According to data from the International Data Corporation (IDC) Quarterly Wearables Device Tracker, the smart wearables, generally defined as wearables which can run third-party applications on its own, saw two successive quarters of double-digit growth and shipped 102,000 units in the 2018Q3, making it the first quarter to cross the 100,000 units shipment mark in the country. Moreover, thanks to a surge in smartwatch shipment volumes, it has not only helped the category to grow but also gave a new leader in the smart wearables segment as Samsung overtakes Apple to claim the leadership in the 2018Q3.
The overall India wearables market saw a 17% year-over-year (YoY) growth in the third quarter of the year as vendors shipped a total of 897,000 units in the country. However, the overall shipments declined 11% from the previous quarter largely because of the double-digit decline in the basic wearables. Wearables companies had procured a high inventory of basic wearables, mostly on wristbands in the 2018Q2, which they cleared in the initial months of the third quarter. While July and August remain flat in terms of new shipments, September did observe a recovery as vendors started preparing the channel for the upcoming online festivals in the country. This helped to limit the decline of the overall category.
Commenting on the growth of smart wearables, Jaipal Singh, Associate Research Manager, Client Devices, IDC India states, “It is too early to say that the India wearables market has started moving towards the smart wearables. However, vendors have started analyzing the big pricing gaps between the basic and smart wearables. He further adds, “While vendors need to identify a new pricing sweet spot for smartwatches, the next challenge is to address the positioning of watches which is still seen as a vanity product in India. Also, many vendors haven’t explored the kid segment which can be a volume driver for this category as they are more comfortable with technology and new products.”
Top Five Wearables Companies in 2018Q3 – India
Xiaomi maintained its leadership in the market for the 5th consecutive quarter with 41% market share in 2018Q3. Although their shipments witnessed a decline of 20% quarter-over-quarter, but it saw a healthy growth of 77% in this quarter when compared to the same time a year ago. The newly launched Mi band 3 became the most shipped wearable product ever in the history of wearables in India.
GOQii continues to hold the 2nd position with a healthy 47% YoY growth and 19% market share in 2018Q3. It remains the leading player in the commercial segment, as two-thirds of its shipments are billed to enterprises under the corporate wellness program. The newest addition in its platform is the video coaching sessions on various health and lifestyle-related categories, and they further extended this support in local languages. It also launched GOQii Stride, an affordable and first of its kind smart step tracker in India that can be worn on your shoes, which helped the brand to strengthen its portfolio in the consumer segment.
Titan phased out its older models and launched Fastrack’s Reflex 2.0 in the 2018Q3. It helped the brand to get a healthy 70% sequential growth in its overall shipments and able to maintain the 3rd position in the overall wearable segment.
Samsung returned to the top five wearable companies in India. It replaced Fitbit as the 4th largest wearables company as its shipments got tripled compared to the previous quarter. Samsung bundled Gear Sport and Galaxy Watch with the launch of Samsung Note 9, and later, offered them at a discounted price which helped the brand to get a strong momentum in this quarter.
Fossil was able to capture the fifth position in 2018Q3 after moving out from the top five in the last quarter. Its shipments witnessed a strong triple-digit sequential growth as Q Explorist Gen 3 recorded healthy shipments in this quarter.
IDC India Wearables market forecast:
“The overall wearable market is expected to continue its double-digit growth in 2019. While the growth of basic wearables will slow down as users look at upgrading to smarter wearable products. However, it will remain the dominant category in India for the next few years. We will see a few more smartwatches with cellular connectivity and also vendors will be looking to explore some of the new categories to provide the solutions around healthcare and lifestyle management”, concluded Navkendar Singh , Associate Research Director, Client Devices & IPDS, IDC India.
Dinesh Nair Appointed as Director for Consumer Business Lenovo India
Global technology leader Lenovo has appointed Dinesh Nair as Director, Consumer Business for India region. Dinesh succeeds Mr. Shailendra Katyal, who has recently been appointed Site Leader for Lenovo India and Managing Director of Lenovo’s PC and smart device business in India.
Dinesh Nair has been an integral part of the Lenovo India consumer business for more than 11 years and has worked successfully across several roles. His most recent role was as the sales & channel management lead for Lenovo’s consumer segment in India. He has handled leadership responsibilities across offline general trade retail, distribution management, field sales, eCommerce, large format retail and category management, and has been a key contributor to the company’s growth journey in India.
