TP-Link is an undisputed market leader in providing networking solutions for enterprise and homes. When TP-Link entered in the Indian market, it was not easy to gain foothold and give competition to other existing tech giants. But TP-Link made it very simple by just providing quality networking devices and gain massive growth in short span of time. Today TP-Link has a large network of potential channel partners who have made the reach of TP-Link across wider areas of India. With the help of various strategies and programs to grow in the subcontinent, TP-Link has maintained its leadership position in the market. Since Bijoy Alaylo took the charge as VP for SoHo Sales, he brought several potential schemes and policies which resulted in unprecedented growth.
TP-Link has gained tremendous success in the last few years. The brand has set the benchmark by providing best quality products to a large customer base at an affordable price point. TP-Link has come a long way deep inside the Indian market with the help of exceptional support from its partners and trust of its consumers.
Bijoy Alaylo, VP SoHo Sales, TP-Link said, “We, of course, have made it to the top at a fast pace and able to maintain the growth even in the toughest time for the networking industry. Not counting in one particular achievement, TP-Link has been able to create a stable growth environment for its partners in the past and currently been able to give its partners a product mix and variety to reach into different segments of the networking industry. We as a team always strive to give more strength to our connected partners which we feel is the greatest achievement till date.”
In today’s digital era, where online distribution system in any industry has affected traditional partners. But brands have always understood the importance of such partners and hence stayed stronger with them in every situation. In IT, still traditional partners play a key role in establishing any brand. These channel partners are still the strongest part of the overall IT distribution ecosystem.
Bijoy Alaylo added, “We at TP-Link always give the traditional partners the credit to our success. As profitability is concerned we believe there is always an 80-20 ratio in the top selling vs profit scenario and TP-Link has a large number of product portfolio where partners can choose where they want to invest their efforts to earn better. This is apart from the regular schemes and incentive programs we run in the Channel. Growth is what partners do business for and we ensure if any partner shows willingness to put full focus on TP-Link we have growth structures and guidelines ready for them to scale up.”
Strategies to Grow Business
The competition has increased many folds and it is very complicated for the companies to operate business as they used to do sometimes back. Many companies do quality compromises to keep their products under affordability range but TP-Link has never compromised with its quality.
Bijoy Alaylo said, “Our mission YOY remains to be the same, run a stable market – give an opportunity to partners willing to invest in the brand – keep deep diving in the Indian market to reach more and more consumers/clients. Our new introductions like the GPON / Business WiFi Solutions / Mesh WiFi Solutions will be the largest contributors to the next year target.”
TP-Link has been able to maintain their leadership position since long time due to their well-planned marketing strategy for the Indian market. The brand’s strategy to bring latest and innovative technology solutions for everyone’s networking need has really worked in their favor. Taking their legacy and commitment to the Indian market, TP-Link has rolled out many such innovative products in the market, which will definitely fuel their ambition to capture larger market share. By 2020, the brand has already set its agenda to continue dominating the Indian market by offering a wide range of solutions to all verticals.
ASUS ROG Announces ROG Masters Asia Pacific eSports Tournament
ASUS ROG will host its first ROG Masters Asia Pacific eSports tournament from March to April 2021. Due to COVID-19 pandemic affecting travel around the region, the tournament will be conducted entirely online, with quarterfinal to final matches livestreamed.
The ROG Masters tournament will feature Counter-Strike: Global Offensive (CS:GO) as the official game title will provide opportunity to teams with enthusiastic players to pitch their skills against each other, as well as the best professional teams from their market and in the region.
The tournament will see various teams from 15 markets across the region vying for the chance to be crowned as the first ROG Masters Asia Pacific Edition CS:GO Champion.
The tournament will be played in three stages played over the course of 2 months:
- Country qualifiers
- Country finals
- Asia Pacific finals
Country qualifiers matches for India will start in the second week of April 2021; 8th April and the finals to be held on the 10th April. The India finals to find the top three teams to represent the country will be livestreamed live on 10th April.
Professional teams from across the region will be automatically placed into seeded positions in the country finals. This gives a greater chance for non-professional, enthusiast teams from India to get through the qualifiers and meet the pro teams in the country finals.
Country Champions will then go on to experience battling winning teams from other APAC markets in the finals that will be livestreamed during 22nd to 25th April 2021.
3 qualifying teams from India finals will stand to win US$800 for first place, US$400 for second place, US$200 for third place. They will then go on to the Asia Pacific finals with the chance to win the following prizes for the championship:
|ROG Masters APAC Championship||APAC Finals (USD/ team)|
Registration and Official Tournament Website
Registration for the first ROG Masters Asia Pacific tournament opens on February 8, 2021 at the tournament’s official website.
Registration closes on February 28, 2021 Further details, match schedules, pro team information as well as rules and regulations can also be found on the tournament website.
Garena Launches Free Fire South Asia Showdown: Battle of the Stars
Garena has announced the Free Fire South Asia Showdown: Battle of the Stars, Free Fire’s first-ever esports tournament for the South Asia region. Taking place on 6 February, the tournament will feature some of the gaming community’s favourite Free Fire streamers and personalities from India, Pakistan, Nepal, and Bangladesh.
