Underlining its commitment to raising the quality of life for Indian consumers through cutting-edge products, TCL Electronics has launched a full range of smart home appliances. TCL gave a glimpse of the incredible connected experience that TCL aims to enable for its customers across the country.
Delhi Capitals’ cricketing stalwarts such as Shikhar Dhawan, Shreyas Iyer, Kagiso Rabada, Chris Morris, and Ishant Sharma will also be present at the launch event, along with the senior leadership team from TCL Electronics and prominent members of the media fraternity.
Reaffirming its India commitment: How TCL is changing the home electronics game
The latest product launch reaffirms TCL’s strong India focus, as well as its commitment to providing Indian customers access to cutting-edge technology, high-quality hardware, and advanced features at extremely competitive price points. It comes weeks after TCL’s association with IPL’s Delhi Capitals as a sponsor. The company also inaugurated its GIANT panel factory in December last year in Tirupati, Andhra Pradesh, marking its first manufacturing unit outside of China. This move had two objectives – offering Indian-centric products at competitive prices and creating over 8,000 job in the region.
This focus on delivering innovation with affordability is the main reason why, in a short span since its national launch, TCL has emerged as one amongst the leading players in the Indian market and ranked fifth in the country in terms of TVs sold in 2018. Globally, the brand was named amongst the global top 2 TV brands last year, in terms of shipment volumes.
With an envious product range that leverages industry-leading advancements in artificial intelligence and IoT, TCL is clearly a consumer favourite across categories. Its products have been extremely well-received within the Indian market and are not only discussed frequently by end-customers and tech bloggers, but also come highly rated with an average rating of 4.4 (4.5 on picture and 4.6 on sound). The launch of innovative smart home appliances will further strengthen TCL’s position as a household brand for Indian consumers.
Since its launch in India, TCL has been making the smart revolution accessible and available to consumers across the country by providing innovative, state-of-the-art smart products at non-smart price points. TCL was the first brand to make Google-certified Android TVs available in all sizes from 32” to 75”, changing the game in the country’s TV market. Its entry into the home appliance segment marks a similar imminent disruption and underlines its commitment to upgrading Indian customers to a more intelligent lifestyle through AI-enabled smart home electronics products. With best-in-class features made available at affordable prices, TCL brings greater choice to Indian consumers when it comes to adopting an intelligent smart life.
Speaking on the announcement, TCL India Country Manager Mr. Mike Chen, said, “Our new range of smart home appliances is designed to cater to the specific requirements of tech-savvy Indian consumers and resonate with their mature sensibilities. The latest launch also takes us one step closer to our vision of becoming the first innovative consumer durable brand in India with a full range of smart home products and offering our customer an unparalleled connected experience. We have always stayed committed to offering the latest features at the most affordable prices to our users through products backed by state-of-the-art technologies, such as artificial intelligence and IoT. Going forward, we will continue to build more such products for our customers across India, with a focus on improving their lifestyles through intelligent, tech-led offerings.”
“India is a strong strategic market for us, and we have always made sure to study the changing demands of masses when it comes to offering high-end digital TVs at affordable prices. We hope our new range of TVs and smart home appliances will perfectly satiate the lifestyle needs of the new-age Indian consumer. We will continue to build more such innovative offerings in the future to build on the exceptional market reception that our products have received, and to further consolidate our leadership position within the Indian market,” he further added.
TCL C6 & P8: Delivering stunning, best-in-class home entertainment experiences
Supporting 4K content, both the C6 and the P8 offer a superlative audio quality of 30W, courtesy their in-built Onkyo speakers. Their immersive visual experience is enhanced by innovative microdimming technology and 10-point white balance, which enable a more dynamic, diverse, and wider colour gamut for more vibrant contrast. The Google-certified Android TV comes equipped with Android Oreo and is powered by 2.5 GB DDR3 RAM (TCL C6)/2GB DDR3 RAM (TCL P8), quad core CPU and dual core GPU, 16 GB in-built memory, and integrated WiFi 802.11 b/g/n along with 2.4 GHz WiFi support.
One of the biggest differentiators for these innovation smart TVs from TCL is their promise of delivering a premium home entertainment experience without the associated price tag. The C6 series from TCL has been launched in India in two variants, 55” and 65”, while P8 is available in a single 85-inch variable. TCL 85P8M, TCL 65C6 and TCL 55C6 are priced at 199,990 INR, 89,990 INR and 59,990 INR respectively.
TCL’s C6 and P8 series also comes pre-integrated with several Google services such as Google Play Games, Google Play Movies & TV, and YouTube, along with the AI-powered Google Assistant. Moreover, with advanced features such as voice search, Netflix, Spotify, and Chromecast built-in, the cutting-edge series ensures that users have seamless access to an engaging, non-stop, and best-in-class entertainment experience.
TCL has also partnered with eight of India’s top digital content platforms, including Eros Now, ZEE5, Voot, Jio Cinema, Hungama Play, Hotstar, ALTBalaji, and YuppTV. The integrations enable TCL to provide an unparalleled and immersive smart home entertainment experience to its customers by expanding the depth and diversity of entertainment choices available to them.