“During this difficult time in India, we are working hard to ensure the safety of our employees, partners and customers and I am grateful that we have excellent leaders in place to bring our team together and offer this support. I am proud to hand over the reins of the consumer business to Dinesh. At the same time, this is a demonstration of our commitment to developing talent internally. I am sure he, along with the consumer leadership team, will propel the business to new heights,” said Shailendra Katyal, Managing Director, Lenovo India.
ASUS ROG Announces ROG Masters Asia Pacific eSports Tournament
ASUS ROG will host its first ROG Masters Asia Pacific eSports tournament from March to April 2021. Due to COVID-19 pandemic affecting travel around the region, the tournament will be conducted entirely online, with quarterfinal to final matches livestreamed.
The ROG Masters tournament will feature Counter-Strike: Global Offensive (CS:GO) as the official game title will provide opportunity to teams with enthusiastic players to pitch their skills against each other, as well as the best professional teams from their market and in the region.
The tournament will see various teams from 15 markets across the region vying for the chance to be crowned as the first ROG Masters Asia Pacific Edition CS:GO Champion.
The tournament will be played in three stages played over the course of 2 months:
- Country qualifiers
- Country finals
- Asia Pacific finals
Country qualifiers matches for India will start in the second week of April 2021; 8th April and the finals to be held on the 10th April. The India finals to find the top three teams to represent the country will be livestreamed live on 10th April.
Professional teams from across the region will be automatically placed into seeded positions in the country finals. This gives a greater chance for non-professional, enthusiast teams from India to get through the qualifiers and meet the pro teams in the country finals.
Country Champions will then go on to experience battling winning teams from other APAC markets in the finals that will be livestreamed during 22nd to 25th April 2021.
3 qualifying teams from India finals will stand to win US$800 for first place, US$400 for second place, US$200 for third place. They will then go on to the Asia Pacific finals with the chance to win the following prizes for the championship:
|ROG Masters APAC Championship||APAC Finals (USD/ team)|
Registration and Official Tournament Website
Registration for the first ROG Masters Asia Pacific tournament opens on February 8, 2021 at the tournament’s official website.
Registration closes on February 28, 2021 Further details, match schedules, pro team information as well as rules and regulations can also be found on the tournament website.
Garena Launches Free Fire South Asia Showdown: Battle of the Stars
Garena has announced the Free Fire South Asia Showdown: Battle of the Stars, Free Fire’s first-ever esports tournament for the South Asia region. Taking place on 6 February, the tournament will feature some of the gaming community’s favourite Free Fire streamers and personalities from India, Pakistan, Nepal, and Bangladesh.
The Free Fire community has continued to expand in South Asia and across the world, with the mobile battle royale game the most downloaded mobile game globally in 2020, according to App Annie. Through the Free Fire South Asia Showdown: Battle of the Stars, Garena will look to continue its efforts to excite and delight its fast-growing South Asian community with exciting Free Fire content, and to support and develop the incredible online community in the region.
The Free Fire South Asia Showdown: Battle of the Stars will feature a total of 12 teams. Each team will be led by one of the top 3 streamers from each of the 4 participating nations – chosen by public voting – in this epic clash to determine the best in the region.
The 12 teams will compete in the Battle Royale Squad mode for a slice of the 1 million diamond prize pool. The ultimate winner of this star-studded tournament will receive 500,000 in-game diamonds; the first and and second runners-up will be awarded 300,000 and 200,000 diamonds respectively.
The Free Fire South Asia Showdown: Battle of the Stars will feature some of the most popular streamers and personalities from across South Asia.
The team captains for each nation are:
- Total Gaming (19.4 Million YT Subs)
- Desi Gamers (7.8 Million YT Subs)
- Two-Side Gamers (6.85 Million YT Subs)
- Gaming with Nayeem (1.6 Million YT Subs)
- Illusionist YT (479K YT Subs)
- Gaming With Zihad (698K YT Subs)
- Sooneeta (3.26 Million YT Subs)
- Bshow Mgr (399K YT Subs)
- Tonde Gamer (2.37 Million YT Subs)
- RKG ARMY (1.77 Million YT Subs)
- Unusual Gamer (81K YT Subs)
- The Skinzo FF (75.5K YT Subs)
Fans can witness all the high-octane action by tuning in to the live broadcasts of the Free Fire South Asia Showdown: Battle of the Stars. These will be hosted on Free Fire Esports India YouTube and Facebook, Free Fire Bangladesh Official YouTube and Facebook, as well as on BOOYAH!.
To cater to the diverse South Asian community, the matches will be streamed with live commentary in 5 languages – Bengali, English, Hindi, Nepali and Urdu.
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