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Unistal Has Always Believed in ‘Channel First’ Approach




Started in 1994, Unistal had a very challenging phase during their initial days of starting the business. Unistal did all the possible task to sustain and worked according to the changing landscape of the ICT industry. Alok Gupta has seen many challenges at the time of starting Unistal and fought with all to give his company a better future. Today Unistal is a 25 years old leading IT company with a team of more than 200 members and 5000 channel partners across India.

Conclusion of Challenging Days

Unistal had a very humble start in 1994 and was started as a startup than with just 2 employees in a 30 sqft rooftop cabin.

 “It’s been 25 years and we have grown to more than 200 member’s strong team with over 20,000 sqft office space. Like any other company, we have faced many challenges and tackled them successfully” said Alok Gupta, Managing Director and Co-Founder at Unistal Systems Pvt. Ltd. “At present, we have 51 products in our data security product folio with more than 5 million licensed users and more than 5000 channel partners in India. We are also into the Oil & Gas domain where our company has completed more than 75 projects and captured around 90% market share in India for Pipeline Construction Management Services (PCMS). The company has also mapped a network of more than 26000 KM pipelines including more than 5000 KM for City Gas Network & Assets and achieved more than 1000 months of PCMS execution experience.”

Milestones Achieved So Far

Gradually, Unistal has become one of the well-known companies in the ICT domain with a huge customer base across India and globally. Alok Gupta added “We have recently completed 25 years of serving excellence as an Indian company in the data security domain. In this journey, we have achieved many feats in India and abroad. Some of our achievements are mentioned below;

  • More than 5 million licenses in India for our products
  • Our product Data Recovery gets Prime Minister’s Office as our first client in 1994
  • 51 Products for Data Security and Data Recovery
  • More than 5000 channel partners in India
  • Catered to more than 200 thousand Data Recovery cases including for RAID servers
  • OEM tie-ups with HP and Acer
  • Retail tie-up with Dell for Dell Exclusive Stores
  • Distribution tie-ups with Supertron

Value of Traditional Partners

Traditional channel partners are an integral part of any IT business and they help any business to grow consistently. For Unistal as well, channel partners are the major reason for them to succeed in India. Alok Gupta said, “Channel partners are core to our business growth from the start and we are fully focused on expanding and building a strong channel ecosystem in India. We have always taken as ‘Channel First’ approach for our products. With our regional distributors in East, West, North and South of India, now we have a Pan India presence. In order to reward Partners contribution, we roll out numerous schemes from time to time. These various incentives and offers not only strengthen our relationship with the partners, but we also make sure that it will lead to mutual business growth and profits. We aim to add more partners from our various exciting schemes to make Unistal a successful brand name.”

On A Mission

The company has registered a successful 2018-19 FY and now they are aiming for 200 percent growth in 2020. “We have lined up many exciting plans for the year 2020, including the launch of new products and solutions. Apart from gearing up our sales, we are looking forward to expanding our presence in many untapped markets. Apart from the metros, Tier- II and Tier- III cities will be our focus. In these regions, we intend to connect with some new partners and resellers as well. We will also come up with many new schemes and offers for our existing and new partners” revealed by Alok Gupta.

“With the launch of one of our flagship products, the enterprise version of Protegent/Activity Reporter, we aim to address the challenges of data theft and data security for the enterprises. This product will cater to the needs of modern day enterprises. We are also making significant investments in digital marketing practices to reach our prospective customers directly. With new age digital practices and by leveraging the power of social media and online platforms, we are well on course to utilize these mediums and maximize growth for our company and the products. With our online sales, we want to have our presence in every nook and corner of the country,” concluded by Alok Gupta.

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Dinesh Nair Appointed as Director for Consumer Business Lenovo India

NDM Network



Global technology leader Lenovo has appointed Dinesh Nair as Director, Consumer Business for India region. Dinesh succeeds Mr. Shailendra Katyal, who has recently been appointed Site Leader for Lenovo India and Managing Director of Lenovo’s PC and smart device business in India. 

Dinesh Nair has been an integral part of the Lenovo India consumer business for more than 11 years and has worked successfully across several roles. His most recent role was as the sales & channel management lead for Lenovo’s consumer segment in India. He has handled leadership responsibilities across offline general trade retail, distribution management, field sales, eCommerce, large format retail and category management, and has been a key contributor to the company’s growth journey in India. 

“During this difficult time in India, we are working hard to ensure the safety of our employees, partners and customers and I am grateful that we have excellent leaders in place to bring our team together and offer this support. I am proud to hand over the reins of the consumer business to Dinesh. At the same time, this is a demonstration of our commitment to developing talent internally. I am sure he, along with the consumer leadership team, will propel the business to new heights,” said Shailendra Katyal, Managing Director, Lenovo India.

