ADATA has forayed into the gaming peripheral business in India recently with its XPG (Xtreme Performance Gear) branded gaming products. A wide range of XPG products have already been well received by gamers from across India since their launch about a month ago. The XPG product portfolio ensures a seamless user experience and helps gaming enthusiasts reach their gaming potential. ADATA has been working relentlessly to enrich the customer experience at every point. ADATA’s XPG-branded gaming products have been receiving outstanding responses from the market. The company’s focus on giving proper comfort to gamers helps it to develop industry-leading gaming devices. Since gaming has started to evolve in India, the market has witnessed a sudden rise in the demand for gaming peripherals. Therefore, XPG has been focusing on its easy availability across all the regions to fulfill growing demand. ADATA has recently introduced the XPG Summoner keyboard, Precog headset, Battleground mouse pads, chassis, cooling system, and power supply to the Indian market.
Gamers are nowadays more curious about high-end gaming peripherals due to brilliant performance irrespective of price. With its new range of gaming peripherals, XPG is targeting the large pool of gaming enthusiasts. Its new lineup of gaming peripherals reflects its dedication towards delivering high-quality products.
XPG Precog Headset
The XPG Precog Headset is the world first dual-driver gaming headset. It is designed to offer gamers the ultimate gaming audio experience with an excellent frequency response range for immersive, multi-layered sound. What’s more, the headset features three audio modes (FPS, Virtual 7.1 Surround Sound, and Music) for optimized sound for different applications and ENC (Environment Noise Cancellation) technology to help gamers communicate with team members clearly despite the presence of ambient noise.
XPG Summoner Keyboard
The XPG Summoner keyboard offers three types of Cherry MX switches to choose from (Silver, Red and Blue). The keyboard is designed to offer gamers the versatility and tactile feedback they require for amazing gaming. For added comfort during long gaming sessions, the keyboard sports an ergonomic wrist rest.
XPG Battleground Mouse Pads
Made with smooth, scratch-resistant, and splash-proof CORDURA® fabric, and sporting extra-spacious footprints, the XPG Battleground XL and Battleground Prime mouse pads are the ultimate platforms for great gaming.
Chassis, Cooling System, and Power Supply
In addition to gaming peripherals, XPG components for users to build their custom rigs. These include the XPG BattleCruiser and Invader chassis featuring ARGB controllers and magnetic, quick-release front panels for easy tool-free installation and maintenance. Also the XPG Levante liquid-cooling system, featuring a 240mm radiator and two built-in ARGB fans, and the XPG Core Reactor power supply, which meets the Intel2020 specification and sports a high conversion efficiency of up to 92%, is great news for gamers.
Future Plans: System PCs, Laptops and Displays
The Indian gaming market has huge potential and despite the robust growth in the current scenario, the market is still in the growing phase. There are three major segments in the gaming industry such as Mobile Gaming, Console Gaming and PC Gaming. A big part of gamers’ community plays PC games due to which the demand of gaming peripherals is increasing. So there are enormous opportunities in the market and gaming brands are coming up with aggressive market plans to catch these opportunities.
Leveraging its core competencies in gaming memory and storage, XPG will expand its product offering in INDIA in Second half of the year.
They have also plan to launch its new XPG XENIA 15 notebook in the Indian market. Developed in collaboration with Intel, the 15.6” notebook sports a Full HD IPS display, latest 9th Generation Intel® Core™ i7 processor, and XPG’s very own award-winning SX8200 Pro M.2 solution. There is also good news for desktop gamers as XPG GAIA mini PC, also developed in conjunction with Intel, featuring a compact 5-liter chassis, a swappable PCI slot hosting cards up to 8”, and a 500-watt 80 PLUS® Platinum certified compact PSU will be launched in India shortly. The brand will also introduce XPG PHOTON, which is an IPS 27” screen introducing Vivid Color® Eye-Safe Display technology from PixelDisplay Inc., for the first time in a gaming monitor. This new technology can help to reduce eye-strain by eliminating harmful blue light, but without the washed-out dirty-brown colors typically associated blue light filter. The solution can switch between a wide-color gamut in daytime, and an amazing colorful night-time experience.
XPG is already in the race to reach the set milestones and gearing up to stay ahead with its powerful product line. With its recently launched gaming products, XPG is anticipating solid growth in the calendar year 2020. Furthermore, for the next phase of growth, the company has revamped its channel strategy which will help it in reaching the next level.
Dinesh Nair Appointed as Director for Consumer Business Lenovo India
Global technology leader Lenovo has appointed Dinesh Nair as Director, Consumer Business for India region. Dinesh succeeds Mr. Shailendra Katyal, who has recently been appointed Site Leader for Lenovo India and Managing Director of Lenovo’s PC and smart device business in India.