Through these integrations, TCL has made over 950,000+ hours of premium digital entertainment content, in 25 languages and across 5 genres, available to its customers in India. TCL’s partnership with Eros Now also gives users one month’s free access to premium entertainment content from the content platform.
Keeping it cool with incredibly intelligent refrigerators
Amongst TCL’s recently-launched smart refrigerators are a 520L side-by-side as well as a 545L double door intelligent refrigerator. Along with inverter compressors and water dispensers, these refrigerators come equipped with innovative no-frost technology, AAT freshness technology, smart swing airflow technology, and inner partition storage. This ensures proper cooling of food on all corners, ensuring freshness for a long period of time, with fast freezing as soon as 2 minutes.
A washing machine that’s as smart as your smartphone
TCL has launched its smart washing machines in three variants: the front-loading G series (6/7/8.5 kg), the front-loading K series (9kg), and the top-loading B series (6/7/8/9 kg). The smart washing machines in the G series and the K series come with a water sealing, non-pollution design, honeycomb crystal drums, BLDC inverter motors, and intelligent automatic detergent inputs, with the latter also equipped with a touch screen display.
TCL’s B series smart washing machines, on the other hand, come with a water fall spray wash, honeycomb crystal drum, an easily detachable and cleanable pulsator, a 3-D storm wash, and a DDM motor. This ensures energy efficient, durable operations with comprehensive clearing and complete fabric care.
Airing out the smart with smart ACs
TCL has also introduced 3-star smart inverter ACs with a cooling capacities of 1, 1.5, and 2 tonnes, along with a fixed-speed 2-star 1.5 tonne AC under its Elite series. Armed with smart airflow and AI-inverter algorithm, the 3-star ACs are able to deliver rapid cooling in 30 seconds. With ultra-low frequency running, filter cleaning reminders, and low operating noise (22dB), these intelligent ACs from TCL are able to deliver comfortable and swift cooling with efficient operations.
Raising the volume: Delivering innovative audio solutions
TCL has also highlighted its extensive capabilities in audio technology with its newly-launched range of new-age audio solutions. These include smart TV sound solution with Bluetooth/line-in, SD card slot, USB, FM, and remote control; a Tower & Sound bar; and wired as well as BlueTooth wireless headphones. With clear, immersive sound, these solutions deliver an unparalleled audio experience.
With an in-depth understanding of the Indian market, TCL has always strived to study the on-going market requirements, innovate, and offer the latest technologies to users. The brand has integrated AI-enabled Google assistance in its range of products and has a significant competitive advantage in key areas like OLED printing technology, Quantum Dot display material and technology, and AI and IoT in the home appliances segment. Through its range of intelligent, tech-enabled offerings, TCL aims to make the vision of ‘Incredible Smart Life’ a reality for every last Indian.
ASUS ROG Announces ROG Masters Asia Pacific eSports Tournament
ASUS ROG will host its first ROG Masters Asia Pacific eSports tournament from March to April 2021. Due to COVID-19 pandemic affecting travel around the region, the tournament will be conducted entirely online, with quarterfinal to final matches livestreamed.
The ROG Masters tournament will feature Counter-Strike: Global Offensive (CS:GO) as the official game title will provide opportunity to teams with enthusiastic players to pitch their skills against each other, as well as the best professional teams from their market and in the region.
The tournament will see various teams from 15 markets across the region vying for the chance to be crowned as the first ROG Masters Asia Pacific Edition CS:GO Champion.
The tournament will be played in three stages played over the course of 2 months:
- Country qualifiers
- Country finals
- Asia Pacific finals
Country qualifiers matches for India will start in the second week of April 2021; 8th April and the finals to be held on the 10th April. The India finals to find the top three teams to represent the country will be livestreamed live on 10th April.
Professional teams from across the region will be automatically placed into seeded positions in the country finals. This gives a greater chance for non-professional, enthusiast teams from India to get through the qualifiers and meet the pro teams in the country finals.
Country Champions will then go on to experience battling winning teams from other APAC markets in the finals that will be livestreamed during 22nd to 25th April 2021.
3 qualifying teams from India finals will stand to win US$800 for first place, US$400 for second place, US$200 for third place. They will then go on to the Asia Pacific finals with the chance to win the following prizes for the championship:
|ROG Masters APAC Championship||APAC Finals (USD/ team)|
Registration and Official Tournament Website
Registration for the first ROG Masters Asia Pacific tournament opens on February 8, 2021 at the tournament’s official website.
Registration closes on February 28, 2021 Further details, match schedules, pro team information as well as rules and regulations can also be found on the tournament website.
Garena Launches Free Fire South Asia Showdown: Battle of the Stars
Garena has announced the Free Fire South Asia Showdown: Battle of the Stars, Free Fire’s first-ever esports tournament for the South Asia region. Taking place on 6 February, the tournament will feature some of the gaming community’s favourite Free Fire streamers and personalities from India, Pakistan, Nepal, and Bangladesh.
