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Tata Communications’ Research Reveals Differing Perceptions of IoT Between India’s Generations

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According to new insights from Tata Communications’ ‘National IoT Survey Report’, the enhanced provision of public services is a top priority for India’s mature generation (over 35s) for the Internet of Things (IoT), while the country’s younger generation (18-25 year olds) perceive the impact of IoT enabled services to be most palpable in their immediate environments, such as home automation.

The survey was conducted across 2,000 respondents from 12 Indian cities to gauge the awareness levels of people around the concept of the Internet of Things (IoT) and views on its impact on their day-to-day lives.

According to the report, domestic automation appears to be a near-necessity for India’s youth. For over half (54%) of India’s youth (Millennials aged between 26 and 35) and (Generation Z aged between 18 and 25), IoT is all about smart homes (like Smart TV, Smart Lights etc) and smart phones.

67% of the over 35s, view IoT enabled devices and services as creating exponential value in the realm of public services – like energy conservation, lower pollution, better treatment and disposal of waste, better access to public utilities and healthcare facilities.

With new sophisticated technologies, as we head towards a truly connected world, 24% Indians hope for greater levels of safety/security for their family and citizens (25% over 35s / 23% under 35s), 23% expect improved levels of healthcare (26% over 35s / 21% under 35s), and 21% improved access to public services (23% over 35s / 19% under 35s).

“The potential for IoT as a ‘public good’ is clearly immense, but for this to be realised, open dialogue between all segments of society – from consumers and businesses, to the public sector as well as technology providers – is now essential. India’s youth is clearly inspired by IoT’s potential to automate their domestic environments, but that represents a fraction of IoT’s potential to transform society as a whole”, explains VS Shridhar, Senior Vice President and Head Internet of Things, Tata Communications. “People of all ages and sections of society need to have a deeper understanding of IoT and how it can benefit their lives as citizens. From such dialogue, a new type of constitution – a type of ‘civic operating system’ (Civic OS) will emerge, encompassing rules, protocols, safeguards and principles to ensure the profound opportunities that IoT presents, are available to all members of society.”

The IoT landscape in India is progressively changing. According to recent estimates, the market for IoT in India is expected to be valued at USD $9 billion, with an installed base of 1.9 billion units by 2020. While the country has witnessed a fast start in the adoption of IoT, it is increasingly realising the potential of IoT’s transformative power and is beginning to embrace the technology more holistically.  Currently, the individual benefits are driving the momentum for IoT in the country and there is a need to expand our view and create awareness around the larger societal impact that it can have.

Tata Communications is already laying the foundation for IoT in India with the world’s largest LoRaWAN™ network spanning across 2000 communities and 38 cities in the country, to create an end-to-end connected ecosystem. New operating systems such as the Civic OS framework, powered by IoT solutions, on the LoRaWAN™ network will enable better and affordable management of essential utilities, drive smart cities and empower economies to run more efficiently, securely and productively.

The full report can be accessed here.

Tata Communications will be present at the 2018 IoT India Congress Event in Bangalore on October 9th and 10th. Please visit the company’s booth no. A5 to experience a live demo of the cutting-edge IoT solutions offered by Tata Communications.

 

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Dinesh Nair Appointed as Director for Consumer Business Lenovo India

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Global technology leader Lenovo has appointed Dinesh Nair as Director, Consumer Business for India region. Dinesh succeeds Mr. Shailendra Katyal, who has recently been appointed Site Leader for Lenovo India and Managing Director of Lenovo’s PC and smart device business in India. 

Dinesh Nair has been an integral part of the Lenovo India consumer business for more than 11 years and has worked successfully across several roles. His most recent role was as the sales & channel management lead for Lenovo’s consumer segment in India. He has handled leadership responsibilities across offline general trade retail, distribution management, field sales, eCommerce, large format retail and category management, and has been a key contributor to the company’s growth journey in India. 

“During this difficult time in India, we are working hard to ensure the safety of our employees, partners and customers and I am grateful that we have excellent leaders in place to bring our team together and offer this support. I am proud to hand over the reins of the consumer business to Dinesh. At the same time, this is a demonstration of our commitment to developing talent internally. I am sure he, along with the consumer leadership team, will propel the business to new heights,” said Shailendra Katyal, Managing Director, Lenovo India.

