TCL revealed its plans of unveiling a complete range of intelligent home appliances in India. Driven with a vision of making life intelligent and following an India-first approach, TCL is gearing up to unveil its latest range of smart and innovative home appliances like AC, Washing Machine, Refrigerator, Sound Bar, in addition to UHD Android TV powered by artificial intelligence. Already an established leader in the TV and home entertainment segment, TCL is expected to further strengthen its position in India with the launch of cutting-edge home appliances.
The announcement also reaffirms TCL’s strong focus and expansion plans in the Indian market. With a view of winning the ‘heart’ of the nation, the brand had recently announced its partnership with Indian Premier League’s (IPL) Delhi Capitals as a sponsor. Also, in December last year, TCL had inaugurated its panel factory – TCL Industry Park in Tirupati, Andhra Pradesh, marking the brand’s first manufacturing unit outside of China. The 1st Overseas Integrated Industry Park in India will not only allow TCL to provide Indian-centric products at competitive prices but also create over 8,000 job, fuelling up the economic development of Tirupati region.
Speaking on the announcement, TCL India Country Manager Mr. Mike Chen, said, “India is home to a growing number of tech-savvy and digital users that demand more from the products that they use. Driven to make life intelligent through our products ranges, we are going to launch a range of innovative and affordable home appliances for our Indian consumers. At TCL, it has been our endeavour to follow an India-first approach, as reflected in our brand promotion strategy or the launch of our first-ever factory plant in India. We are affirmative that our latest range of products will resonate with the mature sensibilities of Indian users, providing them with smart home appliances that easily integrate the latest advancements in the field of artificial intelligence, Internet of Things, amongst others.”
TCL has unveiled industry-leading innovations through its prime focus on a customer-first approach. Instead of relying on the buzzwords, TCL studies the market requirements and innovate to offer cutting-edge technologies that daily users can easily adopt. Owing to its deep understanding of Indian consumers provided through an Indian-first approach, the brand has integrated AI-enabled Google assistance in its range of products. As part of the latest plans, TCL would be packing its competitive advantages in key areas like OLED printing technology, Quantum Dot display material and technology, and AI and IoT in the home appliances segment to make everyday life intelligent in India.
Soon after its national launch, TCL has emerged as one amongst the leading players in the Indian market. As per the Economic Times, TCL is ranked fifth in the Indian market, in terms of 2018 sales of televisions. With an envious product range that leverages industry-leading advancements in artificial intelligence and IoT, TCL is clearly a consumer favourite for various categories, such as home entertainment. Furthermore, the launch of innovative home appliances in the near future will further strengthen TCL’s position as a household brand for the Indian consumers. A Global leading Smart Technology Company, TCL is present across 160 countries and regions across the globe.
Dinesh Nair Appointed as Director for Consumer Business Lenovo India
Global technology leader Lenovo has appointed Dinesh Nair as Director, Consumer Business for India region. Dinesh succeeds Mr. Shailendra Katyal, who has recently been appointed Site Leader for Lenovo India and Managing Director of Lenovo’s PC and smart device business in India.
Dinesh Nair has been an integral part of the Lenovo India consumer business for more than 11 years and has worked successfully across several roles. His most recent role was as the sales & channel management lead for Lenovo’s consumer segment in India. He has handled leadership responsibilities across offline general trade retail, distribution management, field sales, eCommerce, large format retail and category management, and has been a key contributor to the company’s growth journey in India.
“During this difficult time in India, we are working hard to ensure the safety of our employees, partners and customers and I am grateful that we have excellent leaders in place to bring our team together and offer this support. I am proud to hand over the reins of the consumer business to Dinesh. At the same time, this is a demonstration of our commitment to developing talent internally. I am sure he, along with the consumer leadership team, will propel the business to new heights,” said Shailendra Katyal, Managing Director, Lenovo India.
ASUS ROG Announces ROG Masters Asia Pacific eSports Tournament
ASUS ROG will host its first ROG Masters Asia Pacific eSports tournament from March to April 2021. Due to COVID-19 pandemic affecting travel around the region, the tournament will be conducted entirely online, with quarterfinal to final matches livestreamed.