The Free Fire community has continued to expand in South Asia and across the world, with the mobile battle royale game the most downloaded mobile game globally in 2020, according to App Annie. Through the Free Fire South Asia Showdown: Battle of the Stars, Garena will look to continue its efforts to excite and delight its fast-growing South Asian community with exciting Free Fire content, and to support and develop the incredible online community in the region.
The Free Fire South Asia Showdown: Battle of the Stars will feature a total of 12 teams. Each team will be led by one of the top 3 streamers from each of the 4 participating nations – chosen by public voting – in this epic clash to determine the best in the region.
The 12 teams will compete in the Battle Royale Squad mode for a slice of the 1 million diamond prize pool. The ultimate winner of this star-studded tournament will receive 500,000 in-game diamonds; the first and and second runners-up will be awarded 300,000 and 200,000 diamonds respectively.
The Free Fire South Asia Showdown: Battle of the Stars will feature some of the most popular streamers and personalities from across South Asia.
The team captains for each nation are:
- Total Gaming (19.4 Million YT Subs)
- Desi Gamers (7.8 Million YT Subs)
- Two-Side Gamers (6.85 Million YT Subs)
- Gaming with Nayeem (1.6 Million YT Subs)
- Illusionist YT (479K YT Subs)
- Gaming With Zihad (698K YT Subs)
- Sooneeta (3.26 Million YT Subs)
- Bshow Mgr (399K YT Subs)
- Tonde Gamer (2.37 Million YT Subs)
- RKG ARMY (1.77 Million YT Subs)
- Unusual Gamer (81K YT Subs)
- The Skinzo FF (75.5K YT Subs)
Fans can witness all the high-octane action by tuning in to the live broadcasts of the Free Fire South Asia Showdown: Battle of the Stars. These will be hosted on Free Fire Esports India YouTube and Facebook, Free Fire Bangladesh Official YouTube and Facebook, as well as on BOOYAH!.
To cater to the diverse South Asian community, the matches will be streamed with live commentary in 5 languages – Bengali, English, Hindi, Nepali and Urdu.
Top Gaming Accessories for Ultimate Gaming Experience
Witnessing the consumer behaviour being impacted drastically last year, the year 2021 has welcomed an immense lifestyle change for gamers. Gaming has been one of the sectors that witnessed a spike like never before. From casual gamers to professional gamers, the segment realised immense growth in a matter of a few months. A lot of people opted for gaming for the first time with more time in hand, while amateur gamers worked on their skills to shift to pro-level. Owing to ‘isolate and chill’ mode to beat the anxiety and paranoia, a lot of people moved to ‘Play@Home’ and for many, it was rekindling their old gaming habits with the bountiful time in their grasp.
While gaming serves as a boosting engagement, it is important to have the kit and accessories to ensure the seamless and immersive experience of gaming. Especially for those who have just adopted gaming as a new hobby and do not want to invest steeply in buying the expensive accessories, we bring a perfect start-up kit to you that is sure to pave your path to the next level
Logitech G331: Enjoy the whole experience of all your favorite games with Logitech G331 gaming headset that produces big sound to get you into the game. Experience the thrill of a complete gaming experience where you hear everything and everyone hears you. The 6 mm mic ensures that your squad-mates can hear you clear and distinct. It also has an option of Flip-to-mute boom that silences you when you don’t want to be heard. The headphone is all set to work with your PC or Mac or with gaming consoles including PlayStation 4™, Xbox One™, Nintendo Switch™, and mobile devices via 3.5 mm cable. In fact, everything about these headphones is about comfort: The deluxe lightweight leatherette ear cups and headband are made to keep pressure off your ears that is available at Amazon.in at an offer price of INR 5995 .
Logitech G213: Sitting at your gaming desk in front of your gaming monitor might be the way for most PC gamers, but unless you’ve got a killer set-up with a solid keyboard, it may still not satiate your gaming soul. With a RGB color spectrum illumination lets you easily personalize up to 5 lighting zones from over 16.8 million colors to match your style and gaming gear, the Logitech G213 ensures you have a great customisable gaming experience. The G213 comes with a performance that is up to 4x faster than standard keyboards and features keys that are specially tuned to deliver a superior tactile experience. The dedicated media control allows you to quickly play, pause, skip and adjust the volume of music right from the keyboard. the brilliant color spectrum. The G213 also offers 12 function keys with custom commands and more with free Logitech gaming software. This keyboard is available at Amazon.in at an offer price of INR 4995
Logitech G102 LIGHTSYNC: It is of paramount importance to have an exact grip and size while using a gaming mice. With LIGHTSYNC RGB lighting across, Logitech G102 is designed to work seamlessly in any system to enhance your gaming experience. The classic six-button design provides both comfort and confidence that can be customised across 16.8 million colours so you can explore, cast spells, and play just like you want. With 8,000 DPI sensor – The gaming-grade sensor responds precisely to your movements. But if you’re looking to fine-tune controls, free-to-download customization software is easy to use and set up with Logitech G HUB software. it is a complete customization suite that allows you to personalize lighting, sensitivity, and button commands on your G102 mouse. It is available in Amazon.in at an offer price of INR 1985.
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