Dinesh Nair has been an integral part of the Lenovo India consumer business for more than 11 years and has worked successfully across several roles. His most recent role was as the sales & channel management lead for Lenovo’s consumer segment in India. He has handled leadership responsibilities across offline general trade retail, distribution management, field sales, eCommerce, large format retail and category management, and has been a key contributor to the company’s growth journey in India.
“During this difficult time in India, we are working hard to ensure the safety of our employees, partners and customers and I am grateful that we have excellent leaders in place to bring our team together and offer this support. I am proud to hand over the reins of the consumer business to Dinesh. At the same time, this is a demonstration of our commitment to developing talent internally. I am sure he, along with the consumer leadership team, will propel the business to new heights,” said Shailendra Katyal, Managing Director, Lenovo India.
ASUS ROG Announces ROG Masters Asia Pacific eSports Tournament
ASUS ROG will host its first ROG Masters Asia Pacific eSports tournament from March to April 2021. Due to COVID-19 pandemic affecting travel around the region, the tournament will be conducted entirely online, with quarterfinal to final matches livestreamed.
The ROG Masters tournament will feature Counter-Strike: Global Offensive (CS:GO) as the official game title will provide opportunity to teams with enthusiastic players to pitch their skills against each other, as well as the best professional teams from their market and in the region.
The tournament will see various teams from 15 markets across the region vying for the chance to be crowned as the first ROG Masters Asia Pacific Edition CS:GO Champion.
The tournament will be played in three stages played over the course of 2 months:
- Country qualifiers
- Country finals
- Asia Pacific finals
Country qualifiers matches for India will start in the second week of April 2021; 8th April and the finals to be held on the 10th April. The India finals to find the top three teams to represent the country will be livestreamed live on 10th April.
Professional teams from across the region will be automatically placed into seeded positions in the country finals. This gives a greater chance for non-professional, enthusiast teams from India to get through the qualifiers and meet the pro teams in the country finals.
Country Champions will then go on to experience battling winning teams from other APAC markets in the finals that will be livestreamed during 22nd to 25th April 2021.
3 qualifying teams from India finals will stand to win US$800 for first place, US$400 for second place, US$200 for third place. They will then go on to the Asia Pacific finals with the chance to win the following prizes for the championship:
|ROG Masters APAC Championship||APAC Finals (USD/ team)|
Registration and Official Tournament Website
Registration for the first ROG Masters Asia Pacific tournament opens on February 8, 2021 at the tournament’s official website.
Registration closes on February 28, 2021 Further details, match schedules, pro team information as well as rules and regulations can also be found on the tournament website.
Garena Launches Free Fire South Asia Showdown: Battle of the Stars
Garena has announced the Free Fire South Asia Showdown: Battle of the Stars, Free Fire’s first-ever esports tournament for the South Asia region. Taking place on 6 February, the tournament will feature some of the gaming community’s favourite Free Fire streamers and personalities from India, Pakistan, Nepal, and Bangladesh.
The Free Fire community has continued to expand in South Asia and across the world, with the mobile battle royale game the most downloaded mobile game globally in 2020, according to App Annie. Through the Free Fire South Asia Showdown: Battle of the Stars, Garena will look to continue its efforts to excite and delight its fast-growing South Asian community with exciting Free Fire content, and to support and develop the incredible online community in the region.
The Free Fire South Asia Showdown: Battle of the Stars will feature a total of 12 teams. Each team will be led by one of the top 3 streamers from each of the 4 participating nations – chosen by public voting – in this epic clash to determine the best in the region.
The 12 teams will compete in the Battle Royale Squad mode for a slice of the 1 million diamond prize pool. The ultimate winner of this star-studded tournament will receive 500,000 in-game diamonds; the first and and second runners-up will be awarded 300,000 and 200,000 diamonds respectively.
The Free Fire South Asia Showdown: Battle of the Stars will feature some of the most popular streamers and personalities from across South Asia.
The team captains for each nation are:
- Total Gaming (19.4 Million YT Subs)
- Desi Gamers (7.8 Million YT Subs)
- Two-Side Gamers (6.85 Million YT Subs)
- Gaming with Nayeem (1.6 Million YT Subs)
- Illusionist YT (479K YT Subs)
- Gaming With Zihad (698K YT Subs)
- Sooneeta (3.26 Million YT Subs)
- Bshow Mgr (399K YT Subs)
- Tonde Gamer (2.37 Million YT Subs)
- RKG ARMY (1.77 Million YT Subs)
- Unusual Gamer (81K YT Subs)
- The Skinzo FF (75.5K YT Subs)
Fans can witness all the high-octane action by tuning in to the live broadcasts of the Free Fire South Asia Showdown: Battle of the Stars. These will be hosted on Free Fire Esports India YouTube and Facebook, Free Fire Bangladesh Official YouTube and Facebook, as well as on BOOYAH!.
To cater to the diverse South Asian community, the matches will be streamed with live commentary in 5 languages – Bengali, English, Hindi, Nepali and Urdu.
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