The ROG Masters tournament will feature Counter-Strike: Global Offensive (CS:GO) as the official game title will provide opportunity to teams with enthusiastic players to pitch their skills against each other, as well as the best professional teams from their market and in the region.
The tournament will see various teams from 15 markets across the region vying for the chance to be crowned as the first ROG Masters Asia Pacific Edition CS:GO Champion.
The tournament will be played in three stages played over the course of 2 months:
- Country qualifiers
- Country finals
- Asia Pacific finals
Country qualifiers matches for India will start in the second week of April 2021; 8th April and the finals to be held on the 10th April. The India finals to find the top three teams to represent the country will be livestreamed live on 10th April.
Professional teams from across the region will be automatically placed into seeded positions in the country finals. This gives a greater chance for non-professional, enthusiast teams from India to get through the qualifiers and meet the pro teams in the country finals.
Country Champions will then go on to experience battling winning teams from other APAC markets in the finals that will be livestreamed during 22nd to 25th April 2021.
3 qualifying teams from India finals will stand to win US$800 for first place, US$400 for second place, US$200 for third place. They will then go on to the Asia Pacific finals with the chance to win the following prizes for the championship:
|ROG Masters APAC Championship||APAC Finals (USD/ team)|
Registration and Official Tournament Website
Registration for the first ROG Masters Asia Pacific tournament opens on February 8, 2021 at the tournament’s official website.
Registration closes on February 28, 2021 Further details, match schedules, pro team information as well as rules and regulations can also be found on the tournament website.
Garena Launches Free Fire South Asia Showdown: Battle of the Stars
Garena has announced the Free Fire South Asia Showdown: Battle of the Stars, Free Fire’s first-ever esports tournament for the South Asia region. Taking place on 6 February, the tournament will feature some of the gaming community’s favourite Free Fire streamers and personalities from India, Pakistan, Nepal, and Bangladesh.
The Free Fire community has continued to expand in South Asia and across the world, with the mobile battle royale game the most downloaded mobile game globally in 2020, according to App Annie. Through the Free Fire South Asia Showdown: Battle of the Stars, Garena will look to continue its efforts to excite and delight its fast-growing South Asian community with exciting Free Fire content, and to support and develop the incredible online community in the region.
The Free Fire South Asia Showdown: Battle of the Stars will feature a total of 12 teams. Each team will be led by one of the top 3 streamers from each of the 4 participating nations – chosen by public voting – in this epic clash to determine the best in the region.
The 12 teams will compete in the Battle Royale Squad mode for a slice of the 1 million diamond prize pool. The ultimate winner of this star-studded tournament will receive 500,000 in-game diamonds; the first and and second runners-up will be awarded 300,000 and 200,000 diamonds respectively.
The Free Fire South Asia Showdown: Battle of the Stars will feature some of the most popular streamers and personalities from across South Asia.
The team captains for each nation are:
- Total Gaming (19.4 Million YT Subs)
- Desi Gamers (7.8 Million YT Subs)
- Two-Side Gamers (6.85 Million YT Subs)
- Gaming with Nayeem (1.6 Million YT Subs)
- Illusionist YT (479K YT Subs)
- Gaming With Zihad (698K YT Subs)
- Sooneeta (3.26 Million YT Subs)
- Bshow Mgr (399K YT Subs)
- Tonde Gamer (2.37 Million YT Subs)
- RKG ARMY (1.77 Million YT Subs)
- Unusual Gamer (81K YT Subs)
- The Skinzo FF (75.5K YT Subs)
Fans can witness all the high-octane action by tuning in to the live broadcasts of the Free Fire South Asia Showdown: Battle of the Stars. These will be hosted on Free Fire Esports India YouTube and Facebook, Free Fire Bangladesh Official YouTube and Facebook, as well as on BOOYAH!.
To cater to the diverse South Asian community, the matches will be streamed with live commentary in 5 languages – Bengali, English, Hindi, Nepali and Urdu.
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