The Free Fire community has continued to expand in South Asia and across the world, with the mobile battle royale game the most downloaded mobile game globally in 2020, according to App Annie. Through the Free Fire South Asia Showdown: Battle of the Stars, Garena will look to continue its efforts to excite and delight its fast-growing South Asian community with exciting Free Fire content, and to support and develop the incredible online community in the region.
The Free Fire South Asia Showdown: Battle of the Stars will feature a total of 12 teams. Each team will be led by one of the top 3 streamers from each of the 4 participating nations – chosen by public voting – in this epic clash to determine the best in the region.
The 12 teams will compete in the Battle Royale Squad mode for a slice of the 1 million diamond prize pool. The ultimate winner of this star-studded tournament will receive 500,000 in-game diamonds; the first and and second runners-up will be awarded 300,000 and 200,000 diamonds respectively.
The Free Fire South Asia Showdown: Battle of the Stars will feature some of the most popular streamers and personalities from across South Asia.
The team captains for each nation are:
- Total Gaming (19.4 Million YT Subs)
- Desi Gamers (7.8 Million YT Subs)
- Two-Side Gamers (6.85 Million YT Subs)
- Gaming with Nayeem (1.6 Million YT Subs)
- Illusionist YT (479K YT Subs)
- Gaming With Zihad (698K YT Subs)
- Sooneeta (3.26 Million YT Subs)
- Bshow Mgr (399K YT Subs)
- Tonde Gamer (2.37 Million YT Subs)
- RKG ARMY (1.77 Million YT Subs)
- Unusual Gamer (81K YT Subs)
- The Skinzo FF (75.5K YT Subs)
Fans can witness all the high-octane action by tuning in to the live broadcasts of the Free Fire South Asia Showdown: Battle of the Stars. These will be hosted on Free Fire Esports India YouTube and Facebook, Free Fire Bangladesh Official YouTube and Facebook, as well as on BOOYAH!.
To cater to the diverse South Asian community, the matches will be streamed with live commentary in 5 languages – Bengali, English, Hindi, Nepali and Urdu.
Top Gaming Accessories for Ultimate Gaming Experience
Witnessing the consumer behaviour being impacted drastically last year, the year 2021 has welcomed an immense lifestyle change for gamers. Gaming has been one of the sectors that witnessed a spike like never before. From casual gamers to professional gamers, the segment realised immense growth in a matter of a few months. A lot of people opted for gaming for the first time with more time in hand, while amateur gamers worked on their skills to shift to pro-level. Owing to ‘isolate and chill’ mode to beat the anxiety and paranoia, a lot of people moved to ‘Play@Home’ and for many, it was rekindling their old gaming habits with the bountiful time in their grasp.
While gaming serves as a boosting engagement, it is important to have the kit and accessories to ensure the seamless and immersive experience of gaming. Especially for those who have just adopted gaming as a new hobby and do not want to invest steeply in buying the expensive accessories, we bring a perfect start-up kit to you that is sure to pave your path to the next level
Logitech G331: Enjoy the whole experience of all your favorite games with Logitech G331 gaming headset that produces big sound to get you into the game. Experience the thrill of a complete gaming experience where you hear everything and everyone hears you. The 6 mm mic ensures that your squad-mates can hear you clear and distinct. It also has an option of Flip-to-mute boom that silences you when you don’t want to be heard. The headphone is all set to work with your PC or Mac or with gaming consoles including PlayStation 4™, Xbox One™, Nintendo Switch™, and mobile devices via 3.5 mm cable. In fact, everything about these headphones is about comfort: The deluxe lightweight leatherette ear cups and headband are made to keep pressure off your ears that is available at Amazon.in at an offer price of INR 5995 .
Logitech G213: Sitting at your gaming desk in front of your gaming monitor might be the way for most PC gamers, but unless you’ve got a killer set-up with a solid keyboard, it may still not satiate your gaming soul. With a RGB color spectrum illumination lets you easily personalize up to 5 lighting zones from over 16.8 million colors to match your style and gaming gear, the Logitech G213 ensures you have a great customisable gaming experience. The G213 comes with a performance that is up to 4x faster than standard keyboards and features keys that are specially tuned to deliver a superior tactile experience. The dedicated media control allows you to quickly play, pause, skip and adjust the volume of music right from the keyboard. the brilliant color spectrum. The G213 also offers 12 function keys with custom commands and more with free Logitech gaming software. This keyboard is available at Amazon.in at an offer price of INR 4995
Logitech G102 LIGHTSYNC: It is of paramount importance to have an exact grip and size while using a gaming mice. With LIGHTSYNC RGB lighting across, Logitech G102 is designed to work seamlessly in any system to enhance your gaming experience. The classic six-button design provides both comfort and confidence that can be customised across 16.8 million colours so you can explore, cast spells, and play just like you want. With 8,000 DPI sensor – The gaming-grade sensor responds precisely to your movements. But if you’re looking to fine-tune controls, free-to-download customization software is easy to use and set up with Logitech G HUB software. it is a complete customization suite that allows you to personalize lighting, sensitivity, and button commands on your G102 mouse. It is available in Amazon.in at an offer price of INR 1985.
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