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ASUS ROG Announces ROG Masters Asia Pacific eSports Tournament

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ASUS ROG will host its first ROG Masters Asia Pacific eSports tournament from March to April 2021. Due to COVID-19 pandemic affecting travel around the region, the tournament will be conducted entirely online, with quarterfinal to final matches livestreamed.

The ROG Masters tournament will feature Counter-Strike: Global Offensive (CS:GO) as the official game title will provide opportunity to teams with enthusiastic players to pitch their skills against each other, as well as the best professional teams from their market and in the region.

Tournament Structure

The tournament will see various teams from 15 markets across the region vying for the chance to be crowned as the first ROG Masters Asia Pacific Edition CS:GO Champion. 

The tournament will be played in three stages played over the course of 2 months:

  • Country qualifiers
  • Country finals
  • Asia Pacific finals

Country qualifiers matches for India will start in the second week of April 2021; 8th April and the finals to be held on the 10th April. The India finals to find the top three teams to represent the country will be livestreamed live on 10th April.

Professional teams from across the region will be automatically placed into seeded positions in the country finals. This gives a greater chance for non-professional, enthusiast teams from India to get through the qualifiers and meet the pro teams in the country finals. 

Country Champions will then go on to experience battling winning teams from other APAC markets in the finals that will be livestreamed during 22nd to 25th April 2021.

Prizes

3 qualifying teams from India finals will stand to win US$800 for first place, US$400 for second place, US$200 for third place. They will then go on to the Asia Pacific finals with the chance to win the following prizes for the championship:

ROG Masters APAC ChampionshipAPAC Finals (USD/ team)
1st$10,000
2nd$3,500
3rd$1,500

Registration and Official Tournament Website

Registration for the first ROG Masters Asia Pacific tournament opens on February 8, 2021 at the tournament’s official website.

Registration closes on February 28, 2021 Further details, match schedules, pro team information as well as rules and regulations can also be found on the tournament website.

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Garena Launches Free Fire South Asia Showdown: Battle of the Stars

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Garena has announced the Free Fire South Asia Showdown: Battle of the Stars, Free Fire’s first-ever esports tournament for the South Asia region. Taking place on 6 February, the tournament will feature some of the gaming community’s favourite Free Fire streamers and personalities from India, Pakistan, Nepal, and Bangladesh.

The Free Fire community has continued to expand in South Asia and across the world, with the mobile battle royale game the most downloaded mobile game globally in 2020, according to App Annie. Through the Free Fire South Asia Showdown: Battle of the Stars, Garena will look to continue its efforts to excite and delight its fast-growing South Asian community with exciting Free Fire content, and to support and develop the incredible online community in the region.

Tournament Format

The Free Fire South Asia Showdown: Battle of the Stars will feature a total of 12 teams. Each team will be led by one of the top 3 streamers from each of the 4 participating nations – chosen by public voting – in this epic clash to determine the best in the region. 

The 12 teams will compete in the Battle Royale Squad mode for a slice of the 1 million diamond prize pool. The ultimate winner of this star-studded tournament will receive 500,000 in-game diamonds; the first and and second runners-up will be awarded 300,000 and 200,000 diamonds respectively. 

Invited Teams

The Free Fire South Asia Showdown: Battle of the Stars will feature some of the most popular streamers and personalities from across South Asia. 

The team captains for each nation are: 

India

  • Total Gaming (19.4 Million YT Subs)
  • Desi Gamers (7.8 Million YT Subs)
  • Two-Side Gamers (6.85 Million YT Subs)

Bangladesh

  • Gaming with Nayeem (1.6 Million YT Subs)
  • Illusionist YT (479K YT Subs)
  • Gaming With Zihad (698K YT Subs)

Nepal 

  • Sooneeta (3.26 Million YT Subs)
  • Bshow Mgr (399K YT Subs)
  • Tonde Gamer (2.37 Million YT Subs)

Pakistan

  • RKG ARMY (1.77 Million YT Subs)
  • Unusual Gamer (81K YT Subs)
  • The Skinzo FF (75.5K YT Subs)

Broadcast Details:

Fans can witness all the high-octane action by tuning in to the live broadcasts of the Free Fire South Asia Showdown: Battle of the Stars. These will be hosted on Free Fire Esports India YouTube and Facebook, Free Fire Bangladesh Official YouTube and Facebook, as well as on BOOYAH!. 

To cater to the diverse South Asian community, the matches will be streamed with live commentary in 5 languages – Bengali, English, Hindi, Nepali and Urdu.

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