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ASUS ROG Announces ROG Masters Asia Pacific eSports Tournament





ASUS ROG will host its first ROG Masters Asia Pacific eSports tournament from March to April 2021. Due to COVID-19 pandemic affecting travel around the region, the tournament will be conducted entirely online, with quarterfinal to final matches livestreamed.

The ROG Masters tournament will feature Counter-Strike: Global Offensive (CS:GO) as the official game title will provide opportunity to teams with enthusiastic players to pitch their skills against each other, as well as the best professional teams from their market and in the region.

Tournament Structure

The tournament will see various teams from 15 markets across the region vying for the chance to be crowned as the first ROG Masters Asia Pacific Edition CS:GO Champion. 

The tournament will be played in three stages played over the course of 2 months:

  • Country qualifiers
  • Country finals
  • Asia Pacific finals

Country qualifiers matches for India will start in the second week of April 2021; 8th April and the finals to be held on the 10th April. The India finals to find the top three teams to represent the country will be livestreamed live on 10th April.

Professional teams from across the region will be automatically placed into seeded positions in the country finals. This gives a greater chance for non-professional, enthusiast teams from India to get through the qualifiers and meet the pro teams in the country finals. 

Country Champions will then go on to experience battling winning teams from other APAC markets in the finals that will be livestreamed during 22nd to 25th April 2021.


3 qualifying teams from India finals will stand to win US$800 for first place, US$400 for second place, US$200 for third place. They will then go on to the Asia Pacific finals with the chance to win the following prizes for the championship:

ROG Masters APAC ChampionshipAPAC Finals (USD/ team)

Registration and Official Tournament Website

Registration for the first ROG Masters Asia Pacific tournament opens on February 8, 2021 at the tournament’s official website.

Registration closes on February 28, 2021 Further details, match schedules, pro team information as well as rules and regulations can also be found on the tournament website.

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Garena Launches Free Fire South Asia Showdown: Battle of the Stars





Garena has announced the Free Fire South Asia Showdown: Battle of the Stars, Free Fire’s first-ever esports tournament for the South Asia region. Taking place on 6 February, the tournament will feature some of the gaming community’s favourite Free Fire streamers and personalities from India, Pakistan, Nepal, and Bangladesh.

The Free Fire community has continued to expand in South Asia and across the world, with the mobile battle royale game the most downloaded mobile game globally in 2020, according to App Annie. Through the Free Fire South Asia Showdown: Battle of the Stars, Garena will look to continue its efforts to excite and delight its fast-growing South Asian community with exciting Free Fire content, and to support and develop the incredible online community in the region.

Tournament Format

The Free Fire South Asia Showdown: Battle of the Stars will feature a total of 12 teams. Each team will be led by one of the top 3 streamers from each of the 4 participating nations – chosen by public voting – in this epic clash to determine the best in the region. 

The 12 teams will compete in the Battle Royale Squad mode for a slice of the 1 million diamond prize pool. The ultimate winner of this star-studded tournament will receive 500,000 in-game diamonds; the first and and second runners-up will be awarded 300,000 and 200,000 diamonds respectively. 

Invited Teams

The Free Fire South Asia Showdown: Battle of the Stars will feature some of the most popular streamers and personalities from across South Asia. 

The team captains for each nation are: 


  • Total Gaming (19.4 Million YT Subs)
  • Desi Gamers (7.8 Million YT Subs)
  • Two-Side Gamers (6.85 Million YT Subs)


  • Gaming with Nayeem (1.6 Million YT Subs)
  • Illusionist YT (479K YT Subs)
  • Gaming With Zihad (698K YT Subs)


  • Sooneeta (3.26 Million YT Subs)
  • Bshow Mgr (399K YT Subs)
  • Tonde Gamer (2.37 Million YT Subs)


  • RKG ARMY (1.77 Million YT Subs)
  • Unusual Gamer (81K YT Subs)
  • The Skinzo FF (75.5K YT Subs)

Broadcast Details:

Fans can witness all the high-octane action by tuning in to the live broadcasts of the Free Fire South Asia Showdown: Battle of the Stars. These will be hosted on Free Fire Esports India YouTube and Facebook, Free Fire Bangladesh Official YouTube and Facebook, as well as on BOOYAH!. 

To cater to the diverse South Asian community, the matches will be streamed with live commentary in 5 languages – Bengali, English, Hindi, Nepali and Urdu.

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