendy design makes it a perfect choice for students and working professionals.
Mr. Ameen Khwaja, Founder & CEO, pTron commented on the launch, “Wireless is clearly the growing craze among the occupied youth. Every detail of pTron Tangent Plus is refined as per consumer feedback to include improvements in battery life, connectivity, seamless fast charging, and ergonomic design to produce the best possible music experience for music enthusiasts.”
The new Tangent Plus is an affordable, feature-rich, and efficient wireless neckband that fits easily within the everyday life of new-age India. It is an ideal choice for consumers looking to get more out of their listening experience with high-quality audio and convenient controls. The Bluetooth neckband boasts a perfectly secure fit, a built-in HD mic for crystal clear calls, Bluetooth 5.0 Connectivity for the most stable connection, and optimum battery life. On top of the class-leading sound, pTron Tangent Plus is equipped with voice assistant and 10 mm dynamic drivers for an immersive stereo sound, accurate high frequencies, and mega bass.
The product highlight is inarguably its quick charging and battery life. Only 10 minutes of charging allows 6 hours of playtime, making Tangent Plus the best partner for those on the go. A product engineered with meticulous attention to detail, presented in 3 vogue colors – Ruddy Red, Bleeding Blue, and Titanium Grey, the neckband is THE style statement of 2021.
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